SECURA Insurance

What SECURA Insurance does

SECURA Insurance is a Wisconsin-incorporated mutual property-casualty insurer headquartered in Neenah (Fox Crossing), operating across 13 states through an exclusive independent-agent distribution model. Founded in 1900 as a farm-focused mutual and rebranded to SECURA in 1986, the company restructured into a mutual holding company structure in 2021 and is wholly owned by its policyholders rather than outside shareholders. Its product portfolio spans Business Insurance (commercial auto, cyber, D&O, EPLI, E&O, inland marine, liability, property, workers' compensation), Farm Insurance (auto, liability, property, umbrella, workers' comp across beef/dairy/fruit/vegetable/grain/small-farm segments), Nonprofit coverage, Specialty Events, and Specialty & Agribusiness Lines introduced in 2010.

Distribution is exclusively through contracted independent insurance agents, and the agent channel was materially expanded in 2025 with 63 new contracted agencies and 94 additional agency locations. Underwriting operations are increasingly technology-enabled: in October 2025, SECURA announced a partnership with Kalepa to deploy AI underwriting technology for risk assessment, and the company separately promoted Kyle Galloway to Vice President–Software Engineering to lead application engineering. Policyholder services — including Glass Express, SureChoice auto repair network, Nurse Hotline (via Medcor), Identity Fraud restoration (via Identity Resolution), SafetySkills LMS (via Evolved Safety), On-Demand Safety Training Videos (via Safety Source), and the Elide Fire Ball — are bundled with policies to deepen stickiness.

Revenue is generated primarily through property-casualty insurance premiums from businesses, farms, nonprofits, and special events, with direct written premium surpassing $1 billion in 2025 for the first time in the company's 125-year history. Total assets stand at $2.2 billion, policyholders' surplus at $775.9 million, and the 2025 combined ratio was 97.7% (indicating underwriting profitability). The company carries an A.M. Best A (Excellent) financial strength rating for 22 consecutive years and has held Great Place to Work certification for 10 consecutive years.

Name

SECURA Insurance

Legal name

SECURA Insurance Companies

Website

https://secura.net

Company type

Private

Founded year

1900

Operating status

Operating

Headcount range

501–1,000 employees

Short description

SECURA Insurance is a Wisconsin-based mutual property-casualty insurer offering business, farm, nonprofit, and special-event insurance distributed exclusively through independent agents across 13 states in the Midwest and select adjacent regions.

Ownership category

akta.pro rank

Headquarters

HQ city

Neenah

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Property-Casualty Insurance Premiums: SECURA Insurance generates revenue through property-casualty insurance premiums from businesses, farms, nonprofits, and special events. Direct written premium surpassed $1 billion in 2025.
2. Policy Services and Fees: SECURA offers policyholder services including Nurse Hotline through Medcor partnership, identity theft protection through Identity Resolution, LLC, and various risk management consulting services.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

SECURA Insurance is a mutual property-casualty insurance company providing tailored commercial, farm, nonprofit, and special-event coverage distributed exclusively through independent agents across 13 U.S. states. Products include commercial auto, cyber, D&O, EPLI, E&O, inland marine, liability, property, and workers' compensation coverages; farm-specific auto, liability, property, umbrella, and workers' compensation; plus value-added policyholder services (claims, Glass Express, Nurse Hotline, identity theft protection, risk management).

Product overview

SECURA Insurance is a property-casualty insurance company offering a unified portfolio of business insurance, farm insurance, and nonprofit coverage products distributed through independent agents across 13 states. Business Insurance includes commercial auto, cyber security, directors & officers, EPLI, errors & omissions, inland marine, liability, property, and workers' compensation coverages. Farm Insurance covers farm autos, liability, property, umbrella, and workers' compensation for various farm types. The company supplements its core insurance products with policyholder services including claims processing, Glass Express, identity theft protection, SureChoice auto repair network, and Nurse Hotline. Risk management services provide on-site safety assessments and loss prevention resources. Additional offerings include SafetySkills LMS (cloud-based training with 1,000+ courses), on-demand safety training videos, and the Extinguishing Fire Ball product. Specialty and Agribusiness Lines, introduced in 2010, round out the product portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Insurance Property-casualty insurance coverages for businesses and nonprofits, including commercial auto, cyber security, directors & officers, EPLI, errors & omissions, inland marine, liability, property, and workers' compensation. Sold through independent insurance agents across 13 states.
• Farm Insurance Insurance coverages for farms including farm auto, farm liability, farm property, farm umbrella, and farm workers' compensation, with specialized coverages for beef farms, dairy farms, fruit and vegetable farms, grain farms, and small farms. Sold through independent insurance agents.
• Claims Processing Claims submission and management services allowing policyholders to file claims online, through their independent agent, or by phone, with dedicated representatives responding within 24 hours.
• Glass Express Streamlined glass damage reporting and claim center for vehicles with insured glass coverage.
• Identity Fraud Expense and Restoration Coverage Identity theft protection coverage available for farm policyholders, providing up to $25,000 for identity recovery costs and access to identity theft resolution experts via Identity Resolution, LLC partnership.
• SureChoice Repair Network of reputable auto repair facilities available to SECURA policyholders through a curated program.
• Nurse Hotline Free benefit for Workers' Compensation policyholders provided through partnership with Medcor, offering early treatment guidance for workplace injuries.
• Risk Management Services On-site safety assessments, loss prevention resources, and risk management consulting provided to policyholders across all 13 operating states.
• SafetySkills Learning Management System Cloud-based training platform with over 1,000 courses for identifying training requirements, setting goals, and tracking progress, offered at discounted rates to policyholders through partnership with Evolved Safety.
• On-Demand Safety Training Videos Free video library for policyholders featuring hundreds of safety training titles in English and Spanish, covering construction, driver safety, electrical safety, and more, provided through Safety Source Productions partnership.
• Extinguishing Fire Ball Self-activating fire extinguishing device (Elide Fire USA product) offered to SECURA policyholders for 24/7 fire protection of farms, homes, garages, vehicles, and equipment.
• Specialty and Agribusiness Lines Specialty insurance products introduced in 2010 for agribusiness and specialized commercial coverages.

Quantifiable outcome

• Combined ratio of 97.7% indicating operational efficiency
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• KalepacoreTechnology or Integration · 7 October 2025Kalepa and SECURA Insurance announced a partnership to implement AI underwriting technology for improving risk assessment and operational efficiency. The collaboration aims to modernize insurance underwriting processes and set a precedent for other insurers adopting similar technologies.
• MedcorcoreStrategic or Co-development PartnerSECURA's Nurse Hotline is offered as a free benefit for Workers' Compensation policyholders through partnership with Medcor to help provide early treatment of workplace injuries.
• Identity Resolution, LLCminorStrategic or Co-development PartnerSECURA partners with Identity Resolution, LLC to deliver identity theft prevention and recovery resources. Victims of identity theft are connected with a single fraud specialist who handles the case from start to finish.
• Elide Fire USAminorStrategic or Co-development PartnerSECURA partners with Elide Fire USA to offer the Extinguishing Fire Ball product to policyholders - a self-activating fire suppression device providing 24/7 protection for properties including farms, homes, garages, vehicles, and equipment.
• Evolved Safety (SafetySkills)coreTechnology or IntegrationSECURA partners with Evolved Safety to provide policyholders access to the SafetySkills Learning Management System (LMS) at discounted rates. The cloud-based training program features over 1,000 courses for workforce safety training.
• Safety Source (Safety Source Productions)coreTechnology or IntegrationSECURA partners with Safety Source to provide policyholders free access to on-demand safety training videos. The video library includes hundreds of titles ranging from construction safety to driver safety in English and Spanish.
• UnitedHealthcare/UMRminorOthersThrough UnitedHealthcare, UMR creates and publishes Machine-Readable Files on behalf of SECURA Insurance to comply with the Transparency in Coverage Rule requirements.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Auto-Owners Insurance: Midwest-headquartered mutual property-casualty insurer distributing exclusively through independent agents. Comparable to SECURA in mutual structure, independent-agent distribution model, and Midwest commercial/personal lines mix.
• Society Insurance: Wisconsin-based mutual commercial-lines insurer focused on small and mid-sized businesses. Directly comparable to SECURA in target customer (SMB), mutual structure, and Midwest concentration.
• Shelter Insurance: Mutual property-casualty insurer serving the Midwest and South with personal, farm, and commercial coverages. Comparable to SECURA in mutual structure, agent distribution, and farm/commercial product mix.
• Hastings Mutual Insurance Company: Regional mutual property-casualty insurer serving the Midwest with personal, farm, and commercial lines. Comparable to SECURA in mutual structure, multi-state Midwest footprint, and farm insurance specialization.
• EMC Insurance Companies (Employers Mutual Casualty): Iowa-based regional property-casualty carrier serving businesses and individuals, with mutual affiliations. Comparable to SECURA in regional Midwest scale, commercial-lines focus, and mutual governance.
• Grinnell Mutual: Iowa-based mutual insurer with a strong farm and agricultural insurance franchise alongside commercial lines. Comparable to SECURA in mutual structure, farm-insurance specialization, and Midwest operating geography.
• West Bend Mutual Insurance Company: Wisconsin-based mutual property-casualty insurer serving businesses and individuals across the Midwest. Comparable to SECURA in mutual structure, regional Midwest footprint, and commercial-lines focus.

Broad incumbents

• Cincinnati Financial: Large publicly traded property-casualty insurer with a strong independent-agent distribution model and commercial/farm specialization. Broader and larger than SECURA, but operates in overlapping lines and channels.
• COUNTRY Financial (Country Mutual Insurance Company): Regional mutual financial services group offering farm, personal, and commercial P&C insurance across the Midwest. Comparable to SECURA in farm-insurance focus, mutual structure, and Midwest geography, though broader in financial services.

Regional players

• Mountain West Farm Bureau Mutual Insurance Company: Regional mutual insurer focused on farm and ranch policies across the Mountain West. Comparable to SECURA in mutual structure and farm-insurance specialization, though geographically distinct (Mountain West vs. Midwest).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@SecuraInsurance
• Facebookfacebook.com/securainsurance
• LinkedInlinkedin.com/company/secura-insurance
• Instagraminstagram.com/secura_insurance
• Xx.com/securainsurance

Revenue estimate

Valuation estimate

Number of profiles

Profiles25 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SECURA Insurance