Edme Insurance Brokers

What Edme Insurance Brokers does

Edme Insurance Brokers Ltd. is an India-headquartered composite insurance brokerage firm offering services across corporate, retail, and reinsurance segments. The company serves clients across 30+ industries — including IT, BFSI, construction, infrastructure, energy, manufacturing, agriculture, and logistics — through 20 physical office locations covering 1,600+ cities, with a 500+ professional workforce holding 6,000+ collective years of industry experience. Post-acquisition integration of UIB Insurance Brokers (August 2025) and Aditya Birla Insurance Brokers (August 2024) has positioned Edme as the second-largest insurance broker in India after Marsh, with combined revenues exceeding Rs 850 crore and premium booked exceeding Rs 5,000 crore.

The company generates revenue primarily through insurance brokerage commissions on premiums placed across carrier panels, supplemented by risk advisory and consulting fees for specialized engagements such as M&A due diligence, climate risk advisory, and parametric insurance structuring. Distribution is anchored in enterprise field sales teams serving corporate clients, supported by proprietary digital portals — the Policy & Claims Management Portal for policy and claims administration and UIB Care for employee benefits management. The recently launched Aurora platform integrates claims tracking, placement, and client servicing into a unified system and underpins the company's stated technology-first strategy, with AI applied to climate risk modeling, satellite-based yield estimation for agri-insurance, and parametric trigger design.

Edme is privately held and backed by a private equity consortium of Samara Capital (lead), Norwest Venture Partners, and Creador. The company holds an IRDAI Composite Broker License (No. 146) and operates a GIFT City IFSC branch for cross-border reinsurance. Strategic priorities articulated by leadership include international expansion to Dubai, Singapore, and London through 2026-2027, doubling business to Rs 1,600 crore within five years, and growing 15-18% annually against a 10-12% market rate. Named enterprise customers include Svatantra Microfin, Aditya Birla Group entities (Birla Pivot), L&T Finance, Mahindra Logistics, and Grasim Industries.

Name

Edme Insurance Brokers

Legal name

Edme Insurance Brokers Ltd.

Website

https://edmeinsurance.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

251–500 employees

Short description

Edme Insurance Brokers is India's second-largest insurance broker, offering composite brokerage services across corporate, retail, and reinsurance segments to clients in 30+ industries through 20 offices and proprietary technology platforms.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Wholesale Insurance Brokerage (Excess & Surplus Lines) (FSAEADAD)

akta.pro secondary industries

Reinsurance Brokerage (FSAEADAE), Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ), Retail (Personal Lines) Insurance Brokerage (FSAEADAA), Insurtech-Enabled Brokerage (Digital Brokers & Aggregators) (FSAEADAN)

Keywords

• Insurance brokerage services
• Corporate risk advisory
• Reinsurance broking
• Retail insurance solutions
• Claims management portal

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices20 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Insurance Brokerage Commissions: As a composite insurance broker, Edme Insurance Brokers generates revenue through commissions paid by insurance carriers for placing business. The company operates across wholesale, reinsurance, and retail broking segments, earning transaction-based fees tied to the premium volume placed in the market.
2. Risk Advisory and Consulting Services: The company provides strategic risk management advisory services including climate risk advisory, M&A due diligence risk assessment, and specialized insurance structuring solutions, generating professional services revenue alongside brokerage commissions.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Edme Insurance Brokers is a composite insurance broker offering corporate, retail, and reinsurance solutions across 30+ industries. The firm places insurance and reinsurance business with carriers and provides risk advisory, claims management via proprietary portals, and specialty coverage including construction, surety, energy, and agriculture insurance. Its proprietary Aurora technology platform unifies claims tracking, placement, and client servicing across the brokerage.

Product overview

Edme Insurance Brokers offers a comprehensive suite of insurance and risk management solutions organized into three core business lines: Corporate Solutions (wholesale and bespoke corporate coverage), Retail (individual insurance advisory), and Reinsurance (treaty and facultative broking). The company operates proprietary digital platforms including the Policy & Claims Management Portal for policy administration and claims tracking, and the UIB Care Employee Benefits Portal for corporate HR and employee benefit management. The Aurora technology platform serves as the underlying technology infrastructure unifying claims, placement, and client servicing operations. Following the acquisition of UIB Insurance Brokers (India) and integration with the former Aditya Birla Insurance Brokers, EDME has emerged as India's second-largest insurance broker with revenues exceeding Rs 850 crore, serving across 30+ industries including IT, construction, energy, and agriculture.

Differentiator

Problem solved

Functional benefit

Brands

• Aurora: Proprietary technology platform designed to streamline claims tracking, placement processes, and client servicing into a single system
• UIB Care
• UIB India

Products and services

• Corporate Solutions Bespoke insurance coverage and risk management solutions for corporate clients, including bespoke reinsurance frameworks, niche corporate coverage, and scalable solutions to address complex business risks across 30+ industries.
• Retail Insurance Insurance products and advisory services for individual consumers and families, providing tailored protection solutions across life, health, motor, property, and personal accident insurance needs.
• Reinsurance Solutions

Quantifiable outcome

• Up to 25% reduction in insurance costs through broker-led ESG strategy
• +4 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• UIB Insurance Brokers (India) Private LimitedcoreStrategic or Co-development Partner · 1 August 2025Edme acquired UIB Insurance Brokers in August 2025 to expand presence in the Indian insurance broking industry. The acquisition strengthened capabilities in wholesale, reinsurance, and retail broking, leveraging combined strengths to enhance service offerings and technological innovation. The combined entity reports revenues exceeding Rs 850 crore.
• Shardul Amarchand Mangaldas & Co.minorOthersLegal advisors to Edme Services Private Limited on the acquisition of entire stake in Aditya Birla Insurance Brokers Limited from Aditya Birla Capital Limited and Birla Group Holdings Private Limited.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Marsh India Insurance Brokers: Marsh is the largest insurance broker in India (the only broker explicitly noted as larger than Edme). Both operate as composite brokers with corporate, retail, and reinsurance capabilities, leveraging global carrier relationships to serve Indian corporates across industries.
• Aon India Insurance Brokers: Aon is one of the top global insurance brokers with a substantial India presence in corporate risk, reinsurance, and human capital solutions. Like Edme, Aon serves Indian corporates across multiple industries with risk advisory and brokerage services.
• Howden India: Howden is a global specialty broker with a growing India practice, particularly strong in reinsurance and specialty lines. Edme's reinsurance vertical and focus on construction/specialty risks makes Howden a direct competitor for similar Indian corporate accounts.
• Willis Towers Watson India: WTW operates in India as a composite broker with corporate risk and reinsurance capabilities. It competes directly with Edme for large Indian corporate and reinsurance placements, particularly in cross-border programs.
• Gallagher India (formerly BJ Wadia): Gallagher is a global broker with established India operations focused on commercial and reinsurance. Similar to Edme, it competes for mid-market and large corporate brokerage mandates in India and uses international network for cross-border placements.
• J.B. Boda Group: J.B. Boda is a long-standing Indian composite broker with strong reinsurance and specialty expertise. It is among the top Indian brokers competing with Edme particularly on reinsurance and specialty placements, and historically a competitor of UIB India's team now part of Edme.
• IndiaFirst Insurance Brokers: IndiaFirst is a mid-tier Indian composite broker with corporate and reinsurance focus. Comparable to Edme in operating model (sales-led, multi-location, multi-line) but smaller in scale, competing for similar mid-market and corporate accounts.
• Trust Insurance Brokers: Trust Insurance Brokers is one of India's leading insurance brokers with composite license covering corporate, retail, and reinsurance. Direct competitor for the same Indian corporate client base across multiple verticals.
• Secura Insurance Brokers: Secura is an Indian composite broker with corporate focus, serving clients across multiple industries. Direct competitor for the same mid-market and corporate insurance brokerage opportunities Edme pursues.
• Sun Insurance Brokers: Sun Insurance Brokers is an Indian composite broker offering corporate, retail, and reinsurance services. Direct competitor in the Indian insurance broking market across multiple industry verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@EdmeInsuranceBrokers
• Facebookfacebook.com/edmeinsurancebrokers
• LinkedInlinkedin.com/company/edme-insurance-brokers-ltd
• Instagraminstagram.com/edmeinsurancebrokers

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edme Insurance Brokers