ROAR Logistics

What ROAR Logistics does

ROAR Logistics, Inc. is a privately held third-party logistics provider (3PL) headquartered in Buffalo, New York, founded in 2003 by Bob Rich III as an Intermodal Marketing Company (IMC) with two associates. The company's name is an acronym for its four core transportation modes—Rail, Ocean, Air, and Road—and it has expanded over two decades into a multimodal 3PL offering intermodal marketing, freight brokerage (truckload, LTL, volume LTL), international freight forwarding, NVOCC operations, and US customs brokerage. ROAR operates as a wholly-owned subsidiary of Rich Products Corporation, a privately held $3.7 billion multinational food products company, with the founder's family maintaining ownership and operational leadership. By 2023 the business had scaled to approximately $330 million in annual revenue and 182 associates operating from eight US offices with remote staff in 10 states, plus a global agent network spanning more than 150 countries.

ROAR runs an asset-light, transaction-fee revenue model: it earns brokerage commissions and service fees by matching shipper transportation needs with carrier capacity drawn from a network of thousands of pre-screened carriers, rather than owning significant fleet assets. The company maintains proprietary technology including a real-time shipment tracking and tracing platform and the SmartBorder/Aurionpro cloud-based supply chain platform (licensed in 2017) which underpins customs compliance and international freight forwarding operations. Specialized air freight container capabilities (RAP, AAP2, AKE, RKN, AMA containers and P7E/PGA pallets) demonstrate domain-specific technical competence in air freight. Pricing is quote-based and not publicly disclosed, varying by mode, distance, volume, and service requirements. Customers include shippers across food & beverage (the primary vertical, with 35-40% of trucking in refrigerated cargo), chemicals, construction materials, packaging, and general commercial freight; less than 10% of revenue is derived from parent Rich Products.

Distribution combines a domestic direct sales force—account managers and customer operations representatives targeting enterprise and mid-market shippers—with a global channel of agents providing reciprocal coverage in international markets. ROAR maintains industry memberships in TIA, TAPA, CargoNet, NCBFAA, The Cooperative Logistics Network, and IANA, and has been recognized repeatedly as a Top 100 Freight Brokerage by Transport Topics and a Top 100 3PL by Inbound Logistics, including winning NASTC Broker of the Year in 2018. Major inorganic moves include the 2014 acquisition of Legend Transportation Group (adding LTL and managed transportation) and the 2018 acquisition of Integra Logistics Services (adding Houston, Dallas, and Chicago scale plus executive leadership).

Name

ROAR Logistics

Legal name

ROAR Logistics, Inc.

Website

https://roarlogistics.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

ROAR Logistics is a privately held third-party logistics provider offering multimodal freight services—rail, ocean, air, and road—plus intermodal marketing, NVOCC operations, and US customs brokerage. A wholly-owned Rich Products subsidiary, it serves diversified shippers across food & beverage, chemicals, construction, and packaging.

Ownership category

akta.pro rank

Product category

Third-Party Logistics Services

NAICS

Freight Transportation Arrangement (488510), Freight Transportation Arrangement (4885), Support Activities for Transportation (488), General Freight Trucking, Long-Distance (48412), Deep Sea Freight Transportation (483111), Nonscheduled Air Transportation (4812)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731), Trucking (No Local) (4213), Air Transportation, Nonscheduled (4522), Deep Sea Foreign Transportation Of Freight (4412)

akta.pro primary industry

Transportation Management & Managed Freight (Dedicated Transport, Brokerage-Managed) (TLAIAAAE)

Keywords

• Third-party logistics services
• Freight brokerage services
• Intermodal transportation
• Customs brokerage services
• International freight forwarding

Headquarters

HQ city

Buffalo

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Freight Brokerage Services: ROAR earns revenue through brokerage fees and commissions on freight shipments arranged between shippers and carriers. The company matches customer transportation needs with qualified carrier partners for truckload, LTL, intermodal, ocean, and air freight.
2. Intermodal Marketing: As an Intermodal Marketing Company (IMC), ROAR generates revenue by coordinating rail-truck intermodal transportation services, earning margins on the coordination between rail carriers and trucking partners.
3. Customs Brokerage & NVOCC Services: ROAR provides US customs brokerage services and NVOCC (Non-Vessel Operating Common Carrier) services, generating revenue through service fees for customs clearance and ocean freight forwarding.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

ROAR Logistics is a third-party logistics (3PL) provider offering integrated transportation services across four primary modes—Rail, Ocean, Air, and Road (highway). The company operates as both an Intermodal Marketing Company (IMC) and freight broker, combining these core capabilities with international freight forwarding, NVOCC (Non-Vessel Operating Common Carrier) operations, and U.S. licensed customs brokerage services for shippers across multiple verticals.

Product overview

ROAR Logistics is a third-party logistics provider (3PL) offering an integrated suite of transportation and logistics services across four primary modes: Rail, Ocean, Air, and Road (highway trucking). The company operates as both an Intermodal Marketing Company (IMC) and freight broker, combining these core services with international freight forwarding, NVOCC operations, and U.S. licensed customs brokerage. The portfolio also includes specialized air freight containers (RAP, AAP2, AKE, RKN, AMA) and pallets (PGA, PAG) for cargo handling. Services are designed to work together, enabling shippers to access optimal routing through intermodal solutions that combine truck and rail transportation, while the international operations leverage ocean and air freight with customs clearance support.

Differentiator

Problem solved

Functional benefit

Products and services

• Rail Transportation Services Intermodal and rail freight services for domestic transportation, leveraging rail lines for cost-efficient long-haul shipping across North America. Target customers are commercial shippers moving freight over long distances.
• Ocean Transportation Services International ocean freight forwarding including FCL (Full Container Load) and LCL (Less than Container Load) services with global coverage. Designed for shippers moving international cargo via ocean carriers.
• Air Transportation Services Air freight forwarding for time-sensitive and high-value cargo with global reach and premium consolidation options. Targeted at shippers needing expedited international delivery.
• Road/Highway Transportation Services Truckload (FTL), Less Than Truckload (LTL), and volume LTL services including dry, frozen, and refrigerated transport; also offers drayage, flatbed, and expedited services. Serves shippers requiring domestic over-the-road capacity.
• Intermodal Marketing Services Coordination of truck/rail/truck transportation combining transit efficiencies of trucking with cost efficiencies of rail shipping. Targets shippers seeking intermodal cost optimization for long-haul domestic freight.
• International Freight Forwarding Global logistics services with coverage in over 150 countries including import/export freight forwarding and inland transportation. Designed for shippers moving cargo internationally.
• Customs Brokerage Services U.S. licensed customs brokerage services handling import compliance and customs documentation processing. Serves importers requiring U.S. customs clearance for international shipments.
• NVOCC Services Non-Vessel Operating Common Carrier services enabling international ocean shipping without owning vessels. Allows ROAR to act as a carrier issuing its own bills of lading for ocean freight.

Quantifiable outcome

• Trains can move one ton of freight more than 450 miles on one gallon of fuel, making intermodal 4x more fuel-efficient than trucking
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Integra Logistics ServicescoreStrategic or Co-development Partner · 30 May 2018ROAR acquired Integra Logistics Services, extending its reach across North America with offices in Houston, Dallas, and Chicago. Integra Chairman Fred Beasley joined ROAR as Chief Commerce Officer.
• SmartBorder / AurionprocoreTechnology or Integration · 14 March 2017ROAR selected SmartBorder/Aurionpro's end-to-end logistics and compliance solution to power international freight forwarding business. The cloud-based platform provides US Customs compliance management, freight management, and transportation capabilities.
• The Cooperative Logistics Network (The CoOp)minorStrategic or Co-development Partner · 28 January 2015ROAR joined The Cooperative Logistics Network, an alliance of select logistics providers offering global coverage and collaborative services.
• Legend Transportation GroupcoreStrategic or Co-development Partner · 5 May 2014ROAR Logistics acquired Legend Transportation Group to broaden strategic services and add key LTL freight services and managed solutions expertise to the ROAR repertoire.
• CargoNetminorStrategic or Co-development PartnerROAR participates in CargoNet, an industry organization focused on cargo theft prevention and supply chain security.
• Transportation Intermediaries Association (TIA)minorStrategic or Co-development PartnerROAR maintains membership in TIA, an organization for transportation intermediaries working on industry standards and fraud prevention.
• TAPA (Transported Asset Protection Association)minorStrategic or Co-development PartnerROAR participates in TAPA, an industry association focused on minimizing cargo theft through security standards and best practices.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• C.H. Robinson Worldwide: Largest US third-party logistics provider and freight broker, offering truckload, LTL, intermodal, ocean, and air services to shippers across North America. Closest direct competitor to ROAR given similar multimodal 3PL positioning and NASTC-aligned carrier relations.
• Hub Group: Public intermodal marketing company and logistics provider combining rail-truck intermodal with brokerage, truckload, and final-mile services. Highly comparable to ROAR's IMC origins and growing intermodal franchise.
• RXO (formerly XPO Logistics brokerage): Pure-play freight brokerage spin-off from XPO Logistics, providing truckload, LTL, and managed transportation services. Directly competes with ROAR's freight brokerage and managed transport offerings.
• Landstar System: Non-asset freight broker and logistics provider using a network of independent agents and owner-operators. Comparable business model to ROAR's broker-driven approach with strong carrier network emphasis.
• Echo Global Logistics: Technology-enabled non-asset freight broker offering truckload, LTL, intermodal, and managed transportation. Comparable multimodal 3PL positioning before being taken private by The Jordan Company in 2021.
• AIT Worldwide Logistics: Global multimodal 3PL offering air, ocean, ground, and customs brokerage services with strong food/beverage vertical exposure. Closely comparable to ROAR's international freight forwarding, NVOCC, and customs brokerage capabilities.
• Redwood Logistics: Asset-light multimodal 3PL combining truck brokerage, intermodal, and managed transportation. Directly comparable to ROAR's mix of managed freight and intermodal marketing services.
• Worldwide Express: Privately held non-asset 3PL offering LTL, truckload, and managed transportation through direct sales and agent networks. Similar privately-held, growth-oriented 3PL comparable to ROAR's scale and GTM motion.

Broad incumbents

• J.B. Hunt Transport Services: Large asset-based transportation and logistics provider with significant intermodal and integrated capacity solutions brokerage businesses. Overlaps with ROAR's intermodal and brokerage services as part of a much broader portfolio.
• Schneider National: Major asset-based truckload, intermodal, and logistics provider offering brokerage and managed transportation services. Comparable in intermodal and brokerage categories but operates at significantly larger scale with owned assets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/roar_logistics
• Facebookfacebook.com/ROAR-Logistics-Inc-103602011975
• LinkedInlinkedin.com/company/roar-logistics
• Instagraminstagram.com/roarlogistics

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ROAR Logistics