LaunchGood
LaunchGood is a Detroit-based crowdfunding platform purpose-built for Muslims, enabling charitable giving (Zakat, Sadaqah, Qurbani) across 165 countries, with $873.7M funded through 227,000 campaigns from 2.9 million donors at 0% platform fees.
- Company typePrivate
- Founded2013
- HeadquartersDetroit, United States
- Headcount101–250
- GTM typeB2C
- OfferingSoftware
What LaunchGood does
LaunchGood is a Detroit-based, for-profit crowdfunding platform purpose-built for the global Muslim community, founded in 2013 and operating across 165 countries. The platform facilitates charitable giving for individual Muslims, humanitarian nonprofits, and personal fundraisers, with a particular focus on religious obligations such as Zakat, Sadaqah, Sadaqah Jariyah, and Qurbani. To date, LaunchGood reports $873.7M in cumulative funds facilitated across 227,000 campaigns from 2.9M donors, and supports donations in nine currencies (USD, GBP, CAD, EUR, SGD, AUD, MYR, NZD) via web, iOS, and Android clients.
The product portfolio spans a core campaign-creation and donation engine, specialized tools (Zakat calculator and verified-campaign filter, Daily Givers recurring program, Ramadan Deeds tracker, Friday Givers, Qurbani distribution tool), and Community Pages that let organizations aggregate campaigns under branded hubs with admin dashboards and supporter-fundraising tools. Underlying technology emphasizes compliance and trust: sanctions screening against 400+ lists via FinClusive's Compliance-as-a-Service, OFAC advisory through Ferrari & Associates PC, enhanced due diligence on non-G7 campaigns, manual pre-launch vetting, and ongoing fraud monitoring.
The business model is anchored on a 0% platform-fee promise to fundraisers, with disclosed revenue limited to sponsored/featured campaign placements. Distribution is predominantly self-serve and community-led, supplemented by channel partnerships with major Islamic humanitarian NGOs (UNHCR, Penny Appeal USA, Islamic Relief Canada, Zakat Foundation of America) operating Community Pages on the platform.
LaunchGood firmographics
Firmographics- Name
- LaunchGood
- Legal name
- LaunchGood
- Website
- https://launchgood.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- LaunchGood is a Detroit-based crowdfunding platform purpose-built for Muslims, enabling charitable giving (Zakat, Sadaqah, Qurbani) across 165 countries, with $873.7M funded through 227,000 campaigns from 2.9 million donors at 0% platform fees.
- Ownership category
- akta.pro rank
LaunchGood industry classification
Industry- Product category
- Crowdfunding Platform
- NAICS
- Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Creator Fundraising & Crowdfunding Platforms (Recurring/Project-Based) (MPACAFAJ)
Keywords
Where LaunchGood is headquartered
LocationHeadquarters
- HQ city
- Detroit
- HQ country
- United States
- HQ region
- North America
Markets served
LaunchGood business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Transaction Processing: The platform facilitates donations between donors and campaign organizers. Currently charges 0% platform fees, meaning the platform operates at no cost to users.
- Featured/Sponsored Campaigns: Some campaigns appear as 'Sponsored' placements on the platform, potentially generating revenue through promotional placement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | 0% Platform Fee for All Fundraisers |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
LaunchGood product offering
Product offeringCore offering
LaunchGood operates a crowdfunding platform built for the global Muslim community that enables individuals and organizations to create fundraising campaigns and accept donations with a 0% platform fee. The platform supports Islamic giving categories including Zakat, Sadaqah, Sadaqah Jariyah, Qurbani, Ramadan giving, and emergency humanitarian relief, with multi-currency processing across 8 currencies, Zakat verification, and compliance infrastructure (sanctions screening against 400+ lists). The platform has facilitated $873.7M in funding across 227K+ campaigns and 2.9M+ donors in 165 countries.
Product overview
LaunchGood operates as a unified crowdfunding platform purpose-built for Muslims, offering a comprehensive ecosystem of giving tools. The core LaunchGood platform enables campaign fundraising with 0% platform fees across 165 countries and 227K+ campaigns. The platform's product suite includes: the core crowdfunding platform; Zakat tools (Zakat calculator, Zakat-verified campaign filtering, Zakat profile tracking); Daily Givers (recurring daily donations); Ramadan Deeds (Ramadan giving tracker); Community Pages (organizational aggregation and management); Qurbani Tool (sacrifice meat distribution); Emergency Relief Campaigns; and Friday Givers (weekly scheduled giving). The platform processes donations in 9 currencies (USD, GBP, CAD, EUR, SGD, AUD, MYR, NZD) and has facilitated $873.7M in funding across 2.9M donors.
Differentiator
Problem solved
Functional benefit
Brands
- Daily Givers: A daily giving program allowing users to set recurring daily donations supporting meaningful causes across the world.
- Community Pages
- Zakat
- Ramadan Deeds
Products and services
- LaunchGood Core Platform The main crowdfunding platform enabling Muslims to create and donate to fundraising campaigns with 0% platform fees, supporting causes across emergency relief, orphans, food/water, education, health, and more across 165 countries. Target users are individual Muslim donors, personal fundraisers, and humanitarian organizations.
- Zakat A dedicated Zakat product featuring a Zakat calculator to determine giving amounts, filtering of Zakat-verified campaigns, and a personalized Zakat profile to track donations against Zakat obligations. For Muslims fulfilling their annual Zakat obligation.
- Daily Givers A recurring donation program allowing users to schedule daily charitable giving (sadaqah) at configurable amounts, with donations automatically charged and distributed to chosen causes or LaunchGood-curated recipients. Over $1M donated through the program to date with 2,200+ participants.
- Qurbani Tool A specialized tool for giving Qurbani (sacrifice meat distribution), with 1.6M people using the tool and $535.7M total donated through Qurbani campaigns. For Muslims performing the annual Qurbani obligation during Dhul Hijjah.
- Community Pages Organizational community pages enabling charities, NGOs, and causes to aggregate their campaigns in one place, with admin dashboards, supporter invitation capabilities, and instant reports on fundraising performance. For humanitarian organizations and charities managing multiple campaigns.
- Friday Givers A scheduled giving program for weekly Friday (Jumu'ah) donations, allowing users to set recurring contributions specifically for the blessed day. For Muslims seeking to maximize reward through consistent weekly giving.
Quantifiable outcome
- $873.7M funded through platform to date
- +3 more outcomes
Companies that use LaunchGood
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
LaunchGood technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
LaunchGood partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, major and minor.
- FinClusivecoreFinClusive provides Compliance as a Service (CaaS), an automated full-stack financial crimes compliance (FCC) solution designed for financial technology companies. They assist LaunchGood with sanctions screening and AML compliance infrastructure.
- Ferrari & Associates PCcoreLaunchGood's trusted OFAC lawyers providing expert guidance on U.S. economic sanctions and money laundering compliance. They help ensure LaunchGood maintains the highest safety and compliance measures.
- Penny Appeal USAmajorHumanitarian organization with a community page on LaunchGood that aggregates their campaigns and empowers supporters to fundraise on their behalf.
- Islamic Relief CanadamajorInternational humanitarian NGO with an active community page on LaunchGood for campaign aggregation and supporter engagement.
- Zakat Foundation of AmericamajorLeading Islamic charitable organization partnered via LaunchGood Community Pages to aggregate their fundraising campaigns.
- Human Concern InternationalmajorInternational humanitarian relief organization with community page presence on LaunchGood platform.
- CAGEminorOrganization with community page on LaunchGood for campaign coordination and supporter engagement.
- UMReliefminorHumanitarian organization with community page feature on LaunchGood platform.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
LaunchGood competitors and assessment
Company assessmentDirect peers
- Donorbox: Donation and fundraising platform focused on nonprofits and religious organizations. Comparable in serving faith-based and humanitarian fundraising customers with recurring giving, campaign management, and multi-currency support.
- GoFundMe: World's largest personal crowdfunding platform with a dedicated charity vertical (GoFundMe Charity). Most direct competitor to LaunchGood in terms of crowdfunding mechanics, donor experience, and global reach, though not faith-specific.
- Funraise: Enterprise nonprofit fundraising platform offering donation forms, CRM, and campaign management. Targets similar nonprofit and humanitarian organization customers with organizational dashboards and supporter engagement tools comparable to LaunchGood's Community Pages.
- Kickstarter: Major crowdfunding platform with global reach and project-based funding model. Operates a similar two-sided marketplace connecting creators with backers, though focused on creative projects rather than charitable giving.
- Bonterra: Nonprofit software suite (formerly Network for Good, including Givebutter acquisition) serving charities with fundraising, CRM, and grant management. Competes for the same nonprofit and faith-based organizational customers as LaunchGood's Community Pages.
- Indiegogo: General crowdfunding platform supporting personal causes, creative projects, and charitable campaigns. Comparable in providing self-serve campaign creation, multi-currency support, and global reach across diverse cause categories.
- Givebutter: Modern fundraising platform for nonprofits with donation pages, events, and peer-to-peer campaigns. Competes directly for nonprofit and community organization customers with similar self-serve campaign creation and recurring giving features.
Broad incumbents
- Stripe: Global payment processing infrastructure that likely underpins LaunchGood's donation flows. While not a direct competitor in crowdfunding, Stripe's payment platform and Stripe Capital products represent the underlying infrastructure layer LaunchGood depends on.
- PayPal Giving Fund: PayPal's charitable giving arm that aggregates donations to verified nonprofits. Provides broader payment-platform-backed competition in the charitable crowdfunding space, leveraging PayPal's massive user base for donor acquisition.
Regional players
- Razorpay: India-focused payment and banking platform with RazorpayX and donation products serving South Asian merchants. Comparable as payment infrastructure and donation enablement layer for one of LaunchGood's key geographic markets (India and South Asia diaspora).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
LaunchGood social profiles
Digital presenceLaunchGood financial estimates
Financial estimateRevenue estimate
Valuation estimate
LaunchGood leadership team
Management profileNumber of profiles
Profiles3 records
LaunchGood funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LaunchGood M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LaunchGood
What does LaunchGood do?
LaunchGood operates a crowdfunding platform built for the global Muslim community that enables individuals and organizations to create fundraising campaigns and accept donations with a 0% platform fee. The platform supports Islamic giving categories including Zakat, Sadaqah, Sadaqah Jariyah, Qurbani, Ramadan giving, and emergency humanitarian relief, with multi-currency processing across 8 currencies, Zakat verification, and compliance infrastructure (sanctions screening against 400+ lists). The platform has facilitated $873.7M in funding across 227K+ campaigns and 2.9M+ donors in 165 countries.
Is LaunchGood a public or private company?
LaunchGood is a private company. It is classified as unknown and is currently operating.
When was LaunchGood founded?
LaunchGood was founded in 2013. It employs 101 to 250 people.
Where is LaunchGood based?
LaunchGood is headquartered in Detroit, United States, in the North America region.
How does LaunchGood make money?
Two revenue lines are on record. Transaction Processing is the primary driver. The others are featured/Sponsored Campaigns.
Who are LaunchGood's main competitors?
Direct peers on record are Donorbox, GoFundMe, Funraise, Kickstarter, Bonterra, Indiegogo and Givebutter. Broad incumbents are Stripe and PayPal Giving Fund. Razorpay is listed as a regional player.
Does LaunchGood have an API?
No public API is recorded for LaunchGood.
What industry is LaunchGood in?
LaunchGood's product category is Crowdfunding Platform. Its primary akta.pro industry code is MPACAFAJ, Creator Fundraising & Crowdfunding Platforms (Recurring/Project-Based). Its NAICS code is 813 and its SIC code is 7372.