What Arrival Artists does

Arrival Artists was an independent music booking agency founded in 2020 and headquartered in Chicago. In September 2025 the firm merged with ATC Live to form ROAM, a combined global booking agency now operating from six offices in London, New York, Los Angeles, Chicago, Paris, and Glasgow with more than 80 professionals representing over 800 artists — ranging from debut performers to festival headliners — and ranked as the fifth-largest independent music booking agency worldwide. ROAM's core offering is direct artist representation: agents secure concert, tour, and festival bookings, and the agency coordinates cross-border touring logistics for rosters at every career stage. No proprietary platform, software product, patents, or app-based offering were disclosed; the value chain is relationship-driven and human-capital-intensive rather than technology-led.

Beyond booking, ROAM has built out an adjacent brand-partnerships capability branded as companyX, led by CEO Mara Frankel and Head of Brand Partnerships Saskia Collins, which connects artists with brand sponsors and integrates marketing campaigns into touring. Marketing teams design campaigns intended to convert fans into ticket buyers, and a stated values-aligned touring practice supports artist causes on tour. No technology stack, API surface, AI/ML capabilities, or data assets were disclosed; functional benefits are concentrated in agent access, geographic reach, and tour-coordination expertise.

The revenue model is a transaction-fee commission on each negotiated booking, supplemented by fees from the companyX brand partnership work. Pricing is not publicly disclosed and is negotiated per artist, venue, and market. Go-to-market is direct-to-artist through field-based agents; marketing presence is limited to organic channels (Instagram, Spotify) and a BambooHR careers page, with no paid acquisition or content-marketing program disclosed. No venture funding, revenue, or ownership-structure data were disclosed pre- or post-merger, and the post-merger entity remains private.

Name

Arrival Artists

Website

https://arrivalartists.com

Company type

Private

Founded year

2020

Operating status

Acquired

Headcount range

11–50 employees

Short description

ROAM, formed in 2025 from the merger of Arrival Artists and ATC Live, is a global independent music booking agency representing 800+ artists across six offices and offering concert bookings, tours, festival placements, and brand partnerships.

Ownership category

akta.pro rank

Product category

Music Booking & Artist Representation

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Tour & Artist Management Services (HSACAHAN)

akta.pro secondary industries

Live Music Booking (Bands, Soloists, DJs) (HSACAHAA), Artist Booking, Talent Buying & Agency Services (MPAGAAAF)

Keywords

• Music booking agency
• Artist representation
• Live music touring
• Festival booking
• Brand partnerships

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Artist Booking Commissions: The agency earns commissions on bookings secured for artists across live performances, tours, and festival appearances. Revenue is generated through service fees negotiated with artists and venues.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

ROAM (formed by the merger of Arrival Artists and ATC Live) is an independent music booking agency that represents 800+ artists worldwide, securing live performances, tours, and festival appearances on their behalf. The firm additionally operates a brand-partnership division (companyX) that connects represented artists with commercial brand collaborations. Services span booking negotiation, touring logistics, festival placement, and brand deals, delivered through 80+ professionals across six offices.

Product overview

ROAM is a unified global booking agency platform formed from the 2025 merger of Arrival Artists and ATC Live. It operates as the core product offering booking services for over 800 artists, supported by companyX for brand partnership and marketing campaign modules that connect artists with brands and turn fans into ticket buyers.

Differentiator

Problem solved

Functional benefit

Products and services

• ROAM Artist Booking (live performance & touring representation) Live-performance booking, touring representation, and festival placement services for individual musicians, bands, and ensembles, delivered by 80+ booking agents across London, New York, Los Angeles, Chicago, Paris, and Glasgow.
• companyX Brand Partnerships Dedicated division of ROAM (formerly Arrival Artists' brand-partnership business) that connects represented artists with commercial brand collaborations, endorsements, and sponsorship opportunities.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• ATC LivecoreStrategic or Co-development Partner · 3 September 2025ATC Live, an independent booking agency, merged with Arrival Artists to form ROAM. This merger combined two independent agencies to create a global booking powerhouse representing 800+ artists across six offices worldwide. The combined entity became the fifth-largest independent music booking agency globally.
• companyXcoreStrategic or Co-development PartnercompanyX is ROAM's brand partnerships division that connects music artists with brands in meaningful, lasting ways. Led by Mara Frankel (CEO) and Saskia Collins (Head of Brand Partnerships), the division crafts marketing campaigns that turn fans into ticket buyers and tours into impactful brand moments.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• WME (William Morris Endeavor): The largest global talent and entertainment agency, representing artists across music, film, TV, sports, and live events. WME competes with ROAM for headline-tier music artists and operates with vastly greater cross-category leverage and balance-sheet scale.
• Creative Artists Agency (CAA): Tier-one global talent agency with major music-booking operations alongside film, TV, sports, and brand divisions. Competes with ROAM for the same headline touring artists and offers bundled cross-category representation independents cannot match.
• United Talent Agency (UTA): Major global talent agency representing music artists, actors, writers, and athletes. UTA competes for the same premier live-music clients as ROAM and has been actively expanding its music-booking presence.

Direct peers

• Paradigm Talent Agency: Independent talent agency with a sizable music-booking practice operating across the US and UK. Closely comparable in scale and independent positioning to ROAM, with overlapping artist rosters and direct competition for bookings.
• Wasserman Music: Music-booking division of Wasserman, representing touring artists globally with strong festival-placement capabilities. Direct competitor to ROAM in independent artist representation and live-event booking.
• APA (Agency for the Performing Arts): Independent talent agency with a long-standing music-booking practice representing touring artists across genres. Directly comparable in independent model and roster type to ROAM.
• CODA Agency: Independent music-booking agency representing touring artists with strong UK and European presence. Overlaps directly with ROAM's EU offices (London, Paris, Glasgow) for international bookings.
• Primary Talent International: UK-headquartered independent music-booking agency with a sizable roster across pop, rock, and electronic artists. Direct peer competing for the same UK/EU bookings as ROAM's European offices.
• X-ray Touring: Independent music-booking agency representing touring artists globally, with particular strength in rock, indie, and alternative genres. Direct competitor to ROAM for live-event bookings across both US and European markets.

Emerging players

• Mondo Artist Management: Independent artist management and booking firm with a growing roster across multiple genres. Smaller than ROAM but operates in the same live-booking value chain with comparable services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeopen.spotify.com/user/knppi3kmvgu3av0z6hzf8arfd?si=932f05bea950444a
• Instagraminstagram.com/roam.artists
• Xx.com/arrivalartists
• Facebookfacebook.com/arrivalartists
• LinkedInlinkedin.com/company/arrival-artists

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arrival Artists