igual

What igual does

Igual is a Brazilian legaltech founded in 2024 in Curitiba by three co-founders (André Boaventura, Ariel Patschiki, and Jacqueline Jianoti) who previously helped build EBANX and Contabilizei. The company targets digital law firms in Brazil that specialize in labor law (direito trabalhista) and serve lower middle class workers, with the stated mission of democratizing access to legal services for a segment that traditional providers underserve. Its go-to-market is sales-led and direct-to-firm, pairing an SDR motion that contacts prospective end-clients (workers) with a partner-lawyer consultation funnel, effectively embedding demand generation into the product offering.

The product is a unified platform consisting of a proprietary legal management ERP built on Odoo, Python, and PostgreSQL (being migrated from a low-code Airtable base) and a multi-agent AI system developed in Python, TypeScript, and Elixir on the Mastra framework with Langfuse observability. Cloud infrastructure runs on GCP and AWS using Kubernetes, with PostgreSQL on RDS, CloudSQL, and AlloyDB. The company uses LLMs from OpenAI and Gemini to power legal automation, knowledge retrieval, and document generation across the full case lifecycle, supported by an internal-plus-public data lake. Development follows a "vibecoding" methodology using Cursor, Windsurf, and Claude Code to iterate from markdown specifications. Revenue is positioned as recurring subscription SaaS to law firms, with bundled qualified demand generation and a conciliation framework aimed at shortening case lifecycle. As of 2026 the company is still pre-scale (1-10 employees, single office in Curitiba, single geography) and is actively hiring across engineering, infrastructure, and commercial roles with a stock options plan for early employees.

Name

igual

Legal name

igual

Website

https://igual.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Igual is a Brazilian legaltech founded in 2024 that provides AI-powered legal management software, multi-agent automation, and demand generation to digital labor law firms serving Brazil's lower middle class workers.

Ownership category

akta.pro rank

Product category

Legal Practice Management Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent) (HDAAACAF)

akta.pro secondary industries

iPaaS & Workflow Automation (BPAMAOAB), Integration-Centric Low-Code (Workflow + iPaaS) (HDAEAKAC), Workplace Automation & Self-Service (RPA for IT, Chatbots, Virtual Agents) (BPAEAIAI)

Keywords

• Legal technology platform
• Legal practice management software
• AI legal automation
• Law firm growth solutions
• Labor law technology

Headquarters

HQ city

Curitiba

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Legal technology software and services: Provides software, AI tools, and management solutions to law firms, with focus on scaling legal operations and demand generation for labor law practitioners.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

igual provides an AI-first legal technology platform for digital law firms in Brazil, consisting of a proprietary legal management software (Odoo/Python/PostgreSQL-based ERP) and a multi-agent AI system. The platform combines practice management software, AI-powered workflow automation across the entire legal journey, and demand generation with end-to-end service and a conciliation framework to reduce case lifecycle, with a focus on democratizing labor law access for underserved Brazilian populations.

Product overview

Igual is a legaltech startup (founded 2024) offering a unified platform for digital law offices in Brazil, consisting of a proprietary legal management software (Odoo/Python/PostgreSQL-based ERP) integrated with a multi-agent AI system. The platform provides powerful legal software for attorneys to serve more clients, AI-powered automation throughout the legal journey, and demand generation with end-to-end service and a conciliation framework to reduce process lifecycle.

Differentiator

Problem solved

Functional benefit

Products and services

• Plataforma de Gestão Jurídica

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Regional players

• LawVu: Legal operations platform for in-house legal teams with matter management and workflow automation. Comparable in workflow automation for legal teams, though serves primarily the US/NZ/APAC markets rather than Brazil.

Broad incumbents

• JusBrasil: Brazil's largest legal information portal with case law, legislation, and jurisprudence search. Comparable as a Brazilian legaltech platform serving lawyers and citizens, though primarily a content/information business rather than an AI workflow platform.
• Harvey: AI platform for law firms using foundation models for legal research, drafting, and analysis. Comparable in applying LLMs to legal workflows, but serves global enterprise law firms rather than Brazilian labor law specialists.

Direct peers

• Clicksign: Brazilian-born legaltech providing electronic signature and digital contract workflows for businesses and legal teams. Comparable as a Brazilian legaltech SaaS serving workflows, though focused on signatures rather than full case management.
• Spellbook: AI legal assistant for lawyers that drafts and reviews contracts using LLMs. Comparable as an AI-first legal SaaS using agents to automate lawyer workflows, though focused on contract review rather than labor law case management.
• Softplan Jurídico: Brazilian legaltech unit of Softplan offering legal practice management software for law firms. Comparable to Igual in targeting Brazilian law offices with workflow automation, though Softplan is a much larger, more established player.
• Projuris (Aurum): Brazilian legal management software serving law firms with case management, billing, and ERP-style features. Direct competitor to Igual's legal management platform, though typically serves larger, more established firms rather than digital-native startups.
• Nomos (formerly Nomos.tech): Brazilian legaltech providing case management and workflow tools for law firms. Comparable as a Brazilian SaaS targeting law offices with operational software, though generally serves a different segment of the law firm market.

Emerging players

• SpotDraft: AI-powered contract lifecycle management platform for in-house legal teams and law firms. Comparable as a SaaS applying AI to legal workflows with subscription revenue, though focused on contracts rather than labor law litigation management.
• Legal.io: Legaltech platform providing AI tooling and talent solutions for legal teams. Comparable in applying AI to legal practice workflows, though primarily serves US-based legal operations functions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/igualparatodos

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about igual