Bigsby's Folly
Bigsby's Folly is a Denver-based urban craft winery, restaurant, and private event venue housed in a historic 1886 building. It produces and sells its own wines, hosts tasting experiences, and offers wine club subscriptions to consumers, tourists, and private event clients.
- Company typePrivate
- Founded2016
- HeadquartersDenver, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Bigsby's Folly does
Bigsby's Folly is a Denver-based urban craft winery, full-service restaurant, and private event venue operating from a historic 1886 building in the RiNo Arts District. The company produces and sells its own wines under a Vintners Restaurant liquor license that permits on-site manufacturing alongside direct retail and restaurant service. Its customer base spans local Denver consumers, wine enthusiasts, regional tourists, private event hosts, and wine club subscribers.
The business runs a vertically integrated hospitality model on a single 7,000+ square foot site with capacity for up to 300 guests. Core offerings include red and white wines priced $50-$74 per bottle, customizable blending sessions, custom-labeled bottles, and tiered tasting experiences ranging from $39 to $145 per person. Technology infrastructure is composed of third-party SaaS tools, including the Vintools e-commerce platform, OpenTable reservation management, Toasttab point-of-sale, and Typeform for customer engagement. Direct-to-consumer shipping is available in select U.S. states.
Revenue is generated across six primary streams: retail wine sales, recurring wine club subscriptions (including a $19.95/month Growler Club), restaurant food and beverage service, private event venue rentals, curated tasting experiences, and gift cards. The company has remained founder-led, with co-founders Chad Yetka (CEO) and Marla Yetka (CXO) in place, and has no disclosed external funding, acquisitions, or executive changes.
Bigsby's Folly firmographics
Firmographics- Name
- Bigsby's Folly
- Legal name
- Bigsby's Folly Craft Winery
- Website
- https://bigsbysfolly.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bigsby's Folly is a Denver-based urban craft winery, restaurant, and private event venue housed in a historic 1886 building. It produces and sells its own wines, hosts tasting experiences, and offers wine club subscriptions to consumers, tourists, and private event clients.
- Ownership category
- akta.pro rank
Bigsby's Folly industry classification
Industry- Product category
- Craft Winery
- NAICS
- Wineries (312130), Wineries (31213), Beer, Wine, and Liquor Retailers (445320)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
- akta.pro secondary industries
- Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Alcohol Gift, Basket & Specialty Packaging Retail (CRANABAG), Fine Wine & Luxury Spirits Retail (CRANABAE)
Keywords
Where Bigsby's Folly is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bigsby's Folly business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Wine Sales: Direct sales of craft wines including Red Bordeaux Blend, Sauvignon Blanc, Rosé, Pinot Noir, Malbec, Cabernet Sauvignon, and sparkling wines. Wines sourced from California, Washington, and Oregon appellations.
- Wine Club Memberships: Monthly recurring memberships including Growler Club ($19.95/month), Bottle of the Month Club, and 6-Bottle Premier Club. Members receive 20-50% discounts on wine and exclusive access to new releases.
- Food & Beverage Service: Full-service restaurant with executive chef crafting wine pairings, charcuterie, shared plates, entrées, and weekend brunch.
- Private Event Venue Rental: Event space rental for weddings, corporate events, rehearsal dinners, showers, and social gatherings. Over 7,000 sq ft with 30' ceilings. Food and beverage minimums apply plus 8% sales tax and 24% suggested gratuity.
- Experiences: Paid experiences including Signature Wine & Food Pairing ($39/person), VIP Tasting with Custom Labeled Bottle ($125/couple), and Winemaker for a Day blending sessions ($99/person).
- Gift Cards & Certificates: E-gift cards and plastic gift cards ($25, $50, $100 denominations) plus experience gift certificates for tastings and tours.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Signature Wine & Food Pairing Experience |
| Unit Pricing | Pay-as-you-go | VIP Wine & Food Pairing with Custom Labeled Bottle |
| Unit Pricing | Pay-as-you-go | Winemaker for a Day - Blending Session |
| Subscription | Monthly | Growler Club Membership |
| Subscription | Multi-year contract | Six Month Wine Club |
| Unit Pricing | Pay-as-you-go | Red Wine Bottle Prices |
| Unit Pricing | Pay-as-you-go | Rosé and White Wine Prices |
| Unit Pricing | Pay-as-you-go | Gift Cards |
| Unit Pricing | Pay-as-you-go | Custom Labeled Wine Bottle |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Bigsby's Folly product offering
Product offeringCore offering
Bigsby's Folly is a Denver-based urban craft winery that produces and sells small-batch wines (reds, whites, rosé, sparkling) sourced from California, Washington, and Oregon appellations. The company also operates a full-service restaurant, wine tasting and custom blending experiences, wine club memberships, custom-labeled personalized bottles, and a historic 7,000+ sq ft private event venue for weddings and corporate gatherings.
Product overview
Bigsby's Folly Craft Winery is a Denver-based urban winery, restaurant, and event venue offering a diversified portfolio of wine products and hospitality experiences. The core product portfolio includes: (1) Estate-produced and sourced wines including red wines (Cabernet Sauvignon, Pinot Noir, Malbec, Zinfandel, Bordeaux blends), white wines (Sauvignon Blanc, Riesling, Chardonnay), sparkling wines, and rosé; (2) Wine club memberships across three tiers (Growler Club at $20/month for monthly fills, 6-Bottle Wine Club with bi-annual allocations, and Bottle of the Month Club); (3) Experiential offerings including Signature Wine & Food Pairing ($39/person), VIP Wine & Food Pairing with custom-labeled bottle ($125/couple), and Winemaker for a Day blending sessions ($99/person); (4) Custom labeled wine bottles as personalized gifts; (5) Full-service restaurant with weekend brunch; (6) Private event venue hosting 15-300 guests for weddings and corporate events. The company operates under a 'Vintners Restaurant' liquor license enabling on-site wine manufacturing and sales alongside imported wines, beer, and spirits.
Differentiator
Problem solved
Functional benefit
Brands
- Adventurers' Club: Monthly membership club offering exclusive wine discounts and benefits including 20-50% off wine purchases.
- Growler Club
- 6-Bottle Wine Club
- Bottle of the Month Club
Products and services
- California Sparkling Wine (Brut Cuvée) Non-vintage sparkling Brut Cuvée sourced from California with notes of apple, lemon, leaf, and sparkling bubbles and hints of ripe tropical aromas. Sold as part of the craft wine portfolio.
- 2022 Rosé of Grenache Aromatic, refreshing rosé with light strawberry notes sourced from Paso Robles, California. Priced at $50 per bottle.
- 2017 The Rock Drill (Napa Cabernet Blend) Flagship blend of Napa Valley Cabernet Sauvignon with a hint of Petite Sirah. Limited release representing Bigsby's signature house style.
- 2018 Malbec Reserve Sonoma Valley Organic, unfiltered Malbec with star anise and nutmeg notes from Sonoma Valley. Priced at $70 per bottle.
- 2020 Pinot Noir Reserve Sonoma Coast Light Pinot Noir with red raspberry and cherry notes from Sonoma Coast. Reserve tier wine priced at $66 per bottle.
- 2016 Reserve Cabernet Sauvignon Napa Valley Bold, vibrant berry and black fruit Cabernet Sauvignon from Napa Valley. Premium reserve wine priced at $74 per bottle.
- Growler Club Wine Membership Monthly fill-up membership providing one complimentary bottle fill per month with 50% off one additional fill per visit, plus insider access to new releases and events. Priced at $19.95/month.
- 6-Bottle Wine Club Bi-annual wine allocation program delivering 12 bottles per year in two 6-bottle shipments (spring and fall). Available in mixed (red, white, rosé) or red-only options with 20% member discount.
- Bottle of the Month Club Monthly hand-picked bottle membership featuring reserve wines and special releases, with 20% discount on additional bottle purchases and 50% off classic carafes during visits.
- Signature Wine & Food Pairing Experience Curated wine tasting featuring five classic Bigsby's Folly varietals paired with sweet and savory bites crafted by the executive chef. $39 per person, with reserve tasting upgrade option for +$10 per person.
- VIP Wine & Food Pairing Experience Premium wine tasting for two featuring five varietals paired with gourmet bites, plus a custom-labeled bottle of Red Bordeaux Blend or Sauvignon Blanc to take home. $125 per couple, with reserve tasting upgrade at $145 per couple.
- Winemaker for a Day - Blending Session Interactive blending experience where guests create their own unique red wine blend under winemaker guidance using premium varietals from California appellations. Includes a take-home bottle of the custom blend. $99 per person; additional bottles $49 each; private sessions available for groups of 8–24+.
- Custom Labeled Wine Bottles Personalized gift bottles featuring custom photo labels on Red Bordeaux Blend, Rosé, or Sauvignon Blanc. Pickup only at the winery within 72 hours. $59 per bottle.
- Custom Wine Label Design Service Custom wine label design service creating personalized or corporate labels for custom blends and bottles. Basic design included with VIP tasting; custom design starting at $50.
- Tasting Room Urban tasting room at the Denver winery offering wines by the taste, glass, or bottle with production facility tours available. Full food menu available for pairing.
- Restaurant & Food Service Full dining service featuring American cuisine with vegetarian, vegan, and gluten-free options. Weekend brunch served Saturday and Sunday 10:30am–2pm. Happy hour available Monday–Thursday 4pm–6pm and Friday 11:30am–2pm.
- Private Event Venue Rental Historic event venue with over 7,000 square feet, 30-foot ceilings, and 4 distinctive dining areas accommodating 15–300 guests. Available for weddings, corporate events, rehearsal dinners, showers, and social gatherings. Food and beverage minimums apply plus 8% sales tax and 24% suggested gratuity.
- E-Gift Cards & Certificates Electronic and plastic gift cards available in $25, $50, and $100 denominations, plus experience gift certificates for tastings and tours. Plastic cards available at winery or via phone order with mailing.
- Winery Merchandise Winery merchandise including aluminum wine bottles, glasses, masks, biscuit bottles, and hats. All items available for purchase at the winery only.
Quantifiable outcome
- Members receive 20-50% discount on wine purchases
- +1 more outcomes
Companies that use Bigsby's Folly
Customer profileSegments4 records
Ideal customer profiles4 records
Bigsby's Folly technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature3 records
Bigsby's Folly partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Bigsby's Folly competitors and assessment
Company assessmentBroad incumbents
- Cakebread Cellars: Established Napa Valley winery with tasting room, wine club, and DTC distribution. Relevant scaled benchmark for the reserve-tier sourcing approach Bigsby's uses.
- Willamette Valley Vineyards: Oregon-based publicly traded winery with wine club, tasting room, and DTC focus. Larger incumbent in the craft wine space offering a benchmark for club-driven revenue at scale.
Direct peers
- Brooklyn Winery: NYC urban winery producing small-batch wines in Brooklyn with a wine bar, restaurant, private events, and wine club. Directly comparable operating model.
- City Winery: Multi-location urban winery chain combining on-site wine production with full-service restaurants, live music, and private events. Closest scaled analog of Bigsby's winery-plus-venue model.
- Bluxome Street Winery: San Francisco urban winery with on-site production, tasting room, wine club, and private events. Comparable small-batch urban winery with hospitality-driven revenue model.
- Rock Wall Wine Company: Alameda-based urban winery operating out of a historic aircraft hangar with tasting room, events, and wine club. Closely matches Bigsby's heritage-venue, urban-production positioning.
- Balistreri Vineyards: Family-owned Denver urban winery and tasting room producing small-batch wines on-site. Direct local competitor sharing Bigsby's urban-winery positioning in the same metro.
- The Infinite Monkey Theorem: Denver-based urban winery producing small-batch wines in an industrial setting, with a tasting room and event programming. Most directly comparable peer given same city, urban-winery model, and DTC orientation.
Market position
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Bigsby's Folly social profiles
Digital presenceBigsby's Folly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bigsby's Folly leadership team
Management profileNumber of profiles
Profiles2 records
Bigsby's Folly funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bigsby's Folly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bigsby's Folly
What does Bigsby's Folly do?
Bigsby's Folly is a Denver-based urban craft winery that produces and sells small-batch wines (reds, whites, rosé, sparkling) sourced from California, Washington, and Oregon appellations. The company also operates a full-service restaurant, wine tasting and custom blending experiences, wine club memberships, custom-labeled personalized bottles, and a historic 7,000+ sq ft private event venue for weddings and corporate gatherings.
Is Bigsby's Folly a public or private company?
Bigsby's Folly is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bigsby's Folly founded?
Bigsby's Folly was founded in 2016. It employs 11 to 50 people.
Where is Bigsby's Folly based?
Bigsby's Folly is headquartered in Denver, United States, in the North America region.
How does Bigsby's Folly make money?
Six revenue lines are on record. Wine Sales are the primary driver. The others are wine Club Memberships, food & Beverage Service, private Event Venue Rental, experiences and gift Cards & Certificates.
Who are Bigsby's Folly's main competitors?
Broad incumbents on record are Cakebread Cellars and Willamette Valley Vineyards. Direct peers are Brooklyn Winery, City Winery, Bluxome Street Winery, Rock Wall Wine Company, Balistreri Vineyards and The Infinite Monkey Theorem.
Does Bigsby's Folly have an API?
No public API is recorded for Bigsby's Folly.
What industry is Bigsby's Folly in?
Bigsby's Folly's product category is Craft Winery. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of CRANABAF, Alcohol Subscription & Wine Clubs (Retail). Its NAICS code is 312130 and its SIC code is 2080.