What Acrisure Stadium does

Acrisure Stadium is a privately held, multi-purpose sports and entertainment venue located at 100 Art Rooney Avenue on Pittsburgh's North Shore. Opened in 2001 as Heinz Field and renamed in 2022 following a naming rights agreement with insurance company Acrisure, the venue is operated by PSSI Stadium LLC, a subsidiary of the Pittsburgh Steelers LLC (Rooney family ownership since 1933). The stadium serves as the home field for the NFL's Pittsburgh Steelers and the University of Pittsburgh Panthers college football team, and hosts major concerts and special events.

The venue's technology stack centers on cashless operations, mobile ticketing via an exclusive Ticketmaster integration (with app-based wallet, transfers, and event discovery), state-of-the-art security screening that does not require removal of personal items, fiber-optic broadcasting infrastructure, and 7 in-house HD cameras for live production. Seven distinct event spaces — including UPMC Club, West Club, FedEx Great Hall, PNC Champions Club, North Club, Press Box Dining Room, and Ford Fan Zone — accommodate gatherings from 5 to 5,000 guests, supported by an in-house A/V production team and an exclusive food and beverage partnership with Aramark.

Acrisure Stadium generates revenue through ticket commissions and concessions on NFL and college football game days, concert and event ticket sales, private event rentals across the seven event spaces, exclusive concessions (Aramark), parking (Alco Parking), naming rights (Acrisure), stadium tours, the Hall of Honor Museum, and the annual Kickoff and Rib Festival. Distribution is split between Ticketmaster for ticketed public events and a direct sales team (412-697-7740) for private event bookings. The stadium supports approximately 3,000 permanent jobs and contributes an estimated $3.4 billion in economic output to Allegheny County over a four-year period. The venue hosts over 300 events annually and is positioned to host the 2026 NFL Draft and FIFA World Cup 2026 Fan Zone events.

Name

Acrisure Stadium

Legal name

PSSI Stadium LLC

Website

https://acrisurestadium.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Acrisure Stadium is a privately owned multi-purpose sports and entertainment venue in Pittsburgh, PA, home to the Pittsburgh Steelers and Pitt Panthers. It hosts 300+ events annually across NFL games, concerts, and private corporate or wedding events in seven distinct event spaces.

Ownership category

akta.pro rank

Product category

Sports and Entertainment Venue Operations

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Professional & Major League Stadiums (MPAKAEAA)

akta.pro secondary industries

Arena & Stadium Operations (Large-Capacity Venues) (MPAGALAA), Venue Booking, Ticketing & Event-Day Services (Box Office, Guest Services) (MPAKAEAO), Venue & Facility Sponsorship (Naming Rights, Venue Partners) (MPAKALAC), Venue-Owned/Operated Event Organizers (In-House Promoters) (MPAKADAI), Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF), Concession & Stadium / Arena Catering (THAFAIAG)

Keywords

• Sports venue operations
• Event hosting services
• Stadium event ticketing
• Private event venue rental
• Concessions and catering

Headquarters

HQ city

Pittsburgh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. NFL Game Day Revenue: Revenue from Pittsburgh Steelers home games including ticket sales, concessions, merchandise, and parking. The stadium generates $3.4 billion in economic output in Allegheny County over four years.
2. College Football Revenue: Revenue from University of Pittsburgh Panthers home football games at the stadium.
3. Concert and Event Ticket Sales: Revenue from hosting major concerts such as Bruno Mars, and special events including FIFA World Cup Fan Zone.
4. Private Event Rentals: Revenue from hosting corporate events, weddings, galas, trade shows in seven rental spaces including UPMC Club, West Club, FedEx Great Hall, and other venues within the stadium.
5. Food and Beverage Concessions: Exclusive food and beverage operations managed by Aramark, including concessions stands, club lounges, and catering for private events.
6. Naming Rights: Naming rights agreement with Acrisure (insurance company) for stadium naming.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Acrisure Stadium is a multi-purpose sports and entertainment venue in Pittsburgh that operates as the home field for the Pittsburgh Steelers (NFL) and University of Pittsburgh Panthers (college football), and hosts concerts, festivals, and a full calendar of private events across seven distinct indoor and outdoor event spaces. Revenue is generated through ticket sales for sporting events and concerts, venue rental for corporate events and private celebrations, on-site concessions and catering managed exclusively by Aramark, parking, stadium tours, the Hall of Honor Museum, and ancillary guest services such as audio/visual production, mobile ticketing via Ticketmaster, and accessibility programs.

Product overview

Acrisure Stadium is a multi-purpose sports and entertainment venue in Pittsburgh, PA serving as home to the Pittsburgh Steelers (NFL) and Pitt Panthers (college football). The stadium offers a unified experience combining live sports events, concerts, and private event hosting across seven distinctive event spaces. The core offering centers on hosting football games and large-scale entertainment events, with ancillary services including stadium tours, food and beverage concessions (via Aramark), mobile ticketing through Ticketmaster, and comprehensive accessibility services. Private event capabilities range from intimate meetings in the Press Box Dining Room to large galas for up to 5,000 guests in the FedEx Great Hall or outdoor Ford Fan Zone. Additional offerings include the Hall of Honor Museum, annual Kickoff and Rib Festival, and special event programming like the 2026 World Cup Fan Zone.

Differentiator

Problem solved

Functional benefit

Products and services

• Stadium Event Hosting Primary venue service hosting Pittsburgh Steelers NFL home games, Pitt Panthers college football games, major concerts (e.g., Bruno Mars, Brett Young), and special events such as the FIFA World Cup Fan Zone and WPIAL championships, with ticket distribution through Ticketmaster and team sites.
• Private Event Venue Rental Bookable private event offerings across seven spaces (UPMC Club, West Club, North Club, PNC Champions Club, FedEx Great Hall, Press Box Dining Room, and Ford Fan Zone) accommodating 5 to 5,000 guests for corporate meetings, trade shows, galas, weddings, proms, and milestone celebrations, with food and beverage minimums and custom AV.
• Stadium Tours Guided 45-minute tours of Acrisure Stadium including visits to NFL, Pitt, and visiting team locker rooms, sidelines of the playing field, and the FedEx Great Hall, intended for fans, school groups, and visiting tourists.
• Food and Beverage Services Aramark-managed concessions on all stadium levels and full-service catering with customizable menus for private events and club lounges, available to event attendees, club patrons, and private event hosts.
• Hall of Honor Museum In-stadium museum showcasing Steelers history, original Three Rivers Stadium artifacts, Super Bowl trophies, and the Hall of Honor display, available to stadium visitors and private event attendees.
• Audio and Visual Production Services In-house production team providing video conferencing, multi-camera HD productions, lighting, audio, staging, pipe and drape, and fiber-optic broadcasting capabilities for private events, concerts, and remote conferencing needs.
• Mobile Ticketing Service Cashless digital ticketing operated through Ticketmaster allowing tickets to be downloaded to the Ticketmaster app, stored in mobile wallet, and transferred between attendees for all stadium events.
• FIFA World Cup 2026 Fan Zone Free multi-day public fan experience offering FIFA World Cup 2026 match viewing (including Round of 16 and Quarterfinals), youth soccer clinics, live music, and family activities open to soccer fans and regional visitors.

Quantifiable outcome

• $3.4 billion in economic output in Allegheny County over four years
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

13 partnerships are on record, tiered core, major and minor.

• AramarkcoreStrategic or Co-development Partner · 1 January 2001Exclusive food and beverage partner since the stadium opened in 2001. Aramark provides full catering services including concessions stands, club lounges, and private event catering. Their culinary team creates customized menus for events. Aramark is a Fortune 500 company providing food services at major venues including Fenway Park, Paul Brown Stadium, and Oriole Park at Camden Yards.
• TicketmastercoreTechnology or IntegrationOfficial ticketing platform for all Acrisure Stadium events. Provides mobile ticketing through their app with wallet integration, ticket transfers, and event discovery capabilities.
• Pittsburgh SteelerscoreStrategic or Co-development PartnerPrimary tenant and home NFL team. The Steelers are six-time Super Bowl champions and a major brand driving stadium attendance and economic impact. PSSI Stadium LLC operates the stadium for Steelers games and shares data with Steelers organization.
• University of Pittsburgh PantherscoreStrategic or Co-development PartnerSecondary tenant and home college football team. Pitt Panthers hold home games at the stadium, contributing to event calendar and regional sports tourism.
• VisitPITTSBURGHmajorGTM or Marketing PartnerOfficial tourism partner for Pittsburgh. Collaborates on major events including the FIFA World Cup 2026 Fan Zone. VisitPITTSBURGH contributed funding through the Henry L. Hillman Foundation and Richard King Mellon Foundation.
• Visit PAmajorGTM or Marketing PartnerPennsylvania state tourism organization partnering on the World Cup Fan Zone events at the stadium.
• Philadelphia Soccer 2026minorGTM or Marketing PartnerRegional soccer organizing committee for FIFA World Cup 2026. Donor contributing to Pittsburgh Fan Zone events.
• City of PittsburghmajorGTM or Marketing PartnerMunicipal partner for World Cup Fan Zone events. CitiParks program partners on youth soccer clinics with Pittsburgh Riverhounds and Special Olympics Pennsylvania.
• Pittsburgh RiverhoundsminorGTM or Marketing PartnerLocal USL soccer team. Soccer coaches from Riverhounds Academy lead free youth soccer clinics at World Cup Fan Zone events.
• AcrisurecoreGTM or Marketing PartnerNaming rights sponsor of the stadium. Acrisure is an insurance company holding naming rights for the venue (formerly Heinz Field).
• Alco Parking CorporationcoreChannel Partner/ Reseller/ DistributorOperates parking lots surrounding the stadium. Handles accessibility parking requests and tailgating policies for game days and events.
• Henry L. Hillman FoundationminorOthersFoundation donor contributing to Pittsburgh World Cup Fan Zone events.
• Richard King Mellon FoundationminorOthersFoundation donor contributing to Pittsburgh World Cup Fan Zone events.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ASM Global: World's largest venue-management firm operating hundreds of arenas, stadiums, and convention centers under management contracts (including NFL and other major-league venues). Highly comparable to Acrisure Stadium as a third-party operator of major sports and entertainment facilities.
• Lincoln Financial Field: NFL home of the Philadelphia Eagles. Comparable large-capacity NFL venue with naming-rights revenue, premium hospitality, and private-event hosting operations in the same mid-Atlantic/Northeast corridor as Pittsburgh.
• MetLife Stadium: NFL stadium shared by the Giants and Jets, hosting major concerts and events. Directly comparable multi-purpose NFL venue with similar anchor-tenant economics and tour/concert booking profile.
• Caesars Superdome: NFL home of the New Orleans Saints and host to NCAA, concerts, and Super Bowls. Comparable as a high-utilization, large-capacity multi-purpose venue with naming-rights revenue and major-event hosting.
• Mercedes-Benz Stadium: NFL home of the Atlanta Falcons and MLS Atlanta United, hosting major concerts, college football, and the SEC Championship. Comparable multi-purpose large-capacity venue operated alongside anchor tenants.
• SoFi Stadium: Home of the NFL's Los Angeles Rams and Chargers and host of major concerts and events. Directly comparable as a large-capacity, anchor-tenant NFL stadium with premium private event and tour business.
• Lambeau Field (Green Bay Packers): Historic NFL stadium for the Green Bay Packers, hosting private events, concerts, and tours. Comparable as a team-owned large-capacity NFL venue with strong naming-rights and event-rental revenue streams.

Emerging players

• Oak View Group: Venue-development and management company building/operating new sports and entertainment facilities (e.g., Climate Pledge Arena, UBS Arena). Comparable as a venue-operator peer competing for premium event bookings and tour/concert content.

Broad incumbents

• AEG (Anschutz Entertainment Group): Privately held global sports and entertainment company that owns/operates arenas (e.g., Crypto.com Arena, The O2) and major concert-promotion assets. Comparable as a venue operator and concert-event promoter in the sports/live-entertainment space.
• Aramark: Fortune 500 food services and facilities provider that operates concessions and catering at major sports and entertainment venues including Acrisure Stadium itself. Comparable as an in-venue F&B and event-catering provider but at portfolio scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AcrisureStadium
• Facebookfacebook.com/AcrisureStadium
• Instagraminstagram.com/acrisurestadium
• LinkedInlinkedin.com/company/acrisure-stadium

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Acrisure Stadium