What IWD Retail Software does

IWD Retail Software is a private SaaS company headquartered in Paris that builds an end-to-end visual merchandising and planogram platform for large retail brands. Founded in 2000 by Nicolas Martin and Gabriel Becker, the company's technology spans a 2D planogram editor, a 3D planogram and virtual-store simulation tool (Mockshop), a multi-store network management module (NETWORK), an online surveys application for in-store feedback, a centralized catalog/asset library, and a Smart Insights analytics layer that connects planograms to sales data via heatmaps and A/B testing. The core IWD Platform stitches these modules into a five-stage workflow — UNIFY, BUILD, COLLABORATE, DEPLOY, ANALYZE — that allows HQ, regional, and store teams to collaborate on layouts before they hit the floor.

The company sells on a multi-year SaaS subscription basis through a direct enterprise field-sales motion, with no publicly listed price tiers; prospective buyers request a demo or contact sales. Customers are predominantly large fashion, beauty, luxury, and general-retail brands, including L'Oréal, Yves Rocher, PUIG, NYX, Molton Brown, Diptyque, Levi's, Louis Vuitton, Sephora, Shiseido, The Foschini Group, and Melissa & Doug. IWD states it serves 500+ brands across 80 countries with 30K+ users and operates offices in Paris, New York, Singapore, Los Angeles, Amsterdam, Lyon, and Timisoara. In 2020 the company acquired Visual Retailing to consolidate its global retail-solutions footprint, and in 2026 it announced an AI roadmap layered on top of its 25-year merchandising corpus.

Name

IWD Retail Software

Legal name

IWD

Website

https://iwd.io

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

IWD Retail Software is a Paris-based private SaaS company that provides visual merchandising, planogram, and in-store compliance software to 500+ enterprise fashion, beauty, luxury, and general retail brands across 80 countries.

Ownership category

akta.pro rank

Product category

Retail Visual Merchandising Software

NAICS

Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430)

akta.pro primary industry

Retail Execution Technology & Services (SFA, Planogram, Image Recognition) (MPAAAJAM)

akta.pro secondary industries

Product Information Management (PIM), Digital Shelf & Content Syndication Services (CRAOAOAH), Planogramming, Space Planning & Shelf Analytics Services (CRAOAOAF)

Keywords

• Visual merchandising software
• Planogram management
• Retail SaaS platform
• Store layout design
• Merchandising compliance

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: IWD operates as a cloud-based SaaS platform providing visual merchandising software on a subscription basis. The platform is sold to enterprise retail brands (fashion, beauty, luxury) who pay for access to planogram creation, store layout validation, campaign deployment, and analytics tools. Volume is tied to the number of brands, stores, and users managed on the platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels10 records

Core offering

IWD Retail Software is a cloud-based SaaS platform for visual merchandising and planogram management, enabling retail brands to design, validate, collaborate on, deploy, and analyze store layouts and merchandising directives across global retail networks. The platform covers the full merchandising lifecycle from brand strategy to in-store execution through 2D/3D planogram editors, virtual store simulation, collaborative layout validation, store-specific exports, and sales-data-connected analytics. It is sold via enterprise subscriptions to fashion, beauty, luxury, and general retail brands operating multi-store networks worldwide.

Product overview

IWD Retail Software offers a unified SaaS platform for visual merchandising, comprising the core IWD Platform along with specialized modules including Mockshop (2D/3D planogram and visual merchandising design), DISPLAY (planogram creation), NETWORK (store network management), the Surveys Module (store feedback collection), and Catalog (centralized brand asset management). The platform enables brands to design, validate, collaborate on, deploy, and analyze store layouts and merchandising directives at scale across global retail networks.

Differentiator

Problem solved

Functional benefit

Brands

• DISPLAY: Planogram software launched in 2004 for Shiseido
• NETWORK
• IWD Platform
• Mockshop

Products and services

• IWD Platform End-to-end cloud-based visual merchandising SaaS platform that helps brands unify brand assets, build planograms, collaborate on layout validation, deploy campaigns, and analyze store performance across global retail networks. Designed for enterprise fashion, beauty, luxury, and general retail brands.
• Mockshop Visual merchandising software that enables brands to create 2D and 3D planograms and digital simulations of store layouts, allowing teams to design, test, and validate merchandising strategies before in-store deployment.
• DISPLAY Planogram creation software originally developed in 2004 for Shiseido, now part of the IWD product portfolio for visual merchandising and planogram creation across retail brands.

Quantifiable outcome

• Up to 40–60% fewer in-store execution errors and 30–50% faster layout approvals when using collaborative layout validation
• +5 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Aptos: Aptos is a long-standing retail software platform offering merchandise planning, pricing, and store execution including planogram capabilities. It overlaps with IWD in retail execution and category management but sells as a broader enterprise suite rather than a specialized visual merchandising SaaS.
• Blue Yonder: Blue Yonder (formerly JDA) provides end-to-end supply chain and retail planning, including category management and space planning modules. It competes with IWD at the space/planogram layer but as part of a much broader platform serving the same enterprise retail buyer.
• Circana (formerly IRI): Circana is a global retail measurement and consumer insights provider with category management and space management offerings. Its space/shelf analytics solutions overlap with IWD's Smart Insights and shelf planning capabilities, sold primarily to CPG manufacturers and retailers.
• Oracle Retail: Oracle Retail offers merchandise planning, assortment, and space optimization within its broader retail platform. It competes with IWD on the space/planogram layer while bundling pricing, inventory, and supply chain in one suite.
• Symphony RetailAI: Symphony RetailAI provides AI-driven category management, demand forecasting, and space planning for grocers and retail chains. Its space planning offering overlaps with IWD's planogram tools, though SymphonyAI's portfolio is broader and focused on CPG/grocery.
• SAP Retail: SAP's retail merchandise management and assortment planning modules serve the same enterprise retail buyer as IWD. While not a pure visual merchandising tool, SAP competes indirectly through integrated category management and master data capabilities.
• Infor Retail: Infor offers enterprise retail merchandise planning, allocation, and store execution tools. Its category and space planning modules overlap with IWD's visual merchandising focus, but it sells as part of a much larger industry-specific ERP suite.
• Kantar: Kantar's Worldpanel and retail divisions offer category management and shopper insights including space planning tools. It serves similar CPG/retail buyers as IWD but as an insights/data-led incumbent rather than a SaaS visual merchandising specialist.

Direct peers

• DotActiv: DotActiv is a South African-headquartered SaaS provider specializing in planogram, category management, and retail execution software. Now part of SymphonyAI, it directly competes with IWD in planogram creation and space planning for enterprise retailers.
• RELEX Solutions: RELEX Solutions offers unified retail planning software including space and assortment planning that directly competes with IWD's planogram and store layout capabilities. Both target enterprise retail brands with SaaS-based space and merchandising tools.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCRzHwzQo3MCB6pW_52ii0-w
• Facebookfacebook.com/IWDRetailSoftware
• LinkedInlinkedin.com/company/iwd
• Instagraminstagram.com/iwd_retailsoftware
• Xx.com/iwonderanddream

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IWD Retail Software