Gozoop Online Pvt Ltd

What Gozoop Online Pvt Ltd does

Gozoop Online Pvt Ltd is an India-based independent digital marketing agency founded in 2010 and headquartered in Mumbai, with additional offices in Bengaluru, Delhi, Dubai, and Muscat. The company provides full-service digital marketing across brand strategy, integrated campaigns, social media management, content production (including AI-assisted short-form video), performance marketing, SEO, website transformation, and UI/UX design, serving enterprise clients such as Godrej Properties, Tata Tele Business, Paytm Money, ORRA, Liva, Haldiram's, Tim Hortons India, Ecovacs, and KKR. The group operates a multi-brand architecture: Gozoop Creative (mainline creative), HAWK (customer experience, listening, ORM, crisis management), Sm(all) (short-form content for challenger brands), and joint ventures GZPure (with Puretech Digital) and GZVicara (with Vicara PR). The company's go-to-market is direct enterprise sales through pitches, referrals, and reputation, with revenue generated via project-based and retainer professional-services engagements. In March 2026, YAAP Digital Ltd acquired a 60.2% controlling stake for Rs 36.96 crore as the first tranche of a phased 100% acquisition valued overall at over Rs 150 crore, making Gozoop a majority-owned subsidiary of a publicly listed (NSE Emerge) parent while continuing to operate as an independent brand under its existing leadership.

Name

Gozoop Online Pvt Ltd

Legal name

Gozoop Online Pvt Ltd

Website

https://gozoop.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Gozoop is a Mumbai-headquartered independent digital marketing agency offering creative, customer experience, performance, and PR services to enterprise brands across India and the Middle East via a multi-brand group including Gozoop Creative, HAWK, and Sm(all).

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Media Buying Agencies (54183)

akta.pro primary industry

Online Reputation Management (ORM) (MPAAAOAB)

Keywords

• Digital marketing services
• Social media management
• Customer experience management
• Performance marketing
• Creative advertising

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Marketing Services: Gozoop generates revenue through providing integrated digital marketing services including brand planning and strategy, brand identity and packaging, integrated campaigns, social media management, production (films and AI content), IP creation, performance marketing, SEO, website transformation, and UI/UX design. Revenue is primarily project-based and retainer arrangements with enterprise clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Gozoop is an independent digital marketing agency providing integrated creative, customer experience (CX), and performance marketing services to enterprise brands. Its offering spans brand strategy, integrated campaigns, social media management, AI-powered content production (films + AI), SEO, website transformation, UI/UX design, and customer experience/reputation management through sub-brands such as HAWK and Sm(all).

Product overview

Gozoop is an independent digital marketing agency offering a comprehensive suite of services organized under three main pillars: Gozoop Creative (brand strategy, integrated campaigns, social media management, performance marketing, SEO, website transformation, and AI-powered video production), HAWK (customer experience and reputation management including digital listening, crisis management, and social fraud handling), and specialized offerings like Sm(all) for short-form content and GZPure joint venture. The company operates as a multi-brand portfolio under Gozoop Group, with recent majority acquisition by YAAP Digital. The BTB Show serves as a thought leadership content platform.

Differentiator

Problem solved

Functional benefit

Brands

• HAWK: Customer experience (CX) agency focused on social listening, digital customer support, and ORM services
• Sm(all)
• GZPure
• GZVicara

Products and services

• Gozoop Creative Services Full-service digital marketing offering including brand planning and strategy, brand identity and packaging, integrated campaigns, social media management, AI-powered content production (Films + AI), performance marketing, SEO, website transformation, and UI/UX design for enterprise brands.
• HAWK Customer experience (CX) agency within Gozoop Group offering digital listening, online reputation management (ORM), crisis management, digital customer service, and social fraud/impersonation handling for brands.
• Sm(all) Short-form content agency focused on challenger brands and short-form content platforms, operating independently within Gozoop Group. Originally acquired from Stratton Communications.
• GZPure Joint venture with Puretech Digital combining Gozoop's creative capabilities with Puretech's digital expertise for integrated digital marketing services.
• BreakTheBox (BTB) Show Video/podcast interview series featuring marketing and advertising industry leaders discussing topics on advertising, marketing, AI, and professional development, functioning as a thought leadership and content marketing platform.

Quantifiable outcome

• 40% revenue growth and 80% YoY profit increase
• +4 more outcomes

Named customers13 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• Vicara PRcoreStrategic or Co-development PartnerGozoop Group and Vicara PR formed a joint venture to launch a PR division, expanding Gozoop's service offerings to include public relations capabilities alongside its digital marketing services.
• Puretech DigitalcoreStrategic or Co-development PartnerGozoop Group and Puretech Digital teamed up to launch GZPure, a specialized joint venture combining capabilities of both agencies for enhanced digital marketing services.
• Stratton Communications (now Sm(all))coreStrategic or Co-development PartnerGozoop Group acquired Stratton Communications, rebranding it as Sm(all). The acquisition strengthens digital marketing capabilities, especially for short-form content platforms, focusing on challenger brands. This was Gozoop's fifth acquisition globally and fourth in India.

Scale indicators7 records

Broad incumbents

• Isobar India (Dentsu): Global digital experience agency with significant India operations under Dentsu. Competes with Gozoop for enterprise digital mandates but operates at much larger scale as part of a global network.
• Dentsu Creative India: India arm of Dentsu's global creative network offering integrated advertising, digital, and CX services. Competes for the same enterprise brand briefs Gozoop targets, but with significantly larger scale and media-buying leverage.
• Ogilvy India (WPP): India operations of Ogilvy, one of the world's largest advertising networks. Competes for major enterprise creative and digital mandates with global scale, integrated media, and data capabilities.
• Leo Burnett India (Publicis): India arm of Leo Burnett within Publicis Groupe, offering creative, digital, and media services to enterprise brands. Overlaps with Gozoop on creative-led digital campaigns but at significantly larger network scale.

Direct peers

• FoxyMoron (Zoo Media): Mumbai-based independent digital agency (part of Zoo Media) specializing in social media, content, and integrated digital campaigns for major brands. Directly comparable on creative-led digital services and Indian enterprise clientele.
• Schbang: Mumbai-headquartered independent digital marketing and solutions agency offering integrated creative, social media, performance, and technology services to enterprise brands. Highly comparable to Gozoop on service scope, target market (Indian enterprise), and full-funnel digital offering.
• DViO Digital: Indian full-service digital marketing agency offering programmatic, performance, social, and creative services. Comparable on integrated digital offering and India enterprise customer base.
• WATConsult (Dentsu Creative): Mumbai-based digital and social media agency (now part of Dentsu Creative) serving enterprise clients across FMCG, telecom, and BFSI. Closely comparable on integrated digital services and enterprise client base, though backed by a global network.
• Kinnect: Independent Indian digital-first agency offering creative, media, social, and content services. Comparable to Gozoop on entrepreneurial positioning, India enterprise focus, and integrated service portfolio.
• Social Beat: Bengaluru-headquartered digital marketing agency providing performance, SEO, social media, and video services to enterprise and growth-stage brands. Comparable on digital service mix and enterprise India focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gozoop-pvt-ltd
• Instagraminstagram.com/gozoop
• Xx.com/Gozoop
• Facebookfacebook.com/gozoop

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gozoop Online Pvt Ltd