What FantasyLabs does

FantasyLabs is a web-based daily fantasy sports (DFS) analytics platform that provides individual DFS players with proprietary data, statistical models, and optimization tools to construct profitable lineups across 11 sports (NFL, NBA, MLB, PGA, NHL, CFB, CBB, MMA, NASCAR, Soccer, WNBA) plus season-long fantasy formats. The core technology stack includes Player Models (proprietary projection models with sport-specific metrics such as Strokes Gained for golf, Perfect% pricing-optimized cash game projections, and SimLeverage ownership-leverage scoring), SimLabs (a Monte Carlo simulation engine generating thousands of lineup permutations), a Lineup Optimizer producing up to 300 optimized lineups, a Trends Research tool for historical pattern analysis, and PickLabs (player props and DFS pick'em edges integrated across 10 sportsbooks and DFS platforms including DraftKings, FanDuel, PrizePicks, Underdog, Bet365, BetMGM, Caesars, Fanatics, Hard Rock, and Sleeper). The platform also distributes promotional integration content for prediction markets (Kalshi, Polymarket, Novig, ProphetX).

The company operates a subscription-based revenue model with monthly, 6-month, and 1-year auto-renewing memberships, offering introductory rates that roll into standard pricing. Distribution is exclusively direct-to-consumer via the fantasylabs.com self-serve platform, with customer acquisition driven by SEO-optimized content marketing, social media (Twitter, Facebook, YouTube), and earned media. The platform is restricted geographically to the United States (excluding AZ, IL, MA, MD, MI, MT, NV, OH) and is governed by Massachusetts law. FantasyLabs was founded in 2015 by Jonathan Bales and Peter Jennings (CSURAM88), received strategic investment from Mark Cuban in January 2016, acquired The Fantasy Fanatics in May 2017, and was itself acquired by The Chernin Group in October 2017 as part of the founding of The Action Network, under which it currently operates as a wholly-owned subsidiary. Co-founders leveraged track records as winning DFS players (Jennings won $1M at the DraftKings Legends Series; both reached the DK FFWC; Director of PGA Colin Davy won the MIT Sloan Sports Analytics Hackathon in 2015 and 2016) to build credibility within the DFS community.

Name

FantasyLabs

Legal name

Fantasy Labs, Inc.

Website

https://fantasylabs.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

FantasyLabs is a subscription-based daily fantasy sports analytics platform that provides individual DFS players with proprietary projections, Monte Carlo simulation lineup tools, and player props integration across 11 sports via a self-serve web platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Beverly

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Memberships: FantasyLabs generates revenue through recurring subscription memberships sold on month-to-month, 6-month, and 1-year terms. All memberships automatically renew upon expiration. Special introductory rates are offered on Pro memberships. Membership sales are final (no refunds). The company uses a recurring payment structure with memberships automatically renewing until canceled by the customer.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

FantasyLabs operates a web-based subscription SaaS platform that provides daily fantasy sports (DFS) players with proprietary player projection models, Monte Carlo simulation (SimLabs), lineup optimization, trends research, ownership projections, and player props analysis across 11 sports including NFL, NBA, MLB, PGA, NHL, CFB, CBB, MMA, NASCAR, Soccer, and WNBA. Customers subscribe on monthly, 6-month, or annual terms for access to tools that help them test theories, backtest models, and construct optimized lineups for contests on DraftKings, FanDuel, and 10 other sportsbooks.

Product overview

FantasyLabs is a daily fantasy sports (DFS) analytics platform providing a suite of interconnected tools for DFS players. The core platform consists of Player Models (proprietary projection models across 11 sports), SimLabs (Monte Carlo simulation engine), Lineup Optimizer/Builder (up to 300 optimized lineups), Trends Research (historical pattern analysis), PickLabs (player props integration with 10 sportsbooks), and Ownership Projections. Sport-specific tools include PlateIQ (MLB), ON/OFF Tool (NBA), and Team Ratings/Lines (NHL). Season-long products cover Best Ball Rankings, Season Projections, Weekly Tiered Rankings, Custom Cheat Sheet Builders, and Survivor Analysis. The platform is owned by The Action Network and was founded in 2015.

Differentiator

Problem solved

Functional benefit

Products and services

• FantasyLabs DFS Platform Web-based subscription SaaS platform providing DFS players with proprietary player projection models, simulation, lineup optimization, trends research, ownership projections, and player props analysis across 11 sports (NFL, NBA, MLB, PGA, NHL, CFB, CBB, MMA, NASCAR, Soccer, WNBA). Sold on monthly, 6-month, and 1-year Pro memberships with automatic renewal.
• SimLabs Simulation-based DFS tool that generates thousands of lineup permutations using Monte Carlo-style simulation to identify optimal player combinations and ownership leverage opportunities across NFL, NBA, MLB, and PGA.
• PickLabs Player props and DFS pick'em edges tool integrated with major sportsbooks (Bet365, BetMGM, Caesars, DraftKings, Fanatics, FanDuel, Hard Rock, PrizePicks, Sleeper, Underdog) for finding edge opportunities in player prop markets.
• PGA Perfect% and SimLeverage Metrics Proprietary PGA DFS metrics layered on top of the FantasyLabs PGA Models: Perfect% identifies best price-considered plays for cash games and SimLeverage identifies leverage plays in tournaments based on projected ownership versus performance.
• PGA DFS SimLabs Lineup Generator PGA-specific SimLabs lineup generator that builds advanced daily fantasy golf lineups using simulation, leveraging Strokes Gained data and Perfect%/SimLeverage metrics to construct optimal tournament and cash-game rosters.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability12 records

Feature12 records

Scale indicators1 record

Recent moves7 records

Expansion highlights7 records

Broad incumbents

• PrizePicks: PrizePicks is a leading daily fantasy pick'em operator across major US sports. While not a pure analytics peer, it is integrated into FantasyLabs' PickLabs and competes for the same DFS player's wallet.
• DraftKings (DFS Operator + In-House Tools): DraftKings is a major DFS and sportsbook operator that also publishes proprietary player projections, stats hubs, and lineup tools. It is the largest potential competitor and primary platform that FantasyLabs' tools are designed for.

Direct peers

• FantasyPros: FantasyPros provides fantasy sports projections, rankings, and premium tools across NFL, NBA, MLB and season-long formats. It overlaps with FantasyLabs' Player Models, season-long rankings, and cheat sheet products, with a similar subscription business model.
• RotoGrinders: RotoGrinders is a leading daily fantasy sports analytics and content platform offering projections, lineup tools, and podcasts. It directly competes with FantasyLabs in the same DFS optimizer/projection space serving DraftKings and FanDuel players.
• Stokastic: Stokastic (formerly SaberSim) provides DFS simulation-based lineup builders and projections across NFL, NBA, MLB, PGA, and NHL, with a premium subscription model. Directly comparable to FantasyLabs' SimLabs and Player Models offerings.
• RotoWire: RotoWire provides real-time fantasy sports news, projections, and premium lineup tools across major US sports. Comparable to FantasyLabs as a subscription DFS/season-long analytics platform serving similar end users.
• Awesemo: Awesemo (acquired by Better Collective) provided DFS projections, ownership data, and lineup tools for DraftKings and FanDuel players. Competes head-to-head with FantasyLabs in the premium DFS projections subscription market.
• The Action Network: The Action Network is the parent company of FantasyLabs and also offers its own sports betting and DFS content, picks, and tools. Highly comparable as it sits in the same sports analytics subscription space and shares infrastructure with FantasyLabs.
• DominationStation (Sports Insights): Sports Insights (now part of The Action Network alongside FantasyLabs) provides sports betting and DFS analytics tools including trends and betting systems. Comparable as a sibling-tier DFS/analytics product within the same parent group.

Emerging players

• BettingPros: BettingPros offers sports betting picks, DFS tools, and player props analytics including integrations with multiple sportsbooks. Overlaps with FantasyLabs' PickLabs in player-prop edge detection and picks content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fantasylabs
• YouTubeyoutube.com/c/FantasyLabs
• Facebookfacebook.com/fantasylabs
• LinkedInlinkedin.com/company/fantasy-labs

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FantasyLabs