Visit Greensboro
- Company typePrivate
- Founded1987
- HeadquartersGreensboro, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Visit Greensboro firmographics
Firmographics- Name
- Visit Greensboro
- Legal name
- Greensboro Area Convention and Visitors Bureau
- Website
- https://visitgreensboronc.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Visit Greensboro industry classification
Industry- Product category
- Destination Marketing Services
- NAICS
- Convention and Visitors Bureaus (561591)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)
Keywords
Where Visit Greensboro is headquartered
LocationHeadquarters
- HQ city
- Greensboro
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Visit Greensboro business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Hotel/Motel Occupancy Tax Funding: Funded by 3% Hotel/Motel Room Occupancy and Tourism Development Tax under NC House Bill 1621. The Guilford County occupancy tax proceeds fund the organization's operations and the SETRAC grant program ($170,000 annually less administrative costs).
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Visit Greensboro product offering
Product offeringCore offering
Visit Greensboro is the official destination marketing organization for Greensboro, NC (operating as the Greensboro Area Convention and Visitors Bureau). It promotes Greensboro as a tourism destination through its consumer website, mobile app, visitors center, convention services, and the SETRAC grant program, aggregating information on 135+ attractions, 500+ restaurants, and 98+ accommodations for leisure tourists, meeting planners, and sports tournament organizers.
Product overview
Visit Greensboro operates as the official destination marketing organization (Greensboro Area Convention & Visitors Bureau) offering a unified platform combining a consumer-facing tourism website, mobile application, and service tools. The core offering is the visitgreensboronc.com website which aggregates information on 135+ attractions, 500+ restaurants, 98+ accommodations, and year-round events. Supporting products include the Explore Greensboro mobile app for on-the-go trip planning, a Service Request Platform for groups to obtain visitor materials, the SETRAC Grant Program for tourism event funding, and comprehensive Meeting Planners and Visitors Guides in PDF format.
Differentiator
Problem solved
Functional benefit
Products and services
- Visit Greensboro Website The primary destination marketing platform providing comprehensive tourism information including attractions, dining, accommodations, events, and meeting planning resources for Greensboro, NC visitors and event planners.
- Explore Greensboro Mobile App A mobile application that helps visitors explore Greensboro with tools for trip planning, event discovery, and navigation throughout the destination.
- Service Request Platform An online service request system for organizations to request visitor guides, customized maps, and promotional materials for events, weddings, or reunions.
- SETRAC Grant Program The Special Events and Tourism Related Activities Committee (SETRAC) grant program that allocates $170,000 annually to assist Greensboro/Guilford County organizations in enhancing, promoting, and marketing tourism and culturally related events (excluding High Point and Jamestown).
- Meeting Planners Guide A comprehensive guide for meeting and convention planners providing information about Greensboro's meeting spaces, sports facilities, convention services, and venue options.
- Visitors Guide (PDF) A downloadable PDF visitors guide providing on-the-go information about Greensboro attractions, dining, accommodations, and events.
- Convention Services Convention and meeting planner support including RFP submissions, site visits, and coordination services for conferences and conventions hosted in Greensboro.
- Visitors Center Physical visitors center located at 2411 W. Gate City Blvd (in front of the Greensboro Coliseum) providing complimentary visitor guides, maps, and trip planning assistance.
Quantifiable outcome
- 8.7% increase in tourists and nearly $1.7 billion spending in Guilford County in 2023
Companies that use Visit Greensboro
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Visit Greensboro technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Visit Greensboro partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SETRAC Grant RecipientscoreSpecial Events and Tourism Related Activities Committee (SETRAC) grant program allocates $170,000 annually from hotel/motel occupancy tax to support Guilford County organizations (excluding High Point and Jamestown) in enhancing, promoting, and marketing tourism and culturally related events. Funded projects must be promotional/marketing focused and designed to attract visitors from outside the immediate area.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Visit Greensboro competitors and assessment
Company assessmentDirect peers
- Visit Winston-Salem: Winston-Salem's official destination marketing organization; comparable NC-based CVB promoting a Piedmont Triad-adjacent city to tourists and meeting planners.
- Visit Charlotte: Charlotte's official CVB and destination marketing organization; directly comparable as a North Carolina city-level DMO funded by hotel occupancy taxes, marketing conventions, sports, and leisure tourism.
- Visit Raleigh: Raleigh's official DMO; comparable as another NC-based CVB competing for meetings, conventions, and sports events with similar tax-based funding and event-driven GTM motion.
- Explore Asheville: Asheville's CVB; comparable destination marketing organization focused on leisure tourism, attractions promotion, and meeting/convention sales with a similar operating model.
- Visit Durham: Durham's official DMO; direct peer as a North Carolina CVB marketing a mid-size city to leisure travelers, meeting planners, and sports organizers through tax-funded operations.
- Experience Kissimmee: Florida CVB directly comparable in structure and mission; a tax-funded DMO marketing attractions, sports tournaments, and meetings in a destination similar in scope to Greensboro.
Broad incumbents
- Visit Orlando: Orlando's official CVB; broader incumbent that demonstrates the upper bound of CVB scale, with tax funding, strong sports/convention infrastructure, and mobile app-led marketing.
- Destination DC: Washington DC's official DMO; broader incumbent peer operating a larger tax-funded CVB structure that markets conventions, sports, and leisure travel, providing a scaled benchmark.
- Visit North Carolina (VisitNC): The state-level DMO for North Carolina; broader incumbent that markets the entire state and complements city-level CVBs like Visit Greensboro through cooperative campaigns.
- Visit Dallas: Dallas's official CVB; larger incumbent peer operating a tax-funded DMO with a sports tourism, convention, and leisure focus similar to Visit Greensboro's GTM motion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Visit Greensboro social profiles
Digital presenceVisit Greensboro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Visit Greensboro leadership team
Management profileNumber of profiles
Profiles1 record
Visit Greensboro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Visit Greensboro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Visit Greensboro
What does Visit Greensboro do?
Visit Greensboro is the official destination marketing organization for Greensboro, NC (operating as the Greensboro Area Convention and Visitors Bureau). It promotes Greensboro as a tourism destination through its consumer website, mobile app, visitors center, convention services, and the SETRAC grant program, aggregating information on 135+ attractions, 500+ restaurants, and 98+ accommodations for leisure tourists, meeting planners, and sports tournament organizers.
Is Visit Greensboro a public or private company?
Visit Greensboro is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Visit Greensboro founded?
Visit Greensboro was founded in 1987. It employs 11 to 50 people.
Where is Visit Greensboro based?
Visit Greensboro is headquartered in Greensboro, United States, in the North America region.
How does Visit Greensboro make money?
One revenue line is on record: hotel/Motel Occupancy Tax Funding.
Who are Visit Greensboro's main competitors?
Direct peers on record are Visit Winston-Salem, Visit Charlotte, Visit Raleigh, Explore Asheville, Visit Durham and Experience Kissimmee. Broad incumbents are Visit Orlando, Destination DC, Visit North Carolina (VisitNC) and Visit Dallas.
Does Visit Greensboro have an API?
No public API is recorded for Visit Greensboro.
What industry is Visit Greensboro in?
Visit Greensboro's product category is Destination Marketing Services. Its primary akta.pro industry code is THAAAGAD, Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers). Its NAICS code is 561591 and its SIC code is 7900.