Green Globe
Green Globe is a private sustainable tourism certification body operating in 80+ countries with 800+ members. It certifies hotels, resorts, and tourism businesses against a 44-criteria international standard via its proprietary GGS platform and global accredited auditor network.
- Company typePrivate
- Founded1992
- HeadquartersSanta Monica, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Green Globe does
Green Globe is a private sustainable tourism certification body that has operated since 1992 following the Rio Earth Summit, certifying hotels, resorts, conference centers, attractions, restaurants, cruise ships, and other travel and tourism businesses against the Green Globe International Standard. The standard comprises 44 sustainability criteria supported by more than 400 compliance indicators spanning four core areas: Sustainable Management, Social & Economic Impact, Cultural Heritage, and Environmental Management. Certification is delivered through a proprietary web-based member portal called Green Globe Solutions (GGS), where businesses manage their certification lifecycle, access the full standard, and submit compliance evidence. A global network of more than 120 trained, accredited auditors across 80+ countries performs independent on-site verification on a recurring basis, providing third-party credibility that the company explicitly positions as differentiator against self-declared sustainability claims.
Green Globe monetizes through an annual membership subscription model that includes access to the standard, the GGS platform, training via the Green Globe Academy, and marketing services with a claimed reach of one million global users per month. Third-party auditing and licensed consulting services are invoiced separately, creating a layered revenue model. The company serves more than 800 members across 80+ countries, with the operational entity registered as Green Globe Certification S.A.R.L. in Luxembourg and intellectual property held by parent Green Certifications Inc. The company has expanded its service surface with the Green Globe Academy (sustainability training) and Green Globe Travel (booking platform), and is a founding member of the Tourism Sustainability Certifications Alliance (TSCA), which collectively certifies more than 19,000 tourism enterprises worldwide. The firm maintains 11–50 employees and has not disclosed funding or revenue.
Green Globe firmographics
Firmographics- Name
- Green Globe
- Legal name
- Green Globe Certification S.A.R.L.
- Website
- https://greenglobe.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Green Globe is a private sustainable tourism certification body operating in 80+ countries with 800+ members. It certifies hotels, resorts, and tourism businesses against a 44-criteria international standard via its proprietary GGS platform and global accredited auditor network.
- Ownership category
- akta.pro rank
Green Globe industry classification
Industry- Product category
- Sustainable Tourism Certification
- akta.pro primary industry
- Eco-Certification, Auditing & Standards (Green Lodging, Tour Operator Certification) (THAAANAA)
- akta.pro secondary industries
- Sustainability/Green Certified Conference Hotels (THAGALAN), Eco & Sustainable All-Inclusive Resorts (THAGAKAF), Conformity Assessment, Testing, Inspection & Certification Cooperation (BPADANAD)
Keywords
Where Green Globe is headquartered
LocationHeadquarters
- HQ city
- Santa Monica
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Green Globe business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Annual Membership Fees: Green Globe operates on an annual membership model where businesses pay annual fees for access to certification, the Green Globe Solutions platform, training, and marketing services. Membership is valid for one year minus one day.
- Auditing Services: Third-party independent auditor services are invoiced separately from annual membership fees. Accredited auditors perform on-site inspections every other year for recertification.
- Consulting Services: Green Globe licensed consulting services are available separately to help businesses achieve certification. Consulting charges are invoiced separately from membership fees.
- Marketing Services: Members listed on Green Globe's website and other publications. Access to marketing services with claimed reach of one million global users per month.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard Membership |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Green Globe product offering
Product offeringCore offering
Green Globe provides sustainable tourism certification to tourism businesses (hotels, resorts, conference centres, attractions, restaurants, cruise ships, transportation, and tour operators) worldwide through its proprietary Green Globe International Standard comprising 44 criteria and 400+ indicators. Certification is delivered via the proprietary Green Globe Solutions (GGS) online platform and verified by an independent network of 120+ accredited auditors across 80+ countries, with annual membership, training through the Green Globe Academy, and marketing services bundled in.
Product overview
Green Globe offers a unified certification ecosystem for sustainable tourism, centered on its International Standard which provides 44 criteria and 400+ indicators for evaluating sustainability performance across hotels, resorts, conference venues, and attractions. The Green Globe Solutions (GGS) platform serves as the operational hub where members manage their certification lifecycle. Training is delivered through the Green Globe Academy, while Marketing Services extends the reach of certified properties. Together, these components create an end-to-end solution from assessment and compliance to training and market visibility.
Differentiator
Problem solved
Functional benefit
Brands
- Green Globe Solutions (GGS): Online certification management portal for members to manage their Green Globe certification process
- Green Globe Academy
- Green Globe Travel
Quantifiable outcome
- Members must comply with 51% of applicable certification requirements to reach certification level
- +1 more outcomes
Companies that use Green Globe
Customer profileNamed customers4 records
Segments7 records
Ideal customer profiles3 records
Green Globe technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Green Globe partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Tourism Sustainability Certifications Alliance (TSCA)coreGreen Globe is a founding member of TSCA, a global organization responsible for certification of more than 19,000 tourism enterprises worldwide. This alliance positions Green Globe within the broader sustainability certification ecosystem.
- ReborncorePartnership strengthened to advance sustainable tourism practices across China. Brings together Reborn's deep local expertise and Green Globe's globally recognized framework to support tourism and hospitality businesses navigating sustainability transitions in the Chinese market.
- International Organization for Standardization (ISO)coreGreen Globe aligns its programme with ISO/IEC 17000 and 17065 standards. ISO/IEC 17065 forms the core framework underpinning Green Globe's certification system and its pathway to formal accreditation.
Scale indicators5 records
Recent moves8 records
Expansion highlights6 records
Green Globe competitors and assessment
Company assessmentDirect peers
- EarthCheck: EarthCheck is a leading science-based certification, benchmarking and advisory group for the travel and tourism industry, offering a directly comparable eco-certification programme for hotels, tour operators, and destinations competing head-to-head with Green Globe.
- Travelife: Travelife provides sustainability certification and training specifically for the tourism sector, including hotels and tour operators, positioning it as a direct competitor in sustainability certification for hospitality businesses.
- Biosphere: Biosphere is a sustainable tourism certification system certifying hotels, destinations, and tourism businesses with criteria-based assessments, operating as a direct alternative to Green Globe's certification programme.
- Green Key: Green Key is an internationally recognised eco-label for tourism establishments, including hotels, conference centres, and attractions, offering a comparable voluntary sustainability certification scheme in direct competition with Green Globe.
Broad incumbents
- GSTC (Global Sustainable Tourism Council): GSTC establishes and manages global sustainability criteria for hotels, tour operators, and destinations; Green Globe aligns with GSTC principles, making GSTC both a meta-standard and a broader incumbent shaping the category in which Green Globe competes.
- BREEAM: BREEAM is a widely adopted sustainability assessment and certification scheme covering buildings and infrastructure, including hospitality assets, and competes with Green Globe as a broader built-environment incumbent with overlap in hotel sustainability certification.
- LEED (USGBC): LEED is the dominant green building rating system that increasingly applies to hospitality construction and operations; it overlaps with Green Globe as an alternative sustainability credential that hotels may pursue instead of tourism-specific certification.
- Bureau Veritas: Bureau Veritas is a global testing, inspection, and certification (TIC) giant providing sustainability auditing across hospitality and tourism, overlapping with Green Globe's auditor-driven verification model at a much larger enterprise scale.
- SGS: SGS is a leading global certification, inspection, and testing company providing sustainability verification services across hospitality and tourism supply chains, representing a broad incumbent that competes for tourism sustainability auditing and certification work.
Emerging players
- Control Union: Control Union is a global certification body providing sustainability certification and auditing services across multiple industries including tourism, positioned as an emerging participant offering comparable third-party verification services to Green Globe members.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Green Globe social profiles
Digital presenceGreen Globe compliance and trust
Trust signalCompliance2 records
Green Globe financial estimates
Financial estimateRevenue estimate
Valuation estimate
Green Globe leadership team
Management profileNumber of profiles
Profiles2 records
Green Globe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Green Globe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Green Globe
What does Green Globe do?
Green Globe provides sustainable tourism certification to tourism businesses (hotels, resorts, conference centres, attractions, restaurants, cruise ships, transportation, and tour operators) worldwide through its proprietary Green Globe International Standard comprising 44 criteria and 400+ indicators. Certification is delivered via the proprietary Green Globe Solutions (GGS) online platform and verified by an independent network of 120+ accredited auditors across 80+ countries, with annual membership, training through the Green Globe Academy, and marketing services bundled in.
Is Green Globe a public or private company?
Green Globe is a private company. It is classified as corporate owned and is currently operating.
When was Green Globe founded?
Green Globe was founded in 1992. It employs 11 to 50 people.
Where is Green Globe based?
Green Globe is headquartered in Santa Monica, United States, in the North America region.
How does Green Globe make money?
Four revenue lines are on record. Annual Membership Fees are the primary driver. The others are auditing Services, consulting Services and marketing Services.
Who are Green Globe's main competitors?
Direct peers on record are EarthCheck, Travelife, Biosphere and Green Key. Broad incumbents are GSTC (Global Sustainable Tourism Council), BREEAM, LEED (USGBC), Bureau Veritas and SGS. Control Union is listed as an emerging player.
Does Green Globe have an API?
No public API is recorded for Green Globe.
What industry is Green Globe in?
Green Globe's product category is Sustainable Tourism Certification. Its primary akta.pro industry code is THAAANAA, Eco-Certification, Auditing & Standards (Green Lodging, Tour Operator Certification), with a secondary code of THAGALAN, Sustainability/Green Certified Conference Hotels.