Shopatron
Shopatron is a private e-commerce technology company founded in 2001 and headquartered in San Luis Obispo, California. It provides e-commerce solutions connecting manufacturers and retailers of consumer goods products to enable direct-to-consumer online sales and fulfillment.
- Company typePrivate
- Founded2001
- HeadquartersSan Luis Obispo, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Shopatron does
Shopatron is a private e-commerce technology company founded in 2001 and headquartered in San Luis Obispo, California. The company provides e-commerce solutions to manufacturers and retailers of consumer goods products, operating in the B2B platform segment that enables brand manufacturers and their retail distribution networks to transact online. With a headcount of 51-100 employees and a website at ecommerce.shopatron.com, Shopatron occupies a long-established position in the consumer-goods e-commerce infrastructure layer.
The company's commercial focus spans both sides of the e-commerce value chain: its dedicated SVP of Retailer Sales and Account Management signals that onboarding and servicing retailers is a core go-to-market priority, while its manufacturer-side positioning implies tooling for direct-to-consumer online sales. The company has raised approximately $10 million across two disclosed rounds — a 2007 Series 2 led by Kern Whelan Capital with Rivenrock Capital ($6M), and a 2012 round from Multiplier Capital ($4M) — and remains privately held with no public ticker. Leadership is anchored by founder and CEO Ed Stevens, supported by CFO Dave Morrison.
Source material is notably thin on product architecture, technology stack, customer roster, pricing model, operating status, and geographic footprint. No patents, awards, partnerships, M&A activity, or product launches are documented in the available inputs, and the company website's scraped content is limited to tracking infrastructure. This data sparsity constrains any granular assessment of Shopatron's current commercial momentum or technical differentiation beyond the high-level positioning of an e-commerce platform serving consumer goods manufacturers and retailers.
Shopatron firmographics
Firmographics- Name
- Shopatron
- Website
- https://ecommerce.shopatron.com
- Company type
- Private
- Founded year
- 2001
- Headcount range
- 51–100 employees
- Short description
- Shopatron is a private e-commerce technology company founded in 2001 and headquartered in San Luis Obispo, California. It provides e-commerce solutions connecting manufacturers and retailers of consumer goods products to enable direct-to-consumer online sales and fulfillment.
- Ownership category
- akta.pro rank
Shopatron industry classification
Industry- Product category
- E-commerce Order Management Software
- NAICS
- Retail Trade (44-45)
- SIC
- Retail-Catalog & Mail-Order Houses (5961)
- akta.pro primary industry
- General Merchandise Online Retailers (CRAFADAA)
Keywords
Where Shopatron is headquartered
LocationHeadquarters
- HQ city
- San Luis Obispo
- HQ country
- United States
- HQ region
- North America
Markets served
Shopatron business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Shopatron product offering
Product offeringCore offering
Shopatron provides e-commerce technology solutions to manufacturers and retailers of consumer goods. Its platform enables online ordering, order management, and retailer-direct fulfillment such as in-store pickup and ship-from-store, connecting brand manufacturer websites to a network of physical retail partners for last-mile delivery and pickup.
Differentiator
Problem solved
Functional benefit
Products and services
- Shopatron E-commerce Platform An e-commerce and order management platform that enables consumer goods manufacturers and retailers to sell online, route orders to physical retail partners, and support in-store pickup, ship-from-store, and drop-ship fulfillment across a distributed retail network.
Companies that use Shopatron
Customer profileIdeal customer profiles1 record
Shopatron technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Shopatron partnerships and signals
Strategic signalRecent moves2 records
Shopatron competitors and assessment
Company assessmentDirect peers
- Volusion: Volusion is a long-standing SaaS e-commerce platform targeted at SMB and mid-market merchants. Comparable in age and segment focus to Shopatron, though serving a smaller, more general merchant base.
- BigCommerce: BigCommerce is a headless, SaaS e-commerce platform serving mid-market and enterprise brands with multi-storefront, B2B, and omnichannel capabilities — directly comparable to Shopatron's brand enablement offering, though at much larger scale.
- Kibo Commerce: Kibo is a unified commerce platform (e-commerce, OMS, personalization) that has historically operated in similar mid-market brand and manufacturer segments. Kibo is one of the most direct comparables in capability and customer profile to Shopatron.
- ChannelAdvisor: ChannelAdvisor (now part of CommerceHub) provides e-commerce and marketplace management software for brands and retailers — comparable to Shopatron's brand enablement focus, particularly around marketplace listings and order routing.
Broad incumbents
- Magento (Adobe Commerce): Adobe Commerce (formerly Magento) is an enterprise-grade commerce platform sold to large brands and manufacturers. It overlaps with Shopatron in the branded-manufacturer segment but is part of Adobe's broader Experience Cloud portfolio.
- Shopify: Shopify is the dominant SMB and mid-market commerce platform with extensive D2C, POS, and B2B offerings. It competes broadly with Shopatron in enabling brand-direct online retail, but at vastly greater scale and with a more generalist go-to-market.
- Salesforce Commerce Cloud: Salesforce Commerce Cloud (formerly Demandware) is an enterprise commerce suite aimed at global brands. It addresses the same manufacturer/brand enablement use case as Shopatron, but bundled within Salesforce's larger CRM and marketing cloud ecosystem.
- WooCommerce: WooCommerce is the leading open-source WordPress-based e-commerce platform with broad SMB and mid-market adoption. It competes with Shopatron in serving brand-direct merchants, especially smaller manufacturers building D2C channels.
- Salesforce B2B Commerce (formerly CloudCraze): Salesforce B2B Commerce addresses branded manufacturers selling through dealer/distributor networks — a use case adjacent to Shopatron's manufacturer-to-retailer routing model, with greater enterprise sales motion.
Emerging players
- Brightpearl: Brightpearl is a retail-first operations platform combining OMS, CRM, and finance for omnichannel retailers and brands. It overlaps with Shopatron where merchants need order routing and inventory visibility across channels.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Shopatron social profiles
Digital presenceShopatron financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shopatron leadership team
Management profileNumber of profiles
Profiles3 records
Shopatron funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shopatron M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shopatron
What does Shopatron do?
Shopatron provides e-commerce technology solutions to manufacturers and retailers of consumer goods. Its platform enables online ordering, order management, and retailer-direct fulfillment such as in-store pickup and ship-from-store, connecting brand manufacturer websites to a network of physical retail partners for last-mile delivery and pickup.
When was Shopatron founded?
Shopatron was founded in 2001. It employs 51 to 100 people.
Where is Shopatron based?
Shopatron is headquartered in San Luis Obispo, United States, in the North America region.
Who are Shopatron's main competitors?
Direct peers on record are Volusion, BigCommerce, Kibo Commerce and ChannelAdvisor. Broad incumbents are Magento (Adobe Commerce), Shopify, Salesforce Commerce Cloud, WooCommerce and Salesforce B2B Commerce (formerly CloudCraze). Brightpearl is listed as an emerging player.
Does Shopatron have an API?
No public API is recorded for Shopatron.
What industry is Shopatron in?
Shopatron's product category is E-commerce Order Management Software. Its primary akta.pro industry code is CRAFADAA, General Merchandise Online Retailers. Its NAICS code is 44-45 and its SIC code is 5961.