Props.cash

What Props.cash does

Props.cash, operated by 12865033 Canada Inc. and founded in 2021 by Pete Smaluck, is a Hamilton, Ontario-based subscription analytics platform purpose-built for sports bettors placing player prop wagers. The product scans prop lines across multiple sportsbooks—covering NBA, NFL, MLB, WNBA, NHL, NCAAB, NCAAF, and CSGO—and surfaces high expected-value opportunities through statistical analysis, anomaly/outlier detection, real-time injury and lineup intelligence, and correlated-player-prop analytics. Distribution is delivered through four product surfaces: a web application, native iOS and Android apps, and an integrated Discord Bot, all backed by Sportsdata.io's real-time odds API and Stripe-powered subscription billing.

The business model is exclusively consumer subscription with no transaction fees or advertising. Three pricing tiers are offered: a $19.99/month "Most Popular" plan, a $199.99/year All-Sports annual plan (discounted to $119.99 with code ANNUAL40), and a $99.99/year NBA-only pass, each backed by a 7-day free trial. Go-to-market is product-led and community-led: there is no sales force, with acquisition driven by app-store presence, organic social (X, Instagram), blog/YouTube content, Discord community engagement, and influencer endorsements including Barstool's Steven Cheah and @kylejustbets. The company claims 200,000+ users and 7,000+ app reviews, though no revenue, ARR, or paying-subscriber figures are disclosed.

Operationally, Props.cash is a bootstrapped, privately held company with a 1–10 person team and no disclosed external funding, M&A activity, or institutional investors. Its competitive position rests on multi-sport breadth, a unique correlated-props feature, and Discord-native community integration rather than disclosed AI/ML differentiation. Strategic positioning targets individual bettors, sports-betting content creators, and casual sports fans—none of whom represent institutional or enterprise accounts—making the revenue base highly distributed but exposed to consumer-spending and regulatory cycles in the sports-betting vertical.

Name

Props.cash

Legal name

12865033 Canada Inc

Website

https://props.cash

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Props.cash is a Hamilton-based subscription analytics platform that scans player prop lines across multiple sportsbooks and sports leagues to help individual sports bettors and content creators identify high expected-value betting opportunities.

Ownership category

akta.pro rank

Product category

Sports Betting Analytics Software

NAICS

Other Gambling Industries (713290)

akta.pro primary industry

Odds, Trading & Risk Management Services (MPAEACAD)

akta.pro secondary industry

Sportsbook Trading, Odds & Feed Providers (MPAEAKAB)

Keywords

• Sports betting analytics
• Player prop analysis
• Sportsbook odds platform
• Betting data insights
• Mobile betting app

Headquarters

HQ city

Hamilton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Subscription Plans: Recurring subscription revenue from three tiered plans: Monthly ($19.99), Annual All Sports ($199.99), and NBA Pass ($99.99/year). Annual plan offers 40% discount with promotional code ANNUAL40. Revenue is entirely subscription-based with no transaction fees or advertising.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Props.cash scans thousands of player prop bets across multiple sportsbooks in real time to surface high expected-value betting opportunities, with roster/injury intelligence, correlated player props, and advanced filtering across NBA, NFL, MLB, WNBA, NHL, NCAAB, NCAAF, and Soccer. The service is delivered through web, iOS, Android, and a Discord Bot under tiered subscription plans.

Product overview

Props.Cash is a unified player prop analysis platform that provides real-time odds analysis, injury updates, and statistical insights across multiple sports (NBA, NFL, MLB, WNBA, NHL, NCAAB, NCAAF, CSGO). The product suite consists of a web platform, native iOS and Android mobile apps, and a Discord Bot—all providing access to the same core analysis features including advanced filters, correlated player props analysis, and roster intel.

Differentiator

Problem solved

Functional benefit

Products and services

• Props.cash Web Platform Browser-based subscription product that scans thousands of player props across sportsbooks in real time, surfacing high expected-value bets with correlated prop and roster intelligence across NBA, NFL, MLB, WNBA, NHL, NCAAB, NCAAF, and Soccer. Targeted at individual sports bettors.
• Props.cash iOS App Native iOS application that delivers the Props.cash player prop analytics, filtering, and real-time alerts experience to individual sports bettors on iPhone.
• Props.cash Android App Native Android application that delivers the Props.cash player prop analytics, filtering, and real-time alerts experience to individual sports bettors on Android devices.
• Props.cash Discord Bot Discord Bot that delivers Props.cash player prop analytics, alerts, and high-EV plays inside Discord servers, enabling community-led and subscription-based access for individual sports bettors.

Quantifiable outcome

• Saves hours of manual research daily
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• Sportsdata.iocoreTechnology or IntegrationSportsdata.io provides live sports betting odds API that powers Props.Cash's real-time data for prop lines across multiple sportsbooks. The partnership is displayed as 'Betting API by Sportsdata.io' on the platform.
• StripecoreTechnology or IntegrationStripe handles payment processing for subscription transactions, providing secure payment card processing for monthly, annual, and NBA Pass subscription plans.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Action Network: Action Network provides sports betting analytics, odds comparison, and content for sports bettors. It overlaps with Props.cash on prop analytics and expected value identification while serving the same core SMB/individual bettor segments.
• Dimers: Dimers offers sports betting predictions, picks, and analytics across major US leagues. Its prop and game analysis offering competes for the same sports bettor wallet share as Props.cash.
• OddsJam: OddsJam is a sports betting odds comparison and analytics platform that aggregates prop lines across sportsbooks to surface positive expected value plays. It is the most direct functional competitor to Props.cash's value proposition.
• Unabated: Unabated provides sports betting odds, derivatives pricing, and analytical tools for serious and professional bettors. It targets the same data-driven individual bettor segment with subscription pricing analogous to Props.cash.
• RotoGrinders: RotoGrinders covers daily fantasy sports and sports betting with analytics, projections, and content. Its prop and player analysis tools serve the same community of prop bettors and DFS players that Props.cash targets.
• BettingPros: BettingPros offers sports betting picks, odds comparison, and expert analysis across major US sports. Its prop-focused product, expert picks, and mobile app distribution directly compete with Props.cash's feature set.
• FantasyLabs: FantasyLabs delivers DFS and sports betting analytics, including player projections and prop-related tools. It directly overlaps with Props.cash on prop betting analytics for individual subscribers.

Broad incumbents

• FanDuel: FanDuel is a major US sportsbook with embedded analytics, prop markets, and content for casual and serious bettors. As a broad incumbent, it competes with Props.cash indirectly by offering free analytics tools alongside its core sportsbook product.
• DraftKings: DraftKings is a leading US sportsbook operator that increasingly bundles player prop analytics and pick tools within its main app. Its scale, brand, and zero-marginal-cost analytics present a long-term disintermediation risk for Props.cash.

Emerging players

• Outlier: Outlier is a sports betting analytics platform focused on identifying outlier player props and betting opportunities. It competes head-to-head with Props.cash's prop-focused, data-driven value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/propsdotcash
• Instagraminstagram.com/propsdotcash
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/propsdotcash

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Props.cash