Fisher Auto Parts

What Fisher Auto Parts does

Fisher Auto Parts is a privately held wholesale auto parts distributor founded around 1929-1930 and headquartered in Staunton, Virginia, operating across the mid-Atlantic region with 1,001-5,000 employees. The company primarily serves automotive repair facilities and other businesses through a fleet of delivery trucks, supplemented by a network of retail storefronts with limited walk-in availability for general consumers. Fisher is a member of the Federated Auto Parts buying group/network, which provides access to the Federated Car Care nationwide program of independent repair shops, shared warranty and roadside assistance, and supplier partnerships with major automotive brands (ACDelco, Denso, Dorman, NGK, Baldwin, Dayco, and others).

The company's core product portfolio centers on the Federated-branded platform: the Federated EX Series extended life oil filters (~50 SKUs, synthetic resin media, 10,000-mile / 98% efficiency spec, silicone gaskets); Federated Link, an online parts ordering system offering real-time availability, VIN/license search, parts interchange, and invoice history; Federated Autoi Professional, a downloadable point-of-sale software with electronic parts catalog, invoicing, customer database, and labor guides; and the Federated Car Care member program providing nationwide warranty, roadside assistance, and marketing tools to participating repair facilities. Supporting services include The Group Training Academy (500+ hours of automotive, diagnostic, diesel, transmission, shop management, and scan tool training) and consumer-facing content via Two Guys Garage TV sponsorship and Car Care Council partnership.

Fisher's business model is wholesale-led and account-based, monetized through recurring parts supply relationships with automotive garages and professional repair shops rather than transactional retail. Revenue is not publicly disclosed, and pricing is set through individual account terms. Distribution combines direct field sales via delivery trucks (e.g., four trucks serving Honesdale, PA), physical retail stores, and online self-serve ordering through Federated Link. Growth has been driven by a combination of organic store expansion (planned Honesdale, PA opening in early 2026) and selective acquisitions of fellow Federated Auto Parts members, most recently Berrodin Parts Warehouse in October 2023 and Motown Automotive Distributing Co. in October 2018. The company is led by CEO Bo Fisher and appears to be founder/management- or family-controlled, with no disclosed institutional investors or parent corporation.

Name

Fisher Auto Parts

Legal name

Fisher Auto Parts

Website

https://fisherautoparts.com

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Fisher Auto Parts is a privately held wholesale auto parts distributor founded in 1929 and headquartered in Staunton, Virginia. It primarily serves automotive repair facilities across the mid-Atlantic region via delivery trucks, retail stores, and the Federated Link online ordering platform.

Ownership category

akta.pro rank

Product category

Wholesale Auto Parts Distribution

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Automotive Parts, Tires & Workshop Supplies Marketplaces (CRAFAHAD)

akta.pro secondary industry

Automotive Parts & Accessories Online Retailers (CRAFADAK)

Keywords

• Wholesale auto parts
• Auto parts distribution
• Automotive repair supplies
• Vehicle filtration products
• Professional automotive services

Headquarters

HQ city

Staunton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wholesale Auto Parts Distribution: Primarily serves wholesale customers such as automotive garages and other businesses, operating delivery trucks. Also operates retail stores with a small retail section for general public customers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Fisher Auto Parts is a wholesale auto parts distributor that supplies automotive parts, accessories, and filtration products primarily to professional automotive repair facilities through a fleet of delivery trucks. The company also operates retail store locations serving walk-in consumers and provides online ordering via Federated Link, point-of-sale software (Federated Autoi Professional), professional training resources, and membership in the Federated Car Care nationwide repair-center network.

Product overview

Fisher Auto Parts is a wholesale-focused auto parts distributor serving automotive garages and businesses for over 95 years, with delivery services and retail locations. The product portfolio centers on the Federated Auto Parts brand, comprising the Federated EX series (Extended Life Series) of premium oil filters as a core product line, supported by Federated Link (online parts ordering platform) and Federated Autoi Professional (point-of-sale software). Professional customers access the Federated Car Care Member Program (nationwide network of independent repair facilities with warranty and marketing support), Professional Training including The Group Training Academy, and automotive content through Two Guys Garage Tech Talk. The company operates retail stores accessible via a store locator service and provides vehicle maintenance resources.

Differentiator

Problem solved

Functional benefit

Brands

• Fisher Auto Parts: Primary brand for auto parts retail and wholesale distribution
• Federated Auto Parts
• Federated EX Series (Extended Life Series)
• Federated Filters
• Federated Car Care
• Federated Link
• Federated Autoi Professional

Products and services

• Federated EX Series Extended Life Oil Filters Extended life oil filters utilizing synthetic resin media, offering 10,000 miles of engine protection with 98% efficiency over the life of the filters, equipped with a silicone gasket and silicone anti-drain back valve. Nearly 50 SKUs covering both late model and older vehicles, supplied to automotive repair facilities and retail customers through Fisher Auto Parts.
• Federated Link Online Parts Ordering Platform Online parts ordering system providing real-time part availability and ordering, license plate and VIN code vehicle search, parts interchange service, detailed part images and attributes, invoice order history, and custom categories for professional automotive service customers.
• Federated Autoi Professional Point-of-Sale Software Downloadable point-of-sale software providing electronic parts catalog, invoicing, customer database management, estimations with labor guides, job management, technical resources, and vehicle maintenance history tracking for automotive repair shops.
• Federated Car Care Member Program Network membership program for independently-owned automotive repair facilities offering nationwide warranty, roadside assistance, and marketing tools to professional automotive service providers.
• The Group Training Academy Training platform providing over 500 hours of streaming automotive, diagnostic, diesel, transmission, shop management, and scan tool training videos, with diagrams, reading materials, quizzes, and interactive resources, offered at discounted rates to Federated members.
• Wholesale Auto Parts Distribution Wholesale distribution of auto parts and accessories delivered directly to automotive garages and businesses via a fleet of delivery trucks serving the Mid-Atlantic region, including parts from major brands such as ACDelco, Baldwin Filters, BCA Bearings, Cardone, Dayco, Delphi, Denso, Dorman, KYB, NGK, and others.

Quantifiable outcome

• 10,000 miles of engine protection with 98% efficiency for extended life oil filters

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Premium Guard Inc.coreTechnology or Integration · 29 April 2025Premium Guard Inc., headquartered in Memphis, Tennessee, is a manufacturer and supplier of automotive filtration products. They were awarded the Standout Star Award by Fisher Auto Parts for delivering premium automotive filtration products with exceptional service and collaborative partnerships.
• Berrodin Parts WarehousecoreStrategic or Co-development Partner · 5 October 2023Fisher Auto Parts acquired Berrodin Parts Warehouse, a long-standing member of Federated Auto Parts, expanding operations in the mid-Atlantic region. The acquisition allows Fisher to leverage Berrodin's established infrastructure and customer base, with key personnel maintaining leadership roles post-transition.
• Federated Auto PartscoreStrategic or Co-development PartnerFisher Auto Parts is a member of the Federated Auto Parts network, providing access to extended life filters (Federated EX series by Premium Guard), online catalog systems (Federated Link), point-of-sale software (Federated Autoi Professional), and the Federated Car Care nationwide network of independent repair facilities with shared warranty and marketing support.
• Car Care CouncilminorGTM or Marketing PartnerFisher Auto Parts is a proud supporter of the Car Care Council, a consumer education program about the benefits of regular vehicle care, maintenance and repair. They participate in the 'Be Car Care Aware' campaign providing knowledge from all segments of the automotive aftermarket industry.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• O'Reilly Automotive: O'Reilly is one of the largest U.S. auto parts retailers with a strong professional/commercial customer base. While more retail-skewed than Fisher, its dual DIFM and DIY model and commercial delivery program overlap directly with Fisher's wholesale-plus-retail positioning.
• Advance Auto Parts: Advance Auto Parts operates thousands of stores across the U.S. with a sizable commercial program serving professional installers. Comparable in serving both DIY and professional customers, with overlapping Mid-Atlantic and Southeast coverage that puts it in direct competition with Fisher.
• Auto-Wares Group: Auto-Wares Group is a regional auto parts distributor and warehouse distributor serving the Midwest U.S. with both retail stores and commercial delivery. Highly comparable as a mid-sized Federated-affiliated distributor with similar B2B emphasis.
• The Parts House (APW): The Parts House, part of APW (Automotive Parts Warehouse), is a regional auto parts warehouse distributor in the U.S. with Federated and Pronto network ties. Comparable as a regional B2B distributor with overlapping supplier base and customer profile.
• Genuine Parts Company: Genuine Parts Company distributes automotive and industrial parts via the NAPA brand across the U.S. and internationally. It is the largest U.S. auto parts distributor and operates in the same NAPA-style wholesale-to-garage model as Fisher, making it the most directly comparable public peer.
• Automotive Parts Headquarters: Automotive Parts Headquarters (APH) is a regional auto parts distributor serving the Upper Midwest, also a Federated Auto Parts member. It mirrors Fisher's wholesale-to-garage model and group-affiliated structure with similar size and footprint profile.
• Hahn Automotive: Hahn Automotive is a regional wholesale auto parts distributor headquartered in the Northeast U.S. and a fellow Federated Auto Parts member. It is highly comparable as a similarly scaled, B2B-focused, Federated-affiliated regional distributor.

Broad incumbents

• AutoZone: AutoZone is the largest U.S. auto parts retailer, primarily DIY-focused but with a growing commercial program. It is a broad incumbent whose size, private-label brands, and supply chain advantages set the competitive ceiling for regional players like Fisher.

Others

• Standard Motor Products: Standard Motor Products is a manufacturer and distributor of replacement parts for the automotive aftermarket. It sits in Fisher's supplier ecosystem but overlaps in category and customer base, serving as an upstream peer for product breadth.
• Dorman Products: Dorman Products is a leading supplier of automotive replacement parts, OE solutions, and fasteners, selling primarily to distributors and retailers. Listed among Fisher's supplier partners, Dorman is a comparable parts-category player with overlapping customer channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/federatedap
• YouTubeyoutube.com/channel/UCAErm-0b-VsuJ0yBBYYzH2Q
• Facebookfacebook.com/FisherAutoPartsInc
• LinkedInlinkedin.com/company/fisher-auto-parts

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fisher Auto Parts