Sojos
Sojos is a US-based manufacturer of freeze-dried raw pet food, serving health-conscious pet parents and premium buyers with Complete meals, exotic-protein Wild formulas, Mix-a-Meal pre-mixes, and freeze-dried treats distributed through independent pet retail and major online marketplaces.
- Company typePrivate
- Founded1985
- HeadquartersSouth Saint Paul, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Sojos does
Sojos is a US-based manufacturer and supplier of freeze-dried raw pet food, operated under the legal entity Sojourner Farms, LLC, and headquartered in the Minneapolis–St. Paul, Minnesota area. Founded in 1985, the company builds a CPG product portfolio centered on three lines: Sojos Complete (shelf-stable, freeze-dried complete meals rehydrated by adding water), Sojos Wild (exotic and novel proteins such as venison, wild boar, and wild-caught Alaskan salmon), and Mix-a-Meal (pre-mix systems where the consumer adds their own protein source). Adjacent products include ProteinPlus Toppers, the Simply Meat family of freeze-dried single-protein treats, the Complete Trial Size 4 oz pack, and life-stage formulas such as Complete for Seniors. The core technology is a proprietary gentle freeze-drying process that preserves raw nutrition and natural digestive enzymes without heat or chemicals, paired with air-drying for fruits and vegetables.
Sojos sells primarily to health-conscious pet parents and premium pet food buyers who want raw-nutrition benefits without the time, expertise, or food-safety risk of preparing fresh raw diets. Revenue is generated through one-time sales of finished product via independent pet retail stores in the US, major online marketplaces (Amazon, Chewy, PetCo, PetFlow, Only Natural Pet), and the company's own e-commerce storefront; pricing is unit-based with a Frequent Buyer Program (twelve-bag purchase earns a thirteenth bag free) available through local pet stores, and yield-based value is a key consumer-facing economic argument (one pound of product yields up to five pounds of prepared food). Marketing centers on a content-led strategy — an extensive Raw Blog, pet transformation stories, and multi-platform organic social presence (Facebook, Twitter/X, Instagram, Pinterest, YouTube) — to build community around raw nutrition.
The business operates as a distinct sub-brand within the portfolio of Wellness Pet Company, which is itself owned by Clearlake Capital Group, a US private equity firm. Sojos has 11–50 employees and is positioned as a specialty raw/natural sub-brand rather than a mass-market staple; revenue and growth-rate figures are not publicly disclosed in the available data.
Sojos firmographics
Firmographics- Name
- Sojos
- Legal name
- Sojourner Farms, LLC
- Website
- https://sojos.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sojos is a US-based manufacturer of freeze-dried raw pet food, serving health-conscious pet parents and premium buyers with Complete meals, exotic-protein Wild formulas, Mix-a-Meal pre-mixes, and freeze-dried treats distributed through independent pet retail and major online marketplaces.
- Ownership category
- akta.pro rank
Sojos industry classification
Industry- Product category
- Freeze-Dried Raw Pet Food
- NAICS
- Dog and Cat Food Manufacturing (311111)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Freeze-Dried & Dehydrated Pet Food (AFADAFAD)
- akta.pro secondary industry
- Frozen & Raw Pet Food (incl. freeze-dried) (CRADAFAD)
Keywords
Where Sojos is headquartered
LocationHeadquarters
- HQ city
- South Saint Paul
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sojos business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct Product Sales: Sale of freeze-dried raw pet food products, pre-mixes, complete meals, and treats directly to consumers through the Sojos e-commerce website and through independent pet retailers
- Online Marketplace Sales: Products sold through major online retailers including Amazon, Chewy, PetCo, PetFlow, and Only Natural Pet
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Trial Size (4 oz) |
| Unit Pricing | Pay-as-you-go | 1.75 lb Bags |
| Unit Pricing | Pay-as-you-go | 7 lb Bags |
| Unit Pricing | Pay-as-you-go | ProteinPlus Toppers |
| Other | Multi-year contract | Frequent Buyer Program |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels7 records
Sojos product offering
Product offeringCore offering
Sojos manufactures and sells freeze-dried raw dog food products, including complete balanced meals, exotic protein recipes, and pre-mix systems that combine freeze-dried meat with air-dried fruits and vegetables. Products are shelf-stable, require only water to prepare (soak for 15 minutes), and use a proprietary gentle freeze-drying process that preserves natural nutrients and enzymes without heat or chemicals. The portfolio spans Sojos Complete, Sojos Wild, Mix-a-Meal, ProteinPlus Toppers, Simply Meat Treats, Complete for Seniors, and trial-size offerings.
Product overview
Sojos is a pet food brand that offers freeze-dried raw food products for dogs and cats. The product portfolio centers on three main lines: Sojos Complete (shelf-stable, freeze-dried complete meals requiring only water added), Sojos Wild (exotic protein varieties), and Mix-a-Meal (pre-mix systems where users add their own protein). Supplementary products include ProteinPlus Toppers for adding raw protein boost to any meal, and freeze-dried meat treats under the Simply Meat, Simply Wild, and SimplyPuppy sub-brands. All products are characterized by their freeze-drying technology that preserves raw nutrition while providing kibble-like convenience, with users simply adding water and soaking for 15 minutes before serving. The company also offers specialized life stage formulas including Complete for Seniors and trial-sized portions for new customers.
Differentiator
Problem solved
Functional benefit
Products and services
- Sojos Complete Complete and balanced freeze-dried raw dog food combining the convenience of kibble with raw nutrition. Available in multiple protein varieties including Turkey, Beef, Lamb, Goat, Pork, and Chicken. Users add water, soak for 15 minutes, and serve. Formulated to AAFCO standards for all life stages.
- Sojos Wild Premium freeze-dried raw dog food featuring exotic proteins including free-range venison, wild boar, and wild-caught Alaskan salmon. Designed for dogs that need novel protein options for allergies, sensitivities, or diet rotation.
- Mix-a-Meal A line of pre-mix products including Mix-a-Meal Pre-Mix, Mix-a-Meal Protein, and Mix-a-Meal Mix-In. Users add their own protein source along with water to create customized raw meals.
- Sojos Original Pre-Mix Pre-mix formula where users add their own raw protein. Available in both original and grain-free varieties, with USDA-approved human-grade ingredients including air-dried fruits and vegetables.
- Sojos ProteinPlus Toppers Freeze-dried protein boost toppers that users sprinkle over their dog's existing kibble or canned meal. No rehydration required, providing raw protein enhancement to any meal. Contains roughly 4-5 servings per bag.
- Sojos Simply Meat Treats Freeze-dried single-source meat treats for dogs. Available in Simply Meat, Simply Wild, and SimplyPuppy varieties.
- Complete for Seniors Specialized complete and balanced formula designed for senior dogs, particularly those with dental issues. Features moisture-rich texture suitable for dogs with missing teeth or chewing challenges.
- Complete Trial Size 4 oz resealable trial bags containing 3-4 partial servings for dogs to taste-test Sojos Complete before committing to full-size bags.
Companies that use Sojos
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles1 record
Sojos technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Sojos partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Wellness Pet Company (Parent)coreSojourner Farms LLC (Sojos) is listed as a Company affiliate/subsidiary of Wellness Pet Company, Inc. alongside WellPet LLC, WellPet Belgium BVBA, Paragon Pet Products Europe B.V., and other regional entities. This corporate affiliation provides Sojos with connection to one of the largest pet food portfolios in the industry including brands like Wellness, Old Mother Hubbard, and WHIMZEES.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Sojos competitors and assessment
Company assessmentDirect peers
- Open Farm: Premium, transparency-led pet food brand with raw/freeze-dried and gently cooked lines, sharing Sojos's premium positioning, human-grade sourcing claims, and DTC + specialty retail go-to-market.
- Northwest Naturals: Direct peer in freeze-dried raw complete diets, raw patties, and treats for dogs and cats, with similar independent pet retail and e-commerce distribution in the US.
- Stella & Chewy's: Closest direct competitor — also a leading North American freeze-dried raw pet food brand with a similar product architecture (complete meals, toppers, treats) and overlapping retail placement at independent pet stores and major online retailers.
- Steve's Real Food: Premium raw pet food brand offering freeze-dried and frozen raw diets and treats; directly comparable product format and target health-conscious pet parent segment.
- Vital Essentials: Direct peer focused on freeze-dried raw dog and cat foods and treats (including minnows, patties, and toppers); competes head-to-head with Sojos in independent pet retail and on Chewy/Amazon.
- Nature's Variety (Instinct): Premium raw and freeze-dried pet food brand under Agrolimen/Mid America Pet Food; competes with Sojos in raw complete meals, toppers, and treats across mass, specialty, and online channels.
- Primal Pet Foods: Direct peer in the raw and freeze-dried pet food category, offering frozen and freeze-dried complete meals, toppers, and treats with comparable 'raw, whole-food' positioning and similar specialty/independent retail distribution.
Broad incumbents
- Orijen (Champion Petfoods): Premium/biologically-appropriate dry and freeze-dried pet food from Champion Petfoods (Mars). Broad incumbent in premium pet food that overlaps with Sojos at the high end of the market and in specialty retail.
- Wellness Pet (sister brand): Flagship brand of Sojos's parent (Wellness Pet Company). It is not a direct competitor in raw/freeze-dried but shares ownership, distribution, and cross-promotion, making it a key internal comparable for portfolio strategy.
Emerging players
- K9 Natural: New Zealand-origin freeze-dried and frozen raw pet food brand expanding into North America; comparable product format and premium positioning, but with a primarily regional (non-US) footprint.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Sojos social profiles
Digital presenceSojos financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sojos leadership team
Management profileNumber of profiles
Profiles1 record
Sojos funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sojos M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sojos
What does Sojos do?
Sojos manufactures and sells freeze-dried raw dog food products, including complete balanced meals, exotic protein recipes, and pre-mix systems that combine freeze-dried meat with air-dried fruits and vegetables. Products are shelf-stable, require only water to prepare (soak for 15 minutes), and use a proprietary gentle freeze-drying process that preserves natural nutrients and enzymes without heat or chemicals. The portfolio spans Sojos Complete, Sojos Wild, Mix-a-Meal, ProteinPlus Toppers, Simply Meat Treats, Complete for Seniors, and trial-size offerings.
Is Sojos a public or private company?
Sojos is a private company. It is classified as private equity controlled and is currently operating.
When was Sojos founded?
Sojos was founded in 1985. It employs 11 to 50 people.
Where is Sojos based?
Sojos is headquartered in South Saint Paul, United States, in the North America region.
How does Sojos make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are online Marketplace Sales.
Who are Sojos's main competitors?
Direct peers on record are Open Farm, Northwest Naturals, Stella & Chewy's, Steve's Real Food, Vital Essentials, Nature's Variety (Instinct) and Primal Pet Foods. Broad incumbents are Orijen (Champion Petfoods) and Wellness Pet (sister brand). K9 Natural is listed as an emerging player.
Does Sojos have an API?
No public API is recorded for Sojos.
What industry is Sojos in?
Sojos's product category is Freeze-Dried Raw Pet Food. Its primary akta.pro industry code is AFADAFAD, Freeze-Dried & Dehydrated Pet Food, with a secondary code of CRADAFAD, Frozen & Raw Pet Food (incl. freeze-dried). Its NAICS code is 311111 and its SIC code is 2000.