Human Appeal

What Human Appeal does

Human Appeal is a UK-registered, faith-based humanitarian nonprofit founded in 1991 in Manchester by two volunteers. The organization operates emergency relief and long-term development programs across 30 countries spanning the Middle East, South Asia, East and West Africa, Southeast Asia, and Central Asia, serving vulnerable populations affected by conflict, natural disasters, and poverty. Its portfolio includes emergency appeals (Gaza, Sudan, Yemen, Lebanon), Islamic giving products (Zakat, Sadaqah, Qurbani, Fidya, Kaffarah, WAQF), child sponsorship (52,000+ orphans across 14 countries), food security programs reaching 3.8 million people, healthcare delivery to 1.7 million people, and clean water initiatives reaching 1.2 million people in 2025.

The organization runs on a donation-based revenue model with no disclosed proprietary technology platform; its digital stack is standard nonprofit infrastructure — Stripe for payments, Pardot/Salesforce for email automation, Hotjar for analytics, AdRoll for retargeting, and third-party fundraising platforms (JustGiving, PayPal Giving, Virgin Money Giving, LaunchGood, GoFundMe, Facebook Giving, MuslimGiving) for donor acquisition. The Every Adhan prayer app provides prayer-time notifications without personal data collection. The 100% donation policy on certain appeals differentiates the value proposition, alongside faith-aligned products timed to the Islamic calendar (Ramadan, Dhul Hijjah, Muharram).

Revenue is sourced from individual donors (primarily UK Muslim community and broader humanitarian-minded public) via one-time donations, monthly sponsorships, and event-based fundraising (the annual Comedy Takeover tour across 10 UK cities and Sultans of Swing celebrity dinners). FY2023 global turnover was £56,217,796. Corporate match-funding partners amplify specific appeals (e.g., 8x matching for Sudan medical containers, 2x for Gaza food parcels). Governance rests on a Board of Trustees and Board of Directors, with Charity Commission (England/Wales 1154288, Scotland SC046481), Fundraising Regulator registration, and 2024 Core Humanitarian Standard validation providing institutional credibility.

Name

Human Appeal

Legal name

Human Appeal

Website

https://humanappeal.org.uk

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

101–250 employees

Short description

Human Appeal is a UK-registered, faith-based humanitarian nonprofit founded in 1991 that delivers emergency relief and development programs across 30 countries, serving vulnerable populations in crisis zones through Islamic giving products, child sponsorship, and disaster response.

Ownership category

akta.pro rank

Product category

Humanitarian Aid and Emergency Relief Services

NAICS

Emergency and Other Relief Services (624230), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Social Services (8300)

akta.pro primary industry

Refugee, IDP & Migration Humanitarian Assistance (BPAGAAAH)

akta.pro secondary industries

Faith-Based Humanitarian Aid & Relief Ministries (BPAGAJAF), Humanitarian Health & Emergency Medical Relief NGOs (HLAJAKAE)

Keywords

• Humanitarian aid
• Emergency relief
• Islamic giving
• Orphan sponsorship
• Food security programs

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Donations and Charitable Contributions: Primary revenue stream from individual donors making one-time or recurring donations. Includes general charity donations, specific appeal donations, and Islamic giving products (Zakat, Sadaqah, Qurbani). Revenue also benefits from Gift Aid reclaim from HMRC.
2. Corporate Partnerships and Match Funding: Corporate partners provide match funding programs that double donor contributions, such as the 8x matching program for medical containers in Sudan and 2x matching for food parcels in Gaza.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Human Appeal is a UK-based global humanitarian nonprofit that raises donations to deliver emergency relief, food security, healthcare, clean water, orphan care, livelihoods, and education programs in crisis-affected countries. It sells faith-aligned Islamic giving products (Zakat, Sadaqah, Qurbani, Fidya, Kaffarah, WAQF) to Muslim donors, with many appeals operating under a 100% donation policy. It also runs community fundraising events and digital products such as e-cards and a prayer app.

Product overview

Human Appeal is a UK-based global humanitarian nonprofit organization offering a comprehensive portfolio of charitable programs and Islamic giving products. The organization operates through emergency response appeals (Gaza, Sudan, Yemen, Lebanon), Islamic giving products (Zakat, Sadaqah, Qurbani, Fidya, Kaffarah), and long-term development programs spanning food security, clean water, healthcare, livelihoods, education, and child welfare. Key offerings include orphan sponsorship (52,000+ orphans), water well construction, food security initiatives reaching 3.8 million people, and healthcare for 1.7 million people. The organization also operates fundraising events including the Comedy Takeover and Sultans of Swing, and digital products such as e-greeting cards and the Every Adhan Prayer App. Most appeals feature a 100% donation policy where funds go directly to charitable programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Gaza Emergency Appeal
• Sudan Emergency Appeal
• Yemen Emergency Appeal
• Lebanon Emergency Appeal
• World in Crisis Appeal
• Orphan Sponsorship Programme
• Zakat and Nisab Programme
• Sadaqah and Sadaqah Jariyah Programme
• Qurbani Appeal
• Fidya and Kaffarah Programme
• Aqiqa Programme
• Zakat Al-Fitr Programme
• WAQF Endowment Fund
• Water Well Appeal
• Safe Water Appeal
• Feed the Fasting in Gaza
• Medical Containers Appeal
• Al Imaan Hospital Support
• Gardens of Jannah
• Olive Tree Programme
• Pakistan Appeal
• Street Children Appeal
• Children of Palestine Appeal
• Making the Most of Your Mercy
• Food Security Programme
• Water and Sanitation Programme
• Health and Medical Programme
• Livelihoods Programme
• Education Programme
• Winter Support Programme
• Emergencies Programme
• Child Welfare and Orphans Programme
• The Comedy Takeover
• Sultans of Swing Fundraising Dinners
• Hajj 10K Steps Challenge
• Human Appeal E-Greeting Cards
• Every Adhan Prayer App
• Ramadan Programme
• Dhul Hijjah Programme
• The Jummah Club
• Zakat Calculator

Quantifiable outcome

• 7,348,330 people supported in 2025 across 30 countries
• +5 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Partnerships

Four partnerships are on record, tiered core and minor.

• UNICEFcoreStrategic or Co-development Partner · 1 January 2025Collaboration with UNICEF for Pakistan flood relief operations. Human Appeal works with recognized global organizations such as the United Nations to deliver humanitarian aid.
• UNHCRcoreStrategic or Co-development PartnerPartnership with UNHCR for Iraq operations including cash for shelter rehabilitation homes and publishing reports on challenges upon returning to West Mosul.
• World Food ProgrammecoreStrategic or Co-development PartnerPartnership with World Food Programme for resilience programme providing livelihood opportunities for vulnerable people in Nineveh, Iraq through greenhouses and irrigation channel rehabilitation.
• Match Funding PartnersminorGTM or Marketing PartnerCorporate partners providing match funding to double donor contributions, including 8x matching for Sudan medical containers and 2x matching for Gaza food parcels.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Islamic Relief Worldwide: The largest UK-based Islamic humanitarian NGO, also founded on faith-based Islamic giving principles (Zakat, Sadaqah, Qurbani). Operates emergency appeals and long-term development across many of the same geographies, serving the same UK Muslim donor base with a directly comparable product suite.
• Muslim Aid: UK-based Islamic charity offering emergency relief, orphan sponsorship, and Islamic giving products to a similar UK Muslim donor demographic. Operates with overlapping geographic focus (Middle East, Africa, Asia) and an analogous fundraising model.
• Penny Appeal: Yorkshire-headquartered UK Muslim charity delivering emergency appeals, orphan sponsorship, Qurbani, and Zakat programs. Competes head-to-head with Human Appeal for the same UK Muslim donor segment using a similar low-overhead donation model.
• Human Relief Foundation: UK-registered Islamic humanitarian NGO providing emergency relief, food aid, and Islamic giving products across the same conflict-affected geographies. Closely comparable in scale, mission, and donor base to Human Appeal.

Broad incumbents

• UNICEF UK: A direct institutional partner of Human Appeal and a broader humanitarian incumbent. Comparable as a funder and operational counterpart in child welfare, education in emergencies, and water/sanitation — areas where Human Appeal delivers on-the-ground programming.
• UNHCR UK: Active partner of Human Appeal in Iraq operations. Comparable as the global lead agency on refugee protection and shelter rehabilitation, with overlapping mandates in displacement response and humanitarian standards alignment.
• British Red Cross: UK-registered humanitarian charity delivering emergency response, healthcare, and disaster relief. Comparable as a fundraising competitor for general-public UK donors and as a benchmark for CHS-aligned humanitarian operations.
• Médecins Sans Frontières (MSF) UK: Leading medical-humanitarian organization operating in many of the same conflict zones as Human Appeal (Gaza, Sudan, Yemen). Comparable as an emergency response peer and a benchmark for healthcare delivery scale in active conflicts.

Regional players

• Qatar Charity: Major Gulf-based Islamic humanitarian charity with overlapping Zakat, Sadaqah, and emergency appeal programs targeting similar beneficiary populations in the Middle East and Africa. Comparable as a faith-based giving competitor, though operating primarily from a different donor geography.

Emerging players

• LaunchGood: US-headquartered Islamic crowdfunding platform that lists Human Appeal as a partner. Comparable as an alternative distribution channel and emerging competitor for Muslim-donor fundraising, particularly for Ramadan and emergency campaigns.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/HumanAppeal
• YouTubeyoutube.com/channel/UCfXeCq5wRsRs4a9WzwJzQJg
• Facebookfacebook.com/HumanAppeal.UK
• LinkedInlinkedin.com/company/human-appeal
• Instagraminstagram.com/humanappeal
• TikToktiktok.com/@humanappealuk

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Human Appeal