Navitas Organics

What Navitas Organics does

Navitas Organics is a producer and online retailer of organic, plant-based superfoods founded in 2003 by Zach Adelman in Northern California (currently headquartered in San Rafael, CA, 51-100 employees). The company's catalog spans single-ingredient powders (cacao, acai, maca, matcha, camu, maqui, pomegranate), seeds (chia, hemp), berries (goji, goldenberries, mulberries), cacao products (nibs, wafers, butter), and proprietary blended SKUs under the Superfood+ line (Adaptogen, Greens, Berry, Sea Veggie, Digestive, Tri-Seed), plus the recently expanded Superfood+ BITES snack line. Core technology is organic superfood processing — freeze-drying, low-temperature dehydration, and minimal processing to preserve nutrient potency — with regenerative organic sourcing through partnerships with 5,000+ smallholder farmers across 60,000+ acres in eight countries; the company purchased 3.6 million pounds of certified organic superfoods in 2024.

The business runs a hybrid DTC-plus-wholesale model. Direct sales are transacted on a Shopify storefront with a Subscribe & Save subscription program offering 20% off recurring 30- or 60-day orders, free shipping on $75+, and unit prices ranging from $7.99 to $24.99. Wholesale distribution flows to natural grocery and conventional retail, supported by a store-locator on the website. Navitas is a Certified B Corporation since 2016 and holds USDA Organic, Non-GMO, Fairtrade, Regenerative Organic Certified, Gluten-Free, and Kosher certifications across most SKUs. The company is vertically oriented around two customer segments: general health-conscious consumers incorporating nutrient-dense foods into daily use, and specialty-diet consumers (gluten-free, keto, paleo, vegan, kosher). On March 12, 2026, Navitas was acquired by Laird Superfood for $38.5 million — financed alongside a $50 million Series A Convertible Preferred Stock investment from Nexus Capital Management — forming a combined platform with $95.2 million in 2025 net sales; post-acquisition, Navitas operates as a wholly-owned subsidiary within Laird Superfood's multi-brand portfolio.

Name

Navitas Organics

Legal name

Navitas LLC

Website

https://navitasorganics.com

Company type

Private

Founded year

2003

Operating status

Acquired

Headcount range

51–100 employees

Short description

Navitas Organics is a Certified B Corporation that produces and sells organic plant-based superfoods — powders, berries, seeds, cacao products, and blends — direct-to-consumer via Shopify and through wholesale to natural and conventional retailers, serving health-conscious and specialty-diet consumers in the United States.

Ownership category

akta.pro rank

Product category

Organic Superfoods

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (424480), Other Grocery and Related Products Merchant Wholesalers (42449)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Fresh Fruit & Vegetable Juices & Juice Blends (Cold-Pressed, NFC, From Concentrate) (AFAKAFAB)

akta.pro secondary industry

Fresh Produce Distribution (CRAOABAB)

Keywords

• Organic superfoods
• Plant-based nutrition
• Organic powders
• Fairtrade cacao
• Regenerative sourcing

Headquarters

HQ city

Novato

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Navitas operates its own e-commerce storefront selling directly to consumers, offering individual products and subscription plans with 20% savings through its Subscribe & Save program.
2. Wholesale/Retail Distribution: Products are sold through wholesale channels to natural grocery retailers and conventional stores, with a store locator helping consumers find products in local retail locations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Navitas Organics produces and sells a wide assortment of USDA Organic, plant-based superfood products — including single-ingredient powders, dried berries, seeds, cacao nibs, cacao wafers, blended superfood powders (Superfood+ line for adaptogens, greens, digestion, sea veggies, berries, and tri-seed), and snack bites (Superfood+ BITES) — sourced from over 5,000 smallholder farmers globally. The company distributes primarily through its own e-commerce site with a Subscribe & Save subscription program (20% recurring discount), complemented by wholesale distribution to natural and conventional grocery retailers.

Product overview

Navitas Organics is a Certified B Corporation offering a diversified portfolio of organic superfood products designed to support a whole-food, plant-forward lifestyle. The product line centers on single-ingredient superfoods (powders, seeds, berries, and nibs) sourced from organic and regenerative farms globally, complemented by proprietary blended superfood powders (Superfood+ line) that combine multiple functional ingredients for specific health benefits like digestion, greens, immunity, and adaptogens. The company also offers a line of snack products called Superfood+ BITES available in multiple flavors, as well as bundles and various cacao products including powder, nibs, and wafers. All products are USDA Organic, plant-based, and many carry additional certifications including Fairtrade, Regenerative Organic, Gluten-Free, and Kosher. The company was acquired by Laird Superfood in March 2026 for $38.5 million.

Differentiator

Problem solved

Functional benefit

Products and services

• Cacao Powder

Quantifiable outcome

• Supports 5,000+ smallholder farmers across 60,000+ acres globally
• +1 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Laird SuperfoodcoreStrategic or Co-development Partner · 12 March 2026Laird Superfood acquired Navitas Organics (Global Superfoods Corp.) for $38.5 million on March 12, 2026. The combined entity positions itself as a scaled platform in functional nutrition, bringing together two pioneering brands focused on clean-ingredient, high-quality nutrition with expanded product breadth, supply chain capabilities, and consumer reach.
• Fairtrade AmericacoreStrategic or Co-development PartnerNavitas maintains Fairtrade certification through Fairtrade America, contributing over $1.7 million in fair trade premiums since 2017, including $324,262 in 2024 alone. These premiums fund social, environmental, and economic investments in farming communities.
• Ceres Community ProjectminorStrategic or Co-development PartnerNon-profit partnership focused on creating health for people, communities and planet through love, healing food and empowering the next generation.
• A Growing CultureminorStrategic or Co-development PartnerNon-profit partner focused on creating meaningful positive changes to the global food system, incorporating smallholder farmer advocacy, social justice in agriculture, and climate change mitigation.
• Agricultural Institute of MarinminorStrategic or Co-development PartnerNon-profit partner working on creating meaningful positive changes to the global and local food system.
• Climate CollaborativeminorStrategic or Co-development PartnerNavitas is a proud partner of Climate Collaborative, a consortium of brands committed to using their businesses as a force to reverse climate change through actionable initiatives.
• Northeastern University / The Organic CenterminorStrategic or Co-development PartnerResearch partnership with Northeastern University and The Organic Center on soil health and carbon sequestration benefits of organic farming practices.

Scale indicators7 records

Recent moves18 records

Expansion highlights10 records

Direct peers

• Sunfood Super Foods: Sunfood is a long-standing direct competitor in the organic superfood powders, berries, and seeds category, selling through its own DTC site and wholesale channels. Highly comparable product mix (cacao, goji, chia, maca) and customer base (health-conscious consumers). It is the closest 1:1 analog to Navitas Organics.
• Orgain: Orgain is a plant-based nutrition brand offering protein powders, shakes, and nutrition products across natural and mainstream retail. Direct overlap in plant-based protein and nutrition powders with broader mass-market distribution and a similar health-conscious consumer segment.
• Amazing Grass: Amazing Grass offers plant-based greens, blends, and protein powders distributed through natural grocery and mass channels. Comparable plant-forward nutrition positioning and wholesale presence to Navitas, with a broader greens-focused portfolio.
• Moon Juice: Moon Juice sells plant-based adaptogens, herbs, and superfood powders direct-to-consumer. Comparable premium superfood positioning with a focus on adaptogens and blends, overlapping with Navitas's Superfood+ Adaptogen and Greens SKUs.
• Terrasoul Superfoods: Terrasoul is a direct competitor in organic superfoods (powders, berries, seeds) and was itself acquired by Laird Superfood in April 2026, making it a sister brand to Navitas post-Laird combination. Nearly identical product catalog and target customer overlap.
• Your Super: Your Super sells organic superfood blends and mixes targeting health-conscious consumers via DTC and subscription. Direct overlap in the blended-superfood-powder category (greens, superfood mixes) and similar subscription-driven GTM motion.
• Sun Potion: Sun Potion sells organic adaptogenic superfood powders and blends (maca, reishi, ashwagandha, cordyceps) through DTC and health retail. Direct overlap in single-ingredient and blended powder category with similar health-conscious consumer target.

Broad incumbents

• Garden of Life: Garden of Life is a larger, established organic plant-based nutrition brand owned by Nestlé Health Science. Offers overlapping protein powders, greens, and superfood blends with broader mass and natural retail penetration than Navitas.
• Laird Superfood: Laird Superfood is the parent company that acquired Navitas in March 2026 for $38.5M. Overlapping plant-based nutrition positioning (creamer, coffee, supplements) and shared natural retail/wholesale distribution channels; broader functional beverage skew.

Emerging players

• Organic Burst: Organic Burst sells organic superfood powders and supplements direct-to-consumer with a similar clean-label, plant-based positioning. Smaller scale than Navitas but materially overlapping product categories and target customer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/navitasorganics
• YouTubeyoutube.com/c/NavitasOrganicsTV
• Facebookfacebook.com/navitasorganics
• Instagraminstagram.com/navitasorganics
• Pinterestpinterest.com/navitasorganics
• LinkedInlinkedin.com/company/navitas-organics

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Navitas Organics