7D Surgical
7D Surgical develops the 7D FLASH Navigation System, a camera-based image-guided surgical platform using proprietary machine-vision technology to enable radiation-free, real-time navigation for spine and cranial procedures. The company sells to hospitals and surgical centers as a product line within Orthofix Medical Inc.
- Company typePrivate
- Founded2023
- HeadquartersToronto, Canada
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What 7D Surgical does
7D Surgical develops and markets the 7D FLASH Navigation System, a camera-based image-guided surgical navigation platform for spine and cranial procedures. The core technology uses proprietary machine-vision algorithms and visible-light cameras to analyze patient surface anatomy and generate full-color 3D reconstructions with hundreds of thousands of data points in seconds, eliminating the need for intraoperative radiation. The platform includes modular offerings — a Spine Module, Percutaneous Module (version 2.0 launched August 2023), Cranial Module, the FLASH EVD bedside cranial catheter placement platform, and 7D MRVision, which integrates MRIguidance's BoneMRI software to produce synthetic CT from MRI scans for fully radiation-free surgical workflows.
The company's value proposition centers on reducing surgical navigation registration time from approximately 30 minutes to as low as 30 seconds, eliminating radiation exposure for surgeons, staff, and patients, and delivering a cost-effective, surgeon-controlled navigation solution for hospitals and ambulatory surgical centers. Revenue is generated through capital equipment sales of the navigation hardware and associated modules, sold via a direct enterprise field sales motion with a 'Request a Surgical Navigation Demo' evaluation process. Target customers are spine and cranial surgeons and the hospital/surgical center procurement decision-makers who purchase on their behalf.
7D Surgical operates as a product line and brand within Orthofix Medical Inc. (NASDAQ: ORF), a Delaware-incorporated medical device company headquartered with operational presence in Toronto, Canada, and a workforce of 51-100 employees. The company maintains an evidence-based marketing approach, leveraging clinical research publications, professional social media channels, and surgeon education programs to drive adoption in the spine and cranial navigation segments, which are part of a global surgical navigation market projected to reach $19.63 billion by 2030 at a 14.4% CAGR.
7D Surgical firmographics
Firmographics- Name
- 7D Surgical
- Legal name
- Orthofix Medical Inc.
- Website
- https://7dsurgical.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- 7D Surgical develops the 7D FLASH Navigation System, a camera-based image-guided surgical platform using proprietary machine-vision technology to enable radiation-free, real-time navigation for spine and cranial procedures. The company sells to hospitals and surgical centers as a product line within Orthofix Medical Inc.
- Ownership category
- akta.pro rank
7D Surgical industry classification
Industry- Product category
- Surgical Navigation Systems
- NAICS
- Surgical and Medical Instrument Manufacturing (339112), Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)
- SIC
- Surgical & Medical Instruments & Apparatus (3841), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)
- akta.pro primary industry
- Surgical Navigation, Tracking & Intraoperative Guidance (Ortho/Neuro/ENT) (HLAHADAG)
- akta.pro secondary industries
- Surgical Navigation, Robotics & Patient-Matched Instrumentation (Ortho/Spine) (HLAHAEAL), Intraoperative Imaging & Guidance (C-arms, O-arm, IOUS, fluorescence) (HLAHADAH), Surgical Robotics & Computer-Assisted Surgery Platforms (HLAHADAF)
Keywords
Where 7D Surgical is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Markets served
7D Surgical business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Surgical Navigation Hardware Systems: Sale of 7D FLASH Navigation System hardware including the camera-based navigation platform and associated modules (percutaneous, spine, cranial). Revenue is generated through capital equipment sales to hospitals and surgical centers.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
7D Surgical product offering
Product offeringCore offering
7D Surgical develops and sells the 7D FLASH Navigation System, a camera-based, machine-vision image-guided surgical navigation platform approved for spine and cranial procedures. The system uses proprietary algorithms and visible light instead of intraoperative radiation to generate 3D anatomical reconstructions, enabling registration in as little as 30 seconds and supporting modular configurations for spine, percutaneous, and cranial workflows. The portfolio also includes the FLASH EVD Navigation Platform for bedside cranial catheter placement and the 7D MRVision add-on, which integrates MRIguidance's BoneMRI software to deliver the first fully radiation-free navigation workflow.
Product overview
7D Surgical's 7D FLASH Navigation System is a next-generation image-guided surgical platform that leverages proprietary camera-based machine-vision technology. The platform consists of a core navigation system with modular capabilities including Spine, Percutaneous, and Cranial modules, plus the FLASH EVD for bedside cranial procedures. The 7D MRVision module integrates with MRIguidance's BoneMRI software to enable radiation-free navigation workflows. The system is designed to minimize radiation exposure for staff and patients while providing rapid 3D image reconstruction and improved surgical accuracy.
Differentiator
Problem solved
Functional benefit
Brands
- 7D FLASH Navigation System: Image-guided surgical navigation system for spine and cranial procedures using proprietary camera-based machine-vision technology
- FLASH EVD Navigation Platform
- 7D MRVision
Products and services
- 7D FLASH Navigation System The 7D FLASH Navigation System is a camera-based, machine-vision image-guided surgical navigation platform approved for spine and cranial procedures. It uses proprietary algorithms and visible light (no intraoperative radiation) to generate 3D anatomical reconstructions, reduces registration time to as little as 30 seconds, and supports modular configurations including spine, percutaneous, and cranial workflows. It is sold to hospitals, academic medical centers, and ambulatory surgical centers.
- FLASH EVD Navigation Platform The FLASH EVD Navigation Platform is a purpose-built navigation system that assists physicians in placing cranial catheters at the bedside to their target. It is designed for bedside neurosurgical procedures, providing operating-room accuracy anywhere the patient needs intervention.
- 7D MRVision 7D MRVision utilizes MRIguidance's BoneMRI software to generate a synthetic CT from an MRI scan for surgical planning and spinal navigation with the 7D FLASH Navigation System Spine Module. It is the first and only solution that eliminates radiation from the entire navigation workflow, from pre-operative imaging through intraoperative guidance.
Quantifiable outcome
- Registration time reduced from 30 minutes to as low as 30 seconds
- +2 more outcomes
Companies that use 7D Surgical
Customer profileSegments2 records
Ideal customer profiles1 record
7D Surgical technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability4 records
Feature4 records
7D Surgical partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MRIguidancecoreMRIguidance's BoneMRI software is integrated with the 7D FLASH Navigation System through the 7D MRVision product. BoneMRI generates synthetic CT from MRI scans, enabling surgical planning and spinal navigation without radiation exposure. This integration represents a core technology partnership that enables the first radiation-free entire navigation workflow.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
7D Surgical competitors and assessment
Company assessmentDirect peers
- Brainlab: Brainlab is a leading direct competitor in image-guided surgery and surgical navigation, with strong positions in spine, cranial, and ENT navigation—directly overlapping with 7D Surgical's FLASH platform. Comparable product portfolio and similar enterprise hospital sales motion.
- Globus Medical (ExcelsiusGPS): Globus Medical's ExcelsiusGPS is a direct competitor combining robotic guidance and navigation for spine surgery. Same spine surgical navigation category, same hospital customer base, and similar value proposition of improved accuracy and workflow efficiency.
- NuVasive (Pulse): NuVasive's Pulse platform integrates surgical navigation with spine hardware and intraoperative imaging. Directly competes with 7D FLASH in spine surgical navigation and shares the same spine surgeon customer segment within hospitals.
- Zimmer Biomet (ROSA): Zimmer Biomet's ROSA robotics and navigation platform competes in spine and cranial surgical navigation. Large medical device incumbent with established hospital relationships and bundled implant offerings overlapping with 7D Surgical's footprint.
Broad incumbents
- Medtronic (StealthStation): Medtronic's StealthStation is a dominant surgical navigation platform for spine, cranial, and ENT procedures. A broad incumbent with deep hospital penetration, bundled implant contracts, and global service infrastructure that 7D Surgical must displace to grow share.
- Stryker (Navigation): Stryker's surgical navigation business competes with 7D FLASH in spine and cranial procedures. As a broad medical device incumbent, Stryker offers navigation bundled with its broader spine, neuro, and orthopedic portfolios—creating the same competitive pressure as Medtronic.
Emerging players
- Renishaw (neuromate): Renishaw's neuromate robotic system addresses stereotactic neurosurgery, partially overlapping with 7D Surgical's cranial navigation module. Smaller-scale player with niche positioning in neurosurgical procedures.
- Synaptive Medical: Synaptive Medical provides surgical navigation and visualization for cranial and spine procedures, with comparable technology positioning. A peer at smaller scale focused on specific neurosurgical and spine indications.
- ClaroNav: ClaroNav develops optical surgical navigation systems for ENT, cranial, and spine procedures. A smaller-scale direct competitor in camera-based surgical navigation with overlapping technology architecture and clinical use cases.
Others
- Brainlab (Curve, Kick): Brainlab's broader portfolio of surgical planning, OR integration, and visualization software overlaps with 7D Surgical's expanding machine-vision roadmap. Comparable in adjacent technology stack rather than direct competition for navigation hardware.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
7D Surgical social profiles
Digital presence7D Surgical financial estimates
Financial estimateRevenue estimate
Valuation estimate
7D Surgical leadership team
Management profileNumber of profiles
Profiles5 records
7D Surgical funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
7D Surgical M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 7D Surgical
What does 7D Surgical do?
7D Surgical develops and sells the 7D FLASH Navigation System, a camera-based, machine-vision image-guided surgical navigation platform approved for spine and cranial procedures. The system uses proprietary algorithms and visible light instead of intraoperative radiation to generate 3D anatomical reconstructions, enabling registration in as little as 30 seconds and supporting modular configurations for spine, percutaneous, and cranial workflows. The portfolio also includes the FLASH EVD Navigation Platform for bedside cranial catheter placement and the 7D MRVision add-on, which integrates MRIguidance's BoneMRI software to deliver the first fully radiation-free navigation workflow.
Is 7D Surgical a public or private company?
7D Surgical is a private company. It is classified as corporate owned and is currently operating.
When was 7D Surgical founded?
7D Surgical was founded in 2023. It employs 51 to 100 people.
Where is 7D Surgical based?
7D Surgical is headquartered in Toronto, Canada, in the North America region.
How does 7D Surgical make money?
One revenue line is on record: surgical Navigation Hardware Systems.
Who are 7D Surgical's main competitors?
Direct peers on record are Brainlab, Globus Medical (ExcelsiusGPS), NuVasive (Pulse) and Zimmer Biomet (ROSA). Broad incumbents are Medtronic (StealthStation) and Stryker (Navigation). Emerging players are Renishaw (neuromate), Synaptive Medical and ClaroNav. Brainlab (Curve, Kick) is listed as an others.
Does 7D Surgical have an API?
No public API is recorded for 7D Surgical.
What industry is 7D Surgical in?
7D Surgical's product category is Surgical Navigation Systems. Its primary akta.pro industry code is HLAHADAG, Surgical Navigation, Tracking & Intraoperative Guidance (Ortho/Neuro/ENT), with a secondary code of HLAHAEAL, Surgical Navigation, Robotics & Patient-Matched Instrumentation (Ortho/Spine). Its NAICS code is 339112 and its SIC code is 3841.