Cassina

What Cassina does

Cassina S.p.A. is an Italian luxury furniture manufacturer founded in 1927 in Meda, Italy, and operating today as a privately held company under the direction and coordination of Haworth Italy Holding S.r.l. within the Poltrona Frau Group. The company designs, manufactures, and distributes high-end residential and contract furniture — sofas, armchairs, chairs, tables, cabinets, beds, lamps, accessories, outdoor furniture, and wall systems — through a portfolio that includes the heritage iMaestri collection (with exclusive production rights to the Le Corbusier, Pierre Jeanneret, and Charlotte Perriand designs) and the Karakter x Cassina contemporary line.

Cassina makes money through three primary streams: direct retail through owned flagship stores in major global cities, wholesale through an extensive network of authorized dealers and resellers, and bespoke contract work via the Cassina Pro/Custom Interiors division serving architects, interior designers, and luxury hospitality and retail clients (e.g., Max Mara). A secondary brand-extension revenue stream is represented by limited-edition collaborations such as the 2026 Persol eyewear partnership. Go-to-market is enterprise field sales for the contract channel, event-driven marketing anchored on Milan Design Week and 3daysofdesign, and a professional/architect engagement model supported by the Cassina Pro portal.

The customer base spans affluent residential consumers, architects and interior designers specifying furniture for projects, and contract/hospitality buyers. With 101–250 employees, a Meda-based headquarters, and a presence in Europe, North America, Asia-Pacific, and the Middle East, Cassina functions as a globally distributed luxury design house rather than a high-volume manufacturer, with production supported by Made in Italy craftsmanship and exclusive designer relationships.

Name

Cassina

Legal name

Cassina S.p.A.

Website

https://cassina.com

Company type

Private

Founded year

1927

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Cassina is an Italian luxury furniture manufacturer (founded 1927, Meda) that designs, produces, and distributes high-end residential and contract furniture worldwide, serving affluent consumers, architects, and hospitality clients through flagship stores, dealers, and a bespoke Custom Interiors division.

Ownership category

akta.pro rank

Product category

Luxury Furniture

NAICS

Household and Institutional Furniture Manufacturing (33712), Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371), Office Furniture (including Fixtures) Manufacturing (3372), Interior Design Services (54141)

SIC

Household Furniture (2510)

akta.pro primary industry

Custom Cabinet Design & Build (HSAPAIAA)

Keywords

• Luxury furniture manufacturing
• Design furniture collections
• Contract interior solutions
• Italian made furniture
• Heritage design pieces

Headquarters

HQ city

Meda

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Luxury Furniture Retail: Sale of high-end furniture through owned retail stores, authorized dealers, and contract projects. Products include sofas, armchairs, tables, cabinets, beds, lighting, and outdoor furniture at luxury price points.
2. Contract/Custom Interiors: Bespoke furniture solutions for architectural and interior design projects including hospitality, retail, and residential projects. Involves close collaboration with architects and designers on custom pieces.
3. Licensing (iMaestri Collection): Production and sale of licensed iconic designs including the Le Corbusier, Pierre Jeanneret, Charlotte Perriand collection. Cassina holds exclusive rights to produce these heritage pieces.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Cassina designs, manufactures, and sells Italian luxury furniture across categories including sofas, armchairs, chairs, tables, cabinets, beds, lighting, outdoor furniture, and accessories. The portfolio includes the iMaestri heritage collection produced under exclusive license (Le Corbusier, Pierre Jeanneret, Charlotte Perriand), the Karakter x Cassina collaboration, and contemporary designs from leading architects. Cassina also operates a Custom Interiors (Cassina Pro) division that delivers bespoke furniture solutions for hotels, retail boutiques, corporate spaces, and yacht projects.

Product overview

Cassina is an Italian luxury furniture brand offering a comprehensive portfolio of design furniture and interior solutions. The product range spans multiple categories including sofas, armchairs, chairs, tables, cabinets, beds, accessories, lamps, outdoor furniture, and wall systems. Key sub-brands include the iMaestri Collection featuring heritage pieces like the Le Corbusier/Jeanneret/Perriand collection (celebrating 60 years), and Karakter x Cassina featuring contemporary designers. The 2026 collection centers on 'material intelligence' with highlights including Patricia Urquiola's Vidalenta seating system, Formafantasma designs, and the Persol Cassina eyewear collaboration. Cassina also operates a Custom Interiors (Cassina Pro) division for contract projects and bespoke solutions, serving luxury hospitality and retail clients including Max Mara.

Differentiator

Problem solved

Functional benefit

Brands

• Cassina iMaestri: Collection featuring master designers' archival works including Le Corbusier, Pierre Jeanneret, and Charlotte Perriand pieces.
• Karakter x Cassina
• Cassina Pro
• Cassina Outdoor

Quantifiable outcome

• Acquired Zanotta in 2023, expanding presence in furniture market

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• ZanottacoreStrategic or Co-development Partner · 5 April 2023Cassina acquired Zanotta in April 2023, expanding its presence in the furniture market. This acquisition positions Cassina within the Poltrona Frau Group/Haworth Italy Holding portfolio alongside Zanotta, strengthening the group's position in the Italian luxury furniture sector.
• PersolminorStrategic or Co-development PartnerLimited edition eyewear collaboration celebrating the shared vision of Made in Italy craftsmanship between Cassina and Persol, unveiled at Milan Design Week 2026.
• Max MaraminorStrategic or Co-development PartnerCassina Custom Interiors division provided bespoke upholstered seating for the Max Mara boutique on Avenue Montaigne in Paris, designed by architect Sophie Hicks.
• H.N. Lin Design CentercoreChannel Partner/ Reseller/ DistributorStrategic partner for Cassina stores in China, operating dedicated Cassina store locations including Shanghai H.N. Lin Design Center showroom.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Zanotta: Italian contemporary design furniture brand acquired by Cassina in April 2023, now part of the same group. Operates as a peer-within-portfolio offering similar sofas, tables, and storage with a more experimental design language.
• Vitra: Swiss furniture design company with strong licensed designer collections (Eames, Bouroullec) and similar global flagship retail and contract presence. Comparable designer-furniture DNA and target customer profile.
• Knoll: American designer furniture company with comparable heritage licensed collections (e.g., Womb, Tulip, Bertoia), similar architect/specifier channel, and overlapping contract/hospitality exposure. Direct competitor in the design-icon category.
• Minotti: Italian luxury furniture maker headquartered near Milan, focused on contemporary design sofas, chairs, and outdoor furniture with strong architect/designer channel. Comparable luxury positioning, similar Made-in-Italy craftsmanship narrative, and overlapping contract/hospitality exposure.
• Roche Bobois: French luxury furniture retailer/manufacturer with global flagship store network and comparable premium positioning. Overlaps in HNW residential and contract/hospitality segments, with similar Made-in-Europe value proposition.
• Flexform: Italian luxury furniture manufacturer known for upholstered seating and contemporary design. Similar Made-in-Italy production model, comparable price positioning, and overlapping HNW residential and contract channels.
• B&B Italia: Italian luxury contemporary furniture manufacturer with comparable product categories (sofas, chairs, tables), similar global flagship distribution, and overlapping designer collaborations. One of the closest direct competitors to Cassina in the premium designer furniture category.
• Moroso: Italian contemporary designer furniture maker with strong collaborations (Patricia Urquiola, Ron Arad) and similar luxury positioning. Comparable production philosophy and architect/specifier channel.
• Poltrona Frau: Sister Italian luxury furniture brand under the same Haworth Italy Holding / Poltrona Frau Group parent. Operates across seating, contract, and custom interiors with similar distribution model and target customers (HNW consumers, architects, hospitality). Highly comparable in scale, channel mix, and brand positioning.

Broad incumbents

• Herman Miller: American design furniture incumbent owned by the same parent (MillerKnoll/Haworth-adjacent orbit) with broad office and residential portfolios. Larger scale and broader category mix than Cassina, but overlapping design-icon heritage and contract channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cassina
• Facebookfacebook.com/CassinaOfficialPage
• LinkedInlinkedin.com/company/cassina-spa

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cassina