Hera Hub

What Hera Hub does

Hera Hub operates a coworking and business acceleration platform purpose-built for female entrepreneurs. The company was founded in San Diego, CA in 2011 by Felena Hanson as the first international female-focused coworking space and business accelerator, and has since grown to six physical locations across the US (Carlsbad, Mission Valley, Sorrento Valley in San Diego, Washington DC, Chicago, Temecula) plus a Virtual Membership program. Its platform architecture combines physical workspace with structured programming organized across three stages — Ideation, Launch, and Growth — supported by the GURU volunteer expert mentoring program, the Hera Herald content platform and Flight Club podcast, and over 80 hours of monthly programming at flagship sites. Technology infrastructure is built on the third-party N\u00e9xudus Spaces platform for member management, room booking, billing, and directory access; no proprietary technology stack is disclosed.

Hera Hub generates revenue through tiered monthly coworking memberships (Bronze-Platinum, ranging from $89 to $389), usage-based meeting and event space rentals open to both members and non-members, virtual membership subscriptions, premium programs (HerAdvisory Board matching, Strategic Action Plan Workshop, Flight Club Annual Retreat), and licensing/royalty fees from the Hera Hub Collective franchise program introduced in 2016. The licensing model, in which independent operators run branded locations under the Hera Hub systems, functions as the primary expansion lever for new geographies. The company is a certified Public Benefit Corporation (since 2020), is privately held with no disclosed institutional investment, and serves primarily individual female SMB owners and solopreneurs across diverse verticals including technology, finance, marketing, legal, publishing, and personal services.

Name

Hera Hub

Legal name

Hera Hub, Inc.

Website

https://herahub.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Hera Hub operates spa-inspired coworking spaces and a business accelerator platform targeting female entrepreneurs, combining flexible workspace, structured Ideation-Launch-Growth programming, and a GURU mentor network across six US locations and a virtual membership program.

Ownership category

akta.pro rank

Product category

Coworking and Business Accelerator Services

NAICS

Business Service Centers (56143), Office Administrative Services (5611)

SIC

Services-Membership Organizations (8600), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Remote Access, Virtual Workspaces & Digital HQ (BPAMAMAL)

akta.pro secondary industry

Professional & Business Services Marketplaces (Freelancers, SMB Services) (BPAMAHAG)

Keywords

• Coworking spaces
• Women business accelerators
• Entrepreneur mentoring programs
• Flexible workspaces
• Entrepreneurial community support

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Coworking Membership Subscriptions: Month-to-month membership subscriptions providing access to coworking space, events, and community. Memberships range from Bronze to Platinum tiers with varying hour allocations and benefits.
2. Meeting and Conference Room Rentals: Hourly rental of meeting rooms (4-16 people capacity), conference rooms, and event space. Available to both members at discounted rates and non-members.
3. Licensing Fees: Revenue from licensing the Hera Hub brand and business model to licensees who open and operate their own Hera Hub locations in new markets.
4. Virtual Membership: Remote membership providing access to the community, accelerators, business coaching, private member groups, and marketing opportunities without physical space access.
5. Premium Programs: Additional fee-based programs including HerAdvisory Board matching service, Strategic Action Plan Workshop, and Flight Club Annual Retreat.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Hera Hub operates spa-inspired, female-focused coworking spaces combined with a structured business accelerator program that supports members from ideation through launch and growth. Members access flexible workspace, private meeting and event rooms, an extensive calendar of educational programming (over 80 hours monthly at the DC location), and free one-on-one mentoring from volunteer GURU subject matter experts. Offerings are delivered through company-owned physical locations, a virtual membership for remote entrepreneurs, and a licensing model (Hera Hub Collective) that enables other operators to open branded locations in new markets.

Product overview

Hera Hub is a spa-inspired female-focused (gender inclusive) coworking space and business accelerator. The company operates a platform-plus-services architecture with physical coworking spaces at six locations (Carlsbad, Mission Valley, Sorrento/San Diego, Washington DC, Temecula, and Chicago) and a Virtual Membership program for remote access. The core offering combines flexible workspace with business acceleration services organized across three stages: Ideation (GURU Program, Flight Club Book, 48-Hour Business Launch Bootcamp), Launch (Business Booster, Biz Dev Power Hour, Plus Programs), and Growth (HerAdvisory Board, Strategic Action Plan Workshop, Flight Club Annual Retreat). Additional services include meeting/event space rental, the Hera Herald content platform with podcasts, and a licensing model (Hera Hub Collective) for expanding to new cities. The ecosystem is supported by subject matter experts through the GURU Program and over 80 hours of monthly member programming.

Differentiator

Problem solved

Functional benefit

Products and services

• Physical Coworking Memberships Tiered Bronze, Silver, Gold, and Platinum month-to-month memberships at spa-inspired coworking locations in Carlsbad, Mission Valley, Sorrento (San Diego), Washington DC, and Chicago; includes high-speed internet, printing/scanning, video conferencing, coffee/tea/snacks, and access to meeting rooms and programming.
• Virtual Membership Remote subscription that provides entrepreneurs outside physical market areas access to the Hera Hub community, Circle platform, virtual accelerators, business coaching, private member groups, and marketing opportunities without physical workspace access.
• Meeting and Event Space Rental Hourly rental of private meeting rooms (4–16 people capacity), conference rooms, recording studio, and event space. Available to Hera Hub members at discounted rates and to non-members at standard hourly pricing.
• Business Accelerator Programs (Ideation, Launch, Growth) Multi-stage accelerator package combining educational workshops (over 80 hours of monthly programming), member events, networking opportunities, and accountability programs that help entrepreneurs move from ideation through launch to growth. Stage-specific modules include the 48-Hour Business Launch Bootcamp, Business Booster, Biz Dev Power Hour, and HERA HUB PLUS programs.
• GURU Program (Volunteer Expert Mentoring) Volunteer subject matter experts provide free one-on-one mentoring office hours to members and non-members across topics including law, accounting, IT, marketing, HR, and business strategy.
• Hera Hub Collective (Licensing Program) Franchise-style licensing opportunity for accomplished professionals to open and operate Hera Hub coworking and accelerator locations in new cities using the Hera Hub brand, systems, and operational playbook.
• Hera Herald Resource Center & Flight Club Podcast Monthly publication and resource hub featuring articles, interviews, podcasts, and news for female entrepreneurs; includes the Flight Club Podcast with founder Felena Hanson.
• Growth Premium Programs (HerAdvisory Board, Strategic Action Plan Workshop, Flight Club Annual Retreat) Fee-based advanced programs for established entrepreneurs, including HerAdvisory Board matching service, Strategic Action Plan Workshop, and the annual Flight Club Retreat.

Quantifiable outcome

• Members report 60% productivity increase when working from Hera Hub vs. home or coffee shops
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• Néxudus SpacescoreTechnology or IntegrationThird-party coworking software platform used to provide and manage the member site and related mobile application. Handles member accounts, room bookings, billing, and member directory access.
• Kaufman FoundationminorOthersResearch reference cited in Hera Hub's educational materials. The 'Are Successful Women Entrepreneurs Different From Men?' study (May 2010) supports the company's approach to female-focused coworking and community building.

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• The Wing: Was the most prominent female-focused coworking and social club in the U.S., offering workspace, programming, and community for women. Directly comparable to Hera Hub's female-only positioning, premium environment, and programming-heavy model.
• Chief: Private membership club and co-working network for senior women executives. Comparable in targeting ambitious professional women with curated workspace, networking events, and premium amenities.

Broad incumbents

• WeWork: Largest global coworking operator offering flexible office space, meeting rooms, and community to a broad member base including entrepreneurs and SMBs. Competes with Hera Hub for the same end customers but without the female-only positioning or accelerator focus.
• Industrious: Premium flexible workspace provider offering private offices, coworking, and meeting rooms across major U.S. markets. Comparable to Hera Hub's physical coworking product and meeting/event room rental revenue stream.
• Mindspace: Global flexible workspace operator with locations in the U.S. and Europe providing coworking, private offices, and event space to SMBs and enterprises. Comparable physical workspace and event rental offering.
• Bond Collective: Boutique coworking and private office provider across multiple U.S. cities, offering workspace and event space for SMBs and professionals. Comparable physical coworking and event space model, though without Hera Hub's female focus.

Emerging players

• The Office Yoga: Specialized wellness-integrated coworking concept offering workspace combined with yoga and mindfulness programming. Comparable to Hera Hub's spa-inspired, five-sense environmental design philosophy.

Others

• SCORE (Service Corps of Retired Executives): U.S.-based nonprofit providing free business mentoring, education, and resources to entrepreneurs. Comparable to Hera Hub's GURU mentor program and business accelerator model that pairs entrepreneurs with volunteer subject matter experts.

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/herahub
• Facebookfacebook.com/herahub
• LinkedInlinkedin.com/company/hera-hub
• Instagraminstagram.com/herahub
• Pinterestpinterest.com/HeraHub

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hera Hub