What Moqups does

Moqups, operated by S.C. Evercoder Software S.R.L. and headquartered in Cluj-Napoca, Romania, is a browser-based visual collaboration platform that combines wireframing, diagramming, prototyping, whiteboarding, and charting in a single subscription product. The platform serves product teams — including UX/UI designers, product managers, business analysts, system architects, and developers — who need to produce wireframes, mockups, flowcharts, UML diagrams, sitemaps, and interactive prototypes without installing desktop software. The technology stack is entirely cloud-native, built on AWS infrastructure, and delivers real-time multi-user collaboration with live cursors, sticky comments, page management for projects with hundreds of screens, constraints and components for responsive design, and pre-loaded stencil kits covering iOS, Android, and Bootstrap alongside integrated icon sets (Font Awesome, Material Design, Hawcons) and Google Fonts. The product also offers export to CSS/JSX for developer handoff and supports over 100 pre-designed templates.

The company operates a product-led growth model with a freemium entry point and self-serve sign-up at app.moqups.com, requiring no credit card for the free tier. Paid plans start at $4-$8 per user per month and unlock additional storage and team collaboration features, with annual billing and periodic promotions. Marketing relies heavily on SEO-driven comparison pages targeting Balsamiq, Figma, and Miro buyers, a multi-language content footprint spanning German, Spanish, French, Italian, and Portuguese, and customer testimonials displayed throughout the site. Distribution is direct and global, with no disclosed sales-led motion; the only external capital event recorded is a 2019 participation in the Alchemist Accelerator.

Moqups has accumulated 2,000,000+ users worldwide and claims 50+ design software awards across more than a decade of continuous operation since its 2012 launch. Enterprise-grade credentials include GDPR compliance, PCI-compliant third-party payment processing, and ISO-certified third-party infrastructure providers. The customer base spans consumer logos displayed on the homepage (Microsoft, Intel, Sony, Amazon, Oracle, Cisco, Mozilla) and a long tail of self-serve individual and SMB subscribers, with the platform integrated into Slack, Google Drive, Dropbox, Box, Jira, and Confluence workflows.

Name

Moqups

Legal name

S.C. Evercoder Software S.R.L.

Website

https://moqups.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Moqups is a browser-based visual collaboration platform that lets product teams create wireframes, diagrams, prototypes, and whiteboards in a single subscription, serving over 2,000,000 users globally through a freemium self-serve SaaS model.

Ownership category

akta.pro rank

Headquarters

HQ city

Cluj

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Subscription SaaS: Monthly or annual subscription plans with per-seat pricing. Free tier available with limited features. Paid plans provide full feature access, additional storage, and team collaboration features.
2. Freemium Model: Free plan available for individuals with basic features. Free accounts do not require credit card. Paid upgrades unlock advanced features.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Moqups is a browser-based, all-in-one visual collaboration platform that lets teams create wireframes, mockups, diagrams, flowcharts, UML models, graphs, and interactive prototypes within a single creative context. The product combines wireframing, diagramming, whiteboarding, and prototyping capabilities with real-time multi-user editing and thousands of pre-loaded stencils, icons, and fonts. It is sold as a self-serve SaaS subscription with a free tier, used by over two million people worldwide.

Product overview

Moqups is a unified visual collaboration platform that provides multiple integrated design tools as a single subscription. The core offering combines a Wireframe Tool, Flowchart Maker, Graph Maker, Online Whiteboard, and UML Diagram Tool under an All-in-One Tool umbrella. All these capabilities are accessible within a single creative context, allowing teams to move seamlessly from wireframes to diagrams to prototypes without switching applications. The platform also includes a Templates Library with over 100 pre-designed templates and Interactive Prototyping features for creating functional clickable prototypes.

Differentiator

Problem solved

Functional benefit

Products and services

• Wireframe Tool Browser-based wireframing tool that lets teams create professional wireframes for websites, mobile apps, and dashboards using drag-and-drop elements and configurable widgets, without installation.
• Flowchart Maker

Quantifiable outcome

• 2,000,000+ users worldwide
• +2 more outcomes

Named customers7 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationGoogle provides multiple integration points: authentication/login, Google Drive cloud storage integration for exporting and saving projects, and Google Analytics for website analytics and online advertising tracking.
• SlackcoreTechnology or IntegrationSlack serves as an authentication provider and service integration partner, enabling single sign-on and workflow integration with Slack workspaces.
• Atlassian (Jira, Confluence)coreTechnology or IntegrationAtlassian integration provides add-ons for Jira and Confluence platforms, enabling enterprise collaboration and workflow integration.
• Amazon Web Services (AWS)coreTechnology or IntegrationAWS provides cloud storage services, cloud email sending services, and cloud infrastructure for the Moqups platform. AWS is ISO certified and PCI compliant.
• PayPalcoreTechnology or IntegrationPayPal serves as a payment processor for subscription billing, allowing customers to pay via PayPal or credit card.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/moqups
• Facebookfacebook.com/moqups
• LinkedInlinkedin.com/company/moqups

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moqups