The Hatch Agency

What The Hatch Agency does

The Hatch Agency is a privately held, full-service public relations and communications agency headquartered at 25 Kearny St., 6th Floor, San Francisco, CA 94108. Founded in 2011 by Amy Swanson and Reema Bahnasy, the firm operates with a distributed team of communications professionals spread across the United States and serves high-growth technology startups and companies. The agency reports having built the brands of more than 140 portfolio companies across AI, enterprise, SaaS, hardware, fintech, healthcare, gaming, education, and entertainment, including dozens of IPOs and exits.

The firm's service portfolio spans media relations, podcast production, newsletter strategy (including Substack), internal communications, crisis management, analyst relations, social media, influencer programs, customer storytelling, owned content and ghostwriting, speaking and events, and financial communications including IPO and M&A support. Revenue is generated through professional services retainers, with pricing not publicly disclosed. Go-to-market is direct and relationship-driven, working with founders, executives, and venture capital firms, with active hiring for enterprise-focused Senior Account Executive roles in the San Francisco Bay Area indicating an outbound sales motion.

The Hatch Agency does not develop proprietary technology, software platforms, or AI products; its offering is human-led communications counsel supported by established media and VC ecosystem relationships. The firm is privately held with no disclosed external funding, no parent company, and no public ticker. Co-founders Amy Swanson and Reema Bahnasy remain actively involved in operating the business.

Name

The Hatch Agency

Legal name

The Hatch Agency

Website

https://thehatchagency.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

The Hatch Agency is a privately held, full-service public relations and communications agency founded in 2011 in San Francisco, serving high-growth technology startups across AI, SaaS, fintech, gaming, and other sectors with media relations, financial communications, and brand-building services.

Ownership category

akta.pro rank

Product category

Public Relations and Strategic Communications Services

NAICS

Public Relations Agencies (54182), Public Relations Agencies (541820)

SIC

Communications Services, Nec (4899)

akta.pro primary industry

Corporate & Financial Communications PR (MPAAADAA)

Keywords

• Public relations services
• Strategic communications
• Media relations
• Financial communications
• Tech startup PR

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. PR and Communications Services: Professional services revenue from providing strategic communications, media relations, financial communications, IPO support, and related PR services to tech startups and companies. Works with portfolio companies, helping build brands across various sectors including AI, enterprise, SaaS, hardware, fintech, healthcare, gaming, education, and entertainment.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

The Hatch Agency is a full-service public relations and strategic communications agency that helps high-growth technology startups and their founders build brands, secure media coverage, and manage corporate narratives across earned, owned, and paid media. Its offering spans media relations, podcast production, newsletters, internal communications, crisis management, analyst relations, social media, influencer programs, customer storytelling, ghostwritten thought leadership, speaking and events, and financial communications for IPOs, mergers and acquisitions, and quarterly earnings.

Product overview

The Hatch Agency is a full-service public relations and communications agency for high-growth tech startups. Rather than a unified software product, the agency offers a portfolio of service modules including Media Relations, Podcasts, Newsletters, Internal Comms, Crisis Management, Analyst Relations, Social Media, Influencer Programs, Customer Storytelling, Owned Content/Ghostwriting, Thought Leadership, Speaking/Events/Awards, and Financial Communications (IPOs, Quarterly Earnings, M&A). These services are delivered by a distributed team of communications professionals who help tech companies build their brands and manage their public narrative across earned, owned, and paid channels.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 140+ portfolio company brands built
• +1 more outcomes

Named customers21 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• 5W Public Relations: Full-service PR agency with a strong consumer and tech practice, headquartered in NYC. Directly comparable to The Hatch in serving high-growth tech and consumer brands with media relations, crisis, and digital comms services.
• Walker Sands: B2B technology PR and integrated marketing agency serving SaaS, fintech, and enterprise tech companies. Closely comparable in targeting high-growth tech startups with media relations, content, and demand-gen support.
• Codeword: Tech-focused PR and content agency serving enterprise software, AI, and developer tools companies. Directly comparable niche focus on technology brands and engineering-aware communications.
• Highwire PR: B2B technology PR agency serving enterprise software, cybersecurity, and cloud companies. Comparable in serving venture-backed tech companies through growth stages with media and analyst relations.
• PAN Communications: Mid-size integrated marketing and PR agency with a strong B2B technology practice serving SaaS, healthcare tech, and enterprise clients. Comparable in size, structure, and tech-vertical specialization.
• Gregory FCA: Full-service PR and integrated communications firm with a deep tech, fintech, and B2B practice. Directly comparable in serving high-growth tech companies with media relations and content strategy.
• SHIFT Communications: Data-driven PR and communications agency with a strong B2B technology and enterprise software focus. Comparable in targeting tech clients with earned media, content, and thought leadership programs.
• RH Strategic: Specialist PR and public affairs agency with deep tech policy and high-growth startup experience. Comparable in tech-vertical focus and serving mission-driven and venture-backed companies.

Broad incumbents

• Edelman: Largest global PR firm with a substantial technology practice serving enterprises and high-growth companies. Comparable in tech vertical and IPO/financial comms capabilities, but at vastly larger scale and broader portfolio.
• Weber Shandwick: Global communications agency with a strong technology and innovation practice. Comparable in tech and IPO communications, but competes at the enterprise scale The Hatch cannot yet match.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/thehatchagency
• Facebookfacebook.com/TheHatchAgency
• LinkedInlinkedin.com/company/the-hatch-agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Hatch Agency