7D Surgical

What 7D Surgical does

7D Surgical develops and markets the 7D FLASH Navigation System, a camera-based image-guided surgical navigation platform for spine and cranial procedures. The core technology uses proprietary machine-vision algorithms and visible-light cameras to analyze patient surface anatomy and generate full-color 3D reconstructions with hundreds of thousands of data points in seconds, eliminating the need for intraoperative radiation. The platform includes modular offerings — a Spine Module, Percutaneous Module (version 2.0 launched August 2023), Cranial Module, the FLASH EVD bedside cranial catheter placement platform, and 7D MRVision, which integrates MRIguidance's BoneMRI software to produce synthetic CT from MRI scans for fully radiation-free surgical workflows.

The company's value proposition centers on reducing surgical navigation registration time from approximately 30 minutes to as low as 30 seconds, eliminating radiation exposure for surgeons, staff, and patients, and delivering a cost-effective, surgeon-controlled navigation solution for hospitals and ambulatory surgical centers. Revenue is generated through capital equipment sales of the navigation hardware and associated modules, sold via a direct enterprise field sales motion with a 'Request a Surgical Navigation Demo' evaluation process. Target customers are spine and cranial surgeons and the hospital/surgical center procurement decision-makers who purchase on their behalf.

7D Surgical operates as a product line and brand within Orthofix Medical Inc. (NASDAQ: ORF), a Delaware-incorporated medical device company headquartered with operational presence in Toronto, Canada, and a workforce of 51-100 employees. The company maintains an evidence-based marketing approach, leveraging clinical research publications, professional social media channels, and surgeon education programs to drive adoption in the spine and cranial navigation segments, which are part of a global surgical navigation market projected to reach $19.63 billion by 2030 at a 14.4% CAGR.

Name

7D Surgical

Legal name

Orthofix Medical Inc.

Website

https://7dsurgical.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

51–100 employees

Short description

7D Surgical develops the 7D FLASH Navigation System, a camera-based image-guided surgical platform using proprietary machine-vision technology to enable radiation-free, real-time navigation for spine and cranial procedures. The company sells to hospitals and surgical centers as a product line within Orthofix Medical Inc.

Ownership category

akta.pro rank

Product category

Surgical Navigation Systems

NAICS

Surgical and Medical Instrument Manufacturing (339112), Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Surgical & Medical Instruments & Apparatus (3841), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Surgical Navigation, Tracking & Intraoperative Guidance (Ortho/Neuro/ENT) (HLAHADAG)

akta.pro secondary industries

Surgical Navigation, Robotics & Patient-Matched Instrumentation (Ortho/Spine) (HLAHAEAL), Intraoperative Imaging & Guidance (C-arms, O-arm, IOUS, fluorescence) (HLAHADAH), Surgical Robotics & Computer-Assisted Surgery Platforms (HLAHADAF)

Keywords

• Image-guided surgery
• Surgical navigation systems
• Machine vision technology
• Spine surgery navigation
• Cranial navigation platforms

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Surgical Navigation Hardware Systems: Sale of 7D FLASH Navigation System hardware including the camera-based navigation platform and associated modules (percutaneous, spine, cranial). Revenue is generated through capital equipment sales to hospitals and surgical centers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

7D Surgical develops and sells the 7D FLASH Navigation System, a camera-based, machine-vision image-guided surgical navigation platform approved for spine and cranial procedures. The system uses proprietary algorithms and visible light instead of intraoperative radiation to generate 3D anatomical reconstructions, enabling registration in as little as 30 seconds and supporting modular configurations for spine, percutaneous, and cranial workflows. The portfolio also includes the FLASH EVD Navigation Platform for bedside cranial catheter placement and the 7D MRVision add-on, which integrates MRIguidance's BoneMRI software to deliver the first fully radiation-free navigation workflow.

Product overview

7D Surgical's 7D FLASH Navigation System is a next-generation image-guided surgical platform that leverages proprietary camera-based machine-vision technology. The platform consists of a core navigation system with modular capabilities including Spine, Percutaneous, and Cranial modules, plus the FLASH EVD for bedside cranial procedures. The 7D MRVision module integrates with MRIguidance's BoneMRI software to enable radiation-free navigation workflows. The system is designed to minimize radiation exposure for staff and patients while providing rapid 3D image reconstruction and improved surgical accuracy.

Differentiator

Problem solved

Functional benefit

Brands

• 7D FLASH Navigation System: Image-guided surgical navigation system for spine and cranial procedures using proprietary camera-based machine-vision technology
• FLASH EVD Navigation Platform
• 7D MRVision

Products and services

• 7D FLASH Navigation System The 7D FLASH Navigation System is a camera-based, machine-vision image-guided surgical navigation platform approved for spine and cranial procedures. It uses proprietary algorithms and visible light (no intraoperative radiation) to generate 3D anatomical reconstructions, reduces registration time to as little as 30 seconds, and supports modular configurations including spine, percutaneous, and cranial workflows. It is sold to hospitals, academic medical centers, and ambulatory surgical centers.
• FLASH EVD Navigation Platform The FLASH EVD Navigation Platform is a purpose-built navigation system that assists physicians in placing cranial catheters at the bedside to their target. It is designed for bedside neurosurgical procedures, providing operating-room accuracy anywhere the patient needs intervention.
• 7D MRVision 7D MRVision utilizes MRIguidance's BoneMRI software to generate a synthetic CT from an MRI scan for surgical planning and spinal navigation with the 7D FLASH Navigation System Spine Module. It is the first and only solution that eliminates radiation from the entire navigation workflow, from pre-operative imaging through intraoperative guidance.

Quantifiable outcome

• Registration time reduced from 30 minutes to as low as 30 seconds
• +2 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature4 records

Partnerships

One partnership is on record.

• MRIguidancecoreTechnology or IntegrationMRIguidance's BoneMRI software is integrated with the 7D FLASH Navigation System through the 7D MRVision product. BoneMRI generates synthetic CT from MRI scans, enabling surgical planning and spinal navigation without radiation exposure. This integration represents a core technology partnership that enables the first radiation-free entire navigation workflow.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Brainlab: Brainlab is a leading direct competitor in image-guided surgery and surgical navigation, with strong positions in spine, cranial, and ENT navigation—directly overlapping with 7D Surgical's FLASH platform. Comparable product portfolio and similar enterprise hospital sales motion.
• Globus Medical (ExcelsiusGPS): Globus Medical's ExcelsiusGPS is a direct competitor combining robotic guidance and navigation for spine surgery. Same spine surgical navigation category, same hospital customer base, and similar value proposition of improved accuracy and workflow efficiency.
• NuVasive (Pulse): NuVasive's Pulse platform integrates surgical navigation with spine hardware and intraoperative imaging. Directly competes with 7D FLASH in spine surgical navigation and shares the same spine surgeon customer segment within hospitals.
• Zimmer Biomet (ROSA): Zimmer Biomet's ROSA robotics and navigation platform competes in spine and cranial surgical navigation. Large medical device incumbent with established hospital relationships and bundled implant offerings overlapping with 7D Surgical's footprint.

Broad incumbents

• Medtronic (StealthStation): Medtronic's StealthStation is a dominant surgical navigation platform for spine, cranial, and ENT procedures. A broad incumbent with deep hospital penetration, bundled implant contracts, and global service infrastructure that 7D Surgical must displace to grow share.
• Stryker (Navigation): Stryker's surgical navigation business competes with 7D FLASH in spine and cranial procedures. As a broad medical device incumbent, Stryker offers navigation bundled with its broader spine, neuro, and orthopedic portfolios—creating the same competitive pressure as Medtronic.

Emerging players

• Renishaw (neuromate): Renishaw's neuromate robotic system addresses stereotactic neurosurgery, partially overlapping with 7D Surgical's cranial navigation module. Smaller-scale player with niche positioning in neurosurgical procedures.
• Synaptive Medical: Synaptive Medical provides surgical navigation and visualization for cranial and spine procedures, with comparable technology positioning. A peer at smaller scale focused on specific neurosurgical and spine indications.
• ClaroNav: ClaroNav develops optical surgical navigation systems for ENT, cranial, and spine procedures. A smaller-scale direct competitor in camera-based surgical navigation with overlapping technology architecture and clinical use cases.

Others

• Brainlab (Curve, Kick): Brainlab's broader portfolio of surgical planning, OR integration, and visualization software overlaps with 7D Surgical's expanding machine-vision roadmap. Comparable in adjacent technology stack rather than direct competition for navigation hardware.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCe4q88V27NqHTA6VfOtByrA
• Facebookfacebook.com/OrthofixSTIM
• LinkedInlinkedin.com/company/7d-surgical
• Xx.com/7dsurgical

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 7D Surgical