What Wilson Associates does

Wilson Associates (also operating as Wilson Associates Real Estate) is a privately-held residential real estate brokerage headquartered in Greenville, South Carolina, providing full-service buying and selling representation to individual consumers and SMB clients in the Greenville metropolitan area, including Travelers Rest, Mauldin, Simpsonville, Greer, Taylors, Easley, and Pelzer. The firm operates a roster of approximately 35+ licensed agents led by President & CEO Sharon Wilson and Vice President & COO Nick Carlson, with no disclosed external institutional ownership or parent company.

The company's core offering is agent-led residential real estate representation, supported by a website-based property search platform with map and zip code browsing, a mortgage payment calculator, blog content, and market insights. Its underlying technology stack is conventional consumer web: property listing search with filters for price, beds, baths, and location across the Upstate South Carolina area, with no proprietary AI, data, or platform differentiation. Beyond brokerage, Wilson Associates participates in four real estate developments — Ninety Eight McBee (luxury condos near Falls Park), Leach Street Commons (17 Scandinavian-inspired townhomes in West End), Norden on Stone (Scandinavian-inspired townhomes co-developed with BLOM Design Studio and Cobblestone Homes), and Coker Creek (semi-custom estate homes in Pelzer, co-developed with Blue Sky Builders). The firm is also affiliated with Leading Real Estate (LeadingRE), a national network that extends its service reach to clients relocating to or from the Greenville market.

Revenue is generated through transaction-based real estate commissions on closed deals, with rates negotiated individually per transaction and not publicly disclosed; development projects represent an additional, undisclosed revenue stream. The go-to-market motion is direct-to-consumer: agent-led consultations, an organic property search website, content marketing, Instagram presence, individual agent profile pages, and earned media coverage in outlets such as Travel + Leisure and TALK Greenville. There is no evidence of franchise operations, third-party resellers, subscription pricing, or enterprise contracts.

Name

Wilson Associates

Legal name

Wilson Associates

Website

https://wilsonassociates.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

251–500 employees

Short description

Wilson Associates is a privately-held residential real estate brokerage in Greenville, South Carolina, serving individual home buyers and sellers across the Upstate SC metro via approximately 35+ agents, a property search website, and four co-developed real estate projects.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Buyer Representation Services (BPAJAAAJ)

akta.pro secondary industry

Luxury & High-End Residential Brokerage (BPAJAAAC)

Keywords

• Residential real estate brokerage
• Luxury home sales
• Home buying representation
• Home selling representation
• Real estate developments

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Real Estate Commission: The company earns revenue through commission-based real estate transactions, representing buyers and sellers in residential property sales throughout the Greenville metropolitan area. Agents earn a percentage of each transaction closed.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Wilson Associates is a full-service residential real estate brokerage serving the Greenville, South Carolina metropolitan area, providing agent-based buying and selling representation for homes. The company also develops and markets exclusive residential communities including luxury condos (Ninety Eight McBee) and Scandinavian-inspired townhome developments (Leach Street Commons, Norden on Stone, Coker Creek), and supplements its services with online property search and a mortgage payment calculator.

Product overview

Wilson Associates Real Estate is a full-service residential real estate brokerage operating primarily in Greenville, South Carolina. The company offers a unified service model combining agent-based buying and selling representation with access to exclusive development communities. Core offerings include residential property search and transaction services, supplemented by proprietary development projects including Ninety Eight McBee (luxury condos), Leach Street Commons and Norden on Stone (Scandinavian-inspired townhome communities), and Coker Creek (estate lots). Additional tools include a mortgage payment calculator and market insights resources.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Brokerage Services

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Leading Real Estate (LeadingRE)coreChannel Partner/ Reseller/ DistributorWilson Associates is affiliated with Leading Real Estate, a global network of real estate professionals. This affiliation enables the company to serve clients looking to buy or sell properties anywhere in the United States, extending their reach beyond the local Greenville market.
• BLOM Design StudiominorStrategic or Co-development PartnerArchitectural firm collaborating with Wilson Associates on the Norden on Stone development, bringing Scandinavian-inspired design elements to the townhome community in Greenville.
• Cobblestone HomesminorStrategic or Co-development PartnerLuxury homebuilder partnering with Wilson Associates on the Norden on Stone project, combining design expertise with construction capabilities for the Scandinavian-inspired townhome community.
• Blue Sky BuildersminorStrategic or Co-development PartnerDeveloper of the Coker Creek community in Pelzer, where Wilson Associates serves as the exclusive real estate partner for the semi-custom home development on expansive estate lots.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Redfin: National residential brokerage operating in select secondary metros. Comparable in commission-based residential representation with a tech-enabled, lower-fee model that pressures traditional brokerages.
• eXp Realty: Cloud-based residential brokerage with agents across all 50 states. Comparable as a residential brokerage competitor with a low-overhead agent model that competes for agent recruitment and listings.
• Compass: National technology-enabled residential brokerage expanding into secondary markets. Comparable as a residential real estate brokerage competitor with broader geographic reach and tech-driven platform.

Direct peers

• RE/MAX Executives: RE/MAX-affiliated residential brokerage serving the Greenville area. Comparable in residential buy/sell representation and agent-driven service model in the same geography.
• Joan Herlong Sotheby's International Realty: Luxury-focused residential brokerage serving the Greenville and Upstate SC market. Comparable as a direct competitor in luxury residential representation within the same metro.
• BHHS C. Dan Joyner Realtors: Berkshire Hathaway-affiliated residential brokerage serving the Greenville, SC market. Directly comparable in full-service residential representation and luxury market focus in the same metro.
• Coldwell Banker Caine: A long-standing residential real estate brokerage headquartered in Greenville, SC. Directly comparable as a similarly sized Upstate SC brokerage competing for the same buyers, sellers, and agents.
• Engel & Völkers: International luxury residential brokerage with a Greenville presence. Comparable in luxury residential representation, premium brand positioning, and serving high-net-worth buyers in the same market.
• Keller Williams Realty Greenville: National franchise brokerage operating in the Greenville metro. Directly comparable in residential brokerage services, agent-driven model, and buyer/seller representation in the same geography.

Regional players

• Allen Tate Realtors: Large residential brokerage based in the Carolinas with significant Upstate SC presence. Comparable in residential brokerage services across the Carolinas with broader regional footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/wilsonassoc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wilson Associates