WAGO
WAGO is a German industrial electrical engineering company founded in 1951 that designs and manufactures spring-clamp terminal blocks, interface electronics, automation controllers, and Matter-certified smart home devices for industrial, building, energy, railway, and marine customers worldwide.
- Company typePrivate
- Founded1951
- HeadquartersMinden, Germany
- Headcount5,001–10,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What WAGO does
WAGO is a privately held German industrial electrical engineering company founded in 1951 and headquartered in Minden, Germany, with a US subsidiary in Germantown, Wisconsin. The company operates three core product lines: Electrical Interconnections (rail-mount terminal blocks based on its proprietary spring clamp connection technology, wire/splicing connectors, and PCB connection systems), Interface Electronics (signal conditioners, relays, optocouplers, power supplies, voltage converters, and protection devices), and Automation Technology (I/O systems, PLCs/controllers, fieldbus couplers, touch panels, wireless devices, and Ethernet switches). Its customer base spans industrial manufacturing, building technology, energy, railway systems, and marine/offshore verticals, with products embedded into customer designs via specification lock-in.
WAGO generates revenue primarily through hardware product sales—including a recently launched line of eight Matter-certified smart home devices (Home Relay 16A, Home Relay 6A, Home Dimmer, Home Blind Controller) priced at approximately €70 per unit and targeted at professional installers in the DACH region. Additional revenue streams include WAGO-I/O-PRO software licensing, WAGO Cloud subscription services with monthly settlement, and professional services for technical support and consultation. Distribution occurs through a global network of authorized distributors, direct e-commerce with cross-reference search, dedicated phone sales (1-800-DIN-RAIL in the US), a mobile app, and—newly—a professional installer channel for smart home products. The company employs 8,600+ people globally and reported sales exceeding €932 million in 2018, up from €290 million in 2004. Recent strategic activity includes the November 2025 launch of Second Generation Edge Computers and the 2026 expansion into the residential smart home market with Matter/Thread/Wi-Fi-enabled devices certified under VDE and IEC 62443-4-1 cybersecurity standards.
WAGO firmographics
Firmographics- Name
- WAGO
- Legal name
- WAGO GmbH & Co. KG
- Website
- https://wago.com
- Company type
- Private
- Founded year
- 1951
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- WAGO is a German industrial electrical engineering company founded in 1951 that designs and manufactures spring-clamp terminal blocks, interface electronics, automation controllers, and Matter-certified smart home devices for industrial, building, energy, railway, and marine customers worldwide.
- Ownership category
- akta.pro rank
WAGO industry classification
Industry- Product category
- Industrial Electrical Interconnection and Automation
- NAICS
- Relay and Industrial Control Manufacturing (335314), Other Measuring and Controlling Device Manufacturing (334519), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Process Control & Automation Electronics Manufacturing Services (PLCs, I/O, DCS/SCADA hardware) (IMAGAGAK)
- akta.pro secondary industries
- Embedded & HMI Electronics Manufacturing (Industrial PCs, HMIs, Panel PCs) (IMAGAGAD), Industrial IoT/Edge Electronics Manufacturing (Gateways, Edge Controllers) (IMAGAGAC), Ruggedized/Harsh-Environment Electronics Manufacturing (IP-rated, shock/vibration, wide-temp) (IMAGAGAF), Smart Thermostats & HVAC Controls Retail (CRAIAMAC)
Keywords
Where WAGO is headquartered
LocationHeadquarters
- HQ city
- Minden
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
WAGO business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Hardware Product Sales: Rail-mount terminal blocks, installation terminal blocks, pluggable connectors, PCB connection solutions, interface modules, signal conditioners, relays, power supplies, I/O systems, controllers, and smart home devices
- Software Licensing: WAGO-I/O-PRO programming software licensing and updates
- Cloud Services: WAGO Cloud with monthly settlement procedure and building cloud services
- Professional Services: Technical support, complaint management, returns processing, and consultation services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Matter-Certified Smart Home Modules - €70 per device |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
WAGO product offering
Product offeringCore offering
WAGO manufactures and sells electrical interconnection components (rail-mount terminal blocks, wire/splicing connectors, PCB connection systems), interface electronics (signal conditioners, relays, optocouplers, power supplies, protection devices), and automation technology (I/O systems, PLCs, controllers, touch panels, edge computers, fieldbus couplers). The company also sells Matter-certified smart home modules (Home Relay 16A/6A, Home Dimmer, Home Blind Controller) and complementary software (WAGO-I/O-PRO, smartDESIGNER, WAGO Cloud) to industrial manufacturers, building technology professionals, and professional installers.
Product overview
WAGO is an industrial electrical engineering company with 75 years of experience, offering a portfolio of automation, interconnection, and interface solutions. The company operates three core product lines: Electrical Interconnections (rail-mount terminal blocks, wire connectors, PCB connection systems, and marking solutions), Interface Electronics (signal conditioners, relays, optocouplers, power supplies, voltage converters, and protection devices), and Automation Technology (I/O systems, PLCs/controllers, fieldbus couplers, touch panels, wireless devices, and Ethernet switches). WAGO recently expanded into the smart home market with eight Matter-certified devices—including Home Relay 6A, Home Relay 16A, Home Dimmer, and Home Blind Controller—offering dual Wi-Fi and Thread connectivity with industrial-grade reliability (VDE, UL, CE certifications). The company also offers the Second Generation Edge Computer with customizable configurations, and the smartDesigner web-based configuration tool. WAGO's products serve diverse industries including automotive, building technology, digital plant, elevators/escalators, energy, lighting, marine/offshore, mechanical engineering, and railway systems.
Differentiator
Problem solved
Functional benefit
Products and services
- Electrical Interconnections WAGO's foundational product line offering rail-mount terminal blocks, installation and field-wiring terminal blocks, pluggable connectors and feed-through components, and PCB connection and marking solutions for rapid, secure, maintenance-free electrical connections in industrial control cabinets and electrical installations.
- Interface Electronics Interface electronics product line including signal conditioners, relay and optocoupler modules, voltage converters, power supplies, uninterruptible power supplies, electronic circuit breakers, protection devices, and system wiring for industrial control applications requiring maximum system uptime.
- Automation Technology Automation technology product line including I/O systems (IP20 and IP67), PLCs/controllers, fieldbus couplers, touch panels, wireless devices, and industrial Ethernet switches for measurement, control, and regulation applications in industrial automation.
- Second Generation Edge Computer Industrial-grade edge computing device with upgraded processors, expanded memory, and customizable configurations designed for automation and digital plant applications.
- WAGO Home Smart Series (Matter-Certified Smart Home Modules) Matter-certified smart home product line including Home Relay 16A, Home Relay 6A, Home Blind Controller, and Home Dimmer, with dual Wi-Fi and Thread connectivity (Thread-first approach), VDE certification, and IEC 62443-4-1 cybersecurity compliance. Targets professional installers in the DACH region at approximately €70 per device.
- WAGO Cloud Cloud platform service with monthly settlement procedure, including building cloud services for building automation and management applications.
Quantifiable outcome
- Zero maintenance required for spring clamp connections vs. traditional screw terminals
Companies that use WAGO
Customer profileSegments6 records
Ideal customer profiles3 records
WAGO technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
WAGO partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Matter Protocol ConsortiumcoreWAGO's smart home devices are Matter-certified, indicating partnership/alignment with the Connectivity Standards Alliance Matter smart home protocol. Eight Matter-certified devices launched including Home Relay, Home Dimmer, and Home Blind Controller.
- Siemens AGminorListed alongside WAGO as major players in the Europe Industrial Circuit Breaker Market. Both companies compete in industrial automation components including circuit protection and control systems.
- Schneider ElectricminorListed alongside WAGO as major players in industrial automation and circuit protection markets. WAGO competes with Schneider Electric across multiple product categories.
- ABB LtdminorListed alongside WAGO as a major competitor in industrial automation and electrical components market.
- Eaton CorporationminorListed alongside WAGO as major player in industrial circuit breaker market.
- WöhnerminorListed alongside WAGO as key company in Europe Industrial Circuit Breaker Market innovation.
- RittalminorListed alongside WAGO as key company driving innovation in the European industrial circuit breaker market.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
WAGO competitors and assessment
Company assessmentRegional players
- Hager Group: European (Franco-German) family-owned specialist in residential, commercial and industrial electrical installations, including smart home and energy distribution. Hager is a comparable regional peer focused on the same DACH/French installer channel that WAGO's new smart home line targets.
Broad incumbents
- ABB: Global electrification, motion and automation leader. ABB overlaps with WAGO in industrial automation, low-voltage products and circuit protection, and is explicitly listed alongside WAGO as a major market participant.
- Rockwell Automation: Largest pure-play industrial automation company in North America (Allen-Bradley PLCs, I/O). Competes with WAGO's automation technology line globally, particularly in process and discrete manufacturing.
- Schneider Electric: Global energy management and automation conglomerate with deep overlap in industrial controls, circuit protection, building automation and (via Wiser/Avatar) smart home. Listed alongside WAGO as a major player in industrial circuit breakers and automation.
- Legrand: Global specialist in electrical and digital building infrastructures, including a substantial smart home portfolio (Legrand Netatmo, BTicino). Legrand is comparable both as an electrical components peer to WAGO's interconnect business and as a smart home incumbent relevant to WAGO's Matter-based launch.
- Siemens: Global industrial automation and digital industries giant (SIMATIC PLCs, I/O, drives, circuit protection). Listed alongside WAGO in the European industrial circuit breaker market; competes broadly across WAGO's automation and interface portfolios but with vastly greater scale.
- Eaton: US-based power management company with substantial industrial control and circuit protection businesses. Eaton competes with WAGO in industrial circuit breakers and electrical components globally.
Direct peers
- Weidmüller: German family-owned specialist in electrical connectivity, signal conditioning and industrial automation. Weidmüller overlaps directly with WAGO in terminal blocks, interface electronics and PLC/I/O for industrial and process applications.
- Phoenix Contact: German-headquartered manufacturer of industrial electrical interconnection, automation and interface electronics. Phoenix Contact is WAGO's closest direct peer across terminal blocks, PLCs, I/O systems and surge protection, with comparable product breadth and DACH-centric customer base.
- Beckhoff Automation: German PC-based automation specialist offering PLCs, I/O, drives and motion control. Beckhoff is a direct peer in industrial automation controllers and edge hardware, competing with WAGO's automation technology line.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
WAGO social profiles
Digital presenceWAGO compliance and trust
Trust signalCompliance5 records
WAGO financial estimates
Financial estimateRevenue estimate
Valuation estimate
WAGO leadership team
Management profileNumber of profiles
Profiles1 record
WAGO subsidiaries and ownership
Company hierarchySubsidiaries2 records
WAGO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WAGO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WAGO
What does WAGO do?
WAGO manufactures and sells electrical interconnection components (rail-mount terminal blocks, wire/splicing connectors, PCB connection systems), interface electronics (signal conditioners, relays, optocouplers, power supplies, protection devices), and automation technology (I/O systems, PLCs, controllers, touch panels, edge computers, fieldbus couplers). The company also sells Matter-certified smart home modules (Home Relay 16A/6A, Home Dimmer, Home Blind Controller) and complementary software (WAGO-I/O-PRO, smartDESIGNER, WAGO Cloud) to industrial manufacturers, building technology professionals, and professional installers.
Is WAGO a public or private company?
WAGO is a private company. It is classified as family owned and is currently operating.
When was WAGO founded?
WAGO was founded in 1951. It employs 5,001 to 10,000 people.
Where is WAGO based?
WAGO is headquartered in Minden, Germany, in the Europe region.
How does WAGO make money?
Four revenue lines are on record. Hardware Product Sales are the primary driver. The others are software Licensing, cloud Services and professional Services.
Who are WAGO's main competitors?
Hager Group is listed as a regional player. Broad incumbents are ABB, Rockwell Automation, Schneider Electric, Legrand, Siemens and Eaton. Direct peers are Weidmüller, Phoenix Contact and Beckhoff Automation.
Does WAGO have an API?
No public API is recorded for WAGO.
What industry is WAGO in?
WAGO's product category is Industrial Electrical Interconnection and Automation. Its primary akta.pro industry code is IMAGAGAK, Process Control & Automation Electronics Manufacturing Services (PLCs, I/O, DCS/SCADA hardware), with a secondary code of IMAGAGAD, Embedded & HMI Electronics Manufacturing (Industrial PCs, HMIs, Panel PCs). Its NAICS code is 335314 and its SIC code is 3823.