Three Sticks
Three Sticks Wines is a boutique, family-owned Sonoma winery producing estate-grown Pinot Noir and Chardonnay from six Grand Cru-level vineyards, selling directly through its historic Adobe tasting venue, online wine shop, wine club allocations, and select wholesale distribution across four US states.
- Company typePrivate
- Founded2012
- HeadquartersSonoma, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Three Sticks does
Three Sticks Wines is a boutique, family-owned winery based in Sonoma, California, that produces estate-grown Pinot Noir and Chardonnay exclusively from six Grand Cru-level estate vineyards in Sonoma County. Founded in 2012 by Bill and Eva Price, the company controls its entire production chain — owning, farming, and producing wines from three Heritage vineyards (Durell, Gap's Crown, Walala) and three rare Monopole vineyards (One Sky, Alana, William James). The company operates from the historic 1842 Vallejo-Castañada Adobe in downtown Sonoma, restored by designer Ken Fulk, which functions as its primary hospitality, tasting, and event venue and is a distinctive brand asset no competitor can replicate.
Three Sticks generates revenue through five distinct streams: direct wine sales via its online shop (Commerce7) and the Adobe tasting room at $45–$80+ per bottle, paid tasting and culinary experiences at the Adobe priced $30–$250 per guest, a wine club allocation membership providing recurring bi-annual releases and Member Lounge access, private events for 15–125 guests at $135–$275 per person plus site fees of $400–$6,000, and wholesale distribution through Urban Wine Brokers (California), Empire Distributors (Colorado), Banville Wine Merchants (New York), and Chambers & Chambers (Hawaii). Geographic reach extends nationwide through e-commerce shipping, virtual tasting kits at $205–$360, and an Adobe In-Home ambassador program active across Texas, Colorado, Florida, Illinois, Minnesota, New York, and Wisconsin. The customer base spans wine enthusiasts and collectors, luxury hospitality visitors, trade accounts, and wine club members.
The portfolio has earned significant third-party validation: the 2024 Gap's Crown Vineyard Chardonnay scored 99 points (the highest in company history) and appeared in Wine Spectator Best of the Best 2025, with additional Top 100 placements from Wine Spectator (#28 in 2021), Wine Enthusiast (Enthusiast 100 2025; Top 100 Cellar Selections 2024 at #5), International Wine Report (Top 100 USA 2025), and USA Wine Ratings (Best Wine of the Year / Pinot Noir of the Year 2025). Operating with 11–50 employees, no institutional funding, and no parent company, Three Sticks remains a privately held, family-controlled business led by Proprietor Bill Price III, President and Co-Founder Prema Kerollis (inaugural Sonoma County Vintners Wine Business Leadership Award 2023), Director of Winemaking Ryan Prichard (LuxeSF 2020 Rising Wine Star), and Vice President Colette Fay Simpson (North Bay Business Journal 40 Under 40 2025).
Three Sticks firmographics
Firmographics- Name
- Three Sticks
- Legal name
- Three Sticks Wines
- Website
- https://threestickswines.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Three Sticks Wines is a boutique, family-owned Sonoma winery producing estate-grown Pinot Noir and Chardonnay from six Grand Cru-level vineyards, selling directly through its historic Adobe tasting venue, online wine shop, wine club allocations, and select wholesale distribution across four US states.
- Ownership category
- akta.pro rank
Three Sticks industry classification
Industry- Product category
- Premium Estate Wine Production
- NAICS
- Wineries (312130), Grape Vineyards (111332), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine Production & Winemaking (AFAFAAAB)
- akta.pro secondary industries
- Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)
Keywords
Where Three Sticks is headquartered
LocationHeadquarters
- HQ city
- Sonoma
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Three Sticks business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct Wine Sales: Direct-to-consumer wine sales through the online wine shop and at the Adobe tasting room, featuring estate-grown Pinot Noirs and Chardonnays. Pricing ranges from $45 for Rosé to $80+ for premium single vineyard wines.
- Tasting Experiences: Paid tasting experiences at the Adobe including Taste of Three Sticks ($85 non-member), Reserve Experience ($115 non-member), Adobe Table lunch ($125 non-member), Rosé Experience ($30), and Storehouse Luncheon ($250 non-member).
- Wine Club Membership: Club allocation membership providing first access to new wines, special hotel rates, invitations to bi-annual release events, complimentary Member Lounge access, and preferred pricing on private events.
- Wholesale Distribution: Wines distributed through wholesale channel to restaurants and wine shops across the US, including Durell Vineyard Chardonnay, Gap's Crown Vineyard Chardonnay and Pinot Noir, and Price Family Vineyards Pinot Noir.
- Private Events: Private luncheons starting at $135/person, private dinners at $275/person, and venue rentals for celebrations of 15-125 guests with site fees ranging from $400 to $6,000 depending on group size and day.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Taste of Three Sticks - Standard Tasting Experience |
| One time/ perpetual license | Pay-as-you-go | Reserve Experience - Elevated Tasting |
| One time/ perpetual license | Pay-as-you-go | The Adobe Table - Culinary Lunch Experience |
| One time/ perpetual license | Pay-as-you-go | Rosé Experience - Self-Guided Tasting |
| One time/ perpetual license | Pay-as-you-go | Storehouse Luncheon - Premium Dining |
| Subscription | Monthly | Member Lounge Access |
| One time/ perpetual license | Pay-as-you-go | Private Luncheon |
| One time/ perpetual license | Pay-as-you-go | Private Dinner |
| One time/ perpetual license | Pay-as-you-go | Gathering - 15-30 Guests |
| One time/ perpetual license | Pay-as-you-go | Celebration - 30-60 Guests |
| One time/ perpetual license | Pay-as-you-go | Legacy - 60-125 Guests (Full Buyout) |
| Unit Pricing | Pay-as-you-go | Virtual Tasting Kits |
Go-to-market motion3 records
Distribution channels9 records
Marketing channels8 records
Three Sticks product offering
Product offeringCore offering
Three Sticks produces and sells estate-grown Pinot Noir and Chardonnay exclusively from six Sonoma County vineyards (Durell, Gap's Crown, Walala, One Sky, Alana, William James). Wines are sold directly to consumers through an online shop, a wine club allocation membership, and tasting and culinary experiences hosted at the historic 1842 Vallejo-Casteñada Adobe in Sonoma. Secondary wholesale distribution places select wines at restaurants and wine shops in California, Colorado, Hawaii, and New York.
Product overview
Three Sticks is a boutique, family-owned winery producing estate-grown Pinot Noir and Chardonnay exclusively from six Sonoma County vineyards. Its core product portfolio centers on two varietals — Estate Pinot Noir and Estate Chardonnay — sold through an online wine shop, a Wine Club Membership (with periodic allocations and Member Lounge access), and wholesale distribution. The company complements its wines with immersive hospitality experiences at its historic 1842 Vallejo-Casteñada Adobe (including guided tastings, reserve experiences, culinary lunches, and private events), an Adobe In-Home Tasting Program that travels nationwide, Virtual Tasting Kits shipped nationwide, and annual signature events such as the Cellar Collective and Journey to France. Sub-brands include the Casteañana Rosé and Casteañana Red Blend. The six estate vineyards (three Heritage: Durell, Gap's Crown, Walala; three Monopole: One Sky, Alana, William James) are the foundation of all production, with four select wines distributed through trade partners in California, Colorado, Hawaii, and New York.
Differentiator
Problem solved
Functional benefit
Products and services
- Estate Pinot Noir
Quantifiable outcome
- 99 points for 2024 Gap's Crown Vineyard Chardonnay - highest-rated wine in Three Sticks history
- +3 more outcomes
Companies that use Three Sticks
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Three Sticks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature3 records
Three Sticks partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Brooke's Table (Chef Brooke Garlieb)coreCulinary partnership with celebrated Napa chef Brooke Garlieb of Brooke's Table for The Adobe Table seasonal lunch experience at the historic Vallejo-Casteñada Adobe. The al fresco experience celebrates the best of the season with farm-sourced dishes thoughtfully paired with estate-grown Three Sticks Wines.
- VinDeliveryminorPremium delivery service partnership for California customers, offering 7-day-a-week appointment-based delivery until 10pm. Wines can be ordered online with 'Wine Delivery By Appointment' option.
- Tonnellerie ÔcoreMaster cooper partnership for French oak barrel sourcing. Three Sticks winemakers travel to France for annual visits with the Tonnellerie Ô team to select wood for custom barrels. Unique partnership involving sourcing wood from particular forests and collaborative barrel production.
- SingleThread Farms (Chef Kyle Connaughton)corePartnership with Michelin-starred SingleThread Farms restaurant and Chef Kyle Connaughton. Includes collaborative events such as Temaki sushi hand-roll meal kits paired with Three Sticks wines to support Sonoma Family Meal non-profit. FieldNotes by SingleThread is a full-day gathering celebrating Sonoma County.
- Sweet ScoopsminorLocal artisan ice cream partner providing rosé sorbet for the Rosé Experience at the Adobe.
- Sonoma Hand PiesminorLocal partner providing delectable savory hand pies as à la carte culinary options for Member Lounge guests.
- Sophia LavrovminorLocal artist collaboration for the debut of Three Sticks' own wine cart, inspired by the unique Adobe space.
- Sonoma Syrup Co.minorPartnership for Casteañana Rosé Citrus Splash and Casteañana Rosé Citrus Fizz spritz season offerings.
- Sonoma Family MealcoreNon-profit partnership supporting food-insecure community members. For every bottle of 2018 Durell Vineyard Pinot Blanc sold, $10 was donated to Sonoma Family Meal. Organization partners with local restaurants to prepare and distribute meals while keeping restaurants staffed.
- Urban Wine BrokerscoreCalifornia wholesale distribution partner. Distributes Durell Vineyard Chardonnay, Gap's Crown Vineyard Chardonnay and Pinot Noir, and Price Family Vineyards Pinot Noir to restaurants and wine shops.
- Empire DistributorscoreColorado wholesale distribution partner (new distributor as noted in press materials).
- Chambers & Chambers Wine MerchantscoreHawaii wholesale distribution partner.
- Banville Wine MerchantscoreNew York wholesale distribution partner.
- El Dorado KitchencoreRestaurant partner for Storehouse Luncheon experience, providing three-course seasonal menus perfectly paired with Three Sticks wines. Located on the Sonoma Plaza next to the Adobe.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Three Sticks competitors and assessment
Company assessmentOthers
- Duckhorn Vineyards: Duckhorn is a larger publicly-traded premium Napa/Sonoma producer with DTC tasting experiences, wine clubs, and national distribution. Functions as a broad incumbent peer showing what scaled DTC hospitality and club models can look like.
Direct peers
- Radio-Coteau: Radio-Coteau is a small Sonoma Coast winery focused on Pinot Noir and Chardonnay, with estate-farmed vineyards and a DTC/mailing-list model. Directly comparable in scale, varietals, and DTC mechanics.
- Peter Michael Winery: Peter Michael produces premium, estate-grown Chardonnay (and other Bordeaux varietals) in Sonoma County with limited production, mailing-list access, and high-end on-site hospitality. Comparable as a premium estate Sonoma producer with low-volume allocation model.
- Williams Selyem Winery: Williams Selyem is a benchmark Russian River Valley Pinot Noir producer with a similar boutique, allocation-driven DTC model, a long waitlist, and limited-production single-vineyard wines. Closely mirrors Three Sticks' estate focus, premium pricing, and tight distribution.
- Littorai Wines: Littorai produces premium, low-volume Sonoma Coast Pinot Noir and Chardonnay from estate and farmed vineyards and sells almost entirely through a mailing list. Highly comparable in varietal mix, scale, and DTC mechanics.
- Failla Wines: Failla focuses on Pinot Noir and Chardonnay from Sonoma County, with estate/single-vineyard wines and a DTC-plus-restaurant model. Mirrors Three Sticks' two-varietal estate focus and small-production identity.
- Kistler Vineyards: Kistler is a Sonoma County Chardonnay specialist known for low production, mailing-list allocation, and high-end restaurant placement — directly comparable to Three Sticks' Chardonnay-first, allocation-driven positioning and estate-sourced philosophy.
- Flowers Vineyards & Winery: Flowers is a Sonoma Coast Pinot Noir and Chardonnay specialist with estate vineyards, a tasting-room hospitality program, and limited-production wines. Closely matches Three Sticks on varietal mix, geography, and DTC hospitality model.
Broad incumbents
- Ridge Vineyards: Ridge is a long-established California premium winery with multiple varietals, estate vineyards, on-site hospitality, and DTC plus trade distribution. Larger and broader than Three Sticks but a relevant incumbent peer in the premium estate California wine category.
Regional players
- Domaine de la Côte: Domaine de la Côte produces premium Pinot Noir from estate vineyards in California's Sta. Rita Hills with a similar low-volume, allocation-driven model. Relevant as a regional peer showing a comparable estate-Pinot allocation playbook in a different AVA.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Three Sticks social profiles
Digital presenceThree Sticks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Three Sticks leadership team
Management profileNumber of profiles
Profiles8 records
Three Sticks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Three Sticks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Three Sticks
What does Three Sticks do?
Three Sticks produces and sells estate-grown Pinot Noir and Chardonnay exclusively from six Sonoma County vineyards (Durell, Gap's Crown, Walala, One Sky, Alana, William James). Wines are sold directly to consumers through an online shop, a wine club allocation membership, and tasting and culinary experiences hosted at the historic 1842 Vallejo-Casteñada Adobe in Sonoma. Secondary wholesale distribution places select wines at restaurants and wine shops in California, Colorado, Hawaii, and New York.
Is Three Sticks a public or private company?
Three Sticks is a private company. It is classified as family owned and is currently operating.
When was Three Sticks founded?
Three Sticks was founded in 2012. It employs 11 to 50 people.
Where is Three Sticks based?
Three Sticks is headquartered in Sonoma, United States, in the North America region.
How does Three Sticks make money?
Five revenue lines are on record. Direct Wine Sales are the primary driver. The others are tasting Experiences, wine Club Membership, wholesale Distribution and private Events.
Who are Three Sticks's main competitors?
Duckhorn Vineyards is listed as an others. Direct peers are Radio-Coteau, Peter Michael Winery, Williams Selyem Winery, Littorai Wines, Failla Wines, Kistler Vineyards and Flowers Vineyards & Winery. Ridge Vineyards is listed as a broad incumbent. Domaine de la Côte is listed as a regional player.
Does Three Sticks have an API?
No public API is recorded for Three Sticks.
What industry is Three Sticks in?
Three Sticks's product category is Premium Estate Wine Production. Its primary akta.pro industry code is AFAFAAAB, Wine Production & Winemaking, with a secondary code of THAFALAE, Wineries & Vineyards (Tasting Rooms). Its NAICS code is 312130 and its SIC code is 5180.