Orchard View

What Orchard View does

Orchard View is a fourth-generation, family-owned grower and packer of fresh fruit headquartered in The Dalles, Oregon. Founded in 1923, the company operates approximately 3,300 acres of cherry orchards across Oregon and Washington and packs more than 10,000 tons of fresh cherries annually, with additional plum and prune production handled under the Blue Goose brand through a partnership with Milton-Freewater growers. Its operational footprint includes cold storage and dedicated fresh cherry packing infrastructure that was progressively built out from the 1980s onward, including a mid-1990s conversion of an apple storage facility into a fresh cherry packing line.

The company sells primarily on a B2B wholesale basis into the grocery channel, with sales and marketing executed through a distribution partnership with Oppy that provides access to North American retail produce buyers. Orchard View also generates a smaller, margin-accretive stream of revenue through direct-to-consumer sales at farmers markets. Pricing is commodity-style, set per pound on seasonal contracts tied to cherry yields, varietal mix, and prevailing market rates. Headcount sits in the 51–100 range, consistent with a mid-sized vertically integrated grower-packer rather than a large agribusiness.

The business model rests on vertical integration across the cherry value chain — orchard ownership, harvest, packing, cold storage, and distribution — which reduces intermediary costs and quality variability. Revenue concentration in a single category (fresh cherries) is partially offset by the 2015 diversification into plums and prunes under the Blue Goose brand. Customer concentration risk is shaped by reliance on the wholesale grocery channel and on Oppy as the primary distribution partner, while geographic concentration in the Pacific Northwest exposes the business to regional weather, water availability, and labor-market conditions.

Name

Orchard View

Legal name

Orchard View Inc.

Website

https://orchardview.com

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

51–100 employees

Short description

Orchard View is a fourth-generation, family-owned grower-packer based in The Dalles, Oregon, producing and packing fresh cherries from 3,300 acres across Oregon and Washington, supplemented by plums and prunes under the Blue Goose brand, and selling primarily to wholesale grocery customers through Oppy.

Ownership category

akta.pro rank

Product category

Fresh Tree Fruit Production

NAICS

Noncitrus Fruit and Tree Nut Farming (11133), Fruit and Tree Nut Farming (1113)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Stone Fruit Orchards (Peaches, Nectarines, Plums, Cherries, Apricots) (AFAGACAC)

Keywords

• Sweet cherry production
• Fresh fruit packing
• Stone fruit farming
• Cold storage operations
• Wholesale produce supply

Headquarters

HQ city

The Dalles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Fresh Produce Sales: Revenue generated from growing, packing, and selling fresh cherries, plums, and prunes to grocery retailers and distributors. The company operates a packing facility that handles over 10,000 tons of cherries annually, marketing under the Blue Goose brand.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Orchard View is a fourth-generation family farming operation that grows, harvests, and packs premium sweet cherries across 3,300 acres in Oregon and Washington, packing more than 10,000 tons of cherries annually at its cold storage and packing facility in The Dalles, Oregon. The company also packs and markets Italian prunes and Empress plums sourced from Milton-Freewater growers under the Blue Goose brand during the post-cherry season.

Product overview

Orchard View is a fourth-generation family farming and packing operation based in The Dalles, Oregon, established in 1923. The company grows sweet cherries across 3,300 acres and packs over 10,000 tons annually, with additional operations for plums and prunes sourced from Milton-Freewater. Products are sold under the Blue Goose brand for plums and prunes. The business operates a cold storage and packing facility that serves both cherry season and a post-cherry plum/prune season.

Differentiator

Problem solved

Functional benefit

Brands

• Blue Goose: Brand name under which plums and prunes are marketed in local grocery stores from mid-August through September.

Products and services

• Sweet Cherries Premium sweet cherries grown across 3,300 acres in Oregon and Washington, packed and distributed to grocery retailers and distributors, with more than 10,000 tons packed annually at the cold storage and packing facility in The Dalles, Oregon.
• Italian Prunes Italian prunes provided through partnerships with growers in Milton-Freewater, harvested and packed post-cherry season, and sold under the Blue Goose brand to grocery retailers.
• Empress Plums Empress plums sourced from Milton-Freewater growers, packed and marketed alongside Italian prunes under the Blue Goose brand, available in grocery stores from mid-August through September.
• Blue Goose Plums and Prunes Sub-brand under which Orchard View markets its plums and prunes in local grocery stores from mid-August through September, distinguishing smaller, oblong prunes from larger, blue-purple plums.

Quantifiable outcome

• Packs more than 10,000 tons of cherries per year

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• OppycoreChannel Partner/ Reseller/ DistributorOppy is a sales and marketing partner for Orchard View, helping distribute their fresh produce. The company is a leading produce marketing and distribution company that collaborates with growers to bring their products to market.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Northwest Cherry Growers: Industry-funded promotion and marketing organization representing Washington, Oregon, Idaho, Montana, and Utah cherry growers. Comparable to Orchard View as a PNW cherry industry participant and broader market-development vehicle, though it is an industry body rather than a commercial grower.
• Driscoll's: Largest U.S. berry marketer (strawberries, raspberries, blackberries, blueberries) with a vertically integrated grower network model. Adjacent peer to Orchard View in fresh produce vertical integration, retail brand strength, and grower-partner model, though in berries rather than tree fruit.

Direct peers

• Rainier Fruit Company: Washington-state vertically integrated grower, packer, and marketer of apples, pears, cherries, and stone fruit. Closely comparable to Orchard View in PNW geography, vertical integration from orchard to pack-out, and retail/wholesale distribution model.
• Stemilt Growers: Family-owned grower and packer of sweet cherries, apples, pears, and stone fruit based in Wenatchee, Washington. Highly comparable to Orchard View as a Pacific Northwest vertically integrated tree-fruit operation selling under its own brands into retail channels.
• Chelan Fresh Marketing: Washington-state grower-owned marketing organization for cherries, apples, pears, and stone fruit. Comparable to Orchard View in grower-packer-marketer structure, retail channel focus, and cherry as a flagship crop.
• Trinity Fruit Company: California grower-packer-shipper of stone fruit (peaches, plums, nectarines, apricots) and table grapes. Comparable to Orchard View in vertically integrated fresh stone-fruit packing, retail channel orientation, and family-operated origins.
• Sage Fruit Company: Yakima, Washington-based sales and marketing company representing Pacific Northwest apple, pear, cherry, and stone fruit growers. Directly comparable to Orchard View as a regional packer-marketer of fresh cherries and other tree fruit serving grocery retailers.
• Domex Superfresh Growers: Pacific Northwest grower-packer-marketer of apples, pears, cherries, and stone fruit serving retail customers. Comparable to Orchard View in vertical integration, retail-focused distribution, and similar crop mix centered on PNW tree fruit.
• HMC Farms: California-based multi-generation grower and packer of peaches, plums, nectarines, and table grapes. Comparable to Orchard View as a family-run, vertically integrated stone-fruit packer selling under its own brand into retail channels.

Others

• Oppy (the partner): Leading North American fresh produce marketer and distributor with whom Orchard View holds a core channel partnership. Included as a peer because Oppy is the channel through which much of Orchard View's produce reaches retail, and many of its grower-suppliers are structurally similar operations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/orchardviewcher

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orchard View