Green Globe

What Green Globe does

Green Globe is a private sustainable tourism certification body that has operated since 1992 following the Rio Earth Summit, certifying hotels, resorts, conference centers, attractions, restaurants, cruise ships, and other travel and tourism businesses against the Green Globe International Standard. The standard comprises 44 sustainability criteria supported by more than 400 compliance indicators spanning four core areas: Sustainable Management, Social & Economic Impact, Cultural Heritage, and Environmental Management. Certification is delivered through a proprietary web-based member portal called Green Globe Solutions (GGS), where businesses manage their certification lifecycle, access the full standard, and submit compliance evidence. A global network of more than 120 trained, accredited auditors across 80+ countries performs independent on-site verification on a recurring basis, providing third-party credibility that the company explicitly positions as differentiator against self-declared sustainability claims.

Green Globe monetizes through an annual membership subscription model that includes access to the standard, the GGS platform, training via the Green Globe Academy, and marketing services with a claimed reach of one million global users per month. Third-party auditing and licensed consulting services are invoiced separately, creating a layered revenue model. The company serves more than 800 members across 80+ countries, with the operational entity registered as Green Globe Certification S.A.R.L. in Luxembourg and intellectual property held by parent Green Certifications Inc. The company has expanded its service surface with the Green Globe Academy (sustainability training) and Green Globe Travel (booking platform), and is a founding member of the Tourism Sustainability Certifications Alliance (TSCA), which collectively certifies more than 19,000 tourism enterprises worldwide. The firm maintains 11–50 employees and has not disclosed funding or revenue.

Name

Green Globe

Legal name

Green Globe Certification S.A.R.L.

Website

https://greenglobe.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Green Globe is a private sustainable tourism certification body operating in 80+ countries with 800+ members. It certifies hotels, resorts, and tourism businesses against a 44-criteria international standard via its proprietary GGS platform and global accredited auditor network.

Ownership category

akta.pro rank

Product category

Sustainable Tourism Certification

akta.pro primary industry

Eco-Certification, Auditing & Standards (Green Lodging, Tour Operator Certification) (THAAANAA)

akta.pro secondary industries

Sustainability/Green Certified Conference Hotels (THAGALAN), Eco & Sustainable All-Inclusive Resorts (THAGAKAF), Conformity Assessment, Testing, Inspection & Certification Cooperation (BPADANAD)

Keywords

• Sustainable tourism certification
• Environmental certification services
• Eco-label certification
• Tourism audit services
• Sustainability standards compliance

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Annual Membership Fees: Green Globe operates on an annual membership model where businesses pay annual fees for access to certification, the Green Globe Solutions platform, training, and marketing services. Membership is valid for one year minus one day.
2. Auditing Services: Third-party independent auditor services are invoiced separately from annual membership fees. Accredited auditors perform on-site inspections every other year for recertification.
3. Consulting Services: Green Globe licensed consulting services are available separately to help businesses achieve certification. Consulting charges are invoiced separately from membership fees.
4. Marketing Services: Members listed on Green Globe's website and other publications. Access to marketing services with claimed reach of one million global users per month.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Green Globe provides sustainable tourism certification to tourism businesses (hotels, resorts, conference centres, attractions, restaurants, cruise ships, transportation, and tour operators) worldwide through its proprietary Green Globe International Standard comprising 44 criteria and 400+ indicators. Certification is delivered via the proprietary Green Globe Solutions (GGS) online platform and verified by an independent network of 120+ accredited auditors across 80+ countries, with annual membership, training through the Green Globe Academy, and marketing services bundled in.

Product overview

Green Globe offers a unified certification ecosystem for sustainable tourism, centered on its International Standard which provides 44 criteria and 400+ indicators for evaluating sustainability performance across hotels, resorts, conference venues, and attractions. The Green Globe Solutions (GGS) platform serves as the operational hub where members manage their certification lifecycle. Training is delivered through the Green Globe Academy, while Marketing Services extends the reach of certified properties. Together, these components create an end-to-end solution from assessment and compliance to training and market visibility.

Differentiator

Problem solved

Functional benefit

Brands

• Green Globe Solutions (GGS): Online certification management portal for members to manage their Green Globe certification process
• Green Globe Academy
• Green Globe Travel

Quantifiable outcome

• Members must comply with 51% of applicable certification requirements to reach certification level
• +1 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Tourism Sustainability Certifications Alliance (TSCA)coreStrategic or Co-development PartnerGreen Globe is a founding member of TSCA, a global organization responsible for certification of more than 19,000 tourism enterprises worldwide. This alliance positions Green Globe within the broader sustainability certification ecosystem.
• ReborncoreStrategic or Co-development PartnerPartnership strengthened to advance sustainable tourism practices across China. Brings together Reborn's deep local expertise and Green Globe's globally recognized framework to support tourism and hospitality businesses navigating sustainability transitions in the Chinese market.
• International Organization for Standardization (ISO)coreOthersGreen Globe aligns its programme with ISO/IEC 17000 and 17065 standards. ISO/IEC 17065 forms the core framework underpinning Green Globe's certification system and its pathway to formal accreditation.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• EarthCheck: EarthCheck is a leading science-based certification, benchmarking and advisory group for the travel and tourism industry, offering a directly comparable eco-certification programme for hotels, tour operators, and destinations competing head-to-head with Green Globe.
• Travelife: Travelife provides sustainability certification and training specifically for the tourism sector, including hotels and tour operators, positioning it as a direct competitor in sustainability certification for hospitality businesses.
• Biosphere: Biosphere is a sustainable tourism certification system certifying hotels, destinations, and tourism businesses with criteria-based assessments, operating as a direct alternative to Green Globe's certification programme.
• Green Key: Green Key is an internationally recognised eco-label for tourism establishments, including hotels, conference centres, and attractions, offering a comparable voluntary sustainability certification scheme in direct competition with Green Globe.

Broad incumbents

• GSTC (Global Sustainable Tourism Council): GSTC establishes and manages global sustainability criteria for hotels, tour operators, and destinations; Green Globe aligns with GSTC principles, making GSTC both a meta-standard and a broader incumbent shaping the category in which Green Globe competes.
• BREEAM: BREEAM is a widely adopted sustainability assessment and certification scheme covering buildings and infrastructure, including hospitality assets, and competes with Green Globe as a broader built-environment incumbent with overlap in hotel sustainability certification.
• LEED (USGBC): LEED is the dominant green building rating system that increasingly applies to hospitality construction and operations; it overlaps with Green Globe as an alternative sustainability credential that hotels may pursue instead of tourism-specific certification.
• Bureau Veritas: Bureau Veritas is a global testing, inspection, and certification (TIC) giant providing sustainability auditing across hospitality and tourism, overlapping with Green Globe's auditor-driven verification model at a much larger enterprise scale.
• SGS: SGS is a leading global certification, inspection, and testing company providing sustainability verification services across hospitality and tourism supply chains, representing a broad incumbent that competes for tourism sustainability auditing and certification work.

Emerging players

• Control Union: Control Union is a global certification body providing sustainability certification and auditing services across multiple industries including tourism, positioned as an emerging participant offering comparable third-party verification services to Green Globe members.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/greenglobecertified
• Instagraminstagram.com/greenglobecertification
• LinkedInlinkedin.com/company/greenglobe

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Globe