What MadeBrave does

MadeBrave Ltd is a Glasgow-headquartered, privately held brand and creative agency registered in Scotland (Company No. SC414313), founded by Andrew Dobbie in the early 2010s. The firm positions itself as a global strategic brand agency delivering the full brand lifecycle — from purpose and positioning through visual identity, brand film production, integrated campaign development, digital design and development, social media management (via its MadeSocial sub-service), and employer branding — to enterprise and mid-market clients across multiple sectors including FMCG, financial services, technology, spirits, hospitality, transport, and non-profit. Documented client work spans global brands such as Nestlé, Unilever, Diageo, HSBC, Google, IBM, BBC, KPMG, Hard Rock, and First Bus, alongside Scottish heritage names including Tunnock's, Tomatin, William Grant & Sons, and Macphie.

The company's underlying technology is minimal in a proprietary sense: as a professional services firm, MadeBrave does not build software products. Its capabilities rest on human creative talent (Creative Director Jamie Axford, plus a team of 11–50 specialists), proprietary frameworks for brand strategy and employer branding, and operational tooling such as social listening platforms. The agency does not disclose APIs, SDKs, or integrated development environments; its partnerships with branding authority Marty Neumeier (Level C) and Google Digital Garage function more as credibility and distribution channels than as technical integrations.

MadeBrave makes money through professional services fees on a project-based or retainer basis. It runs no software subscriptions and has no disclosed funding; ownership and management remain concentrated with the founder. Distribution and demand generation are handled entirely in-house via the company blog, podcast ('Just a Chat With'), social channels, brand masterclass workshops, and an official Google Digital Garage partnership in Glasgow, supplemented by direct outreach, referrals, and competitive pitches. The agency is co-located at The Social Hub, 15 Candleriggs Square, Glasgow, and currently operates from a single office while serving clients globally.

Name

MadeBrave

Legal name

MadeBrave Ltd

Website

https://madebrave.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

MadeBrave is a Glasgow-based, privately held brand and creative agency that delivers brand strategy, identity, film, integrated campaigns, social media management (MadeSocial), digital design, and employer branding services to global enterprise and mid-market clients across FMCG, financial services, technology, spirits, and non-profit sectors.

Ownership category

akta.pro rank

Product category

Brand & Creative Agency Services

NAICS

Graphic Design Services (541430)

akta.pro primary industry

Creative & Brand Campaign Development (BPAFAAAB)

akta.pro secondary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Brand strategy services
• Creative design agency
• Brand identity development
• Integrated marketing campaigns
• Social media management

Headquarters

HQ city

Glasgow

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative Agency Services: MadeBrave generates revenue by providing paid brand strategy, brand identity, creative campaigns, film production, digital design/development, social media management, and related professional services to enterprise and mid-market clients. Fees are structured as project-based or retainer engagements.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

MadeBrave is a brand and creative agency that delivers integrated brand strategy, brand identity design, creative campaigns, brand film production, digital design and development, social media management, and employer branding services. The firm operates on a project-based or retainer model, serving global enterprise and mid-market clients across sectors including consumer goods, financial services, technology, spirits, and charities.

Product overview

MadeBrave is a brand & creative agency offering a unified suite of professional services rather than a software product. The portfolio spans brand strategy and identity development, creative design, brand film and video production, integrated campaign development, social media management (MadeSocial), digital design and development, and employer branding services. These services work together as an integrated offering, with brand strategy serving as the foundation for creative execution across multiple channels including film, digital, social, and experiential marketing.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy & Identity Services
• Creative Design Services
• Brand Film & Video Production
• Integrated Campaign Development
• MadeSocial
• Digital Design & Development
• Employer Branding

Quantifiable outcome

• 300K social reach, 17 pieces of media coverage, 38M potential media reach for Catherine McEwan Foundation 'Shoot the Sh*t' campaign
• +2 more outcomes

Named customers24 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Google Digital GaragecoreStrategic or Co-development Partner · 21 September 2016MadeBrave is an Official Partner of Google Digital Garage in Glasgow. The partnership involves co-delivering digital training workshops and masterclasses (on topics including branding, VR, social media, and digital strategy) at the Mitchell Library pop-up hub. Google's research shows 90%+ of future jobs require digital literacy, and the programme supports Scottish start-ups and scale-ups. Andrew Dobbie, Mike Brooke, and Steven Hadden have all delivered workshops as part of this partnership.
• The Social Hub GlasgowcoreStrategic or Co-development PartnerMadeBrave's headquarters is located at The Social Hub Glasgow at 15 Candleriggs Square. The Social Hub is both the agency's landlord and a collaborative partner. The partnership was evident in co-hosting community initiatives such as the 'Refuweegee Winter Wrap Up' donation drive, where The Social Hub served as a collection point.
• SWG3 YardworksminorStrategic or Co-development PartnerSWG3's Yardworks studio served as the venue for the 'Kids Make Glasgow' event, where 20 primary school children worked with MadeBrave, BBC Scotland's Danny Campbell, and local artists to reimagine Glasgow's Met Tower. SWG3's Laura Frood co-led the event. This collaboration supports the broader 'People Make Glasgow' petition campaign for the 2026 Commonwealth Games.
• Level C (Marty Neumeier & Andy Starr)coreStrategic or Co-development PartnerMadeBrave partnered with Marty Neumeier (author of 'The Brand Gap' and 'Zag') and Andy Starr to co-deliver a two-day brand masterclass workshop in Glasgow. The event brought together nearly 20 hours of branding know-how, one-on-one sessions, and hands-on creative exercises for branding professionals from across the UK and Ireland.
• Marty NeumeiercoreStrategic or Co-development PartnerMarty Neumeier, branding legend and author of 'The Brand Gap' and 'Zag', partnered with MadeBrave to co-deliver brand masterclass workshops, positioning the agency as a thought leader in the global branding community.
• BD PrintminorOthersBD Print partnered with MadeBrave on the 'Refuweegee Winter Wrap Up' community initiative, providing printing support for the giant present installation at The Social Hub Glasgow.
• IKEAminorOthersIKEA partnered with MadeBrave on the 'Refuweegee Winter Wrap Up' community initiative, contributing to the donation drive for Glasgow refugees hosted at The Social Hub.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mother London: Independent creative agency of comparable mid-size stature headquartered in London; shares the same model of brand strategy plus creative campaigns plus film production for global enterprise clients.
• Jones Knowles Ritchie (JKR): UK-founded brand identity and design agency with global offices; direct competitor for brand strategy, identity systems, and creative work for major consumer brands including spirits and FMCG — overlapping mandate and client profile with MadeBrave.
• Koto Studio: Independent London-based brand design studio of comparable size; overlapping offer in brand identity, strategy, and creative for enterprise clients and challenger brands.
• Anomaly: Independent creative agency with offices across multiple geographies; competes for similar enterprise brand-building mandates and integrated campaign work for F500 clients.
• Together Design: UK-based independent brand and design studio of comparable mid-size scale; similar offer across brand identity, packaging, and creative for consumer brands including heritage and challenger clients.
• Manual: London-based creative and branding agency of comparable size; competes for brand identity and creative work for mid-market and enterprise clients with a similar integrated-strategy-to-execution model.

Broad incumbents

• Pentagram: World's largest independent design firm, operating as a partnership of more than 20 studios; materially larger but competes for the same brand identity, visual systems, and creative design work for major global brands.
• Wieden+Kennedy: Large globally-networked independent creative agency with offices on multiple continents; competes for creative campaign mandates from the same tier of F500 clients but operates at significantly greater resource scale.
• Wolff Olins: WPP-owned brand consultancy with global delivery; direct overlap on brand strategy and identity work for enterprise clients, backed by holding-company resources.
• Superunion: WPP-owned brand and design consultancy; comparable brand strategy and identity offering for enterprise clients but operating at holding-company scale across multiple geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/madebrave

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MadeBrave