The Social Hub
The Social Hub is an Amsterdam-based European hybrid hospitality operator managing 23 properties and 10,000+ rooms across cities including Amsterdam, Barcelona, Berlin, Paris, and Madrid, blending hotels, co-working, branded residences, and retail to serve remote workers, experience-driven travelers, and residential tenants.
- Company typePrivate
- Founded2012
- HeadquartersAmsterdam, Netherlands
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What The Social Hub does
The Social Hub is a European hybrid hospitality operator headquartered in Amsterdam that runs 23 properties encompassing more than 10,000 rooms across major cities including Amsterdam, Barcelona, Berlin, Paris, and Madrid. Its core product integrates traditional hotel accommodation with co-working spaces, branded residences, and mixed-use retail within single properties, producing flexible ecosystems that flex between short-stay hotel stays, daytime co-working, and longer-term residential living. The operational model is built around direct property management and on-site service delivery across its European portfolio.
The company's go-to-market positions it as an operator for real estate developers and institutional investors pursuing mixed-use assets, layering a B2B operator brand on top of a B2C guest and resident base. Revenue is generated from three primary recurring streams: hotel nightly rates, co-working memberships and day passes, and longer-term residential rentals for branded residences. Customer segments are horizontal, serving remote workers and experience-driven consumers as primary personas, with branded residence residents as a secondary use case. Recent strategic moves include standardization partnerships with Roca (bathroom fixtures) and SailPoint (identity security) to support scaling across more than 20 locations.
The business is private, with 501-1,000 employees. Ownership, funding history, and detailed financial metrics are not disclosed in available source material, and there is no public ticker or parent company identified. Differentiation centers on the hybrid format itself — blending hospitality, work, and residential under one operating brand — and the company leverages design, sustainability, and partnership-driven standardization as evidence of brand credibility in the European mixed-use sector.
The Social Hub firmographics
Firmographics- Name
- The Social Hub
- Legal name
- The Social Hub
- Website
- https://thesocialhub.co
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- The Social Hub is an Amsterdam-based European hybrid hospitality operator managing 23 properties and 10,000+ rooms across cities including Amsterdam, Barcelona, Berlin, Paris, and Madrid, blending hotels, co-working, branded residences, and retail to serve remote workers, experience-driven travelers, and residential tenants.
- Ownership category
- akta.pro rank
The Social Hub industry classification
Industry- Product category
- Hybrid Hospitality
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Accommodation (721), Traveler Accommodation (7211)
- SIC
- Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Lifestyle & Social Hotels (THAGADAB)
- akta.pro secondary industries
- Extended-Stay Brand Residences (Managed Residences) (THAGAEAM), Co-Living / Hybrid Extended-Stay Residences (THAGAEAK)
Keywords
Where The Social Hub is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices5 records
Markets served
The Social Hub business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Hybrid Hospitality Services: The Social Hub generates revenue through operating hybrid hospitality properties that blend hotels, co-working spaces, and branded residences. Revenue is derived from room nightly rates, co-working memberships and day passes, and longer-term rental arrangements for branded residences.
- Branded Residences: Revenue from branded residential units within mixed-use developments, creating diversified revenue streams and operating efficiencies by blending living formats.
- Co-working Spaces: Revenue from flexible co-working memberships and day passes within mixed-use hospitality properties, serving remote workers and experience-driven consumers.
Go-to-market motion1 record
Distribution channels1 record
The Social Hub product offering
Product offeringCore offering
The Social Hub operates hybrid hospitality properties that combine hotel rooms, co-working spaces, branded residences, and mixed-use retail within single developments. The company manages more than 10,000 rooms across 23 properties in major European cities, serving short-stay guests, co-working members, and longer-term residents. Revenue is generated through nightly room rates, co-working memberships and day passes, and residential rental arrangements.
Product overview
The Social Hub operates as a unified hybrid hospitality platform offering over 10,000 rooms across 23 properties in major European cities. The core offering combines traditional hotel accommodation with co-working spaces, branded residences, and mixed-use retail elements, creating flexible ecosystems for short-stay, co-working, and longer-term accommodation needs.
Differentiator
Problem solved
Functional benefit
Products and services
- Hybrid Hospitality Properties
Quantifiable outcome
- Segment growth of 100 percent projected over the next seven years for branded residences
Companies that use The Social Hub
Customer profileSegments3 records
Ideal customer profiles3 records
The Social Hub technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Social Hub partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- SailPointcoreThe Social Hub adopted SailPoint's identity security solutions to address challenges around access management, data security, and scalability as the company expanded across Europe. The implementation automated manual onboarding and offboarding processes while protecting sensitive customer data across all 20+ locations. This partnership demonstrates how identity security became central to supporting the company's operational growth strategy.
- RocacoreThe Social Hub partnered with Roca, a bathroom fixtures manufacturer, to install the company's sanitary ware, faucets, and shower products across its portfolio of over 10,000 rooms. The partnership emphasizes design harmony, durability, and sustainability, with Roca's Ona collection and other product lines featured in properties in cities including Amsterdam, Barcelona, Berlin, Paris, and Madrid. This collaboration represents an alignment of shared values around innovation, inclusivity, and community impact in the hospitality sector.
Scale indicators4 records
Recent moves4 records
Expansion highlights4 records
The Social Hub competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
The Social Hub social profiles
Digital presenceThe Social Hub financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Social Hub leadership team
Management profileNumber of profiles
The Social Hub funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Social Hub M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Social Hub
What does The Social Hub do?
The Social Hub operates hybrid hospitality properties that combine hotel rooms, co-working spaces, branded residences, and mixed-use retail within single developments. The company manages more than 10,000 rooms across 23 properties in major European cities, serving short-stay guests, co-working members, and longer-term residents. Revenue is generated through nightly room rates, co-working memberships and day passes, and residential rental arrangements.
When was The Social Hub founded?
The Social Hub was founded in 2012. It employs 501 to 1,000 people.
Where is The Social Hub based?
The Social Hub is headquartered in Amsterdam, Netherlands, in the Europe region.
How does The Social Hub make money?
Three revenue lines are on record. Hybrid Hospitality Services are the primary driver. The others are branded Residences and co-working Spaces.
Does The Social Hub have an API?
No public API is recorded for The Social Hub.
What industry is The Social Hub in?
The Social Hub's product category is Hybrid Hospitality. Its primary akta.pro industry code is THAGADAB, Lifestyle & Social Hotels, with a secondary code of THAGAEAM, Extended-Stay Brand Residences (Managed Residences). Its NAICS code is 72111 and its SIC code is 7011.