layer group
- Company typePrivate
- Founded2020
- HeadquartersSolna, Sweden
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
layer group firmographics
Firmographics- Name
- layer group
- Legal name
- Layer Group AB
- Website
- https://layergroup.se
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
layer group industry classification
Industry- Product category
- Surface Finishing Services
- NAICS
- Painting and Wall Covering Contractors (238320)
- akta.pro primary industry
- Painting, Decorating & Wallcoverings (IMAFANAI)
Keywords
Where layer group is headquartered
LocationHeadquarters
- HQ city
- Solna
- HQ country
- Sweden
- HQ region
- Europe
Markets served
layer group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Surface finishing professional services: Primary revenue stream: contracted painting, flooring, tiling, façade, and industrial coating services delivered to B2B and public-sector clients. Includes recurring framework agreements with municipalities, public housing companies, and property owners, plus project-based new construction and renovation work. Combined group turnover approx. SEK 2.3 billion / EUR 220 million.
- Industrial paint and adhesive product sales: Manufacture and sale of customized paints and industrial adhesives via subsidiaries Tinter and Nordial Adhesive, supplying customers in the wood, metal, packaging, boat, and automotive industries in Sweden and Scandinavia/Baltics.
- Maintenance and recurring framework agreement services: Long-term recurring maintenance contracts (ramavtal) covering painting, flooring, and building conservation for municipalities, housing companies, and property owners, providing a stable revenue base.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based / framework agreement pricing, not publicly disclosed |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
layer group product offering
Product offeringCore offering
Layer Group is a decentralized Nordic surface-finishing conglomerate that delivers painting (Måleri), flooring (Golv), industrial paint and adhesives (Industrifärg), and additional services such as window renovation, balcony renovation, building services, and cultural heritage building conservation. The group operates through 50+ locally branded acquired subsidiaries across Sweden and Finland, while a central headquarters in Solna provides the Layer Model governance framework, M&A capability, and shared support functions.
Product overview
Layer Group is a decentralized Nordic surface-finishing conglomerate that operates as a platform-plus-modules architecture. The group operates through four core service modules — Painting (Måleri), Flooring (Golv), Industrial Paint and Adhesives (Industrifärg), and Additional Services (Tilläggstjänster, covering window renovation, building services, balcony renovation, and cultural heritage building conservation) — delivered through 50+ locally branded acquired subsidiaries (e.g., Stoby, Ekbladhs, Bruske, MälarFasad, Högström Golv, Kaukomaalaus Oy, Tinter, Nordial Adhesive, Allerby Måleri, Indoor Floor & Wall Sweden, Maalausliike Vainiomäki, Vista Oy). These modules are unified by two proprietary framework products: the Layer Model (governance, strategy, financial goals, and sustainability commitments signed up to by every subsidiary) and Layer Academy (internal training, apprenticeship, and competence-development platform). Subsidiaries retain their local brands, identities, and operational autonomy while benefiting from the group's centralized support, M&A capability, and sustainability framework. The group also maintains whistleblower software (internlayer) and operates across Sweden and Finland with ~1,500 employees and SEK 2+ billion turnover.
Differentiator
Problem solved
Functional benefit
Brands
- Layer Academy: Layer Group's internal training, competence development and apprenticeship program for its companies and employees.
- Layer Model
Products and services
- Painting (Måleri) Renovation, service, and new-construction painting services delivered through regional subsidiaries, including framework-agreement offerings and specialty areas such as conservation painting, rust protection, fire protection, and insurance-related painting. Target customers are B2B and public-sector clients.
- Flooring (Golv) Floor laying services across Southern, Central, and Northern Sweden covering carpets, tiles and clinker, stone floors, maintenance, and epoxy flooring, delivered through subsidiaries such as Ekbladhs, Stenmontören, Högström Golv, Golvimporten, Stig Erikssons Golv, Indoor Floor & Wall Sweden, Tekniska Golv, Concreto Golvteknik, and Procidens Golv. Target customers include residential, commercial, and industrial flooring clients.
- Industrial Paint and Industrial Adhesives (Industrifärg) Manufacture and sale of customized paints and industrial adhesives primarily delivered to customers in the wood, metal, packaging, boat, and automotive industries in Sweden and Scandinavia/Baltics, through subsidiaries Tinter (Göteborg/Kållered), Stoby Industri (Hässleholm), and Nordial Adhesive (Jönköping).
- Additional Services (Tilläggstjänster) Adjacent surface-finishing niche services including window renovation (Lönnbergs Fönster, Palmkvist Måleri), building services (Bruske Byggservice, Metodbygg, Bruske Entreprenad), balcony renovation, and building conservation of cultural properties (MälarFasad, Stoby). Target customers include public bodies, property owners, and cultural institutions requiring specialist restoration of heritage buildings.
Quantifiable outcome
- Group turnover >SEK 2 billion / EUR 220 million across 55+ companies
- +5 more outcomes
Companies that use layer group
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles4 records
layer group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
layer group partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship and core.
- Stoby Måleri ABflagshipOne of three founding partners that formed Nordic Surface Group (now Layer Group) in May 2020. Southern Sweden's largest surface service provider focused on maintenance painting, ~400 employees at formation. Operating as a subsidiary within the group.
- Ekbladhs Måleri ABflagshipOne of three founding partners of Nordic Surface Group (now Layer Group). Western Skåne's leading surface service provider focused on project services, ~100 employees at formation. Now anchors the Helsingborg/Landskrona cluster within Layer Group.
- Bruske Måleri ABflagshipOne of three founding partners of Nordic Surface Group (now Layer Group). One of Stockholm's oldest and most reputed painting companies focused on maintenance painting, ~90 employees at formation. Anchor of the Stockholm cluster within the group.
- Lönnbergs FönstercoreSister company within Layer Group, called in as subcontractor for window renovation and energy optimization on the prestigious Bångska Palace facade project at Stureplan. Provides specialist window renovation that complements painting subsidiaries.
Scale indicators13 records
Recent moves7 records
Expansion highlights6 records
layer group competitors and assessment
Company assessmentOthers
- Colorama: Scandinavian paint retail chain and wholesale distributor supplying painters; relevant as both a procurement channel for Layer Group's painting subsidiaries and a competitor for direct-to-consumer paint demand.
Broad incumbents
- Bravida: Largest Nordic multi-discipline technical installation and service group with SEK 28B+ revenue; competes with Layer Group in commercial painting, flooring and finishing services for public and property clients, but at much larger scale and broader service scope.
- Assemblin: Nordic technical installation and facility services group; overlaps with Layer Group in building-finishing services and shares the decentralized subsidiary model, with overlapping board-level talent (Petter Håkanson and Per Leopoldsson both have Bravida/Instalco/Assemblin backgrounds).
- Coor Service Management: Nordic facility management and workplace services provider; chairman Jan-Olof Backman built Coor to SEK 8B turnover and 8,000 employees before joining Layer Group's board — comparable in customer segment (large Nordic enterprises and public-sector) though Coor is FM rather than surface finishing.
- Caverion: Northern European building solutions and technical services group; competes for similar municipal, public-housing and commercial property maintenance framework contracts across the Nordics, though with a much broader HVAC/automation portfolio.
Regional players
- Skanska: Major Nordic construction contractor and a key Layer Group customer (via Finnish subsidiary) for painting, plastering and façade work; useful as a bellwether for Nordic construction-cycle exposure that drives Layer Group's project revenue.
- YIT: Major Finnish construction and real-estate developer; significant Layer Group customer (via Kaukomaalaus Oy) for painting and finishing of hospitals, schools and apartments, making it a useful reference for Layer Group's end-market demand in Finland.
Direct peers
- Instalco: Swedish-listed multi-trade installation and building services roll-up operating across the Nordics with a decentralized model of locally branded subsidiaries — highly comparable in strategy, PE sponsorship profile, and roll-up economics to Layer Group.
Emerging players
- Flügger: Nordic paint manufacturer and retailer selling branded paints through pro and DIY channels; adjacent to Layer Group's industrial paint business (Tinter, Nordial Adhesive, Stoby Industri) and to its painting-subsidiary procurement.
- Målerigruppen: Swedish painter association and procurement/cooperation platform for independent painting firms; a competitor for talent and framework-agreement bids, and an alternative consolidation model to Layer Group's acquisition-led approach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
layer group social profiles
Digital presencelayer group compliance and trust
Trust signalCompliance3 records
layer group financial estimates
Financial estimateRevenue estimate
Valuation estimate
layer group leadership team
Management profileNumber of profiles
Profiles21 records
layer group subsidiaries and ownership
Company hierarchySubsidiaries49 records
layer group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
layer group M&A and investment
M&A and investmentM&A6 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about layer group
What does layer group do?
Layer Group is a decentralized Nordic surface-finishing conglomerate that delivers painting (Måleri), flooring (Golv), industrial paint and adhesives (Industrifärg), and additional services such as window renovation, balcony renovation, building services, and cultural heritage building conservation. The group operates through 50+ locally branded acquired subsidiaries across Sweden and Finland, while a central headquarters in Solna provides the Layer Model governance framework, M&A capability, and shared support functions.
Is layer group a public or private company?
layer group is a private company. It is classified as venture growth investor backed and is currently operating.
When was layer group founded?
layer group was founded in 2020. It employs 1,001 to 5,000 people.
Where is layer group based?
layer group is headquartered in Solna, Sweden, in the Europe region.
How does layer group make money?
Three revenue lines are on record. Surface finishing professional services are the primary driver. The others are industrial paint and adhesive product sales and maintenance and recurring framework agreement services.
Who are layer group's main competitors?
Colorama is listed as an others. Broad incumbents are Bravida, Assemblin, Coor Service Management and Caverion. Regional players are Skanska and YIT. Instalco is listed as a direct peer. Emerging players are Flügger and Målerigruppen.
Does layer group have an API?
No public API is recorded for layer group.
What industry is layer group in?
layer group's product category is Surface Finishing Services. Its primary akta.pro industry code is IMAFANAI, Painting, Decorating & Wallcoverings. Its NAICS code is 238320.