What Cocoon does

Cocoon (formerly Stockton Hicks Laffey, founded 1999) is a privately held, trade-only interior design showroom operating from a 15,000 square-foot facility at 7301 Burnet Road in Austin, Texas. The company curates and resells over 85 product lines spanning textiles and trims, furniture, wallcoverings, lighting, window hardware, paint, fine linens, rugs, exterior furniture, and art from global suppliers, with most items available off-the-floor and furniture available via custom order. Customers must hold a valid design trade Tax ID and signed Resale Certificate to purchase, restricting the addressable market to licensed interior designers, decorators, architects, and home builders in the Texas region.

The business is owned and operated by Stephanie Becker (president and creative director, who acquired the showroom in 2021) and Joel Becker (head of operations and accounting), supported by a showroom manager, sales consultants, a head librarian, and a dedicated sourcing specialist. Cocoon generates revenue through one-time product sales to trade professionals at quote-based pricing, supplemented by paid services including sourcing assistance appointments, guided showroom tours, and custom drapery fabrication delivered through a co-marketed partnership with The Great Curtain Company. The go-to-motion is physical showroom-centric, reinforced by community events (annual 'Bringing High Point to You'), trunk shows, lunch-and-learns, an email newsletter, and an Instagram presence.

Cocoon carries no external investors, no parent company, and no disclosed funding rounds, operating as a family-owned specialty retailer with stable vendor relationships built over two decades. Strategic emphasis is on deepening the curated vendor ecosystem (most recently adding Kravet Workspace Austin and Hunter Douglas), expanding service adjacencies (sourcing, custom drapery), and reinforcing community engagement within the Austin interior design trade, rather than geographic expansion or digital scale.

Name

Cocoon

Legal name

Cocoon

Website

https://cocoon-atx.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Cocoon is a family-owned, trade-only interior design showroom in Austin, Texas, selling over 85 lines of textiles, furniture, wallcoverings, lighting, and accessories exclusively to licensed interior designers, decorators, architects, and home builders.

Ownership category

akta.pro rank

Product category

Trade Interior Design Showroom

NAICS

Furniture and Home Furnishings Retailers (4491), Furniture Retailers (449110)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Wholesale-Furniture & Home Furnishings (5020)

akta.pro primary industry

Upholstery & Drapery Fabric Retail (CRALADAI)

akta.pro secondary industry

Custom Drapery & Made-to-Measure Window Coverings Retail (CRAIAKAD)

Keywords

• Trade showroom
• Interior design textiles
• Decorative furnishings
• Wallcoverings and trims
• Custom furniture sourcing

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Product Sales to Trade Professionals: Cocoon generates revenue through the sale of furniture, textiles, wallcoverings, trimmings, lighting, and accessories to registered interior design trade professionals. Most products are available off-the-floor, with furniture also available for custom ordering to specification.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Cocoon operates a 15,000 square-foot trade-only showroom in Austin, Texas that aggregates over 85 lines of textiles, trims, furniture, wallcoverings, accessories, lighting, window hardware, paint, fine linens, rugs, exterior furniture, and art for purchase by registered interior designers, decorators, architects, and home builders. The company supplements product sales with value-added services including a sourcing assistance program, guided showroom tours, and custom drapery fabrication coordination through partner workrooms.

Product overview

Cocoon is a 'To The Trade' showroom exclusively serving interior designers, decorators, architects, and home builders. The company offers a curated portfolio of over 85 product lines including Textiles and Trims, Furniture, Wallcoverings, Accessories, Lighting, Window Hardware, Paint, Fine Linens, Carpet/Rugs, Exterior Furniture, Art, and Hunter Douglas Window Shades. Beyond product sales, Cocoon provides Sourcing Assistance Services to help designers find specific products, Showroom Tours for new and established clients, and Custom Drapery Fabrication through its collaboration with The Great Curtain Company. The 15,000-square-foot Austin showroom features most products available off the floor with customization options.

Differentiator

Problem solved

Functional benefit

Products and services

• Textiles and Trims Fabrics, trimmings, and textile products from over 85 lines sourced from global manufacturers, displayed throughout the Austin showroom for interior designers, decorators, architects, and home builders.
• Furniture Furniture and accessories ranging from classic to contemporary styles, most available off-the-floor in the Austin showroom, with customization options available to satisfy client specifications.
• Wallcoverings Wallpaper and wallcovering products from various manufacturers, displayed throughout the Austin showroom for designer reference and specification.
• Accessories Decorative home accessories available through the showroom to complement interior design projects, sourced from global manufacturers.
• Lighting Lighting fixtures and solutions from brands including Hudson Valley Lighting, Corbett Lighting, Mitzi, Troy Lighting, and Sonneman, offered to interior designers through the Austin showroom.
• Window Hardware Window treatment hardware and decorative drapery hardware for interior design projects, sourced through the Austin showroom.
• Hunter Douglas Window Shades Hunter Douglas window treatments including Silhouette, Pirouette, Vignette, Luminette, and Sonnette cellular and roller shades available through the Austin trade showroom.
• Paint Paint products including Sherwin-Williams offerings available through the Austin trade showroom for designer-specified interior projects.
• Fine Linens Luxury linens and bedding products available through the Austin trade showroom for residential interior design projects.
• Carpet and Rugs Area rugs and carpeting from manufacturers including Surya, Fabricut Rugs, and John Walter Rugs, available through the Austin trade showroom.
• Exterior Furniture Outdoor and exterior furniture collections including Brown Jordan, Summer Classics, and Azzurro Living available through the Austin trade showroom.
• Art Artwork and wall art from galleries including Wendover Art Group, Grand Image Art, and Natural Curiosities, available through the Austin trade showroom.
• Sourcing Assistance Service One-on-one appointment service in which a sourcing specialist with 15+ years of interior design industry experience helps trade designers locate fabrics, furniture, or accessories for their projects.
• Custom Drapery Fabrication Custom drapery fabrication offering for Cocoon trade designers, delivered through The Great Curtain Company partnership and including professional measuring, COM verification, direct shipping coordination, and priority project scheduling with exclusive trade discounts.
• Showroom Tours 30-minute guided tours of the 15,000-square-foot Austin showroom led by Liv Kinsey, available to newly registered or established interior design trade professionals.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• The Great Curtain CompanycoreStrategic or Co-development PartnerCocoon has established a collaboration with The Great Curtain Company offering Cocoon designers exclusive trade benefits including complimentary on-site walkthrough, 10% off first drapery order, 25% trade pricing on workroom linens, VIP COM verification, direct shipping coordination, and priority project scheduling. The Great Curtain Company is founded by mother-daughter team Lauren and Lexi Schultz with over 20 years of experience in luxury drapery fabrication.
• Kravet Workspace AustincoreChannel Partner/ Reseller/ DistributorCocoon hosts the Kravet Workspace Austin showroom, a new way to shop with Kravet. The Kravet Workspace is a dedicated space within or alongside Cocoon that provides an enhanced Kravet product browsing experience. An open house and ribbon cutting event was held to celebrate the launch.
• FIG To The TradecoreGTM or Marketing PartnerFIG To The Trade co-presents the annual 'Bringing High Point to You' event with Cocoon, bringing High Point Market vendors directly to Austin designers. Located at 7301 Burnet Road, Suites 200A & C alongside Cocoon.
• John Walter Rugs & BroadloomcoreGTM or Marketing PartnerJohn Walter Rugs & Broadloom co-presents the annual 'Bringing High Point to You' event with Cocoon and FIG To The Trade.
• The Great Curtain CompanyminorChannel Partner/ Reseller/ DistributorMonthly 'Workroom Wednesdays' held at Cocoon where Lexi from The Great Curtain Company provides free consultation sessions for Cocoon designers on drapery projects.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Kravet: Kravet is a leading to-the-trade fabric, furniture, and home furnishings brand operating dedicated trade showrooms nationwide. Cocoon hosts the Kravet Workspace Austin, directly evidencing overlapping product categories (textiles, trimmings, furniture) and the same designer customer base served via showroom model.
• FIG To The Trade: FIG To The Trade is a to-the-trade showroom co-located with Cocoon at 7301 Burnet Rd, Austin, and co-presents the annual 'Bringing High Point to You' event. It serves the same Austin interior design trade with home furnishings on a trade-only basis, making it the closest direct competitor in the local market.
• John Walter Rugs & Broadloom: John Walter Rugs & Broadloom is a to-the-trade rug and broadloom showroom co-located with Cocoon and FIG, also co-presenting the annual High Point event. It competes for the same Austin designer rug/flooring spend on a trade-only basis.
• McGannon Showrooms: McGannon Showrooms is a Texas-based to-the-trade home furnishings showroom mentioned in the career history of Cocoon's showroom manager. It serves the same interior design trade customer with comparable luxury textile, furniture, and accessory assortments.
• Exteriors Showroom: Exteriors Showroom is a Texas to-the-trade showroom also referenced in Cocoon showroom manager Marie Tripp-Schneider's prior experience. It focuses on outdoor and exterior furnishings for the design trade, overlapping with Cocoon's exterior furniture category.
• Holly Hunt: Holly Hunt operates luxury to-the-trade showrooms globally offering furniture, textiles, lighting, and accessories to interior designers. It mirrors Cocoon's trade-only model with curated luxury lines, designer account requirements, and project-based specification sales.
• Schumacher: Schumacher is a heritage to-the-trade fabric, wallpaper, and home furnishings brand with showrooms serving interior designers. Its textiles, trims, and wallcoverings overlap directly with Cocoon's core product categories and designer customer base.
• Donghia: Donghia is a to-the-trade showroom concept offering luxury textiles, furniture, and accessories exclusively to interior designers. Its curated trade-only assortment and designer-focused model closely parallel Cocoon's positioning.

Emerging players

• The Great Curtain Company: The Great Curtain Company is an Austin luxury drapery workroom partnered with Cocoon for exclusive trade benefits. While primarily a fabrication partner, it overlaps with Cocoon's drapery sourcing and offers competing custom window treatment services to the same designer base.

Broad incumbents

• Restoration Hardware (RH): RH is a large, publicly-traded luxury home furnishings retailer with galleries, design services, and a trade program. While it sells broadly to consumers and trade alike, it competes for the same Austin luxury residential project spend and overlapping product categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/cocoon.atx
• LinkedInlinkedin.com/company/savannah-canoe-and-kayak-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cocoon