What BetBlockerMDM Inc. does

BetBlockerMDM Inc. (operating as BetBlocker) is a registered Scottish charity (SC049565) that provides free, anonymous software for self-exclusion from online gambling and for parental control of gambling and adult content. The product is a single, unified application available on Windows, Linux, macOS, Android, iOS, Fire OS, and Huawei AppGallery, offering three core modes: time-bound gambling self-restriction (1 day to 5 years), a calendaring feature that schedules restrictions around high-risk periods, and parental controls with password-protected toggles. Underlying the service is VPN-based and local network blocking technology backed by a curated, weekly-updated database of 352,100+ gambling websites and 1,800+ gambling applications, including both licensed and unlicensed operators, which distinguishes it from national self-exclusion schemes such as Gamstop and Spelpaus that cover only regulated operators.

The organization was founded in 2017 by ThePOGG, an Alternative Dispute Resolution service, after the ADR identified that fee-based blocking tools were an inappropriate referral for vulnerable users; in 2019, following rapid growth in demand, BetBlocker was spun off as an independent charity. Operations are run by a small team (1-10 employees) overseen by a Board of Trustees drawn from ThePOGG, with founder and Trustee Duncan Garvie as the primary governance contact. The product-led go-to-market model relies on organic discovery, word-of-mouth, and shares via Facebook, X, and LinkedIn, with no sales force and no marketing team. The service is offered free of charge with no registration, advertising, or premium tiers, and is localized into 26+ languages for global reach.

BetBlocker is funded entirely through grants and donations from businesses in the gambling industry; no revenue or budget figure is publicly disclosed. The organization aligns its exclusion periods and mandatory 7-day cooling-off rules with UK Gambling Commission and Malta Gaming Authority requirements, and maintains a worldwide Responsible Gambling Directory to position the tool within the broader harm-reduction ecosystem. There are no disclosed partnerships, acquisitions, or AI/ML capabilities; growth to date has been driven by feature breadth, multi-platform availability, and geographic localization rather than M&A or external investment.

Name

BetBlockerMDM Inc.

Legal name

BetBlocker

Website

https://betblocker.org

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

BetBlocker is a Scotland-registered charity that provides a free, anonymous, multi-platform tool blocking access to gambling websites and apps for self-exclusion and parental control, serving individuals worldwide and funded by gambling-industry donations.

Ownership category

akta.pro rank

Product category

Responsible Gambling Software

NAICS

Gambling Industries (7132)

akta.pro primary industry

Responsible Gambling & Player Protection Solutions (MPAEACAJ)

akta.pro secondary industry

Geolocation, Age Verification & Responsible Gambling Tech (MPAEAKAE)

Keywords

• Gambling self-exclusion
• Parental control software
• Responsible gambling tools
• Website blocking software
• Content restriction applications

Headquarters

HQ city

Livingston

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Charitable Donations: BetBlocker is funded entirely through grants and charitable donations from businesses in the gambling industry. As a registered Scottish charity (SC049565), the organization does not charge users for its services and relies on industry funding to maintain and develop the free tool.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

BetBlocker is a free, charity-operated software application that blocks access to online gambling websites and mobile apps across multiple device platforms. The software offers three core modes: Gambling Self-Restriction (continuous blocking for fixed periods of 1 day to 5 years), Calendaring (scheduled blocking during specific time windows), and Parental Controls (restricting access to gambling and adult content on shared devices). The service is provided at no cost to users, with no registration required, and is funded entirely through charitable donations from the gambling industry.

Product overview

BetBlocker is a single, unified free-to-use product provided by a Scotland-registered charity. The core BetBlocker application offers gambling website blocking across multiple platforms (Windows, Linux, macOS, Android, iOS, Fire OS, AppGallery) with three main feature modes: Gambling Self-Restriction (continuous blocking for fixed periods), Calendaring (scheduled blocking during specific times), and Parental Controls (restricting gambling and adult content access on shared devices). All features are provided free of charge, funded by charitable donations from the gambling industry. The product differentiates from national self-exclusion schemes like Gamstop by covering both licensed and unlicensed gambling operators globally.

Differentiator

Problem solved

Functional benefit

Products and services

• BetBlocker A free, charity-operated cross-platform application that blocks access to online gambling websites and mobile applications through VPN-based and local network blocking technology. It is designed for individual problem gamblers seeking self-exclusion, parents and carers wanting to protect children from gambling and adult content, and users of national self-exclusion schemes needing additional protection from unlicensed operators. Available on Windows, Linux, macOS, Android, iOS, Fire OS, and Huawei AppGallery.

Quantifiable outcome

• 63,300+ active devices using the service
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Spelpaus: Sweden's national self-exclusion system for licensed gambling. Comparable in mechanism (mandatory exclusion) but limited to regulated Swedish operators, similar to how GamStop relates to BetBlocker.

Others

• ThePOGG: Alternative Dispute Resolution service that founded BetBlocker in 2017 and whose team members serve as Trustees. Related as the parent/spawn organization and adjacent as a player-vs-operator dispute resolution provider in the same gambling ecosystem.
• GamCare: UK charity providing information, advice, and support for gambling harm. Complementary to BetBlocker along the responsible-gambling value chain, frequently referenced as a referral alongside blocking tools.

Direct peers

• GamBlock: Gambling-blocking software for PCs and mobile devices with a maintained gambling-site database. Comparable on product (software-based gambling site blocking) and audience (self-excluding users).
• Gamban: Commercial gambling-blocking software that restricts access to gambling sites/apps across devices. Closest paid competitor to BetBlocker, with overlapping target audience and product mechanism (app/site blocking), differing mainly on price model.
• GamStop: UK's national online gambling self-exclusion scheme covering licensed operators. Directly comparable to BetBlocker's self-exclusion mission, though BetBlocker differentiates by covering unlicensed sites and remaining free and anonymous.
• Betfilter: Long-standing commercial gambling-blocking software for Windows and mobile. Directly comparable on functionality (blocking gambling domains) and audience, competing for the same self-exclusion users.

Broad incumbents

• Net Nanny: Established parental-control and content-filtering software with cross-device coverage. Comparable to BetBlocker's parental-control mode for blocking age-inappropriate content including gambling, though it is a broader family-safety suite.
• Qustodio: Cross-platform parental control and digital wellbeing platform with screen-time and content-filtering features. Overlaps with BetBlocker's parental-controls use case for restricting children's access to gambling and adult content.
• Norton Family: Parental control software from a major cybersecurity vendor with web filtering and time supervision. Adjacent competitor for BetBlocker's parental-control functionality, though not gambling-specialized.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/betblocker

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BetBlockerMDM Inc.