Lorena Gaxiola

What Lorena Gaxiola does

Lorena Gaxiola PTY LTD is a privately held, founder-led interior architecture and design firm headquartered in Sydney, with additional offices in Los Angeles, Las Vegas, and Guadalajara. The firm serves three primary client segments: luxury residential developers (multi-family towers, master-planned communities, over-55 residences), private residential clients (bespoke homes, penthouses, heritage restorations), and luxury hospitality operators (boutique hotels, resorts, venues). Core service offerings span conceptual architecture, space planning, 3D modeling and digital-twin coordination, interior documentation, FF&E procurement, construction oversight, and merchandising management, delivered through a structured eight-phase methodology (LG Phase 0 through Phase 5b). Revenue is generated through professional design fees on a project-by-project basis, with pricing not publicly disclosed.

The firm's technology stack centers on 3D modeling, rendering, and digital-twin workflows used to coordinate builders, consultants, and remote clients for clash detection, furniture mock-ups, and finish approvals. Beyond design services, the firm operates a portfolio of brand collaborations producing carpets (GH Commercial, Godfrey Hirst), wallcoverings (Hillmorr), lighting (Lasvit), stone and porcelain furniture (Cosentino), glassware (Soft Rock), tequila bottles (Hombres Madre), and packaged beer (Sunday Road Brewing), with a dedicated e-commerce Shop. Distribution is direct via the firm's website contact form and long-term enterprise relationships; there are no intermediaries. The client base includes ColRich, NOVM, Waterbrook, Minor Hotels, Hifu Capital, Iridium Developments, Alceon/John Singleton, and a Nanjing-based Chinese developer, with several multi-year engagements extending up to 20 years. The firm has offices in Australia, USA, and Mexico, with completed projects in Australia, USA, China, and France, and has been recognised by Gold Nugget, ASID, NAHB, Hospitality Design Magazine, Forbes, Luxe Interiors + Design, and the Better Future Awards.

Name

Lorena Gaxiola

Legal name

Lorena Gaxiola PTY LTD

Website

https://lorenagaxiola.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Lorena Gaxiola is a founder-led interior architecture and design firm headquartered in Sydney, with offices in Los Angeles, Las Vegas, and Guadalajara, serving luxury residential developers, private residential clients, and luxury hospitality operators across Australia, the U.S., Mexico, China, and France.

Ownership category

akta.pro rank

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Interior Architecture & Design Services: Full-service interior architecture and design services covering conceptual architecture, space planning, interior documentation, 3D modeling, FF&E procurement, and construction oversight. Revenue is generated through professional design fees for multi-family residential, private residential, and hospitality & resort projects across global markets.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Lorena Gaxiola is an interior architecture and design firm providing end-to-end design services including conceptual architecture, space planning, 3D modeling, interior documentation, FF&E (furniture, fixtures, and equipment) procurement, and construction oversight. The firm operates through a structured multi-phase project methodology (spanning discovery through installation) and serves luxury residential, multi-family residential, and hospitality and resort project types. The company also develops collaborative branded products with manufacturing partners including carpets, wallcoverings, glassware, and beverage collaborations.

Product overview

Lorena Gaxiola is an internationally recognized interior architecture and design firm offering comprehensive design services through a structured 8-phase process (LG Phase 0 through Phase 5b). The firm specializes in multi-family residential design, private residences, and hospitality & resort projects, complemented by brand collaborations creating carpets, wallcoverings, furniture, glassware, and lifestyle products. The service portfolio spans conceptual architecture, space planning, 3D modeling, interior documentation, and full FF&E procurement with merchandising management. The firm operates across offices in Sydney, Los Angeles, and Las Vegas, delivering projects internationally in Australia, USA, China, France, and Mexico.

Differentiator

Problem solved

Functional benefit

Products and services

• Multi-Family Residential Design

Quantifiable outcome

• Record-breaking sales per square metre achieved for Caroline Bay (Alceon/John Singleton) and The Noble (Hifu Capital Waterloo)
• +4 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• CosentinocoreStrategic or Co-development Partner · 1 January 2024Cosentino collaborated with Lorena Gaxiola for Melbourne Design Week 2024 on the 'Design Knows No Borders' exhibition. The Cosentino Custom Furniture Collection features the Bling Bench (debuted 2007 at the Architectural Digest Show in NYC), reimagined in stone and porcelain, alongside the Bling Console and Lady Chair in porcelain. Cosentino surfaces (C-Bath) are also featured in the firm's residential projects.
• GH Commercial (Feltex)coreStrategic or Co-development PartnerLorena Gaxiola partnered with the Feltex design team to create an entirely new concept of floor coverings and fashion-inspired carpet designs. The exclusive collection brings artful pieces and gentle movements into a curated series of prints for commercial interiors. The collaboration showcased at Melbourne Design Week 2024 with a rainbow carpet installation, and continued at Le Montage with custom rugs and carpets articulating subtle patterns. GH Commercial produced a wall of hundreds of carpet samples for MDW 2024.
• Hillmorr WallcoveringscoreStrategic or Co-development PartnerThe LG x Hillmorr Wallcoverings collaboration draws upon Lorena's cultural background, infusing artwork with symbolic depictions of water, owls, angels, feather motifs, and crystals. Hillmorr, Australia's leading specialist in digital print wallcoverings, offers print-on-demand customization by scale, proportion, and colour. Each wallcovering fuses fashion-forward aesthetics with timeless elegance, showcasing digital craftsmanship alongside Lorena's holistic design vision.
• LasvitminorStrategic or Co-development PartnerLorena Gaxiola has collaborated with Lasvit, a renowned lighting brand, on bespoke lighting solutions featured within the firm's interior design projects.
• Sunday Road BrewingminorStrategic or Co-development PartnerCollaborative creation of a Mexican Lager beer featuring the iconic imagery of the Mexican Alebrije (Owl Alebrije) on the can design, celebrating intuition and overcoming challenges. The collaboration fuses Mexican artistic heritage with Australian craft brewing ethos. The beer is available in 'Sunday Vibes' and 'Mexican Fiesta' variants.
• Hombres MadreminorStrategic or Co-development PartnerLorena Gaxiola's soft rock glassware design was featured in bottle form for Hombres Madre tequila. The unique mold of each bottle is crafted by California-based artisans, taking inspiration from dreams of water and personal transformation stories. Every bottle is a unique expression and adds beauty to the table as a jewel.
• Godfrey HirstcoreStrategic or Co-development PartnerLorena Gaxiola collaborated with Godfrey Hirst on a carpet collection (Fortuna Collection and Terra Collection) featured in residential and commercial projects. The LG + Godfrey Hirst Carpet Collection won Silver for Product Design (WILD Design Awards 2024) and Gold for Best Commercial Product (Australian & Sydney Design Awards 2024). The collection was also featured in Hospitality Design Magazine.
• BOFFIminorStrategic or Co-development PartnerBOFFI is referenced as a preferred kitchen and furniture brand used in the firm's projects, including custom BOFFI kitchens in the Bankers Hill project in San Diego, integrated with Miele appliances.
• GH CommercialcoreStrategic or Co-development PartnerCustom rugs and carpets developed in collaboration with GH Commercial for Le Montage, articulating subtle patterns that guide circulation and lend a bespoke identity to each space. GH Commercial is an ongoing partner for floor covering solutions across multiple projects.
• The Local ProjectminorGTM or Marketing PartnerThe Local Project served as moderator for the Melbourne Design Week 2024 opening night design talk featuring Joel Williamson (GH Commercial), Itay Shimoni (Cosentino), and Lorena Gaxiola, discussing commercial and aesthetic harmony and strategic imperatives of partnerships.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Gensler: World's largest architecture and design firm with broad hospitality, residential, and commercial practice; comparable as a competitor in the broader luxury interior design market but operates at vastly different scale and breadth.

Direct peers

• Yabu Pushelberg: Toronto-founded luxury interior design firm with global offices serving luxury hospitality, residential, and retail; comparable as a similarly-sized boutique firm with international footprint and high-end developer/hotel clients.
• BAMO: San Francisco-based luxury interior design firm with hospitality, residential, and restaurant expertise; comparable as a boutique mid-sized design firm with similar service offering and luxury positioning.
• Bill Bensley: Asia-based luxury resort and hospitality design firm led by eponymous founder; comparable as a boutique luxury design firm with strong award-winning profile and luxury resort client base.
• Stonehill & Taylor: New York-based interior design firm focused on luxury hospitality and residential; comparable target clients (luxury hotel operators and developers) and similar mid-sized boutique structure.
• Hirsch Bedner Associates (HBA): Global hospitality interior design firm specializing in luxury hotels and resorts; comparable because both firms compete for the same luxury hotel and resort owner/operator clients and deliver branded interior environments.
• Pierre-Yves Rochon: Paris-based luxury interior design firm specializing in palace hotels, resorts, and high-end restaurants; comparable as a boutique luxury interior design firm with cross-cultural fluency and similar hospitality clients.
• Champalimaud Design: New York-based luxury interior design studio serving high-end hospitality, residential, and wellness projects; comparable as a founder-led boutique competing in the same luxury segment.
• Richmond International: London-based luxury hospitality interior design firm serving five-star hotels and resorts globally; comparable for the same luxury hotel operator client base and premium positioning.
• Wilson Associates: International luxury hospitality and residential interior design firm with offices in multiple geographies; directly comparable in target clientele (luxury hotel operators and residential developers) and project archetypes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/LorenaGaxiola
• Facebookfacebook.com/LorenaGaxiolaCo
• LinkedInlinkedin.com/company/lorena-gaxiola
• Instagraminstagram.com/lorenagaxiola
• Pinterestpinterest.com.au/LorenaGaxiolaCo/_created
• Xx.com/LorenaGaxiolaco

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lorena Gaxiola