What companyX does

companyX, doing business as cX, is a private brand partnerships agency that acts as an intermediary between music artists and consumer brands. The firm represents a roster of approximately 17 named culture-defining artists spanning dub, americana, dream pop, disco, techno, jazz, jungle, psych rock, folk, bounce, metal, jam, punk, hip-hop, soul, comedy, and grime, and extends its reach via roster partnerships with artist management firms ATC Management and Roam. Its service offering covers name & likeness representation, ambassador programs, custom music creation, and branded content production, with publicly visible engagements including a Coors Light Chill Amplified campaign (MT. JOY, Lainey Wilson, LL Cool J, Tainy) and a Candy Crush custom music partnership (Kimbra).

The company's operating model is sales-led and relationship-driven B2B, connecting enterprise brand marketers with artists for cultural relevance. Revenue mechanics are described as transaction-based fees on facilitated partnerships, with quote-based engagements typical of the agency model; no standardized pricing is publicly disclosed. The firm operates from a New York headquarters at 313 Church Street #2 and a London office at The Hat Factory, 166-168 Camden Street, serving brands and artists across North America and Europe. Underlying technology is not disclosed; there are no proprietary software products, APIs, AI capabilities, patents, or certifications referenced in the available data.

companyX is a private company with 6 total employees, no disclosed funding rounds, no disclosed revenue, and no public management team listing. The firm is actively operating (live website with current case studies) and presents itself as the connector between artists and brands, where "X" symbolizes the range of effort and services delivered across each partnership.

Name

companyX

Legal name

companyX

Website

https://whoiscompanyx.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

companyX (cX) is a private boutique brand partnerships agency with 6 employees that intermediates name & likeness deals, ambassador programs, custom music, and content partnerships between a roster of ~17 culture-defining music artists (and ATC Management/Roam rosters) and consumer brand clients across the US and UK.

Ownership category

akta.pro rank

Product category

Entertainment Marketing Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410)

akta.pro primary industry

Festival & Live Entertainment Brand Partnerships (MPAAAGAF)

akta.pro secondary industries

Brand Experience (BX) & Service Design (BPAFAEAI), Customer Experience (CX) & Journey Strategy (MPAAAFAI)

Keywords

• Brand partnership agency
• Music marketing services
• Artist endorsements
• Brand ambassador programs
• Custom music creation

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Brand Partnership Services: Revenue generated through facilitating partnerships between artists and brands, including name & likeness deals, ambassador programs, custom music creation, and branded content.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

companyX operates as a brand partnership agency that connects culture-defining music artists and comedians with consumer brands. The company delivers hands-on brand strategy and manages the full lifecycle of artist-brand partnerships, including name & likeness representation, ambassador programs, custom music creation, and content production. It also serves as the in-house brand partnerships team for roster partners ATC Management and Roam.

Product overview

companyX operates as a unified service offering — a brand partnerships platform that connects artists with brands. The company serves as the in-house brand partnerships team for artists, providing hands-on brand strategy and managing the full lifecycle of artist-brand partnerships including name & likeness deals, ambassador programs, custom music creation, and content production. The platform facilitates connections across music genres including dub, americana, dream pop, disco, techno, jazz, jungle, psych rock, folk, bounce, metal, jam, punk, hip-hop, soul, comedy, and grime.

Differentiator

Problem solved

Functional benefit

Products and services

• cX Brand Partnership Services End-to-end brand partnership service connecting culture-defining music artists and comedians with consumer brands, including name & likeness representation, ambassador program management, custom music creation, and branded content production. Sold to enterprise consumer brands and delivered via direct deal facilitation.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• ATC ManagementcoreStrategic or Co-development PartnerATC Management is a roster partner where companyX serves as the in-house brand partnerships team. This provides access to ATC's full artist roster including Amyl & The Sniffers, Fontaines DC, and other represented artists for brand partnership opportunities.
• RoamcoreStrategic or Co-development PartnerRoam is listed as a roster partner alongside ATC Management. companyX serves as the in-house brand partnerships team for Roam's artists, providing brand strategy and partnership facilitation services.

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• WME (William Morris Endeavor): Global talent and entertainment agency representing artists, athletes, and brands across multiple verticals. Operates in the broader talent representation space encompassing cX's niche, with significantly more scale and established brand relationships.
• Warner Music Group: Major record label with a brand partnerships arm (Warner Recorded Music / ADA) that brokers artist-brand deals across its roster. A larger, label-affiliated alternative to cX with structurally embedded artist supply and established brand sponsor relationships.
• United Talent Agency (UTA): Major talent agency with a strong brand partnerships and music division. Competes with cX for the same brand partnership dollars, representing many of the largest global artists and offering integrated brand strategy at scale.
• Live Nation Entertainment: Largest live entertainment company globally, with sponsorship and brand partnership capabilities across festivals, tours, and artists. Overlaps with cX in the live/entertainment brand partnership space but operates at massive scale with venue and festival inventory advantages.
• Creative Artists Agency (CAA): One of the largest global talent agencies, with a dedicated brand consulting and partnerships division. Overlaps with cX in artist-brand endorsement and content services, but operates at multi-bagger scale and across a far broader client and talent roster.

Direct peers

• Range Media Partners: Artist management and brand partnership firm built around a multi-genre roster of high-profile creators. Closely comparable to cX as an asset-light intermediary between artists and consumer brands, with the same core offering of name & likeness and ambassador programs.
• Primary Wave Music: Independent music company managing artist rights and brand partnerships alongside publishing and marketing. Operates in the same artist-brand intermediary space as cX, with a similar mix of name & likeness deals, ambassador programs, and branded content services.
• MAC Presents: Music marketing and brand partnership agency that connects artists with brands for campaigns, sponsorships, and integrated music experiences. Highly comparable to cX in model (B2B, music-first, transaction fee) and end customers (major consumer brands).
• Maverick Management: Independent artist management and development firm with a roster that includes Madison Beer and others. Comparable to cX in the artist management layer and increasingly active in brand partnerships and endorsements.
• Crush Music: Talent management and brand partnership agency representing artists, athletes, and creators. Directly comparable to cX in the artist-brand matchmaking model, with overlapping service lines across endorsements, ambassadorships, and content production.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/whoiscompanyx

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about companyX