Rocketmiles

What Rocketmiles does

Rocketmiles is a Chicago-based, direct-to-consumer online travel booking platform founded in 2012 that allows travelers to earn loyalty program miles or points when booking hotel stays through its website or iOS mobile app. The platform's core product is a hotel search-and-book engine aggregated within the Booking Holdings portfolio, which grants access to global hotel inventory shared with sister brands including Priceline, Kayak, OpenTable, Agoda, Rentalcars.com, and Booking.com. The defining proposition is integration with multiple loyalty program partners — United Airlines MileagePlus, Amazon, Turkish Airlines Miles&Smiles, Qatar Airways Privilege Club, Virgin Atlantic Flying Club, and Atmos Rewards — enabling users to earn thousands of miles or points per night. The technology stack is a standard online travel booking platform with loyalty rewards integration; no proprietary AI, APIs, SDKs, or MCP surfaces are disclosed.

The business model is transaction-based: users pay standard hotel rates with no additional booking fees, while Rocketmiles earns a commission or referral fee from hotel partners on each completed booking (a take-rate model). Pricing is opaque to the consumer and determined by individual hotel rates, with billing on a pay-as-you-go basis. There is no subscription, licensing, or advertising revenue stream disclosed. The go-to-market is self-serve / product-led growth: travelers search by destination, dates, and reward-program preference on the website or app and complete bookings directly, with brand awareness driven by organic social (Facebook, Instagram, Twitter/X) and the iOS App Store marketplace.

Rocketmiles is a private, wholly-owned subsidiary of Booking Holdings, Inc. (a publicly-traded conglomerate). The firm raised $8.5M in venture capital across two reported rounds in 2013 ($2M seed led by Atlas Venture) and 2014 ($6.5M led by August Capital) before becoming part of Booking Holdings. It operates with a lean team of 11-50 employees, serves a global customer base that is horizontally segmented across frequent travelers and reward seekers, and reports no enterprise B2B revenue or named customer accounts in the disclosed data. No patents, certifications, awards, regulatory actions, or disclosed revenue figures were identified in the source materials.

Name

Rocketmiles

Legal name

Rocketmiles

Website

https://rocketmiles.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Rocketmiles is a Chicago-based direct-to-consumer hotel booking platform, founded in 2012 and a subsidiary of Booking Holdings, that enables travelers worldwide to earn miles or points from partner loyalty programs (United, Amazon, Turkish Airlines, Qatar Airways, Virgin Atlantic, Atmos Rewards) on each hotel booking through its website and iOS app.

Ownership category

akta.pro rank

Product category

Online Travel Booking

NAICS

Travel Agencies (561510)

akta.pro primary industry

Loyalty Program Management Platforms (Earn/Burn, Rules Engine, Member Lifecycle) (THALAKAA)

akta.pro secondary industry

Rewards, Rebates & Program Optimization (Interchange, Supplier-funded) (THACAJAK)

Keywords

• Hotel booking platform
• Loyalty program rewards
• Travel rewards booking
• Frequent flyer miles
• Online travel agency

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Hotel Booking Commissions: Rocketmiles earns a commission or referral fee from hotel partners when users complete bookings through the platform. The platform enables users to earn loyalty miles/points as an incentive, while Rocketmiles monetizes through transactional revenue from hotel partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Rocketmiles operates an online hotel booking platform that enables travelers to earn loyalty program miles or points on hotel stays. Users search and book hotels worldwide through the rocketmiles.com website or iOS mobile app, selecting from multiple loyalty program partners including United MileagePlus, Amazon, Turkish Airlines Miles&Smiles, Qatar Airways Privilege Club, Virgin Atlantic Flying Club, and Atmos Rewards. The platform monetizes by earning commissions from hotel partners on completed bookings; users pay standard hotel rates with no additional booking fees.

Product overview

Rocketmiles is a single unified hotel booking platform that enables users to search for and book hotels worldwide while earning loyalty program miles or points on each stay. The core product is the web-based hotel search and booking engine, supported by a mobile application for on-the-go bookings. Users can choose from loyalty program partners including United, Amazon, Turkish Airlines, Qatar Airways, and others to earn rewards with each booking.

Differentiator

Problem solved

Functional benefit

Products and services

• Rocketmiles Hotel Booking Platform Web-based hotel search and booking engine that lets individual travelers book hotels globally and earn miles or points from participating loyalty programs including United, Amazon, Turkish Airlines, Qatar Airways, Virgin Atlantic, and Atmos Rewards.
• Rocketmiles Mobile App Native iOS application that enables travelers to search for and book hotels worldwide from their mobile devices, with the same loyalty miles/points earning functionality as the web platform.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and flagship.

• United Airlines (MileagePlus)coreGTM or Marketing PartnerUnited Airlines' MileagePlus loyalty program is available as an earning option on Rocketmiles hotel bookings. Users can earn United miles when booking hotels through the Rocketmiles platform.
• Amazon (Amazon.com Rewards)coreGTM or Marketing PartnerAmazon.com Rewards is available as an earning option on Rocketmiles hotel bookings. Users can earn Amazon gift card points when booking hotels through the platform.
• Turkish Airlines (Miles&Smiles)coreGTM or Marketing PartnerTurkish Airlines Miles&Smiles loyalty program is partnered with Rocketmiles, allowing users to earn Turkish Airlines miles on hotel bookings.
• Qatar Airways (Privilege Club)coreGTM or Marketing PartnerQatar Airways Privilege Club program is available for earning Qmiles on Rocketmiles hotel bookings worldwide.
• Virgin Atlantic (Flying Club)coreGTM or Marketing PartnerVirgin Atlantic Flying Club is available as a rewards earning option on Rocketmiles, allowing users to earn Flying Club miles on hotel stays.
• Atmos RewardscoreGTM or Marketing PartnerAtmos Rewards is a loyalty program partner available on Rocketmiles, enabling users to earn Atmos points on hotel bookings.
• Booking HoldingsflagshipStrategic or Co-development PartnerRocketmiles is a part of Booking Holdings, Inc., the world leader in online travel and related services. This parent company provides strategic backing, shared technology infrastructure, and access to Booking Holdings' portfolio of travel brands including Priceline, Kayak, OpenTable, Rentalcars.com, and Agoda.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Agoda: Agoda is a sister brand of Rocketmiles within Booking Holdings and one of the largest hotel booking platforms in Asia-Pacific. Comparable hotel inventory, transactional revenue model, and target traveler make it a relevant portfolio sibling and partial competitor.
• Priceline: Priceline is another Booking Holdings sister brand and a leading North American OTA. It overlaps with Rocketmiles on hotel booking mechanics and target market, and shares the parent company's loyalty strategy context.
• Trip.com: Trip.com Group operates a global portfolio of OTAs including Trip.com, Ctrip, and Skyscanner. Comparable hotel booking flow, global inventory, and loyalty tie-ins make it a relevant broader OTA competitor to Rocketmiles.
• Booking.com: Booking.com is the flagship hotel booking brand within Rocketmiles' own parent, Booking Holdings. It is the largest OTA globally and overlaps directly with Rocketmiles in hotel inventory, geography, and audience — though it also competes through its own Genius loyalty program.
• Expedia: Expedia is one of the world's largest online travel agencies, offering hotel booking along with flights, cars, and packages. It competes with Rocketmiles on core OTA functionality and increasingly on traveler loyalty economics through Expedia One Key.

Direct peers

• Hotels.com: Hotels.com is a major online hotel booking platform owned by Expedia Group. It directly overlaps with Rocketmiles in core OTA functionality (hotel search and booking) and competes for the same traveler looking to maximize value on hotel stays, though without Rocketmiles' multi-airline-mile angle.
• Kaligo: Kaligo is a direct competitor to Rocketmiles, offering a hotel booking platform where travelers can earn airline miles and loyalty points from multiple frequent flyer programs on each stay. Business model, target customer, and value proposition are nearly identical.

Emerging players

• Hilton Honors: Hilton Honors is Hilton's flagship loyalty program, offering points and elite benefits on direct hotel bookings. Like Marriott Bonvoy, it competes with Rocketmiles for the loyalty-driven traveler and incentivizes direct booking over OTA intermediation.
• Trivago: Trivago is a hotel metasearch engine that aggregates OTA inventory for price comparison. While not a transactional OTA itself, it influences where travelers ultimately book and competes for attention in Rocketmiles' top-of-funnel discovery journey.
• Marriott Bonvoy: Marriott Bonvoy is the world's largest hotel loyalty program, attached directly to Marriott's portfolio of brands. It competes with Rocketmiles by offering members rich points earning on direct hotel bookings — pulling travelers toward direct-hotel channels and away from OTA intermediaries.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/rocketmiles
• Facebookfacebook.com/Rocketmiles
• Instagraminstagram.com/rocketmiles
• LinkedInlinkedin.com/company/rocket-travel-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rocketmiles