What Brooklyn Winery does

Brooklyn Winery is a commercial urban winery and full-service event venue operating from a single location at 61 Guernsey Street in the Williamsburg/Greenpoint area of Brooklyn, New York. Founded in 2010 by Brian Leventhal and John Stires, the company produces wine on-site from grapes sourced from premium growing regions across the United States, including Finger Lakes NY, North Fork of Long Island, Sonoma Valley, Napa Valley, Suisun Valley, Lodi, and Columbia Gorge WA. The winemaking process spans fermentation, oak barrel aging (10-23 months for reds, 8 months for whites), stainless steel tank aging, blending, and hand bottling. The company is part of the First Batch Hospitality group, which also operates District Winery in Washington, DC and CHI Winery in Chicago.

The business operates as an integrated hospitality venue combining wine production, a Tasting Room, event hosting, and a wine club. Core revenue is generated through full-service wedding packages (up to 175 guests), corporate and private events (up to 400 guests), the Tasting Room (wine by the glass, flights, and small plates), guided winery tours and wine experiences ($40-$45 per person), gift cards ($25-$500), and a subscription Wine Club with a Very Important Couple (VIC) lifetime loyalty program for wedding couples. Distribution is multi-channel, leveraging BentoBox for website, FareHarbor for experience booking, Resy for Tasting Room reservations, Tripleseat for private event management, and Eventbrite for ticketed events. The company has 101-250 employees and relocated to a larger facility in 2023 to support growth in event capacity.

Name

Brooklyn Winery

Legal name

BROOKLYN WINERY

Website

https://bkwinery.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Brooklyn Winery is a commercial urban winery and full-service event venue in Brooklyn, NY, producing on-site wine from premium U.S. grapes and hosting weddings (up to 175 guests), corporate events (up to 400), a Tasting Room, tours, and a wine club.

Ownership category

akta.pro rank

Product category

Urban Winery and Event Venue Services

NAICS

Wineries (312130), Drinking Places (Alcoholic Beverages) (722410)

SIC

Beverages (2080)

akta.pro primary industry

Wineries & Vineyards (Tasting Rooms) (THAFALAE)

akta.pro secondary industries

Wine Production & Winemaking (AFAFAAAB), Wine Bars (THAFAEAF), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Urban winery
• Wedding venue
• Wine tasting room
• Corporate event venue
• Private event space

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Wine Sales: Direct wine sales through the Tasting Room including glasses, flights, bottles, and retail wine purchases. Revenue from on-site consumption and take-home bottles.
2. Wedding Services: Full-service wedding packages including venue rental, catering, open bar, event management, and wine. Pricing based on guest count and package customization.
3. Corporate and Private Events: Event hosting for corporate meetings, team building, holiday parties, rehearsal dinners, showers, and celebrations. Revenue from venue rental, food, beverage, and activity packages.
4. Wine Tours and Experiences: Ticketed winery tours, tasting experiences, wine games, and food pairing classes. Booked through FareHarbor with pricing from $40-45 per person.
5. Gift Cards: Physical and digital gift cards sold in denominations of $25-$500 for use in Tasting Room and retail wine purchases.
6. Wine Club Membership: Wine club membership program offering exclusive benefits including half-priced bottles on Wine Club Wednesdays. Members receive ongoing discounts on experiences, dining, and wine purchases.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Brooklyn Winery operates an on-site commercial winery in Brooklyn, producing wine from grapes sourced across U.S. growing regions and selling those wines directly through a Tasting Room, retail bottles, tours, and a wine club. The same venue is offered as a full-service event space for weddings, corporate events, and private celebrations, bundling the venue with catering, bar service, event management, custom wine labels, and chef-driven cuisine.

Product overview

Brooklyn Winery is a boutique urban winery and event venue in Williamsburg, Brooklyn, operating as a single integrated venue offering multiple interconnected services. The core offering combines on-site wine production with a full-service event venue. The product portfolio centers on Wedding Packages (full-service weddings for up to 175 guests with in-house wine, cuisine, and event management), Corporate Events & Meetings (accommodating up to 400 guests with team-building activities), the Tasting Room (wine bar with guided tastings and seasonal food), and Tours & Wine Experiences (behind-the-scenes tours and tasting activities). Additional revenue streams include Custom Wine Labels, Gift Cards, Wine Club Membership, Chef's Call dining experiences, and the Very Important Couple (VIC) loyalty program. The winery produces wine on-site from grapes sourced across the United States, and all events include Brooklyn Winery wines as part of the beverage service.

Differentiator

Problem solved

Functional benefit

Brands

• Very Important Couple (VIC) Program: A loyalty program for wedding couples offering lifetime discounts on winery experiences, dining, and wine purchases.

Products and services

• Wedding Packages Full-service wedding packages for up to 175 guests, bundling private event space, a dedicated event manager, chef-driven cuisine, a premium open bar, custom furniture and decor, and Brooklyn Winery wines produced on-site. Targeted at engaged couples in the NYC/Brooklyn market seeking an all-inclusive urban winery wedding.
• Corporate Events and Meetings Full-service corporate event venue accommodating parties up to 300-400 people, with turnkey event planning, custom furniture, catering, premium bar, and team-building activities. Targeted at NYC companies booking meetings, client entertainment, mixers, and large-scale corporate functions.
• Tasting Room Wine bar experience offering guided tastings, flights, food pairings, wine classes, themed activities, and small plates. Open Wednesday through Sunday with happy hour specials. Targeted at local consumers and visitors looking to drink and learn about wine.
• Tours and Wine Experiences Ticketed behind-the-scenes winery tours and tasting experiences including the Classic Tour & Tasting ($40/person), Smarter Than a Somm blind tasting game ($40/person), and Wine & Grazing pairing class ($45/person). Targeted at wine enthusiasts and tourists seeking an educational urban winery experience.
• Private Celebrations Private event hosting for birthdays, anniversaries, engagement parties, rehearsal dinners, bridal and baby showers, galas, and fundraisers, with flexible space for 24 to 200 guests. Targeted at individuals and groups hosting personal milestone celebrations.
• Holiday Parties All-inclusive holiday party packages for 15-300 guests with flexible space options, in-house catering, and a curated Brooklyn Winery wine selection. Targeted at companies and groups booking end-of-year and seasonal celebrations.
• Private Dining Private dining room experiences for intimate gatherings, offering Dinner Menu, Plated Brunch, or Private Wine Tasting packages with seasonal cuisine from Executive Chef Shaun Lafountain. Targeted at small groups hosting intimate celebrations and corporate dinners.
• Wine Club Membership Recurring subscription wine club membership offering exclusive discounts, half-priced bottles on Wine Club Wednesdays, and access to members-only events and tastings. Targeted at local consumers and wine enthusiasts who want ongoing access to Brooklyn Winery wines and experiences.
• Custom Wine Labels Custom wine label design service using a proprietary design tool that allows wedding and event clients to create personalized labels with templates, photos, logos, and custom text. Bottles are printed and labeled for events with a minimum order of 5 cases. Targeted at weddings, corporate events, and private celebrations seeking personalized wine favors.
• Gift Cards Digital and physical gift cards redeemable for food, tastings, tours, and retail wine in the Tasting Room. Available in denominations from $25 to $500, sold through the company website. Targeted at consumers buying gifts for wine-enthusiast friends, family, and colleagues.
• Chef's Call Surprise menu experience for groups of 6-14 featuring seasonal small plates curated by the chef, with optional wine pairings, progressive tasting, or bottle add-ons at $30-$40 per person. Priced at $48 per person and booked through the Tripleseat portal. Targeted at small groups seeking a chef-driven, wine-paired group dining experience.
• Corporate Team Building Activities Team building experiences including wine blending sessions, wine trivia games, wine and cheese pairings, and custom wine label design. Available as add-on activities to corporate event packages. Targeted at NYC companies seeking engaging, on-brand group activities.

Quantifiable outcome

• Guest capacity: up to 175 for weddings, up to 400 for corporate events
• +1 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• First Batch HospitalitycoreOthersParent company operating Brooklyn Winery along with affiliated urban wineries District Winery (Washington, DC) and Chicago Winery. The co-founders Brian Leventhal and John Stires established Brooklyn Winery first and subsequently expanded the concept to DC and Chicago.
• FareHarborminorChannel Partner/ Reseller/ DistributorExperience booking platform for wine tours, tastings, and activities. Brooklyn Winery tours and experiences are booked through FareHarbor with integration for ticket sales and scheduling.
• District WineryminorOthersAffiliated urban winery in Washington, DC operated by the same founders Brian Leventhal and John Stires. Part of the First Batch Hospitality portfolio.
• Chicago WineryminorOthersAffiliated urban winery in Chicago operated by the same founders Brian Leventhal and John Stires. Part of the First Batch Hospitality portfolio.
• Premium Grape Growers (Various)coreOthersBrooklyn Winery contracts grapes directly with boutique growers including vineyards in Finger Lakes NY, North Fork of Long Island, Sonoma Valley, Napa Valley, Suisun Valley, Lodi, and Columbia Gorge WA. These partnerships based on trust and mutual respect allow winemaker Conor McCormack to showcase the best varieties from each region.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/brooklynwinery
• Facebookfacebook.com/brooklynwinery
• LinkedInlinkedin.com/company/brooklyn-winery

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brooklyn Winery