What MINING.COM does

MINING.COM is a privately held digital media publication covering the global mining and metals industry, operated by The Northern Miner Group, a wholly-owned subsidiary of EarthLabs Inc. (TSX:EL). Founded in 2008 as a print and online magazine under the working name MINING Magazine, it transitioned to an online-only news site in February 2011 and completed a major platform redesign in June 2019. The company's flagship product is its news website, which reaches 2.28M+ average monthly users and 1.85M+ monthly page views, complemented by 10 email digests (including a flagship Daily News Digest with 74,292 subscribers), live commodity price markets, a job board, a supplier Buyers Guide, TNM Maps, Rankings, Drill Holes data, educational listings, and video content via MINING.COM TV on YouTube. Its audience spans mining industry professionals (69% of readers), resource investors, equipment suppliers, mineral rights owners, and non-profit and government stakeholders.

The core technology is a digital news platform combining a content website, email newsletter infrastructure, and social media distribution channels (LinkedIn 125k+, Twitter 86k+, Facebook 27k+). It monetizes primarily through B2B advertising across four revenue streams: display advertising on the website, advertising placements within daily and specialty email digests, sponsored articles and press releases distributed across The Northern Miner, MINING.COM, and Canadian Mining Journal, and premium retargeting and behavioral targeting offerings using third-party data partners to reach B2B decision makers. Pricing is publicly disclosed, with leaderboard display ads at $3,570/month, big box placements at $2,600-$3,060/month, daily digest leaderboard positions at $1,550/week or $5,000/month, digest sponsorship positions ranging from $1,650 to $4,000/week, and sponsored articles starting at $6,995. A premium membership product and press release distribution provide supplementary monetization. The editorial team is led by Editor-in-Chief Cecilia Jamasmie, Editor at Large Frik Els, and News Editor Amanda Stutt, with operational headquarters at 69 Yonge Street, Toronto, under The Northern Miner Group.

Name

MINING.COM

Legal name

The Northern Miner Group

Website

https://mining.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

MINING.COM is a privately held digital media publication covering the global mining and metals industry, operated under The Northern Miner Group (a subsidiary of EarthLabs Inc.). It reaches 2.28M+ monthly users via its website, 10 specialty email digests, and social channels, monetizing through B2B display advertising, sponsored content, email digest sponsorships, and premium membership.

Ownership category

akta.pro rank

Product category

Digital Trade Media (Mining Industry News)

akta.pro primary industry

Topic/Interest-Based Content Discovery Apps (MPACAKAB)

Keywords

• Mining news
• Commodity market data
• Mining industry intelligence
• Metal price tracking
• Mining job listings

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Display Advertising: Website display ads including leaderboards, billboards, and big boxes appearing on homepage and article pages. Pricing varies by ad unit type and positioning.
2. Email Digest Advertising: Leaderboard and big box ads appearing in daily and specialty email newsletters sent to subscribers.
3. Sponsored Content: Sponsored articles and press releases distributed across The Northern Miner, MINING.COM and Canadian Mining Journal platforms, with rotation in digests.
4. Retargeting and Behavioral Targeting: Premium audience targeting using data partners to reach specific content categories, B2B decision makers, and engineering firms.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

MINING.COM is a global digital news and information publication covering the mining industry, delivering daily mining news, commodity market data, and industry intelligence through its website, ten branded email digests, a YouTube channel, and a podcast. Its commercial offering is a media platform monetized via display/programmatic advertising, sponsored content placements, and a paid Premium Membership, supported by an ecosystem of vertical tools: a jobs board, an online education platform, a buyers guide/directory, an industry ranking, interactive maps (TNM Maps), and a drill-holes data explorer.

Product overview

MINING.COM is a comprehensive digital media platform under EarthLabs Inc. serving the global mining industry. The core offering is MINING.COM, the world's most-read mining news and opinion site reaching over 700,000 readers per month. The platform operates a multi-channel media model combining a news website with 10 specialized email digests (including Daily News, Precious Metals, Copper, Iron Ore, Battery Metals, Energy, Australia & Asia, Africa/Europe/Middle East, Latin America, and Suppliers & Technology), a live commodity Markets section, job board, Buyers Guide supplier directory, educational offerings, TNM Maps, Rankings, Drill Holes data, and video content via MINING.COM TV. The flagship Daily News Digest reaches nearly 120,000 subscribers daily. The platform monetizes through advertising (display ads, sponsored content, sponsored articles), premium memberships, and press release distribution services. Related media properties within the EarthLabs portfolio include The Northern Miner and Canadian Mining Journal.

Differentiator

Problem solved

Functional benefit

Products and services

• MINING.COM News Website Free digital news website providing daily mining industry coverage, commodity market commentary and project news for mining professionals, investors and suppliers worldwide.
• MINING.COM Premium Membership Paid subscription membership that removes advertising, unlocks premium articles, and provides an enhanced reading experience on the MINING.COM website.
• MINING.COM Markets Live commodity market data tool tracking prices and movements across key mining commodities (gold, silver, copper, iron ore, lithium, etc.) and related equities for traders and analysts.
• MINING.COM Jobs Dedicated mining-industry job board where employers post vacancies and mining professionals search and apply for roles across the sector.
• MINING.COM Education Online learning platform offering courses and training programs for mining professionals covering technical and industry topics.
• MINING.COM Buyers Guide Online supplier directory/buyers guide that lists mining equipment, technology and service providers and allows buyers to discover vendors across the mining value chain.
• MINING.COM Ranking Industry ranking property listing and ranking the world's largest mining companies by market capitalization and other metrics, used as a reference by investors and industry observers.
• TNM Maps Interactive mining maps product allowing users to explore the locations of mining projects, claims and operations globally.
• MINING.COM Drill Holes Drill hole data explorer tool providing access to exploration drill-hole data for mining projects, used by geologists, analysts and investors for due diligence.
• MINING.COM TV (YouTube Channel) YouTube video channel producing mining-industry video content, including news updates, executive interviews and analysis, distributed to a global audience.
• MINING.COM Podcast Audio podcast covering the global mining industry, distributed via Spotify, Apple Podcasts, Amazon Music and other podcast platforms for on-demand listening.
• MINING.COM Email Digests (10 branded newsletters) Portfolio of ten branded email newsletters (e.g., Copper, Gold, Iron Ore, Lithium, Latin America, Africa, Critical Minerals, etc.) delivering targeted mining news and analysis directly to subscribers' inboxes.
• MINING.COM Intelligence Premium intelligence/research product providing deeper mining-industry analysis and insights for subscribers seeking an edge over the free news flow.

Quantifiable outcome

• 92% of readers consider MINING.COM a 'must read'
• +1 more outcomes

Segments5 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• EarthLabs Inc.parent companyOthers · 25 September 2024EarthLabs Inc. is the parent company of MINING.COM and The Northern Miner Group. EarthLabs acquired and operates MINING.COM as part of its global media division portfolio, which also includes CEO.CA financial social network and The Mining & Metals Brief e-digest.

Scale indicators11 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Mining Technology: UK-based digital publication covering mining industry news, technology, and equipment, sharing MINING.COM's focus on global mining news delivery to industry decision-makers.
• Investing News Network: Digital publisher focused on mining and resource investing news with dedicated commodity and region-specific newsletters, directly competing for the resource-investor segment of MINING.COM's readership.
• Mining Weekly: South African-based trade publication covering global mining news, commodity prices, and equipment, with a similar newsletter and web model serving the same mining professional audience as MINING.COM.
• Kitco: Precious metals news, live commodity prices, and market data platform with a similar Markets section overlap to MINING.COM, also serving precious-metals-focused investors and professionals.
• Resource World Magazine: Canadian mining and resource investment publication offering news, analysis, and interviews aimed at investors and explorers — directly comparable editorial model to MINING.COM.
• International Mining: Trade publication covering the global mining industry with news, analysis, and equipment coverage aimed at mining professionals; closely comparable format and audience to MINING.COM.

Broad incumbents

• Bloomberg: Global financial news and data platform with substantial commodities and mining coverage serving investors and executives; broader scope but overlapping audience with MINING.COM's resource-investor segment.
• S&P Global Commodity Insights: Much larger commodities intelligence and price-reporting platform covering mining and metals among many other commodities; overlaps with MINING.COM's Markets and Intelligence offerings but at vastly greater scale.
• Reuters Metals: General newswire with a dedicated metals and mining desk; competes for breaking mining news coverage and professional readership though it is not mining-specialized.

Others

• The Northern Miner: Sister publication within the same EarthLabs/The Northern Miner Group, covering mining news with a print heritage; not an external competitor but a co-owned portfolio property used for cross-promotion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@miningdotcom
• LinkedInlinkedin.com/company/mining.com-infomine-inc.-
• Xx.com/mining
• Facebookfacebook.com/miningdotcom

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MINING.COM