What Current Media Group does

Current Media Group, operating as Current Catalog, is a direct-to-consumer e-commerce retailer of personalized paper goods, gifts, and home merchandise headquartered in Colorado Springs, Colorado. The company was founded in 1950 and operates as a private company under what appears to be the Regent corporate umbrella, alongside sister brands Lillian Vernon, Colorful Images, and Fine Stationery that are cross-promoted on the same storefront. Its core product categories include personal checks, address labels, greeting cards and stationery, wrapping paper and accessories, photo gifts (mugs, ornaments, plaques, calendars, coasters, puzzles, acrylic blocks, and throws), gifts, kids' products, home decor, and calendars, organized by occasion and holiday use cases for individual US consumers.

The storefront runs on a Magento-based e-commerce platform (Regent/cmg_cc) with a photo upload and customization engine that lets buyers personalize products across categories. The technology stack is conventional web commerce rather than AI-driven, and there are no disclosed recommendation, dynamic pricing, or machine learning systems. Marketing is multi-channel, combining email newsletter sign-ups, SMS and text campaigns with cart reminders, an editorial blog (Current Blog), organic social presence on Facebook, Pinterest, and Twitter, and an affiliate program. Payment acceptance includes major credit cards, PayPal, Amazon Pay, Apple Pay, and Klarna installment financing, which lowers purchase friction for higher-AOV photo gift baskets.

The business model is direct retail sales of individual SKUs and sets, priced typically between $9.99 and $89.99, supported by an active BOGO and clearance promotional calendar and a Blue Ribbon Club loyalty program. Revenue is generated entirely from US consumer purchases on the owned storefront, with no enterprise, wholesale, or international channels evidenced in the source data. The company does not disclose revenue, has no venture capital or private equity investment indicated, and currently operates with 501-1000 employees across merchandising, e-commerce, and presumably fulfillment operations.

Name

Current Media Group

Legal name

Current Media Group

Website

https://currentcatalog.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Current Media Group operates Current Catalog, a direct-to-consumer e-commerce retailer selling personalized checks, address labels, greeting cards, photo gifts, wrapping paper, and stationery to individual US consumers, alongside sister brands Lillian Vernon, Colorful Images, and Fine Stationery.

Ownership category

akta.pro rank

Product category

Personalized Stationery and Gifts

NAICS

Office Supplies, Stationery, and Gift Retailers (4594), Gift, Novelty, and Souvenir Retailers (45942), Office Supplies and Stationery Retailers (459410)

SIC

Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Online Gift & Novelty Specialty Retail (DTC) (CRALAJAO)

akta.pro secondary industry

Greeting Cards, Gift Wrap & Party Paper Goods Distribution (CRAOALAJ)

Keywords

• Personalized greeting cards
• Custom address labels
• Personal checks
• Photo gifts
• Wrapping paper

Headquarters

HQ city

Colorado Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Direct retail sales of checks, address labels, greeting cards, wrapping paper, personalized gifts, home decor, and stationery through currentcatalog.com e-commerce platform

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Current Media Group, operating through Current Catalog, is a direct-to-consumer e-commerce retailer selling personalized paper-based and gift products. Its core offerings include customizable personal checks, self-adhesive address labels, greeting cards, stationery, wrapping paper, photo gifts (mugs, ornaments, coasters, calendars, etc.), and seasonal home and holiday merchandise. Customers can upload personal photos for customization on a wide range of items, with the company emphasizing occasion-based and theme-coordinated product lines.

Product overview

Current Catalog is an online catalog shopping platform offering personal checks, address labels, greeting cards, stationery, wrapping paper, gifts, home decor, and personalized photo products. The core product portfolio centers on paper-based personalized items and seasonal/occasion products, with major categories including Personal Checks, Address Labels, Greeting Cards & Stationery, Photo Gifts (encompassing photo mugs, plaques, ornaments, jewelry, calendars, stationery, coasters, address labels, christmas cards, placemats, puzzles, acrylic blocks, and throws), Gifts, Wrapping Paper, Kids products, Holidays & Events items, Home products, Calendars, and the Lillian Vernon sub-brand. The platform also features Sale & BOGO promotional categories. Photo personalization capabilities allow customers to upload photos for customized products across multiple categories.

Differentiator

Problem solved

Functional benefit

Brands

• Lillian Vernon: Exclusive curated finds featuring home décor, gifts, kitchen accessories, and holiday items
• Colorful Images
• Fine Stationery

Products and services

• Personal Checks Customizable personal check designs available in various themes including animal, beach, Christian, patriotic, scenic, and formats such as single, duplicate, top-stub, and side-tear checks, sold to individual consumers through currentcatalog.com.
• Address Labels Stylized self-adhesive address labels offered in various designs including diecut, foil, border, deluxe, classic, oversized, round, and square formats, with options for personalization with photos and custom text for individual consumers.
• Greeting Cards and Stationery Greeting cards for holidays and occasions including birthday, sympathy, anniversary, wedding, graduation, baby, and get well cards, along with personalized stationery, note cards, letter paper, and thank you cards sold to individual consumers.
• Photo Gifts Personalized photo gift products including photo mugs, photo plaques, photo ornaments, photo jewelry, photo calendars, photo stationery, photo coasters, photo address labels, photo christmas cards, photo placemats, photo puzzles, photo acrylic blocks, and photo throws for individual consumers.
• Gifts Gift items including clothing, accessories, games, puzzles, ornaments, candy gifts, faith and memorial gifts, totes, bags, coffee mugs, books, figurines, wine and beer gifts, music gifts, and Willow Tree angels sold to individual consumers.
• Wrapping Paper and Accessories Gift wrapping paper including birthday, everyday, and christmas styles in rolled, foil, flat, and double-sided formats, along with gift bags, bows, ribbon, tissue paper, and wrapping paper storage sold to individual consumers.
• Home Decor and Household Home decor and household items including coasters, figurines, wreaths, banners, linens, nightlights, rugs, throws, pillows, wall decor, garden and outdoor items, kitchen and dining products, home office supplies, and travel accessories sold to individual consumers.
• Calendars Calendar products including wall calendars, big grid calendars, pocket calendars, specialty calendars, desk calendars, calendar pads, and photo DIY calendars sold to individual consumers.
• Lillian Vernon Brand Products Exclusive curated home products, gifts, holiday items, and kids products under the Lillian Vernon brand including entertaining items, home organization, kitchen accessories, and back to school items sold to individual consumers through currentcatalog.com.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered minor.

• Lillian VernonminorOthersSister company under the same corporate umbrella. Lillian Vernon brand features exclusive curated finds including home organization, kitchen accessories, and gift items. Cross-promoted on currentcatalog.com.
• Colorful ImagesminorOthersSister company under the same corporate umbrella. Cross-promoted as an alternative brand for customers.
• Fine StationeryminorOthersSister company under the same corporate umbrella. Cross-promoted as an alternative brand for premium stationery products.

Recent moves5 records

Expansion highlights5 records

Direct peers

• American Greetings: American Greetings sells greeting cards, stationery, and gift products through DTC e-commerce, third-party retailers, and digital platforms. Direct overlap with Current's greeting card and stationery category with similar occasion-based merchandising.
• Bradford Exchange: Bradford Exchange is a direct-to-consumer collectibles, personalized gifts, and home decor retailer operating via catalogs and web. Comparable to Current on personalized gifting, collectibles-style home decor, and the catalog DTC merchandising approach.
• Snapfish: Snapfish offers photo prints, photo books, cards, calendars, mugs, and personalized photo gifts through a DTC platform. Direct overlap with Current's photo gifts, photo Christmas cards, and photo calendars categories.
• Vistaprint (Cimpress): Vistaprint sells custom stationery, business cards, invitations, labels, and personalized printing products via a web-based customization platform. Comparable to Current's customizable stationery, address labels, and personalized printing operations.
• Shutterfly: Shutterfly is a leading personalized photo product platform offering photo cards, gifts, prints, and home decor. Direct overlap with Current's photo Christmas cards, photo gifts, photo address labels, and photo calendars on personalized gifting occasions.
• Checks Unlimited (Deluxe): Checks Unlimited, part of Deluxe, is a leading direct-to-consumer personal and business check retailer with a similar check-by-design catalog model. Most directly comparable peer in Current's "Personal Checks" core product line.
• Hallmark Cards: Hallmark is the dominant greeting card and personalized gift retailer in the US with a large DTC e-commerce and retail footprint. Direct overlap with Current on greeting cards, stationery, wrapping paper, and personalized gifts targeting the same occasion-based consumer demand.
• Papyrus (rebranded under Design Within Reach / Schurman Retail): Papyrus is a premium greeting card and stationery brand focused on upscale paper goods and gift items. Comparable to Current's premium stationery and greeting card assortment on design-led, occasion-based purchases.

Broad incumbents

• 1-800-Flowers: 1-800-Flowers is a large multi-brand gifting platform with gift baskets, flowers, and personalized gifts. Overlaps with Current's gifting categories and occasion-based demand, though it is a broader gifting platform rather than a paper-goods specialist.

Emerging players

• Etsy: Etsy is a global marketplace for handmade and personalized goods, including custom stationery, photo gifts, and personalized cards. Competes with Current on the personalized-gifting occasion use case but is a marketplace rather than a single-brand retailer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/currentcatalog
• Facebookfacebook.com/currentcatalog
• Pinterestpinterest.com/currentcatalog1
• LinkedInlinkedin.com/company/current-usa-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Current Media Group