Kravet
Kravet is a privately held, family-owned US distributor of luxury decorative textiles, furniture, carpets, wallcoverings, trimmings, and lighting, selling exclusively through a multi-brand trade-only channel (including Lee Jofa, Brunschwig & Fils, GP&J Baker, Donghia) to registered interior designers and hospitality/commercial buyers since 1918.
- Company typePrivate
- Founded1918
- HeadquartersBethpage, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Kravet does
Kravet is a privately held, family-owned distributor and licensor of high-end decorative textiles, furniture, wallcoverings, carpets, lighting, and trimmings operating exclusively through the interior design trade since its 1918 founding by Samuel Kravet. The company sells through a portfolio of wholly owned heritage sub-brands — including Kravet, Lee Jofa, Brunschwig & Fils, GP & J Baker, Donghia, KravetContract, plus distributed brands such as Cole & Son, Missoni, and Gaston y Daniela — organized into price and use-case tiers from entry-level (Kravet Basics) through luxury (Kravet Couture). Customers must register and maintain an active trade account to transact; specification is supported by a digital toolset including the Carpet, Sectional, and Wallcovering Visualizers, Advanced Color Search, Barcode Scanner, AutoCAD library, Furniture 3D Models, and the ColorTEKK custom rug re-coloring tool, alongside company-owned showrooms and warehouse/distribution centers in Anderson, SC and Poole, UK.
The business generates revenue through one-time wholesale purchase of fabric by the yard (with a 2-yard minimum), custom and stock upholstered furniture, area rugs and broadloom carpets, wallcoverings, trimmings, and lighting fixtures sold under both owned and designer-collaboration labels (Brown Jordan, Lilly Pulitzer, Oscar de la Renta, Kit Kemp). Pricing is gated to trade accounts, with Proforma default terms and NET 30 available upon credit review; the Guaranteed In Stock program guarantees shipment within 14 business days or free overnight shipping. Customer segments are (1) professional interior designers specifying for luxury residential clients, (2) hospitality and commercial buyers through the KravetContract division (with named projects at Fontainebleau Miami, The Breakers Palm Beach, Conrad Nashville, Park Lane, Hermitage Hotel, and Goodtime Hotel), and (3) design enthusiasts reached through content, social, and the 2025 Design Home gaming partnership. The company is led by President & CEO Cary Kravet, has earned four consecutive Deloitte Best Managed Companies Gold Standard honors (2024) and Great Place to Work certification, and operates with 501-1,000 employees across US and UK.
Kravet firmographics
Firmographics- Name
- Kravet
- Legal name
- Kravet Inc.
- Website
- https://kravet.com
- Company type
- Private
- Founded year
- 1918
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Kravet is a privately held, family-owned US distributor of luxury decorative textiles, furniture, carpets, wallcoverings, trimmings, and lighting, selling exclusively through a multi-brand trade-only channel (including Lee Jofa, Brunschwig & Fils, GP&J Baker, Donghia) to registered interior designers and hospitality/commercial buyers since 1918.
- Ownership category
- akta.pro rank
Kravet industry classification
Industry- Product category
- Decorative home furnishings (to-the-trade textiles and furniture)
- NAICS
- Clothing and Clothing Accessories Merchant Wholesalers (42435)
- SIC
- Wholesale-Furniture & Home Furnishings (5020), Wholesale-Apparel, Piece Goods & Notions (5130)
- akta.pro primary industry
- Upholstery & Drapery Fabric Retail (CRALADAI)
- akta.pro secondary industry
- Carpet & Area Rug Flooring Retail (CRAIAGAE)
Keywords
Where Kravet is headquartered
LocationHeadquarters
- HQ city
- Bethpage
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Kravet business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Fabric Sales: High-end decorative fabrics sold by the yard to trade customers including drapery, upholstery, multipurpose, sheers, chenilles, embroideries, velvets, leathers, linens, and prints
- Furniture Sales: Custom upholstered furniture including sofas, sectionals, chairs, beds, dining furniture, outdoor furniture with customization options
- Carpet/Rug Sales: Area rugs, broadloom, Tibetan, Eastern, Modern, and Tufted carpets; hand-knotted and hand-tufted custom options
- Wallcovering Sales: Wallpapers including grasscloth, linen, vinyl, murals, prints, and metallic finishes
- Trim Sales: Trimmings including beads, braids, cords, fringes, tassels, tapes, and embroidery for finishing
- Lighting Sales: Luxury lighting fixtures including chandeliers, floor lamps, pendants, table lamps, wall sconces, and shades
- Contract/Hospitality: KravetContract division serving hospitality, commercial, and contract markets with specified fabrics and furniture
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Trade Account Pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Kravet product offering
Product offeringCore offering
Kravet sells high-end decorative fabrics, custom upholstered furniture, carpets and rugs, wallcoverings, trimmings, lighting, and decor exclusively to the interior design trade under a multi-brand family including Kravet, Lee Jofa, Brunschwig & Fils, GP&J Baker, Donghia, and KravetContract. The company also serves the hospitality and commercial contract market through its KravetContract division and distributes international brands such as Cole & Son, Clarke & Clarke, Missoni, and Andrew Martin.
Product overview
Kravet LLC is a high-end home furnishings company operating exclusively through the interior design trade since 1918. The company offers a multi-brand portfolio organized around its core Kravet label and six subsidiary sub-brands: Kravet Couture (luxury), Kravet Design (mid-to-upper tier), Kravet Basics (value), Kravet Smart (quick-ship), Kravet Contract (commercial/hospitality), and Kravet Edge (transitional furniture). Additional sub-brands include Lee Jofa and Lee Jofa Modern (heritage to contemporary), Brunschwig & Fils (opulent romantic), GP & J Baker (British detail), Donghia (urban sophistication), Threads (modern relaxation by GP & J Baker), Mulberry Home (fashion heritage), and Caroline Cecil (minimalist artisanal). The company also distributes internationally recognized brands including Cole & Son, Clarke & Clarke, Andrew Martin, Missoni, and others. Its product categories span fabrics, furniture, trimmings (tassels, fringes, cords, tapes), carpets and rugs, wallcoverings, lighting, and decor. Key proprietary offerings include KravetArmor performance finish, the Guaranteed In Stock quick-ship program, InsideOut performance fabrics, and visualization tools (Carpet Visualizer, Sectional Visualizer, Wallcovering Visualizer, Barcode Scanner, Advanced Color Search, ColorTEKK). The company also features designer collaborations with Brown Jordan, Lilly Pulitzer, Oscar de la Renta, and Kit Kemp.
Differentiator
Problem solved
Functional benefit
Products and services
- Decorative Fabrics High-end decorative fabrics sold by the yard to trade customers, spanning drapery, upholstery, multipurpose, sheers, chenilles, embroideries, velvets, leathers, linens, and prints across the Kravet, Lee Jofa, Brunschwig & Fils, GP&J Baker, Donghia, and KravetContract brands. Minimum order 2 yards.
- Custom Upholstered Furniture Custom upholstered furniture including sofas, sectionals, chairs, beds, dining furniture, and outdoor furniture under the Kravet Edge, Lee Jofa Bronze Label, Lee Jofa Workroom, and Donghia labels, with multiple customization and finish options.
- Carpets and Rugs Area rugs, broadloom, Tibetan, Eastern, Modern, and Tufted carpets; hand-knotted and hand-tufted custom options across the Kravet, Lee Jofa, Brunschwig & Fils, and Donghia labels.
- Wallcoverings Wallpapers including grasscloth, linen, vinyl, murals, prints, and metallic finishes, plus distributed brands Cole & Son, Fornasetti, and Gaston y Daniela.
- Trim and Trimmings Decorative trimmings including beads, braids, cords, fringes, tassels, tapes, and embroidery for finishing across the Kravet, Lee Jofa, Brunschwig & Fils, and GP&J Baker labels.
- Lighting Luxury lighting fixtures including chandeliers, floor lamps, pendants, table lamps, wall sconces, and shades, with Luxe Light & Home collections sold exclusively through Kravet showrooms.
- KravetContract (Hospitality/Commercial Division) Contract division serving hospitality, commercial, and contract markets with specified fabrics and furniture designed for high-traffic environments such as hotels, resorts, and restaurants.
- KravetArmor Performance Finish A proprietary performance soil and stain resistant finish applied to Kravet fabrics, offering durability, cleanability, stain resistance, water repellency, easy cleaning, low maintenance, high durability, family-friendliness, enhanced abrasion performance, and environmental friendliness. Recommended for high-traffic areas.
- Guaranteed In Stock Program Quick-ship program guaranteeing selected fabrics are in stock and ready to ship within 14 business days, with overnight shipping at no charge if not shipped on time.
- InsideOut Performance Fabrics Performance fabrics designed for both indoor and outdoor use, featuring durability, weather resistance, and fade-resistant properties.
Quantifiable outcome
- Guaranteed In Stock program ships within 14 business days or overnight shipping is free
- +2 more outcomes
Companies that use Kravet
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
Kravet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
Kravet partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Sherrill FurniturecoreSherrill Furniture's 'Life Happens' showroom concept at High Point Market showcases performance fabrics through partnerships with industry leaders including Crypton, Sunbrella, Valdese, Merrimac, and Kravet. Features 15 new performance fabrics in three categories.
- Design HomeminorDesign Home, a popular home design game, added the Kravet Collection allowing players to access designer-level products within the game. This partnership extends brand visibility to a new audience of design enthusiasts and gamers interested in interior design.
- Brown JordancoreKravet x Brown Jordan collaboration featuring a furniture collection combining Kravet fabrics with Brown Jordan's outdoor furniture expertise. The partnership represents a flagship collection for both brands in the outdoor living category.
- The Shade StorecoreThe Shade Store partnership with Kravet for window treatments at the Kips Bay New York Show House, featuring dramatic window treatments created by top designers using Kravet products.
- Luxe Light & HomecoreLuxe Light & Home collections sold exclusively through Kravet showrooms nationwide. Handcrafted lighting fixtures combining classic motifs with contemporary flair, available in standard configurations and custom sizes.
- Gaston y DanielaminorExclusive partnership with Lorenzo Castillo for Gaston y Daniela collections. Distributed through Kravet showrooms.
- Cole & SonminorCole & Son Fornasetti wallcoverings partnership distributed through Kravet. Artistic wallcovering collections featuring Fornasetti Senza Tempo II.
- Kips Bay Boys & Girls ClubminorKravet participates in the annual Kips Bay Decorator Show House benefiting the Kips Bay Boys & Girls Club, supporting youth charities through design industry events.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Kravet competitors and assessment
Company assessmentDirect peers
- Fabricut: Trade-only fabric distributor offering decorative fabrics, trimmings, and home furnishings to interior designers. Comparable GTM (trade account registration), product breadth (fabric + trim + furniture), and multi-brand structure.
- Scalamandre: Heritage luxury decorative fabric, trim, and wallcovering house selling through the interior design trade. Directly comparable on archive-driven design IP and ultra-high-end positioning in hospitality and residential.
- Holly Hunt: Luxury home furnishings brand (now under RH) selling upholstered furniture, textiles, and lighting through showrooms to the design trade. Comparable on premium positioning, designer-led sales motion, and cross-category home furnishings offering.
- Pierre Frey: French heritage luxury fabric and furnishings house distributing to interior designers worldwide. Highly comparable to Kravet on heritage brand portfolio, archive-driven design, and trade-only distribution model.
- Osborne & Little: British designer of decorative fabrics, wallpapers, and trimmings distributed primarily through the interior design trade. Comparable on heritage design IP, print-led collections, and trade channel model.
- Cowtan & Tout: High-end decorative fabric house selling exclusively to the interior design trade, with a portfolio spanning prints, weaves, trimmings, and wallcoverings. Direct competitor to Kravet's core fabric business serving the same designer specifier channel.
Broad incumbents
- Century Furniture: Established U.S. manufacturer of high-end case goods and upholstered furniture sold primarily through interior designers and to-the-trade dealers. Comparable on contract/hospitality exposure and trade channel GTM.
- Baker Furniture: Heritage luxury furniture maker (under Kohler) serving interior designers with case goods, upholstery, and occasional tables. Comparable on heritage brand positioning, designer-channel sales, and luxury residential/hospitality customer overlap.
- RH (Restoration Hardware): Large publicly traded luxury home furnishings brand operating galleries, source books, and a hospitality division. Comparable at the category level (luxury home furnishings serving interior designers), but broader scope and DTC scale than Kravet's trade-only model.
Others
- Williams-Sonoma: Large multi-brand home furnishings retailer (Williams Sonoma Home, Pottery Barn, West Elm) competing for consumer home-decor spend that ultimately flows through designers. Adjacent rather than direct: serves end consumers via retail rather than the trade channel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Kravet social profiles
Digital presenceKravet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kravet leadership team
Management profileNumber of profiles
Profiles1 record
Kravet subsidiaries and ownership
Company hierarchySubsidiaries9 records
Kravet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kravet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kravet
What does Kravet do?
Kravet sells high-end decorative fabrics, custom upholstered furniture, carpets and rugs, wallcoverings, trimmings, lighting, and decor exclusively to the interior design trade under a multi-brand family including Kravet, Lee Jofa, Brunschwig & Fils, GP&J Baker, Donghia, and KravetContract. The company also serves the hospitality and commercial contract market through its KravetContract division and distributes international brands such as Cole & Son, Clarke & Clarke, Missoni, and Andrew Martin.
Is Kravet a public or private company?
Kravet is a private company. It is classified as family owned and is currently operating.
When was Kravet founded?
Kravet was founded in 1918. It employs 501 to 1,000 people.
Where is Kravet based?
Kravet is headquartered in Bethpage, United States, in the North America region.
How does Kravet make money?
Seven revenue lines are on record. Fabric Sales are the primary driver. The others are furniture Sales, carpet/Rug Sales, wallcovering Sales, trim Sales, lighting Sales and contract/Hospitality.
Who are Kravet's main competitors?
Direct peers on record are Fabricut, Scalamandre, Holly Hunt, Pierre Frey, Osborne & Little and Cowtan & Tout. Broad incumbents are Century Furniture, Baker Furniture and RH (Restoration Hardware). Williams-Sonoma is listed as an others.
Does Kravet have an API?
No public API is recorded for Kravet.
What industry is Kravet in?
Kravet's product category is Decorative home furnishings (to-the-trade textiles and furniture). Its primary akta.pro industry code is CRALADAI, Upholstery & Drapery Fabric Retail, with a secondary code of CRAIAGAE, Carpet & Area Rug Flooring Retail. Its NAICS code is 42435 and its SIC code is 5020.