Human Appeal
Human Appeal is a UK-registered, faith-based humanitarian nonprofit founded in 1991 that delivers emergency relief and development programs across 30 countries, serving vulnerable populations in crisis zones through Islamic giving products, child sponsorship, and disaster response.
- Company typePrivate
- Founded1991
- HeadquartersManchester, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Human Appeal does
Human Appeal is a UK-registered, faith-based humanitarian nonprofit founded in 1991 in Manchester by two volunteers. The organization operates emergency relief and long-term development programs across 30 countries spanning the Middle East, South Asia, East and West Africa, Southeast Asia, and Central Asia, serving vulnerable populations affected by conflict, natural disasters, and poverty. Its portfolio includes emergency appeals (Gaza, Sudan, Yemen, Lebanon), Islamic giving products (Zakat, Sadaqah, Qurbani, Fidya, Kaffarah, WAQF), child sponsorship (52,000+ orphans across 14 countries), food security programs reaching 3.8 million people, healthcare delivery to 1.7 million people, and clean water initiatives reaching 1.2 million people in 2025.
The organization runs on a donation-based revenue model with no disclosed proprietary technology platform; its digital stack is standard nonprofit infrastructure — Stripe for payments, Pardot/Salesforce for email automation, Hotjar for analytics, AdRoll for retargeting, and third-party fundraising platforms (JustGiving, PayPal Giving, Virgin Money Giving, LaunchGood, GoFundMe, Facebook Giving, MuslimGiving) for donor acquisition. The Every Adhan prayer app provides prayer-time notifications without personal data collection. The 100% donation policy on certain appeals differentiates the value proposition, alongside faith-aligned products timed to the Islamic calendar (Ramadan, Dhul Hijjah, Muharram).
Revenue is sourced from individual donors (primarily UK Muslim community and broader humanitarian-minded public) via one-time donations, monthly sponsorships, and event-based fundraising (the annual Comedy Takeover tour across 10 UK cities and Sultans of Swing celebrity dinners). FY2023 global turnover was £56,217,796. Corporate match-funding partners amplify specific appeals (e.g., 8x matching for Sudan medical containers, 2x for Gaza food parcels). Governance rests on a Board of Trustees and Board of Directors, with Charity Commission (England/Wales 1154288, Scotland SC046481), Fundraising Regulator registration, and 2024 Core Humanitarian Standard validation providing institutional credibility.
Human Appeal firmographics
Firmographics- Name
- Human Appeal
- Legal name
- Human Appeal
- Website
- https://humanappeal.org.uk
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Human Appeal is a UK-registered, faith-based humanitarian nonprofit founded in 1991 that delivers emergency relief and development programs across 30 countries, serving vulnerable populations in crisis zones through Islamic giving products, child sponsorship, and disaster response.
- Ownership category
- akta.pro rank
Human Appeal industry classification
Industry- Product category
- Humanitarian Aid and Emergency Relief Services
- NAICS
- Emergency and Other Relief Services (624230), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Refugee, IDP & Migration Humanitarian Assistance (BPAGAAAH)
- akta.pro secondary industries
- Faith-Based Humanitarian Aid & Relief Ministries (BPAGAJAF), Humanitarian Health & Emergency Medical Relief NGOs (HLAJAKAE)
Keywords
Where Human Appeal is headquartered
LocationHeadquarters
- HQ city
- Manchester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Human Appeal business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Donations and Charitable Contributions: Primary revenue stream from individual donors making one-time or recurring donations. Includes general charity donations, specific appeal donations, and Islamic giving products (Zakat, Sadaqah, Qurbani). Revenue also benefits from Gift Aid reclaim from HMRC.
- Corporate Partnerships and Match Funding: Corporate partners provide match funding programs that double donor contributions, such as the 8x matching program for medical containers in Sudan and 2x matching for food parcels in Gaza.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Emergency Appeal Donations |
| Subscription | Monthly | Monthly Sponsorship Programs |
| One time/ perpetual license | Pay-as-you-go | Sadaqah Jariyah Products |
| One time/ perpetual license | Pay-as-you-go | E-greeting Cards |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Human Appeal product offering
Product offeringCore offering
Human Appeal is a UK-based global humanitarian nonprofit that raises donations to deliver emergency relief, food security, healthcare, clean water, orphan care, livelihoods, and education programs in crisis-affected countries. It sells faith-aligned Islamic giving products (Zakat, Sadaqah, Qurbani, Fidya, Kaffarah, WAQF) to Muslim donors, with many appeals operating under a 100% donation policy. It also runs community fundraising events and digital products such as e-cards and a prayer app.
Product overview
Human Appeal is a UK-based global humanitarian nonprofit organization offering a comprehensive portfolio of charitable programs and Islamic giving products. The organization operates through emergency response appeals (Gaza, Sudan, Yemen, Lebanon), Islamic giving products (Zakat, Sadaqah, Qurbani, Fidya, Kaffarah), and long-term development programs spanning food security, clean water, healthcare, livelihoods, education, and child welfare. Key offerings include orphan sponsorship (52,000+ orphans), water well construction, food security initiatives reaching 3.8 million people, and healthcare for 1.7 million people. The organization also operates fundraising events including the Comedy Takeover and Sultans of Swing, and digital products such as e-greeting cards and the Every Adhan Prayer App. Most appeals feature a 100% donation policy where funds go directly to charitable programs.
Differentiator
Problem solved
Functional benefit
Products and services
- Gaza Emergency Appeal
- Sudan Emergency Appeal
- Yemen Emergency Appeal
- Lebanon Emergency Appeal
- World in Crisis Appeal
- Orphan Sponsorship Programme
- Zakat and Nisab Programme
- Sadaqah and Sadaqah Jariyah Programme
- Qurbani Appeal
- Fidya and Kaffarah Programme
- Aqiqa Programme
- Zakat Al-Fitr Programme
- WAQF Endowment Fund
- Water Well Appeal
- Safe Water Appeal
- Feed the Fasting in Gaza
- Medical Containers Appeal
- Al Imaan Hospital Support
- Gardens of Jannah
- Olive Tree Programme
- Pakistan Appeal
- Street Children Appeal
- Children of Palestine Appeal
- Making the Most of Your Mercy
- Food Security Programme
- Water and Sanitation Programme
- Health and Medical Programme
- Livelihoods Programme
- Education Programme
- Winter Support Programme
- Emergencies Programme
- Child Welfare and Orphans Programme
- The Comedy Takeover
- Sultans of Swing Fundraising Dinners
- Hajj 10K Steps Challenge
- Human Appeal E-Greeting Cards
- Every Adhan Prayer App
- Ramadan Programme
- Dhul Hijjah Programme
- The Jummah Club
- Zakat Calculator
Quantifiable outcome
- 7,348,330 people supported in 2025 across 30 countries
- +5 more outcomes
Companies that use Human Appeal
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles4 records
Human Appeal technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
Human Appeal partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- UNICEFcoreCollaboration with UNICEF for Pakistan flood relief operations. Human Appeal works with recognized global organizations such as the United Nations to deliver humanitarian aid.
- UNHCRcorePartnership with UNHCR for Iraq operations including cash for shelter rehabilitation homes and publishing reports on challenges upon returning to West Mosul.
- World Food ProgrammecorePartnership with World Food Programme for resilience programme providing livelihood opportunities for vulnerable people in Nineveh, Iraq through greenhouses and irrigation channel rehabilitation.
- Match Funding PartnersminorCorporate partners providing match funding to double donor contributions, including 8x matching for Sudan medical containers and 2x matching for Gaza food parcels.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
Human Appeal competitors and assessment
Company assessmentDirect peers
- Islamic Relief Worldwide: The largest UK-based Islamic humanitarian NGO, also founded on faith-based Islamic giving principles (Zakat, Sadaqah, Qurbani). Operates emergency appeals and long-term development across many of the same geographies, serving the same UK Muslim donor base with a directly comparable product suite.
- Muslim Aid: UK-based Islamic charity offering emergency relief, orphan sponsorship, and Islamic giving products to a similar UK Muslim donor demographic. Operates with overlapping geographic focus (Middle East, Africa, Asia) and an analogous fundraising model.
- Penny Appeal: Yorkshire-headquartered UK Muslim charity delivering emergency appeals, orphan sponsorship, Qurbani, and Zakat programs. Competes head-to-head with Human Appeal for the same UK Muslim donor segment using a similar low-overhead donation model.
- Human Relief Foundation: UK-registered Islamic humanitarian NGO providing emergency relief, food aid, and Islamic giving products across the same conflict-affected geographies. Closely comparable in scale, mission, and donor base to Human Appeal.
Broad incumbents
- UNICEF UK: A direct institutional partner of Human Appeal and a broader humanitarian incumbent. Comparable as a funder and operational counterpart in child welfare, education in emergencies, and water/sanitation — areas where Human Appeal delivers on-the-ground programming.
- UNHCR UK: Active partner of Human Appeal in Iraq operations. Comparable as the global lead agency on refugee protection and shelter rehabilitation, with overlapping mandates in displacement response and humanitarian standards alignment.
- British Red Cross: UK-registered humanitarian charity delivering emergency response, healthcare, and disaster relief. Comparable as a fundraising competitor for general-public UK donors and as a benchmark for CHS-aligned humanitarian operations.
- Médecins Sans Frontières (MSF) UK: Leading medical-humanitarian organization operating in many of the same conflict zones as Human Appeal (Gaza, Sudan, Yemen). Comparable as an emergency response peer and a benchmark for healthcare delivery scale in active conflicts.
Regional players
- Qatar Charity: Major Gulf-based Islamic humanitarian charity with overlapping Zakat, Sadaqah, and emergency appeal programs targeting similar beneficiary populations in the Middle East and Africa. Comparable as a faith-based giving competitor, though operating primarily from a different donor geography.
Emerging players
- LaunchGood: US-headquartered Islamic crowdfunding platform that lists Human Appeal as a partner. Comparable as an alternative distribution channel and emerging competitor for Muslim-donor fundraising, particularly for Ramadan and emergency campaigns.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Human Appeal social profiles
Digital presenceHuman Appeal compliance and trust
Trust signalCompliance5 records
Human Appeal financial estimates
Financial estimateRevenue estimate
Valuation estimate
Human Appeal leadership team
Management profileNumber of profiles
Profiles2 records
Human Appeal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Human Appeal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Human Appeal
What does Human Appeal do?
Human Appeal is a UK-based global humanitarian nonprofit that raises donations to deliver emergency relief, food security, healthcare, clean water, orphan care, livelihoods, and education programs in crisis-affected countries. It sells faith-aligned Islamic giving products (Zakat, Sadaqah, Qurbani, Fidya, Kaffarah, WAQF) to Muslim donors, with many appeals operating under a 100% donation policy. It also runs community fundraising events and digital products such as e-cards and a prayer app.
Is Human Appeal a public or private company?
Human Appeal is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Human Appeal founded?
Human Appeal was founded in 1991. It employs 101 to 250 people.
Where is Human Appeal based?
Human Appeal is headquartered in Manchester, United Kingdom, in the Europe region.
How does Human Appeal make money?
Two revenue lines are on record. Donations and Charitable Contributions are the primary driver. The others are corporate Partnerships and Match Funding.
Who are Human Appeal's main competitors?
Direct peers on record are Islamic Relief Worldwide, Muslim Aid, Penny Appeal and Human Relief Foundation. Broad incumbents are UNICEF UK, UNHCR UK, British Red Cross and Médecins Sans Frontières (MSF) UK. Qatar Charity is listed as a regional player. LaunchGood is listed as an emerging player.
Does Human Appeal have an API?
No public API is recorded for Human Appeal.
What industry is Human Appeal in?
Human Appeal's product category is Humanitarian Aid and Emergency Relief Services. Its primary akta.pro industry code is BPAGAAAH, Refugee, IDP & Migration Humanitarian Assistance, with a secondary code of BPAGAJAF, Faith-Based Humanitarian Aid & Relief Ministries. Its NAICS code is 624230 and its SIC code is 8300.