What RadioShack does

RadioShack (legally RADIOSHACK USA LLC, incorporated in Florida) operates as a private direct-to-consumer e-commerce retailer of consumer electronics and related accessories, headquartered within the United States and serving primarily individual consumers. The current entity was established in 2019 after self-help entrepreneur Tai Lopez and Dr. Alex Mehr, operating through a private equity partnership, acquired the RadioShack brand as part of a distressed-brand portfolio that also included Pier 1, Modell's Sporting Goods, Dressbarn, Linens N Things, Franklin Mint, and FarmersCart, with the portfolio collectively valued at over $200 million. The original RadioShack Corporation (founded in 1921 as a public company on what later became NYSE: RSH) filed for bankruptcy in 2015, and its assets passed through General Wireless and Transformation Labs before the 2019 acquisition; the modern LLC operates exclusively online through radioshack.com with no original brick-and-mortar retail footprint, although the brand still maintains a "Stores" locator page suggesting limited remaining physical presence.

The company sells a broadly horizontal electronics assortment spanning speakers, headphones, audio (turntables, radios, audio communication), video accessories, computer accessories (keyboards, mice, networking, power adapters, portable monitors), mobile accessories (chargers, mounts, wireless charging), gaming peripherals, cables and connectivity, batteries (alkaline, hearing aid, button, rechargeable), storage and memory, smart home devices, home and office supplies, and travel and lifestyle items that include toys, drones, RC vehicles, and robots. A dedicated "RadioShack Originals" sub-brand and "Vintage" collection monetize the brand's nostalgia. Distribution combines an owned e-commerce storefront, a Reseller Program covering 150+ resellers for wholesale/bulk purchases, retail store locations indicated on the website, and a Buy with Prime integration that outsources fulfillment to Amazon's logistics network. Pricing is standard unit retail with products spanning roughly $10 to $200+, free shipping above $49.99, an eGift Card program, and a Premium Deals/promotional sales section.

Revenue is generated almost entirely through hardware/merchandise sales (the catalog claims "more than 500 products"). Customer acquisition relies on a horizontal segmentation targeting individual consumers purchasing for personal or household use, supported by active organic social presence across Instagram, Facebook, X, TikTok, Pinterest, and LinkedIn, an email newsletter, and a content blog. There is no disclosed revenue, ARR, GMV, headcount, or funding figure for the current LLC; the legacy firmographic record of 10,000+ employees almost certainly reflects the pre-bankruptcy public corporation rather than the current e-commerce entity. No AI/ML capabilities are evidenced across the platform.

Name

RadioShack

Legal name

RADIOSHACK USA LLC

Website

https://radioshack.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

RadioShack is a private U.S. e-commerce retailer selling consumer electronics, batteries, audio, gaming, smart home, and toy products directly to individual consumers via radioshack.com, a 150+ reseller wholesale program, limited retail stores, and Buy with Prime.

Ownership category

akta.pro rank

Product category

Consumer Electronics Retail

NAICS

Electronics and Appliance Retailers (4492)

SIC

Retail-Radio, Tv & Consumer Electronics Stores (5731)

akta.pro primary industry

Headphones & Personal Audio Retail (Earbuds, ANC, DACs) (CRACAEAG)

akta.pro secondary industry

Big-Box Electronics + Gaming & VR Retail (CRACAAAG)

Keywords

• Consumer electronics retail
• Audio equipment sales
• Computer accessories retail
• Gaming peripherals retail
• Smart home devices

Headquarters

HQ city

Fort Worth

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: Revenue generated from selling electronics, batteries, audio equipment, gaming accessories, smart home products, toys, and related merchandise directly to consumers through the radioshack.com e-commerce platform and physical retail stores. Products are sold at various price points with standard retail pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

RadioShack operates as a direct-to-consumer e-commerce retailer selling consumer electronics including speakers, headphones, audio and video equipment, computer and mobile accessories, gaming peripherals, cables and connectivity products, batteries, storage products, smart home devices, home and office supplies, travel and lifestyle items, and toys. The company also operates through physical retail store locations, a reseller program for wholesale and bulk purchases, and issues digital gift cards through RADIOSHACK USA LLC.

Product overview

RadioShack is a retail technology and electronics company operating as an e-commerce platform with a diverse product portfolio spanning multiple categories. The company offers consumer electronics through distinct product lines including Speakers, Headphones, Audio equipment (turntables, radios), Video accessories, Computer Accessories, Mobile Accessories, Gaming peripherals, Cables & Connectivity solutions, Batteries, Storage and Memory products, Smart Home devices, Home & Office supplies, and Travel & Lifestyle items. The Toys & Games section features Drones, RC Vehicles (cars, trucks, monster trucks), and Robots. RadioShack also sells its own branded products under the 'RadioShack Originals' sub-brand featuring vintage and legacy items, alongside third-party consumer electronics. The company operates exclusively digital gift cards through RADIOSHACK USA LLC.

Differentiator

Problem solved

Functional benefit

Brands

• RadioShack Originals: The legacy lineup collection featuring classic RadioShack products and designs.

Products and services

• Speakers Audio speakers including Bluetooth speakers, PA speakers, and karaoke equipment for various audio needs.
• Headphones Over-ear headphones, in-ear headphones, and true wireless earbuds for personal audio listening.
• Audio Equipment Audio equipment including turntables, radios, and audio communication devices.
• Video Accessories TV stands, TV remotes, and studio accessories for video entertainment setup.
• Computer Accessories Keyboards, mice, laptop accessories, networking, power adapters, and portable monitors for computer users.
• Mobile Accessories Chargers, power banks, car mounts, desk holders, and wireless chargers for mobile devices.
• Gaming Peripherals Gaming headsets, keyboards, mice, mouse pads, controllers, and gaming setup equipment.
• Cables & Connectivity Audio cables, adapters, converters, charging cables, and video cables for connectivity needs.
• Batteries Alkaline batteries, hearing aid batteries, button batteries, rechargeable batteries, and power banks.
• Storage & Memory USB flash drives and micro SD cards for data storage and memory expansion.
• Smart Home Devices Smart cameras, smart bulbs, smart locks, and gadgets for home automation and control.
• Home & Office Supplies Tools, telephones, scales, outlets, extensions, clocks, weather stations, calculators, and apparel.
• Travel & Lifestyle Backpacks, laptop bags, travel accessories, and toys including drones, RC vehicles, and robots.
• RadioShack Originals The legacy lineup collection featuring classic RadioShack-branded products including vintage radios and nostalgic tech items.
• eGift Cards Digital gift cards for RadioShack products, exclusively issued by RADIOSHACK USA LLC.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Micro Center: Micro Center is a U.S. specialty retailer of consumer electronics, computer components, and accessories with a strong online store. Its mix of cables, batteries, networking gear, and PC accessories is highly comparable to RadioShack's computer accessories and connectivity categories.
• Best Buy: Best Buy is the leading U.S. omnichannel consumer electronics retailer, selling audio, headphones, gaming, smart home, computer accessories, and cables both online and in physical stores. It is the closest large-format analogue to RadioShack's historical and current electronics-and-accessories assortment.
• Adafruit Industries: Adafruit is a leading online DIY electronics and maker components retailer, strong in hobbyist kits, microcontrollers, batteries, and learning resources. Its original mission aligns with RadioShack's historical identity as a tinkerer destination, and its online-only DTC model mirrors the current RadioShack operating format.
• Newegg: Newegg is a leading online-only consumer electronics and PC/computing accessories retailer. Its mix of cables, gaming peripherals, computer accessories, and small electronics directly overlaps with most of RadioShack's catalog and serves a comparable DIY/tinkerer shopper.
• Crutchfield: Crutchfield is a U.S. specialty online retailer of audio, video, and home electronics with deep expertise in headphones, speakers, turntables, and home theater accessories. Its audio-forward assortment and content-led merchandising model parallel several of RadioShack's strongest product lines.
• SparkFun Electronics: SparkFun is an online retailer of DIY electronics, maker components, sensors, and hobbyist kits. Like Adafruit, it embodies the maker/tinkerer segment that RadioShack historically served and represents a direct aspirational peer for any expansion into hobbyist and educational electronics.
• Monoprice: Monoprice is an online direct-to-consumer retailer specializing in cables, adapters, audio equipment, computer accessories, and consumer electronics at value price points. Its assortment overlaps heavily with RadioShack's cables, audio, and accessories categories and competes on the same budget-to-mid price tiers.
• B&H Photo Video: B&H is a major online consumer electronics and audio specialty retailer, strong in headphones, audio equipment, computer accessories, cables, and smart home. Its curated, content-driven e-commerce model is comparable to how RadioShack is positioning radioshack.com.

Broad incumbents

• Walmart: Walmart operates a massive electronics and accessories e-commerce storefront covering batteries, cables, audio, smart home, and gaming at aggressive price points. As a general-merchandise incumbent with dominant logistics, it competes with RadioShack on price across most of its commodity-accessory categories.
• Amazon: Amazon is the dominant e-commerce marketplace and sells virtually every product RadioShack offers (batteries, cables, headphones, smart home, gaming). It is both RadioShack's largest competitive threat and its logistics partner via Buy with Prime, making it the defining incumbent benchmark for assortment breadth and shipping speed.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/radioshack
• Facebookfacebook.com/radioshack
• LinkedInlinkedin.com/company/radioshack

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RadioShack