Colorful
Colorful is a Vienna-based, 2019-founded browser application that enables users to create professional product photos and videos. The company appears inactive: its primary domain is parked for sale on GoDaddy Auctions, and no pricing, customers, or funding are disclosed.
- Company typePrivate
- Founded2019
- HeadquartersVienna, Austria
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Colorful firmographics
Firmographics- Name
- Colorful
- Website
- https://colorful.app
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Colorful is a Vienna-based, 2019-founded browser application that enables users to create professional product photos and videos. The company appears inactive: its primary domain is parked for sale on GoDaddy Auctions, and no pricing, customers, or funding are disclosed.
- Ownership category
- akta.pro rank
Colorful industry classification
Industry- Product category
- Product Photo and Video Creation Software
- NAICS
- Graphic Design Services (541430)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Color Grading & Color Management (MPAHAAAB)
Keywords
Where Colorful is headquartered
LocationHeadquarters
- HQ city
- Vienna
- HQ country
- Austria
- HQ region
- Europe
Markets served
Colorful business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Colorful product offering
Product offeringCore offering
Colorful is a browser-based application that enables users to create professional product photos and videos. The product is aimed at businesses and individuals who need polished, commerce-ready visual content without the overhead of traditional studio production. The offering is delivered as a web app accessible directly through the browser.
Differentiator
Problem solved
Functional benefit
Products and services
- Colorful App
Companies that use Colorful
Customer profileIdeal customer profiles1 record
Colorful technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Colorful competitors and assessment
Company assessmentBroad incumbents
- Adobe Express: Adobe's browser-based quick-design product, including templates and AI features for product/social visuals. Competes with Colorful on the same browser-based creation workflow for non-designers and SMBs.
- Piktochart: Browser-based visual content creation platform used by marketers for graphics and lightweight video. Overlaps with Colorful in browser-based visual content creation, though Piktochart is broader and more marketing-focused.
- Canva: Mass-market browser-based design platform with a substantial product photo and video creation suite. Overlaps with Colorful's value proposition but serves a much broader user base and is deeply capitalized.
Direct peers
- Pebblely: AI product photography tool that generates studio-quality product images from a single upload. Closely comparable to Colorful in delivering browser-based, professional-grade product photos for sellers.
- PhotoRoom: AI-powered product photo creation app for e-commerce sellers. Direct competitor offering browser and mobile tools to generate professional product imagery, targeting the same SMB merchant segment Colorful addresses.
- Pixelcut: Browser- and mobile-based AI product photo editor focused on e-commerce sellers. Overlaps with Colorful in target customer (online merchants) and core use case (product photo creation and enhancement).
- Creativio: AI product photo and video app targeted at e-commerce sellers, with a similar SMB-focused, fast-turnaround value proposition. Closely comparable in offering and customer base.
Emerging players
- Flair AI: AI product photography platform for e-commerce brands that generates on-brand product shots. Emerging competitor with similar AI-driven product photo use case, though more enterprise/brand-oriented.
- Booth AI: AI product photography tool that generates lifestyle product images. Adjacent in the product photo AI space, with a similar browser-based workflow for sellers.
- Vmake (formerly Vmake AI): AI-powered product photo and video enhancement platform for e-commerce. Comparable in targeting online sellers with automated visual content tools.
Market position
Customer concentration
Colorful social profiles
Digital presenceColorful financial estimates
Financial estimateRevenue estimate
Valuation estimate
Colorful leadership team
Management profileNumber of profiles
Profiles2 records
Colorful funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Colorful M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Colorful
What does Colorful do?
Colorful is a browser-based application that enables users to create professional product photos and videos. The product is aimed at businesses and individuals who need polished, commerce-ready visual content without the overhead of traditional studio production. The offering is delivered as a web app accessible directly through the browser.
When was Colorful founded?
Colorful was founded in 2019. It employs 11 to 50 people.
Where is Colorful based?
Colorful is headquartered in Vienna, Austria, in the Europe region.
Who are Colorful's main competitors?
Broad incumbents on record are Adobe Express, Piktochart and Canva. Direct peers are Pebblely, PhotoRoom, Pixelcut and Creativio. Emerging players are Flair AI, Booth AI and Vmake (formerly Vmake AI).
Does Colorful have an API?
No public API is recorded for Colorful.
What industry is Colorful in?
Colorful's product category is Product Photo and Video Creation Software. Its primary akta.pro industry code is MPAHAAAB, Color Grading & Color Management. Its NAICS code is 541430 and its SIC code is 7330.