Gianna Homes

What Gianna Homes does

Gianna Homes is a 501(c)(3) not-for-profit organization founded in 1999 that operates residential memory care and in-home health care services for individuals with Alzheimer's disease and other forms of dementia in the Twin Cities metropolitan area of Minnesota. The company runs two small residential care homes — Sursum Corda in Minnetonka and Gladys' Place in Plymouth — providing 24-hour personalized memory care through end-of-life, alongside an in-home care line branded as Gianna HomeCare. Its Lifecare® Services methodology integrates physical, emotional, and spiritual support, delivered with high staff-to-resident ratios by an in-house RN case management team and supported by an external ecosystem of weekly therapy partners (music, massage, therapeutic art, occupational/physical therapy, spiritual care).

The business model is service-based and recurring: residents pay monthly subscription-style fees for residential care (pricing is quote-based and not publicly disclosed), while the organization supplements operating revenue through charitable donations, planned gifts, and an annual fundraising gala. Customer acquisition is relationship-led, driven by family referrals, healthcare provider referrals, community education, and digital content marketing via the company website, Facebook, YouTube, and a quarterly newsletter. There is no disclosed technology platform or AI/ML capability — Gianna Homes is fundamentally a labor-intensive care provider whose competitive position rests on clinical staff, volunteer engagement, and therapeutic partnerships rather than technology differentiation.

The company is led by President & CEO Anne Marie Hansen, with Executive Director Cari and HR Director Renee rounding out the documented leadership team. Revenue is not publicly disclosed, consistent with its nonprofit status, and the organization has not pursued venture funding, acquisitions, or material geographic expansion beyond the two existing homes since founding.

Name

Gianna Homes

Legal name

Gianna Homes

Website

https://giannahomes.org

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Gianna Homes is a Minnesota-based 501(c)(3) nonprofit founded in 1999 that operates two small residential memory care homes (Sursum Corda in Minnetonka, Gladys' Place in Plymouth) and an in-home care service for families of individuals with Alzheimer's and dementia in the Twin Cities area.

Ownership category

akta.pro rank

Product category

Memory Care / Residential Senior Care

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Services for the Elderly and Persons with Disabilities (624120), Nursing and Residential Care Facilities (623)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082)

akta.pro industry

PRIMARYHLADACAB

Memory Care Units within Assisted Living Communities

Healthcare & Life Sciences/Elder Care & Long-Term Care/Memory Care (Dementia/Alzheimer’s) Communities

SECONDARYHLADACAI

In-Home Dementia Care Services (Specialized Personal Care)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Memory Care (Dementia/Alzheimer’s) Communities

SECONDARYHSABAHAE

Dementia & Wandering-Safety 24/7 In-Home Care

Home & Personal Services/Elder Care & In-Home Care Services/Live-In & 24/7 In-Home Care

SECONDARYHSABAGAF

Dementia & Alzheimer’s Respite Care

Home & Personal Services/Elder Care & In-Home Care Services/Respite Care Services

SECONDARYHLADADAE

Skilled Dementia Nursing / Memory Care SNFs

Healthcare & Life Sciences/Elder Care & Long-Term Care/Skilled Nursing Facilities (SNF) & Nursing Homes

Keywords

• Memory care services
• Residential care homes
• Senior living
• In-home health care
• Dementia care

Headquarters

HQ city

Minnetonka

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Residential Memory Care Services: Gianna Homes generates revenue through residential care services at their two memory care homes (Sursum Corda in Minnetonka and Gladys' Place in Plymouth). Care services include 24-hour supervision, personal care, medication management, meals, activities, and therapeutic programs. Services are provided to individuals in all stages of memory loss/dementia through end of life.
2. In-Home Health Care Services: Through Gianna HomeCare, the organization provides in-home health care services, allowing seniors to age in place while receiving professional memory care support in their own homes.
3. Donations and Charitable Contributions: As a not-for-profit 501(c)(3) organization, Gianna Homes accepts charitable donations to support their mission and assist residents who need financial aid to cover care costs. They accept one-time gifts, recurring gifts, planned gifts, and special items.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Gianna Homes is a not-for-profit memory care provider that runs two small residential memory care homes — Sursum Corda in Minnetonka and Gladys' Place in Plymouth — delivering 24-hour personalized care, medication management, meals, life engagement programming, and end-of-life support for individuals in every stage of memory loss or dementia. Through its Gianna HomeCare line, the organization also provides in-home health care services that bring the same relationship-centered memory care to seniors aging in place in the Twin Cities area.

Product overview

Gianna Homes is a not-for-profit senior care organization offering a portfolio of memory care services through two residential care homes (Sursum Corda in Minnetonka and Glady's Place in Plymouth) and in-home care through Gianna HomeCare. The company's core offering centers on Lifecare® Services, a comprehensive approach combining physical, emotional, and spiritual care for individuals with memory loss and dementia. Supporting services include a Life Engagement Program with therapeutic activities (music, art, massage therapy), spa and personal services, dining, and safety/security systems. The organization serves the Twin Cities area (Minnetonka and Plymouth, MN) and has been operating since 1999.

Differentiator

Problem solved

Functional benefit

Brands

• Gianna HomeCare: In-home health care services bringing Gianna Homes quality memory care to clients in their own homes.

Products and services

• Sursum Corda (Minnetonka Memory Care) A large walk-out rambler-style residential memory care home located on a 1½ acre wooded lot in a quiet residential neighborhood in Minnetonka, MN, offering personalized support for individuals in all stages of memory loss/dementia through end of life. Designed for families seeking intimate senior residential care with high staff-to-resident ratios.
• Gladys' Place (Plymouth Memory Care) A contemporary 3-story residential memory care home in Plymouth, MN, surrounded by mature trees in a quiet residential neighborhood, offering gentle memory care and a true sense of home for residents with Alzheimer's and other dementias.
• Lifecare® Services A branded, comprehensive memory care service program covering physical, emotional, and spiritual needs for individuals with memory loss, including care planning, medication management, daily activity assistance, life engagement programming, and end-of-life support. Delivered in Sursum Corda and Gladys' Place residential homes.
• Gianna HomeCare (In-Home Health Care) In-home health care service line bringing Gianna Homes' compassionate, relationship-centered memory care directly to seniors in their own homes across the Twin Cities area, enabling clients to age in place while receiving professional memory care support.

Quantifiable outcome

• Non-pharmacologic approach reduces reliance on anti-psychotic medications through validation therapy, redirection, activities, spirituality, and unconditional love.
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core, secondary and supporting.

• Above and Beyond Senior ServicescoreStrategic or Co-development PartnerProvides Physical and Occupational Therapy services in a group setting weekly at each of the Gianna Homes residential locations, supporting resident mobility and rehabilitation needs.
• Alliance Music TherapycoreStrategic or Co-development PartnerMusic therapist Lydia provides weekly group and individual music therapy sessions at each home, recognized as a valuable therapeutic component for dementia residents.
• Wendy Ferril, Certified Massage TherapistcoreStrategic or Co-development PartnerProvides weekly massage therapy services to residents, offering non-pharmacologic treatment for anxiety, agitation, and overall well-being.
• Suzy Volden (Mneme Therapy)secondaryStrategic or Co-development PartnerTrained Mneme Therapy provider delivers therapeutic art sessions, supporting cognitive function, self-expression, and emotional well-being for memory care residents.
• Community Pastors and PriestssecondaryStrategic or Co-development PartnerVolunteer clergy from the community provide regular communion and spiritual services, supporting residents' spiritual care needs.
• doTERRAsupportingOthersEssential oils brand used as part of their non-pharmacologic approach to care for over 21 years, with increased use during the pandemic. They use doTERRA's therapeutic-grade essential oils and blends for resident wellness.
• Alzheimer's AssociationsupportingStrategic or Co-development PartnerGianna Homes supports and refers family members to Alzheimer's Association Support groups for additional caregiver education and peer support.
• The Eden AlternativesupportingStrategic or Co-development PartnerGianna Homes supports the Eden Alternative philosophy and regularly houses birds and maintains beautiful landscaping, gardens, and house plants to create a vibrant, purposeful environment for residents.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Silverado Senior Living: Specialized memory care and hospice residential provider operating small-home style communities; directly comparable to Gianna Homes' residential memory care model and dementia-focused care philosophy.
• Autumn Leaves: Residential memory care operator with small-home communities designed specifically for dementia residents; closely comparable in facility size, service model, and target customer.
• Aegis Living: Senior living and memory care provider emphasizing personalized, relationship-based care in smaller communities; directly comparable care philosophy and residential setting.
• Belmont Village: Operator of senior living communities with dedicated memory care programs; comparable in combining residential settings with specialized dementia care and therapeutic programming.
• ComForCare: Franchised in-home care provider serving seniors and individuals with dementia; directly comparable to Gianna HomeCare's in-home service line and similar target customers.
• Visiting Angels: National in-home senior care franchise providing personal care, respite, and dementia support; comparable to Gianna HomeCare in delivering caregiver services to seniors aging in place.

Broad incumbents

• Atria Senior Living: Large national senior living operator offering assisted living and memory care across many states; overlaps with Gianna Homes' memory care service line but at much greater scale and broader portfolio.
• Brookdale Senior Living: Largest U.S. senior living operator with extensive memory care programs; comparable customer base but operates at national scale across multiple care levels.
• Sunrise Senior Living: Established senior living provider with dedicated memory care neighborhoods; serves similar families seeking dementia care but at greater scale and broader geographic reach.
• Home Instead: Large franchised in-home senior care network with specialized Alzheimer's and dementia care training; overlapping service offerings with Gianna HomeCare but at national scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCKKBcoS_IfSdr60Yc_cHvFw
• Facebookfacebook.com/Giannahomes
• LinkedInlinkedin.com/company/gianna-homes

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gianna Homes