What DanceOne does

DanceOne is a privately held dance events platform that consolidates 19+ established dance convention, competition, and event brands under a unified corporate umbrella headquartered in Los Angeles. Formed in August 2023 through TZP Group's strategic investment — described as the largest institutional investment in the dance industry — the company operates more than 500 annual live events serving over 10,000 dance studios globally across conventions (Jump, Nuvo, 24 Seven, RADIX, KĀOS, Ovation), competitions (Starpower, NexStar, Revolution, Believe, Imagine, DreamMaker), and signature national events (The Dance Awards, DancerPalooza, THE ONE Nationals, World Dance Championship). The portfolio targets dance studios, educators, competitive dancers aged 7+, and their families, with celebrity-affiliated brand extensions including Ovation (launched 2024 with Derek and Julianne Hough) and a partnership with Debbie Allen Dance Academy for scholarships and accessibility initiatives.

The underlying platform is a web-based system at dance.one that consolidates event scheduling, registration, ticketing, and merchandise e-commerce (shop.dance.one) across the brand portfolio, supported by webcast technology for remote participation (notably the Ovation tour), session-replay analytics (FullStory, Hotjar, Microsoft Clarity), and brand-activation hardware such as Invisalign's AI Digital Smart Mirrors at sponsored events. Technology is best characterized as integration and interoperability infrastructure across previously independent brands rather than a proprietary AI or data platform; no APIs, SDKs, or developer-facing systems are disclosed.

DanceOne generates revenue across five streams: (1) event participation and entry fees from dancers and studios across conventions and competitions; (2) merchandise sales through the shop.dance.one storefront, including customizable apparel via the August 2025 Custom Ink licensing partnership; (3) corporate sponsorships from brands such as Align Technology/Invisalign, GoPro, Royal Caribbean, and Universal; (4) studio partnerships and licensing through the Star Dance Alliance network; and (5) ticketing for spectator events. GTM is event-driven (live conventions, competitions, nationals) and channel-partner-driven (corporate sponsorships, studio network), with celebrity endorsements serving as a top-of-funnel acquisition lever. In May 2026, DanceOne appointed Lauryn Turner as CEO and Dan Dolezal as CFO, formalizing a transition into a growth phase focused on operational integration, event platform expansion, and broader commercialization of its competitive dance ecosystem.

Name

DanceOne

Legal name

Dance One Holdings, LLC

Website

https://dance.one

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

51–100 employees

Short description

DanceOne is a PE-backed platform that consolidates 19+ established dance convention, competition, and event brands under one umbrella, operating 500+ annual live events serving over 10,000 dance studios globally, with revenue from participation fees, merchandise, sponsorships, and studio licensing.

Ownership category

akta.pro rank

Product category

Dance Events and Competitions

NAICS

Dance Companies (711120), Dance Companies (71112), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Dance Competitions & Showcases (Non-Esports) (MPAGADAH)

akta.pro secondary industries

Dance Performances (THAJAFAD), Dance Festivals & Dance Series (MPAGADAJ), Ballroom & Latin Dance Shows (MPAGADAE), Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)

Keywords

• Dance conventions
• Dance competitions
• Dance studio events
• Competitive dance tours
• Dance education services

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Event Participation Fees: Revenue from dancer participation fees at conventions, competitions, and national events. Participants pay registration and entry fees for workshops, competitions, and access to events like Jump, Nuvo, DancerPalooza, and The Dance Awards.
2. Merchandise Sales: E-commerce sales through shop.dance.one offering branded apparel, event merchandise, and customizable apparel through Custom Ink licensing partnership.
3. Sponsorships and Partnerships: Corporate sponsorships from brands like Align Technology (Invisalign), GoPro, and Royal Caribbean. Includes interactive brand activations at events and scholarship programs.
4. Studio Partnerships and Licensing: Revenue from partnerships with dance studios through the Star Dance Alliance network. Licensing partnerships like Custom Ink provide recurring revenue through studio apparel programs.
5. Event Ticketing: Ticket sales for spectator events including The Dance Awards, national competitions, and championship events.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

DanceOne operates the world's largest portfolio of dance brands, running 500+ dance conventions, competitions, and educational events annually across 19+ brands. The company serves over 10,000 dance studios globally through two main divisions: BTF Conventions (Ovation, Jump, Nuvo, 24 Seven, RADIX, KĀOS) and SDA Competitions (StarPower, NEXSTAR, Revolution, Believe, Imagine, DreamMaker), alongside signature national events and a branded e-commerce merchandise store.

Product overview

DanceOne is a platform comprising multiple dance conventions, competitions, and events organized under a unified brand portfolio. The company operates two main divisions: BTF Conventions (Ovation, Jump, Nuvo, 24 Seven, Radix, KĀOS) and SDA Competitions (StarPower, NEXSTAR, Revolution, Believe, Imagine, DreamMaker). Supporting national events include THE ONE Nationals, The Dance Awards, DancerPalooza, Power Pak, DanceOne Summit, WILD, World Dance Championship, and World Dance Pageant. The portfolio collectively operates more than 500 dance conventions and competitive events annually, serving over 10,000 dance studios globally.

Differentiator

Problem solved

Functional benefit

Products and services

• Ovation A ballroom and Latin dance convention and competition tour launched in partnership with Derek and Julianne Hough, combining the convention world with the Latin dance world to create a multi-genre international experience featuring world-class training, competition, and performance opportunities.
• Jump The largest dance convention in the world, touring to 30 US cities and 3 international cities, offering workshops in numerous dance styles including Jazz, Tap, Ballet, Contemporary, Hip Hop, Jazz Funk, Musical Theatre, Lyrical, and Ballroom.
• Nuvo A technical dance convention offering classes in all styles including Jazz, Ballet, Contemporary, Hip Hop, Musical Theatre, Ballroom, Tap, and Improv, with a teacher program featuring seminars and workshops.
• 24 Seven The world's leading multi-style dance convention since 2012, offering workshops, educational content, and major competitions in all dance categories.
• RADIX A dance convention focused on breaking boundaries and pushing limits, featuring diverse workshop classes and a top-tier competition led by sought-after instructors and choreographers.
• KĀOS The leading Hip Hop-only dance experience launched in 2019, immersing dancers in Hip Hop culture with foundations and professional training from top choreographers.
• StarPower One of the largest and longest-standing dance competitions with almost 4 decades of experience, hosting over 100 competitions annually across the globe for performers of all ages and levels.
• NEXSTAR Founded in 2001, one of the nation's leading dance competitions providing a positive, fun, and safe environment with warm and inviting family-friendly venues.
• Revolution A talent competition setting the bar for dance competitions with emphasis on fostering a positive and inclusive atmosphere and providing a stage for artistic growth.
• Believe A world dance competition featuring professional stage and sound, innovative awards including the Golden Buzzer 'UnBLVable award,' striving to create moments of magic and wonder.
• Imagine A dance competition focused on student success and client satisfaction, staffed by helpful, well-mannered professionals interested in each studio's success.
• DreamMaker A talent competition offering opportunities for recognition in a supportive and competitive environment, transforming the competition dance world with new vision and experiences.
• DancerPalooza A 3-day feel-good dance event featuring crash courses from outstanding choreographers in Jazz, Ballet, Contemporary, Tap, Hip-Hop, Ballroom, and more for dancers ages 7+.
• Power Pak A week-long dance intensive running alongside Starpower's Nationals, featuring curriculum focused on technique, choreography, and performance led by renowned instructors.
• The DanceOne Summit The premier gathering for dance education, bringing together experts, leaders, and visionaries in dance for workshops, routine sharing, and an expo hall featuring dance products and services.
• WILD Dance Intensive A one-day dance intensive touring across the US with world-renowned choreographers and educators offering multiple classes, styles, and age groups.
• World Dance Championship An invitational-only prestigious group competition where performers compete against the best dancers globally, with Golden Tickets presented at SDA competitions.
• World Dance Pageant A spectacular three-day solo competition featuring talent, interview, modeling, and dance classes, awarding Mr & Miss World Dance titles.
• THE ONE Nationals A first-of-its-kind nationals event uniting the energy of RADIX, Ovation, and KĀOS into a single experience with prestigious titles, exclusive awards, and industry recognition opportunities.
• The Dance Awards The most prestigious awards ceremony recognizing excellence in dance, with talented dancers, teachers, choreographers, and artists gathering for a full week in Las Vegas or Orlando culminating in an annual ceremony with up to 30 categories.
• DanceOne Shop (Branded Apparel and Merchandise) E-commerce store selling branded apparel, event merchandise, and customizable apparel through the Custom Ink licensing partnership; ships nationwide to dance studio customers and individual fans.

Quantifiable outcome

• 500+ annual dance conventions and competitive events
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• Align Technology (Invisalign)flagshipGTM or Marketing Partner · 1 February 2026DanceOne partnered with Align Technology (maker of Invisalign clear aligner system) to bring confidence-boosting experiences to young dancers at three competitions in Chicago, Fort Lauderdale, and Atlanta in early 2026. Partnership includes AI Digital Smart Mirrors, Parent Lounge, Oral Health Scan experiences, Confidence Wall, and scholarships for dancers to attend DanceOne events including DancerPalooza.
• Custom InkcoreOEM/ Whitelabel/ Licensing Partner · 1 August 2025DanceOne named Custom Ink as its licensing partner to provide dance studios nationwide with customizable, best-in-class apparel. The partnership enables studios to access branded merchandise through Custom Ink's platform.
• Debbie Allen Dance AcademyflagshipStrategic or Co-development Partner · 1 July 2024DanceOne partnered with Debbie Allen Dance Academy to drive accessibility and advance the next generation of dancers. The partnership includes new scholarships for dancers to attend DanceOne events, supporting the company's mission to ensure every child has opportunity to pursue dance.
• Derek and Julianne HoughflagshipStrategic or Co-development Partner · 1 June 2024DanceOne partnered with celebrity ballroom duo Derek and Julianne Hough to launch Ovation, a global ballroom dance convention and competition tour. Ovation combines the best of the convention world with the best of the Latin dance world, featuring world-class training, competition, and performance opportunities.
• GoProminorGTM or Marketing PartnerGoPro is a sponsor of the Ovation Dance Tour, providing video capture technology partnership for the ballroom and Latin dance events.
• Royal CaribbeanminorGTM or Marketing PartnerRoyal Caribbean partnered with DanceOne for masterclass audition experiences, as seen in promotional materials on the DanceOne website.
• UniversalminorGTM or Marketing PartnerUniversal partnered with DanceOne for partnership opportunities as indicated in website promotional materials.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tremaine Dance Conventions: Tremaine operates national dance convention tours and competitions that directly compete with DanceOne's Jump, Nuvo, and 24 Seven conventions. It targets the same dance studio and competitive dancer customer base with a similar multi-style workshop and competition format.
• The PULSE on Tour: The PULSE on Tour runs multi-style dance conventions and competitions touring across the US, competing head-to-head with DanceOne's convention portfolio for studio registrations and dancer participation.
• KAR Dance Competition: KAR is a national dance talent competition that competes with DanceOne's SDA portfolio (Starpower, NexStar, Believe, etc.) for studio affiliations and competitive dancer registrations.
• Dancers Inc. Dancers Inc. operates dance competitions and related events serving competitive dance studios and dancers, directly comparable to DanceOne's SDA competition brands such as Revolution, Believe, and Imagine.
• Encore Dance Competition: Encore is a regional-to-national dance competition operator that competes with DanceOne's competition portfolio for studio contracts and dancer registrations across similar age groups and styles.

Broad incumbents

• Dance Masters of America: Dance Masters of America is a long-established dance educator organization that runs teacher training, conventions, and competitions serving many of the same dance studios and educators as DanceOne, though with a more education-focused mission.
• National Dance Council of America: NDCA is the national governing body for DanceSport (ballroom and Latin) in the US, overlapping directly with DanceOne's Ovation ballroom and Latin tour and providing comparable competition infrastructure for the same dancer demographic.
• Live Nation Entertainment: Live Nation is the largest live event promoter globally and a broad incumbent that demonstrates the scale ceiling for live event operators; it serves as a strategic benchmark for DanceOne's potential exit trajectory in the live entertainment category.

Emerging players

• Hot Jamz Dance Conventions: Hot Jamz is a smaller national dance convention competitor focused on multi-style workshops for competitive dancers, representing an emerging peer that contests specific markets where DanceOne's conventions operate.

Others

• Dance Spirit Magazine: Dance Spirit is the leading trade and consumer media brand for competitive dance, addressing the same dancer, parent, and studio audiences as DanceOne, with complementary media, content, and event extensions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@danceonetv
• Facebookfacebook.com/people/Dance-One/61551710347355
• LinkedInlinkedin.com/company/danceonecompany
• Instagraminstagram.com/danceone

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries20 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DanceOne