Consumer Attorney Marketing Group

What Consumer Attorney Marketing Group does

Consumer Attorney Marketing Group (CAMG) is a Woodland Hills, California-headquartered, law-firm-exclusive marketing agency that operates a fully vertically-integrated service stack spanning creative production, media buying, intake, contract processing, and medical record retrieval. Founded around 2010 and employing roughly 400 people across centers in Woodland Hills, Las Vegas, and Pensacola, the company serves plaintiff-side law firms in mass tort, personal injury, environmental disasters, sex abuse, lung cancer/mesothelioma, and bankruptcy practice areas. Its client roster includes marquee plaintiff firms such as Lanier Law Firm, Wagstaff Law, Napoli Shkolnik, Kline & Specter, and Aylstock Witkin, with relationships structured around custom bundled or a-la-carte multi-year engagements.

The firm's core technology architecture is the CAMG360™ platform, which sequences campaigns through five stages (Plan, Attract, Engage, Convert, Analyze) and is augmented by proprietary tools including MotionMetrics™ (traffic, accident, GPS, and demographic targeting with an exclusive M-Score algorithm), the Legal Marketing Index® analytics product, and the recently launched Visionary AI Suite built on Google VEO 3 for generative video production. Support divisions branded as CATS (intake), CACS (contract services), and CARS (medical record retrieval across 90,000+ healthcare providers) extend the platform downstream of media spend.

CAMG generates revenue through professional service fees for marketing campaigns and downstream support services, with pricing opaque and quote-based. Distribution is sales-led, combining direct enterprise outreach with deep institutional positioning in the plaintiff bar through flagship sponsorships at Mass Torts Made Perfect, National Trial Lawyers Summit, Masters of Mass Tort, Lanier Trial Academy, and PILMMA, alongside Google Partner status and a partnership with Dentity for digital identity verification.

Name

Consumer Attorney Marketing Group

Legal name

Consumer Attorney Marketing Group

Website

https://camginc.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Consumer Attorney Marketing Group is a vertically-integrated, law-firm-exclusive marketing agency serving plaintiff-side mass tort, personal injury, and related practices with in-house creative, media buying, intake, and medical record services supported by proprietary tools like MotionMetrics and CAMG360.

Ownership category

akta.pro rank

Product category

Legal Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industry

Corporate & Commercial Law (BPAHAAAA)

Keywords

• Legal marketing services
• Mass tort advertising
• Law firm marketing
• Personal injury advertising
• Legal intake services

Headquarters

HQ city

Woodland Hills

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Marketing Services Revenue: CAMG generates revenue by providing comprehensive marketing and advertising services to law firms. Services include creative production (TV, radio, digital, infomercials), media buying, audience targeting, and campaign management. Revenue is derived from service fees for marketing campaigns, with all services available bundled or a la carte.
2. Support Services Revenue: Additional revenue streams from support divisions including intake/call center services, contract processing, medical record retrieval and review, and phone management services.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels10 records

Core offering

Consumer Attorney Marketing Group (CAMG) is a full-service marketing agency exclusively serving law firms, providing vertically integrated creative production (TV, radio, digital, infomercials, out-of-home, print), media buying, audience targeting, SEO, and intake/call center services. The company also operates back-office divisions including contract processing (CACS), medical record retrieval from a 90,000+ healthcare provider network (CARS), medical record review, and phone management, enabling law firms to run mass tort, personal injury, sex abuse, mesothelioma, environmental disaster, and bankruptcy campaigns end-to-end.

Product overview

Consumer Attorney Marketing Group (CAMG) is a full-service marketing agency exclusively for law firms, operating as a platform-plus-modules architecture. The core CAMG360™ platform integrates five stages (Plan, Attract, Engage, Convert, Analyze) supported by specialized service modules spanning Creative (Digital, Infomercials, TV, Radio, Out-of-Home/Print), Marketing (Audience Targeting, SEO, Media Buying, MotionMetrics™), and Divisions (Intake Services, Contract Services, Medical Records). Specialized offerings include VISION by CAMG for video marketing, Visionary AI Suite for AI-powered video production using Google VEO 3, and targeted practice area services for Mass Tort, Single Event, Environmental Disasters, Lung Cancer/Mesothelioma, Bankruptcy, and Sex Abuse litigation. The company also provides supporting services including Legal PR (CAPR), Capital Connect, Webinars, and the Legal Marketing Index® for analytics.

Differentiator

Problem solved

Functional benefit

Brands

• CAMG360: Full-service integrated marketing platform for law firms covering Plan, Attract, Engage, Convert, and Analyze stages.
• MotionMetrics
• CATS
• CACS
• CARS
• VISION
• Visionary AI Suite
• Legal Marketing Index
• CAPR
• CAMG Capital Connect

Products and services

• CAMG360 Full-service integrated marketing platform framework covering five stages (Plan, Attract, Engage, Convert, Analyze) for comprehensive law firm campaign management.
• VISION by CAMG High-impact video-driven marketing service featuring professional video production, social media marketing, and multi-channel data-driven ad campaigns for law firms.
• Visionary AI Suite AI-powered video production platform using Google VEO 3 to generate hyperrealistic video content including actors, scenarios, voiceovers, and multilingual translations for legal advertising.
• Infomercials Long-form infomercial production and placement service for personal injury and mass tort campaigns, featuring nearly 30-minute format with exclusive long-form capabilities.
• Television Advertising Television commercial production and media buying for local to national campaigns, including branded commercials and infomercials.
• Radio Advertising Radio ad creation and network/local promotional advertising across multiple media formats.
• Out-of-Home/Print Advertising Billboard, bench advertising, magazine and newspaper placement services with MotionMetrics optimization for strategic targeting.
• Digital Marketing Digital advertising services including paid search, paid social media, programmatic media, geofencing, landing pages, and SEO optimization.
• Media Buying Strategic media purchasing across local, national, and digital channels with direct response optimization.
• Audience Targeting Media industry monitoring tools combined with proprietary campaign data to define target demographics and optimize media spend.
• SEO for Personal Injury Lawyers Search engine optimization services including keyword research, on-page optimization, local SEO, and link building for law firms.
• Intake Services (CATS) 24/7 inbound call center for pre-screening leads and qualifying potential clients for law firm clients.
• Contract Services (CACS) Contract processing and management services to ensure proper document handling per client specifications for mass tort and personal injury law firm campaigns.
• Medical Record Retrieval (CARS) Medical record retrieval from a network of 90,000+ healthcare providers across the United States for case qualification.
• Medical Record Review Analysis of medical documentation including hospitalizations, laboratory reports, and medical history for case evaluation.
• Phone Management Custom toll-free phone number creation and management for campaign tracking, with up to 10,000 unique numbers available.
• Mass Tort Marketing Comprehensive mass tort campaign services including creative production, media buying, intake, and medical records for cases such as Allergan Breast Implants, Bard PowerPort, Roundup, Zantac, and 25+ other mass tort areas.
• Single Event Marketing Personal injury and single event marketing services including auto accidents, medical malpractice, trucking, nursing home, and workers compensation.
• Sex Abuse Litigation Marketing Institutional sex abuse campaigns including Scouting Abuse and Clergy Abuse with specialized victim intake protocols staffed by representatives with backgrounds in behavioral health, social work, and crisis intervention.
• Lung Cancer/Mesothelioma Marketing Asbestos-related lung cancer and mesothelioma campaign services with strategy to leverage lung cancer cases to fund mesothelioma campaigns.
• Environmental Disasters Marketing Rapid deployment marketing for hurricanes, tornadoes, wildfires, and earthquakes with ability to launch campaigns within days.
• Bankruptcy/Debt Consolidation Marketing Bankruptcy campaign services for Chapter 7, 11, or 13 cases targeting individuals and businesses.
• Consumer Attorney Public Relations (CAPR) Public relations services exclusively for law firms to amplify marketing efforts and earn media coverage.
• Capital Connect Litigation funding connection services for law firms.

Quantifiable outcome

• CAMG tracks and adjusts campaigns week to week based on performance to drive acquisition costs down
• +2 more outcomes

Named customers25 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature9 records

Partnerships

13 partnerships are on record, tiered core, flagship and minor.

• GooglecoreTechnology or IntegrationCAMG is a recognized Google Partner, certified for maximizing campaign success for clients and driving growth. This partnership provides competitive advantage in digital advertising capabilities and platform access.
• Mass Torts Made PerfectflagshipGTM or Marketing PartnerCAMG is a proud partner of the largest biannual gathering of plaintiff mass tort attorneys in the world. CEO Steve Nober joins top mass tort litigation leadership as a regularly-scheduled speaker during MTMP's Spectacular Spring and Fall conferences.
• National Trial Lawyers (NTL)coreGTM or Marketing PartnerCAMG supports NTL's mission to promote and acknowledge excellence in law. As a partner, CAMG supports programs including Trial Lawyers Summit, Top 40 Under 40 Trial Academy Boot Camp, Mass Torts Made Perfect, Lanier Trial Academy Master Class, and Trial Lawyer Magazine.
• The Lanier Trial AcademycoreGTM or Marketing PartnerCAMG is a 'Big As Texas' Partner of the annual intensive 2-day trial academy exclusively for plaintiffs' lawyers, led by Mark Lanier. Steve Nober participates in this premier trial training event.
• Legal Marketing AssociationminorGTM or Marketing PartnerCAMG is proud to partner with the LMA and supports its mission of providing resources to attorneys.
• Personal Injury Lawyers Marketing & Management Association (PILMMA)coreGTM or Marketing PartnerCAMG is proud to partner with PILMMA and supports its mission of providing marketing resources to personal injury and disability law practices.
• Masters of Mass TortcoreGTM or Marketing PartnerCAMG is among exclusive sponsors invited to participate in this biannual must-attend conference for mass tort litigation attorneys. Steve Nober joins top mass tort leadership on the faculty.
• DentitycoreTechnology or IntegrationCAMG partners with Dentity on Verify, a digital identity solution. Dentity is a global leader in digital identity with an award-winning app used by millions of consumers for identity verification and digital trust building.
• Harris Martin PublishingminorGTM or Marketing PartnerCAMG partners with Harris Martin Publishing in their aim to bring CLE-certified conferences in mass tort litigation practice areas.
• Perrin ConferencesminorGTM or Marketing PartnerCAMG is a proud partner with Perrin Conferences supporting their professional litigation education and networking for Plaintiff and Defense attorneys, in-house counsel, insurance professionals, consultants, and judges.
• Women En MassminorGTM or Marketing PartnerCAMG is proud to support Women En Mass, founded by Aimee Wagstaff of Andrus Wagstaff, which brings together exemplary female mass tort attorneys for an annual retreat.
• HB Litigation ConferencesminorGTM or Marketing PartnerCAMG is a proud partner of HB Litigation Conferences, a premier provider of professional development programs and conferences in Mass Torts and Product Liability.
• The A-ListminorGTM or Marketing PartnerSteve Nober serves as board member of The A-List, which publishes annual Top 10 Advertisers in the legal industry per market and Top 50 AD-List of national legal advertisers.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Scorpion: Full-service marketing agency that has built a large legal vertical practice serving plaintiff firms with website, SEO, paid media and intake services. Closest direct competitor to CAMG's vertically-integrated law firm marketing model.
• Rankings.io: SEO and digital marketing agency specializing in personal injury and plaintiff law firms. Overlaps CAMG's SEO, content and paid search service modules within the same customer base.
• JurisPage: Legal digital marketing agency serving plaintiff firms with SEO, PPC, and web design. Direct competitor for CAMG's digital marketing service module among PI and mass tort clients.
• LawLytics: Legal marketing platform focused on law firm websites, SEO and intake automation. Competes with CAMG on the digital marketing and lead conversion side of plaintiff-firm acquisition.
• Crispin & Rose: Law firm growth agency offering intake optimization, marketing and consulting to plaintiff firms. Overlaps CAMG's intake, call center and full-funnel campaign services.

Emerging players

• FirmPilot: AI-native marketing platform purpose-built for law firms. Emerging entrant applying generative AI to legal advertising, directly competing with CAMG's Visionary AI Suite positioning.

Broad incumbents

• Wpromote: Large generalist digital marketing agency with a notable legal industry practice. Competes with CAMG on media buying and paid media for law firms, though without CAMG's legal-only vertical focus.

Regional players

• Apex Adjusting (legal advertising segment): Regional legal marketing and case acquisition provider serving plaintiff firms in select U.S. markets. Smaller-scale peer offering overlapping TV/radio/direct response services to personal injury and mass tort firms.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/camg_inc
• YouTubeyoutube.com/@CAMGinc
• Facebookfacebook.com/consumer-attorney-marketing-group-camg-921382007912150
• LinkedInlinkedin.com/company/consumer-attorney-marketing-group
• Instagraminstagram.com/camginc
• TikToktiktok.com/@camginc

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Consumer Attorney Marketing Group