For Fans by Fans

For Fans by Fans is a privately held, Los Angeles-based e-commerce company founded in 1992 that sells gaming-themed apparel and related merchandise to gaming fans and enthusiasts, operating with a 1–10 person team.

Company typePrivate
Founded1992
HeadquartersLos Angeles, United States
Headcount1–10
GTM typeB2C
OfferingDigital Commerce or Content

For Fans by Fans firmographics

Firmographics

Name: For Fans by Fans
Website: https://forfansbyfans.com
Company type: Private
Founded year: 1992
Headcount range: 1–10 employees
Short description: For Fans by Fans is a privately held, Los Angeles-based e-commerce company founded in 1992 that sells gaming-themed apparel and related merchandise to gaming fans and enthusiasts, operating with a 1–10 person team.
Ownership category
akta.pro rank

For Fans by Fans industry classification

Industry

Product category: Gaming Apparel
NAICS: Hobby, Toy, and Game Retailers (45912), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
SIC: Retail-Hobby, Toy & Game Shops (5945), Retail-Apparel & Accessory Stores (5600)
akta.pro primary industry: Gaming Collectibles, Merchandise & Toys Retail (CRACAFAI)
akta.pro secondary industries: Sports Collectibles, Fan Gear & Licensed Merchandise Retail (CRAMABAO), Customized & Personalized Fan Gear Retail (CRAMAOAJ)

Keywords

Gaming apparel
Fan merchandise
Novelty clothing
Geek culture apparel
Video game merchandise

Where For Fans by Fans is headquartered

Location

Headquarters

HQ city: Los Angeles
HQ country: United States
HQ region: North America

Markets served

For Fans by Fans business model

Business model

GTM type: B2C
Offering type: Digital Commerce or Content
Cost components: Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

For Fans by Fans product offering

Product offering

Core offering

For Fans by Fans operates an e-commerce platform that retails gaming-themed apparel and related merchandise aimed at fans of video games and pop culture. The online storefront at forfansbyfans.com serves as the primary channel for browsing and purchasing its catalog of fan-oriented clothing and accessories.

Differentiator

Problem solved

Functional benefit

Products and services

Gaming-themed apparel and merchandise

Companies that use For Fans by Fans

Customer profile

Ideal customer profiles1 record

For Fans by Fans technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

For Fans by Fans competitors and assessment

Company assessment

Broad incumbents

Hot Topic: Hot Topic is a large specialty retailer of pop-culture and fandom apparel, accessories, and collectibles across gaming, anime, and music. It overlaps with For Fans by Fans in licensed gaming fan gear but operates at significantly greater scale and breadth.
BoxLunch: BoxLunch sells pop-culture apparel, accessories, and gifts including gaming and anime merchandise. It is a broader incumbent in the same fandom-merchandise category with omnichannel retail and licensing relationships.
ThinkGeek (GameStop): ThinkGeek, integrated into GameStop, is a legacy geek and gaming merchandise retailer offering apparel, collectibles, and novelty items. It is a direct historical peer in the gaming fandom merchandise niche.

Direct peers

Insert Coin: Insert Coin produces video game-inspired streetwear and apparel for gaming enthusiasts. It is comparable in its focus on gaming-culture fashion and direct-to-consumer online merchandising.
Fangamer: Fangamer produces officially licensed gaming-themed apparel, accessories, and collectibles sold direct-to-consumer online. It is the closest functional analog to For Fans by Fans in both product mix and community-driven merchandising model.
JINX: JINX designs and sells gaming-inspired apparel, plush toys, and accessories across video game, tabletop, and esports properties. Comparable in serving gaming fandom through branded merchandise retail.
WeLoveFine: WeLoveFine is an apparel brand producing officially licensed video game, anime, and pop-culture clothing. Directly comparable in licensed gaming apparel retail with a similar niche audience.
Loot Crate: Loot Crate delivered curated gaming and geek subscription boxes with apparel and collectibles. It is comparable as a gaming-focused merchandising brand targeting enthusiast communities, though now operating in a different format.

Market position

Customer concentration

For Fans by Fans financial estimates

Financial estimate

Revenue estimate

Valuation estimate

For Fans by Fans leadership team

Management profile

Number of profiles

Profiles1 record

For Fans by Fans funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

For Fans by Fans M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about For Fans by Fans

What does For Fans by Fans do?

When was For Fans by Fans founded?

For Fans by Fans was founded in 1992. It employs 1 to 10 people.

Where is For Fans by Fans based?

For Fans by Fans is headquartered in Los Angeles, United States, in the North America region.

Who are For Fans by Fans's main competitors?

Broad incumbents on record are Hot Topic, BoxLunch and ThinkGeek (GameStop). Direct peers are Insert Coin, Fangamer, JINX, WeLoveFine and Loot Crate.

Does For Fans by Fans have an API?

No public API is recorded for For Fans by Fans.

What industry is For Fans by Fans in?

For Fans by Fans's product category is Gaming Apparel. Its primary akta.pro industry code is CRACAFAI, Gaming Collectibles, Merchandise & Toys Retail, with a secondary code of CRAMABAO, Sports Collectibles, Fan Gear & Licensed Merchandise Retail. Its NAICS code is 45912 and its SIC code is 5945.