WeCare Connect

What WeCare Connect does

WeCare Connect was a Frankenmuth, Michigan-based non-profit organization providing communication and engagement solutions to senior care providers, with an explicit focus on the long-term care and post-acute care segments. Its product was a B2B subscription platform designed to improve engagement and quality of care for residents and staff of senior care operators. The company operated with 11–50 employees and was structured as a private, non-profit entity, with revenue sourced through recurring subscription contracts with care providers — no public pricing or customer logos were disclosed.

On April 9, 2025, WeCare Connect was acquired by Activated Insights, a healthcare experience management survey platform that serves home-based care, home health, hospice, and senior living facilities across 16,000+ sites of care. The acquisition was positioned as a strategic move to extend Activated Insights' capabilities into long-term and post-acute care communication and engagement. Following the transaction, WeCare Connect became an acquired brand within Activated Insights' modular platform, which also includes Experience Management (the core survey and benchmarking product), Training (Essentials, Advanced, and Complete tiers), Retain (employee retention), Recruit (automated hiring), Recognition (awards and reputation), CAHPS compliance surveys, and CoreQ benchmarking. No pre-acquisition funding rounds, management team details, or proprietary AI capabilities attributable to WeCare Connect itself were disclosed in the source material.

Name

WeCare Connect

Legal name

WeCare Connect

Website

https://wecareconnect.org

Company type

Private

Founded year

2012

Operating status

Acquired

Headcount range

11–50 employees

Short description

WeCare Connect provided subscription-based communication and engagement solutions to senior care providers, with focus on long-term and post-acute care markets. It was acquired by Activated Insights in April 2025 and now operates as an acquired brand within that platform.

Ownership category

akta.pro rank

Product category

Senior Care Experience Management Software

NAICS

Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Prepackaged Software (7372), Services-Health Services (8000)

akta.pro primary industry

Care Coordination & Navigation (Multi-Provider) (HLADALAB)

akta.pro secondary industries

Care Management & Coordination Platforms (case/disease management workflows) (HLACAHAD), Post-Acute & Transitional Care Virtual Platforms (SNF/home health coordination) (HLALABAG)

Keywords

• Senior care engagement
• Experience management platform
• Post-acute care surveys
• Long-term care technology
• Care staff retention

Headquarters

HQ city

Frankenmuth

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Communication and Engagement Solutions: Provided communication and engagement solutions to senior care providers before acquisition by Activated Insights.

Go-to-market motion1 record

Core offering

WeCare Connect provided communication and engagement solutions to senior care providers, including long-term care and post-acute care organizations, on a recurring subscription basis to improve engagement and quality of care for residents and staff. Following its April 2025 acquisition by Activated Insights, its offerings now sit within a broader experience management suite spanning real-time feedback capture, AI-driven predictive alerts, training, retention, recruitment, recognition, and CAHPS/CoreQ compliance surveys across 16,000+ sites of care.

Product overview

Activated Insights operates as a platform-plus-modules architecture serving the senior care market (home-based care, home health, hospice, and senior living facilities). Following the acquisition of WeCare Connect, the platform now offers a unified suite comprising Experience Management as the core product, supplemented by Training (available in Essentials, Advanced, and Complete tiers), Retain (employee retention), Recruit (automated hiring), Recognition (awards and reputation management), CAHPS compliance surveys, and CoreQ benchmarking. The modules are designed to work together, with the Experience Management platform serving as the central hub for capturing feedback that informs retention, recruitment, and recognition outcomes across 16,000+ sites of care.

Differentiator

Problem solved

Functional benefit

Products and services

• WeCare Connect — Communication and Engagement Solutions A communication and engagement solutions provider for senior care operators, focused on long-term and post-acute care markets, now operating as an acquired brand within the Activated Insights platform.
• Experience Management A core platform that captures real-time resident/client and employee feedback through multiple channels (email, text, tablet, phone) for senior care providers, offering AI-driven predictive alerts and regional/national benchmarking to reduce turnover, improve engagement, and increase satisfaction.
• Training Tiered training solution (Essentials, Advanced, Complete tiers) for care teams, covering Spanish translated content, recruiter/onboarding/retention library, self-serve video library, HHA training, ANCC nurse education, nursing clinical skills, specialized certifications, and admin CEU training. Includes a Public API for integration.
• Retain Employee retention solution targeting home-based care and senior living, emphasizing the first 100 days of employment with onboarding pulse checks at 14, 45, 75 days, and 6 months to reduce turnover.
• Recruit Automated outreach and engagement tools for hiring that help home-based care and senior living providers connect with, qualify, and interview top caregivers faster than manual hiring workflows.
• Recognition Awards, distinctions, and reviews program for senior care providers including reputation management, Best of Home Care Awards, Great Place To Work, U.S. News Best Senior Living, and Customer Experience Awards.
• CAHPS CAHPS-aligned survey and reporting platform that streamlines mandatory compliance reporting while providing experience data that influences Star Ratings, reimbursement levels, and referral volume.
• CoreQ CoreQ-approved survey solution for senior living that streamlines mandatory reporting while providing insights and benchmarking data for strategic decision-making.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Partnerships

One partnership is on record.

• Activated InsightscoreStrategic or Co-development Partner · 9 April 2025WeCare Connect was acquired by Activated Insights, a healthcare experience management survey platform. The acquisition was announced on April 9, 2025, and aimed to boost Activated Insights' capabilities in serving long-term and post-acute care markets by enhancing engagement and quality of care through WeCare Connect's communication and engagement solutions.

Recent moves2 records

Expansion highlights3 records

Broad incumbents

• PointClickCare: Major EHR and care coordination platform for senior care providers (SNF, senior living, home health). Comparable because WeCare Connect sells communication/engagement tooling to the same customer verticals; PointClickCare is the scale incumbent in that buyer base.
• WellSky: Broad healthcare and post-acute IT platform serving hospitals, home health, hospice and senior living. Comparable because WeCare Connect's communications/engagement layer competes for the same post-acute software budget pool.
• Netsmart: Healthcare IT platform with deep post-acute care footprint (home health, hospice, behavioral health, senior living). Comparable broader incumbent contesting the same senior care software wallet.

Direct peers

• MatrixCare (ResMed): Post-acute and long-term care management software platform spanning home health, hospice, and senior living. Directly comparable as both sell into post-acute/long-term care operators with workflow and care-coordination capabilities.
• Eldermark: Senior living software focused on resident engagement, care coordination and clinical workflows for assisted living and memory care communities. Closely comparable given WeCare Connect's senior care engagement/communication focus.
• Cubigo: Senior living engagement and resident-services platform providing communication, activity and quality-of-life tools to operators. Direct competitor in the senior care engagement niche WeCare Connect occupied.
• Vesta Healthcare: Tech-enabled senior care coordination platform combining clinical, social and engagement services for older adults at home. Comparable on the multi-provider coordination/engagement thesis targeting senior populations.
• AlayaCare: Home-based care management software (scheduling, clinical, family engagement) for home care and home health agencies. Comparable as both sell engagement/family-portal-style communication into home-based senior care buyers.
• Aaniie (formerly Smartcare Software): Home care and senior living management platform with workforce, family-portal and engagement modules. Comparable as a SaaS engagement/communication stack sold to the same senior care operator segments.

Emerging players

• Caregility: Virtual care / telehealth platform purpose-built for post-acute and inpatient settings. Partially comparable — narrower modality (video) but addresses the same post-acute/long-term care operators with engagement-adjacent tooling.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WeCare Connect